Automotive Warranty Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The Automotive Warranty Management Market size is estimated at USD 2.58 billion in 2024, and is expected to reach USD 4.86 billion by 2029, growing at a CAGR of 13.47% during the forecast period (2024-2029).

The growing production in the automotive sector is a significant factor driving the market, as the automotive and supply chain industries account for the largest share in the adoption of warranty software. Moreover, the consumer propensity toward adopting connected vehicles is also expected to influence the global demand for automobiles, thereby driving the market.

Nowadays, the primary focus of OEMs when it comes to warranty management is compliance with their policies and procedures, ensuring repairs are performed as prescribed and maintaining the quality and reliability of their vehicles. However, achieving cost savings is equally important for them. Thus, the adoption of warranty management solutions among OEMs is growing to improve profitability, enhance customer satisfaction, and remain competitive.

Automotive companies are constantly striving to boost product quality, aiming to reduce warranty costs, elevate customer satisfaction, and bolster financial performance. However, the quality is frequently hampered by factors like surging new product demands, heightened competition, technological advancements, and disruptions in the supply chain. On average, automotive and industrial firms witness warranty claims expenses between 1.5-2.5% of their annual revenue, translating to significant revenue losses and poor customer satisfaction. Companies frequently expedite warranty services and part replacements to mitigate these challenges to uphold customer loyalty. Given these challenges, it becomes imperative for automakers to integrate technologies like artificial intelligence (AI) and machine learning (ML) into their traditional warranty management systems.

In response, some market players are introducing AI- and ML-based solutions. For instance, in August 2023, FrogData, a software company based in California that offers artificial intelligence and decision analytics solutions to the automotive industry, introduced WarrantyMind AI, an end-to-end remote warranty administration service designed to optimize the warranty claims process for dealerships.

However, as these solutions handle sensitive customer and vehicle data, security breaches become essential to brand reputation and customer trust. Thus, data and identity theft challenges are hampering market growth, necessitating investment in cybersecurity measures to protect data.

The global automotive warranty management market faced challenges as well as opportunities amid the COVID-19 pandemic. Lockdowns and supply chain disruptions led to a shortage of parts and delays in repair, creating a backlog of warranty claims that strained warranty management systems. Moreover, the crisis underscored the value of data-driven decisions, highlighting the demand for automotive warranty systems equipped with data analytics capabilities to identify trends and enhance service center efficiency.

Automotive Warranty Management Market Trends

Cloud-based Warranty Management Systems is Expected to Drive Market Growth Significantly

As a result of the COVID-19 pandemic, the cloud-based warranty management solutions facilitated remote work and ensured continued access to data for warranty teams during lockdowns. This trend toward cloud adoption is expected to continue post-pandemic, driving the adoption of cloud-based warranty management solutions in the automotive industry.

The growing adoption of the cloud in the automotive industry, owing to several benefits such as scalability, reduced costs, and improved collaboration between globally located teams, designers, and manufacturing units to access and share data in real time, is driving innovation and faster product development cycles. Such advantages are further expected to drive the adoption of cloud-based warranty management solutions.

The adoption of industry cloud in the automotive sector is on the rise, offering enterprises an opportunity to reconstruct their value chains. A notable example is Volkswagen, the German automaker that collaborated with AWS and MHP, an IT consultant under Porsche, to establish its industry cloud tailored for automobile manufacturing in June 2023. These advancements in cloud adoption are anticipated to drive the demand for cloud-based automotive warranty management solutions in the coming years.

Furthermore, the rapidly growing adoption of cloud services across the manufacturing industries, including automotive, is expected to support the adoption of cloud-based warranty management solutions with established cloud infrastructure. For instance, according to the Ministry of Internal Affairs and Communications Japan, the share of manufacturing companies in Japan that use cloud services reached 79.2% in 2023 from 71.6% in 2022.

Asia-Pacific is Expected to Register the Highest Growth Rate

Asia-Pacific leads the global automobile industry in growth, driven by countries such as China, India, Japan, and South Korea, witnessing a significant surge in vehicle sales. This surge has resulted in a larger pool of vehicles, particularly modern cars equipped with advanced features and electronics, necessitating more intricate warranty management and sophisticated systems to handle the rising complexity of warranty claims.

According to the International Organization of Motor Vehicle Manufacturers (OICA), in 2023, about 42.6 million passenger cars were sold within Asia-Pacific, including the Middle East, of which over 26 million were sold in China. Comparatively, approximately 37.5 million passenger cars were sold in Asia-Pacific in 2022. This rise in vehicle sales challenges manufacturers and dealers to maintain warranty records and enhance customer experience.

Evolving customer expectations and longer warranty durations are bolstering market growth. Consumers in the region are becoming increasingly tech-savvy, so they now demand a seamless warranty experience. This includes efficient claim processing, transparent communication, and online access to warranty information. Consequently, automakers are rolling out extended warranty options to stay competitive, driving the demand for advanced warranty management solutions to handle these longer claim lifespans.

In addition, automakers and dealers are experiencing pressure on after-sales margins due to rising repair costs and parts prices. Implementing warranty management systems is helping them streamline processes, reduce administrative costs, and identify fraudulent claims. Thus, automakers and dealers are increasingly focusing on cost reduction and operational efficiency, leading to increased adoption of automotive warranty management solutions.

Automotive Warranty Management Industry Overview

The automotive warranty management market is moderately consolidated, with few market players holding significant market share. The major players with prominent shares in the market are focusing on expanding their global customer base through strategic initiatives such as collaboration, expansion, mergers & acquisitions, and others to gain competitive market share.

June 2024 - Tavant, a provider of Service Lifecycle Management solutions, and Daimler Truck North America LLC, the heavy-duty truck manufacturer in North America and a producer of medium-duty trucks and specialized commercial vehicles, formed a partnership to transform Daimler Truck's service operations to enhance customer experience and dealer productivity. This partnership marks the expansion of a longer global technology partnership between Daimler Truck Group and Tavant.

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