Italy Video Surveillance - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The Italy Video Surveillance Market size is estimated at USD 699.80 million in 2024, and is expected to reach USD 927.70 million by 2029, growing at a CAGR of 5.80% during the forecast period (2024-2029).

Video surveillance systems constitute a network of cameras, monitoring/display units, and recorders. These systems are installed at diverse locations, such as inside or outside the building, industrial premises, public places, etc., to record movement or activities when necessary. Considering the growing security concerns, surveillance systems with 24/7 operational capability are also available in the market.

Italy has remained among the prominent markets for video surveillance systems owing to the positive outlook of consumers and law enforcement authorities toward advanced surveillance solutions. Demand for sophisticated surveillance and alarm systems in residential, industrial, and commercial environments has also been growing, driven by innovation and the integration of smart technologies.

For instance, recent years have witnessed the proliferation of advanced technologies, such as AI, advanced analytics, video management software, etc., in the video surveillance industry, significantly enhancing the capabilities and use cases of these systems. As a result, consumers and organizations across different sectors have shown a greater interest in advanced video surveillance solutions.

Furthermore, the growing threat of crime and illegal activities is also encouraging law enforcement authorities across the country to adopt advanced video surveillance solutions. For instance, in 2023, the Gardone Val Trompia Police Department in Lombardy, Italy, adopted video surveillance cameras to safeguard a popular community park.

However, the price of advanced video surveillance systems and privacy issues remain among the significant challenges to the growth of the market studied. Recently, action has been taken against organizations that do not adhere to the privacy and security guidelines for surveillance solutions. For instance, in January 2024, the Trento city council was fined for deploying AI-driven urban surveillance projects that violated data protection rules.

The increasing threat of cyberattacks is also a concern for the market's growth, as it prevents consumers from adopting solutions with higher cybersecurity risks. According to the National Cyber Security Agency (ACN) of Italy, in 2023, it dealt with about 1,411 cyberattacks, 29% higher than the previous year.

Italy Video Surveillance Market Trends

The Camera Segment to Hold a Significant Market Share

• The video surveillance camera segment is anticipated to witness significant growth in Italy. The growing adoption of surveillance cameras in the public and private sectors is paving the way for faster development of the camera segment.
• The number of commercial establishments, such as retail stores, offices, shopping centers, etc., has been increasing in the country owing to growing urbanization. More than 70% of the population in Italy lives in urban areas. Hence, the growing concentration of the urban population also drives the requirement for advanced surveillance systems, creating a favorable ecosystem for the segment's growth in the country.
• Furthermore, Italy has a higher adoption rate of automobiles. Owing to the growing number of vehicles in the country, parking spaces are also increasing. APCOA Italy SpA operates about 190 car parks and articulated parking areas in Italy, with 104 parking spaces. As car parking spaces are usually highly surveilled to ensure the security of vehicles and people, such trends also support the demand for surveillance cameras in the country.
• Furthermore, the adoption of surveillance cameras is also supported by a higher threat of crimes. Despite witnessing a drop in crime rate in recent years, criminal activities continue to remain among the major security concerns driving the adoption of surveillance cameras in the country. According to the Ministero della Giustizia (Italy), in 2023, about 33,063 people were in prison against property crime charges in Italy, while 25,055 were imprisoned due to crimes against people.

The Residential Segment to Witness Substantial Growth

• The demand for video surveillance systems is expected to grow substantially in Italian households. The growing awareness and adoption of advanced consumer electronics technologies, such as smart home devices, are anticipated to create a favorable ecosystem for the growth of the market studied in Italy.
• This growth in adoption is backed by the availability of supportive infrastructure and the increasing spending abilities of consumers. For instance, in recent years, the country's access to high-speed internet has been increasing. According to Eurostat data, as of December 2023, about 91.89% of the Italian population had access to the internet.
• Furthermore, 5G communication technology has been expanding its footprint in the country in recent years. According to the European 5G Observatory, all major telecom operators in Italy, including Vodafone, WindTre, TIM, Iliad, and Fastweb, already launched 5G services. The growth in 5G will attract more cases of video surveillance systems, thereby driving the demand for more enhanced and stringent security systems.
• Furthermore, Italy also has a lower number of people per household. A significant part of the young population is the working class, and households are usually left empty during working hours. This drives the requirement for a capable surveillance solution that enables house owners to track their residential property against unauthorized entry. According to the Italian National Institute of Statistics (ISTAT), in 2024, the average number of people per household in Italy is estimated to remain at 2.3.

Italy Video Surveillance Industry Overview

Italy has many local and global players operating in the video surveillance segment, which makes the market highly competitive. The increasing proliferation of advanced video surveillance systems among consumers of different segments attracts more customers into the market, which is anticipated to drive the competition index further. Considering this, vendors are adopting innovative business strategies such as product innovation, mergers, and acquisitions to strengthen their market presence further. Some key market players include Honeywell, Teledyne Flir LLC, Bettini SRL, and Esprinet SpA.

In February 2024, Trento city council was fined EUR 50,000 (~USD 54,373) by the the Italian privacy authority for deploying two AI-driven urban surveillance projects, violating the data protection rules.

In February 2024, Vivotek, a provider of network cameras and network video recorders (NVRs), announced that its network cameras and NVRs will be upgraded to a global five-year warranty. According to the company, this will help it meet the highest industry warranty standards.

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