Alcohol Ethoxylates - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The Alcohol Ethoxylates Market size is estimated at 3.41 Million tons in 2024, and is expected to reach 4.07 Million tons by 2029, growing at a CAGR of 3.60% during the forecast period (2024-2029).

The market was negatively impacted due to COVID-19. Owing to the pandemic scenario, several countries around the world went into lockdown to curb the spread of the virus. The shutdown of numerous companies and factories has disrupted worldwide supply networks and harmed global production, delivery schedules, and product sales. Currently, the market has recovered from the COVID-19 pandemic and increasing at a significant rate.

Key Highlights

• Over the short term, the growing personal care industry in the Asia-Pacific region, and increasing demand for industrial cleaners are driving the market over the forecasted period.
• However, increasing environmental concerns and volatility in raw materials costs are expected to have major limitations on the growth rate of the alcohol ethoxylates market during the projected period.
• Nevertheless, expansion of application base for bio-based surfactants and rising demand from the oil & gas, and paints and coatings industry are likely to create lucrative growth opportunities for the global market soon.
• The Asia-Pacific region dominated the market globally, with the largest consumption coming from countries such as China and India, and this is expected to remain the same in the future.

Alcohol Ethoxylates Market Trends

Increasing Demand from Personal Care Industry

• The fatty alcohol ethoxylates are non-ionic surfactants that are widely used in, personal care products, such as shampoos, bath gels, and others. Examples of natural fatty alcohols are lauryl alcohol ethoxylates. Traditionally, Lauryl Alcohol Ethoxylates (LAE) function as a foaming agent in personal care products.
• These surfactants exhibit high performance, low color, and high purity which provide luxurious foam, mildness, and superior cleansing characteristics in shampoo, body wash, bar soap, hand soap, lotions, hair conditioner, dental, pet care, and skin care applications.
• In recent years, the demand for personal care products has increased due to the improving quality of life, the positive effects of beauty and personal care on self-esteem and social interaction, and the gradual growing awareness amongst the consumer for maintaining personal hygiene which is likely to propel the market for alcohol ethoxylates from the personal care products during the forecast period.
• According to the reports by L'Oreal, the global beauty & personal care market revenue is anticipated to ascend to USD 784.6 billion in 2025. The United States generated the most revenue from the global beauty and personal care market in 2022, with USD 87.13 billion followed by China generating a revenue of USD 55.3 billion, further followed by Japan with a revenue of USD 38.5 billion. Further, Germany ranked first among European nations, with over USD 17 billion.
• Brazil is the world's 4th largest market for personal care and beauty products and the 3rd country in terms of the number of product launches. Brazilian consumers are increasingly looking for value-for-money products that are natural and beneficial for the skin and provide a range of combined benefits of high-priced premium products like anti-aging, whitening, moisturizing, etc. at a lower than premium cost. Major products in the personal care segment in the country include hair care products, facial care products, shower gels, oral care, men's grooming products, deodorants and antiperspirants, cosmetics, and others
• According to Cosmetic Europe the personal care association, Europe's 500 million consumers use cosmetic and personal care products every day to protect their health, enhance their well-being and boost their self-esteem. Ranging from antiperspirants, fragrances, make-up, and shampoos, to soaps, sunscreens, and toothpaste, cosmetics.
• The European cosmetics industry provides great opportunities for developing-country exporters of natural ingredients. Demand for natural ingredients from the European cosmetics sector is increasing. The main drivers of this expansion are rising consumer awareness of natural cosmetics and cosmetics companies' desire to replace synthetic ingredients with natural alternatives.
• According to Cosmetica Italia, in 2022, the consumption of shampoos in pharmacies was worth roughly EUR 100 million, whereas this figure amounted to nearly EUR 10 million in perfume shops.
• All the abovementioned factors, in turn, are projected to drive the demand for alcohol ethoxylates in the personal care segment in the coming years.

Asia-Pacific Region to Dominate the Market

• The Asia Pacific region is the largest market for alcohol ethoxylates, with market segments, like soaps and detergents, personal care, and industrial and institutional cleaning, expected to grow in the coming years.
• Asia-Pacific is also expected to be the fastest-growing market during the forecast period, with increasing demand from segments like personal care, in China, India, and the ASEAN countries.
• China and India are the largest consumers of soaps and detergents across the world. Being the two largest populated countries in the world and growing, the consumption of soaps and detergents in these countries is expected to see a rise in the forecasted period. This consumption is expected to propel the demand for alcohol ethoxylates in the coming years.
• The overall Home & Laundry Care industry in China is anticipated to increase to a revenue of USD 22.9 billion by 2026. With USD 14.4 billion, the Laundry Care segment is expected to remain the biggest segment in the market. In China, revenue in the personal care market is also expected to reach USD 45.22 billion in 2023.
• Japan is home to more than 3,000 beauty care companies, including global brands of Shiseido, Kao, Kose, and Pola Orbis. Further, the Japanese beauty industry is carried by a wide range of cosmetic products, with skincare and makeup being in high demand.
• The penetration of personal care products in India is comparatively low compared to developed or other developing economies. Additionally, the rising awareness of hygiene across all population classes is boosting the demand for primary skin care, hair care, and other cosmetics.
• Such factors are expected to drive the demand for specialty surfactants from the personal care and beauty industry, thereby propelling the demand for alcohol ethoxylates in the country in the forecast period.
• Thus, the rising demand from various industries is expected to drive the market in the region, during the forecast period.

Alcohol Ethoxylates Industry Overview

The alcohol ethoxylates market is fragmented in nature. The major players include BASF SE, CLARIANT, Sasol, Nouryon, and Shell Plc, among others (not in any particular order).

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