Low-Calorie Sweetener Market - Growth, Trends, and Forecasts (2023 - 2028)

The global low-calorie sweetener market is projected to grow at a CAGR of 6.45% during the forecast period 2022 - 2027.

With the onset of the COVID-19 pandemic, most people are inclined to consume healthy and low-calorie food. As a result, a significant rise in the adoption of plant-based food is observed. Growth in the prevalence of diabetes across many developed and developing countries is creating sales opportunities for the low-calorie-sweetener market. The trend of work-from-home had made a habit of regular low-calorie drinks in many regions, impacting the market positively.

Increasing sales of organic foods and beverages containing sugar and the increasing penetration of the retail market for low-calorie sugar support its growth. North America dominates the global low-calorie sugar market, accounting for a significant market share, followed by Europe.

The increasing concerns regarding clean label solutions and the complex regulatory structure in the EU and United States may impede the low-calorie sweetener market growth. Still, product innovation and growing demand for low-calorie sweeteners would help the market grow further during the forecast period.

Low-Calorie Sweetener Market Trends

Growing Demand for Fructose in Food and Beverage Industry

Crystalline fructose is widely used as a sweetener in food and beverage. As a natural sweetener, crystalline fructose can be used in various industries, including food production, beverage, pharmaceutical, cosmetics, and other industries. Primary applications for crystalline fructose include dry-mix beverages, low-calorie products, enhanced or flavored water, still and carbonated beverages, sports and energy drinks, chocolate milk, breakfast cereals, baked goods, yogurt, fruit packs, and confections. Common food and drinks containing crystalline fructose include powdered beverages that require water, low-calorie food options, flavored or flavor-enhanced water, carbonated sodas and drinks, energy and sports drinks, chocolate-flavored milk, cereals and oatmeal, yogurts, and baked goods. Consuming glucose-sweetened beverages and those consuming fructose-sweetened beverages exhibited significant body weight and fat mass increases. However, despite the comparable weight and fat gain, visceral adipose tissue (VAT) was significantly increased only in subjects consuming fructose. In contrast, increased adipose deposition in subjects consuming glucose was mainly distributed in subcutaneous adipose tissue.

North America Dominates the Market

The increasing consumer awareness and the demand for convenience food are some of the significant factors for the growing use of natural low-calorie sweeteners-based products in the North American market. Increasing sales of organic foods and beverages containing sugar and the increasing penetration of the retail market for low-calorie sugar support its growth. North America dominates the global low-calorie sugar market, accounting for a significant market share, followed by Europe. The center for science in the public interest identified 19 different LCS, including six LCS approved by US Food and Drug Administration (FDA)-approved artificial high-intensity sweeteners such as acesulfame potassium (Ace-k), advantame, aspartame, neotame, saccharin, sucralose, three types of "natural" high-intensity sweeteners which are GRAS-recognized, such as Stevia rebaudiana, extracts (containing mogrosides)obtained from monk fruit and thaumatin. North America's regions like the US, Canada, and Mexico play a significant role in the low-calorie sweetener market.

Low-Calorie Sweetener Market Competitor Analysis

The global low-calorie sweetener market is competitive with various international and domestic players. Tate and Lyle, ADM, and Dupont hold a dominant share in the global Low-Calorie Sweeteners market. Key players in the market form joint ventures and partnerships with small and regional publishers to gain higher market shares. The industry has numerous prominent players similar in size and product offerings. North America, led by the U.S, holds a significant portion of the low-calorie food market. With surging admiration for less fat content products due to rising health awareness, diabetic patients are expected to fuel product growth in the region. Many leaders create new product lines and actively participate in advertising wars. As numerous competitors are equally balanced, competitor rivalry is intense.

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