Single Origin Coffee Market - Growth, Trends, and Forecasts (2022 - 2027)

The single origin coffee market is projected to register a CAGR of 8.25% during the forecast period, 2022-2027.

Coffee consumption has increased over years and the demand for single origin coffee is increasing even more. The unique characteristic and taste found in a particular coffee origin is driving the demand for the market studied. Alongside, the demand for single-origin instant coffee is rising in the market, owing to the convenience associated with its preparation at home.

Moreover, during the COVID-19 pandemic, the demand for single-origin instant coffee increased, due to the shutdown of cafes and restaurants. This led the players in the market to curate products by the changing preference of consumers. For instance, in December 2020, Ritual Coffee, a California-based coffee company launched single-origin instant coffee in eco-friendly sachets. This product is available in Whole Food Stores in Northern California, the company's Bay Area Cafes, and online retail channels nationwide.

Furthermore, the reliance of Millennials on coffee beverages for energy is driving the market further. The high-quality flavor of single origin coffee makes it suitable for Millenials who prefer strong brewed coffee on regular basis. In addition, the inclination of consumers toward clean label and organic coffee products is driving the demand for single origin coffee in the global market.

Key Market Trends

Rising Demand for Sustainable, Organic and Certified Coffee Products

The demand for sustainable and ethical production of different agricultural products is rising across the world. People have become more environment conscious and prefer sustainable agricultural practices more than conventional methods. The demand for sustainable and organic coffee is growing in line with this trend in the market. Consequently, consumers are interested in knowing the origin of coffee beans, and the traceability of their production process. To ensure the customers and build their trust in the company, various players in the market are launching single origin coffee, having fair trade and organic certifications, and gathering customers' interest further. The fair trade certification certifies the social, environmental, as well as economic aspects of production, thereby, monitoring the purchase and selling of the product, along with its packaging and labeling. For instance, in May 2022, Roastelier by Nescafe launched a new single origin coffee namely, Ethiopia Sidamo. This product launched by the company is fair trade as well as organically certified, ensuring the confidence of the customers in the sourcing of the product.

South America Emerges as the Fastest Growing Region in the Market

South America is the fastest growing region, with respect to both production and consumption of coffee in the world. The demand for Brazilian coffee is prominent all over the world, and single origin Brazilian coffee is most sought after. A large portion of the world's coffee is produced in Brazil and Colombia. According to the International Coffee Association, South America produced 88.205 million 60-kg bags of coffee in 2020, out of which 69 million 60-kg bags were produced in Brazil alone. Moreover, coffee production in South America increased by 14.0% in 2020 as compared to 2019. Along with the increase in production, the exports of coffee from South America also increased, owing to the expanding demand for Robusta and Arabica coffee beans. As per the statistics of the International Coffee Association, in February 2021, the export of coffee from South America increased by 15.5% to 23.26 million bags. This was in accordance with the increase in coffee shipments from Brazil, owing to a rise in export by 24.3% to 16.77 million bags. Thus, the growing demand for single origin coffee from the South American region is driving the growth of the single origin coffee market globally.

Competitive Landscape

The global single origin coffee market is fragmented and highly competitive, with many global and regional players offering a range of products in the market. Key players like Keurig Dr. Pepper Inc., The Kraft Heinz Company, Premier Foods Group Services Limited, Starbucks Corporation, and Luigi Lavazza S.p.A, among others, are offering new products with attractive packaging, thereby, gathering the attention of customers. Moreover, these companies are focused on mentioning the origin of the products and building trust among the end users. The key players in the market invest in collaborating with other players in the market, to formulate new products, suiting customers' changing demands. For instance, Starbucks offers premium and single origin Sumatra coffee K-cup pods, which are suitable for brewing in Keurig brewers. This enhances the presence of both the key players in the global single origin coffee market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support