PUBLISHER: MarketLine | PRODUCT CODE: 1554040
PUBLISHER: MarketLine | PRODUCT CODE: 1554040
Global Broadcasting & Cable TV industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
The market is segmented into TV advertising, TV license or public funds, and TV subscriptions.
All market data and forecasts are adjusted for inflation and all currency conversions used in the creation of this report have been calculated using yearly annual average exchange rates.
The global broadcasting & cable TV market recorded revenues of $433.4 billion in 2023, representing a negative compound annual growth rate (CAGR) of 3.9% between 2018 and 2023.
The TV subscriptions segment accounted for the market's largest proportion in 2023, with total revenues of $200.4 billion, equivalent to 46.2% of the market's overall value.
The contraction of the market during 2018-23 is attributed to the shift in consumer preference towards over-the-top (OTT) streaming services. According to GlobalData, in 2023, the US, Japan, and Germany recorded 36.9 million, 5.3 million, and 5.0 million, respectively, of net additions to their subscription video-on-demand (SVoD) accounts.