Global In-cabin Monitoring System (ICMS): Technology, Market, Opportunities, Competition, 2025-2035

The global automotive industry has witnessed a significant resurgence in demand for passenger vehicles since 2023, driven by economic recovery, technological advancements, and evolving consumer preferences. This new report Edition 2025 of In-Cabin Monitoring Systems explores the historical and future sales trends of passenger vehicles, the rapid penetration of Advanced Driver Assistance Systems (ADAS), and the increasing importance of in-cabin monitoring systems, such as Driver Monitoring Systems (DMS) and Occupant Monitoring Systems (OMS), in enhancing driver safety and preventing accidents.

Rising Demand for Passenger Vehicles

The post-pandemic era has seen a robust recovery in the automotive sector, with passenger vehicle sales surging across key markets. In Europe, the sales of new passenger cars climbed to 15 million units in 2023, recording year-on-year growth of 18.7%. This whooping growth was majorly driven by the adoption of electric vehicles (EVs) and government incentives. The U.S. followed the suite, reflecting a 9% year-on-year growth accounting for sales volumes of approximately 3.1 million units. China, the world's largest automotive market, recorded sales of over 26 million passenger vehicles in 2023, fueled by urbanization and rising disposable incomes. Japan and India also experienced growth, with sales volumes of 4 million and 4.1 million units, respectively, supported by increasing demand for compact and mid-sized vehicles.

This upward trend continued in 2024, with estimates indicating a 5-7% growth in global passenger vehicle sales. The shift toward electric and hybrid vehicles, coupled with advancements in automotive technology, is reshaping the industry landscape.

Doubling Penetration Rate of ADAS in Passenger Vehicles

Advanced Driver Assistance Systems (ADAS) have become a cornerstone of modern vehicles, enhancing safety and driving convenience. The penetration rate of ADAS in passenger vehicles has grown significantly over the past two years. In 2023, approximately 50% of new vehicles sold in the U.S. were equipped with ADAS features, such as adaptive cruise control, lane-keeping assist, and automatic emergency braking. Europe and China reported even higher adoption rates, at 55% and 60%, respectively, driven by stringent safety regulations and consumer demand for advanced features.

The sales of vehicles equipped with ADAS have grown by 20-25% annually since 2023, reflecting the increasing importance of these systems in reducing accidents and improving road safety.

Regulatory Policies on Accident Prevention is Driving the Growth of In-Cabin Monitoring Systems

Regulatory policies worldwide are playing a pivotal role in mandating the inclusion of in-cabin monitoring systems in vehicles. The European Union's General Safety Regulation (GSR), effective from 2022, requires all new vehicles to be equipped with driver drowsiness and attention warning systems. Similarly, the U.S. National Highway Traffic Safety Administration (NHTSA) has proposed regulations to include driver monitoring systems in vehicles to prevent accidents caused by human error, such as distracted or fatigued driving.

These policies are driving automakers to integrate DMS and OMS into their vehicles, ensuring compliance and enhancing safety standards. The focus on preventing accidents caused by human error has made in-cabin monitoring systems a critical component of modern vehicles.

Rising Adoption of DMS and OMS Integrated Passenger Vehicles

The adoption of Driver Monitoring Systems (DMS) and Occupant Monitoring Systems (OMS) has seen a steady rise in both ADAS-equipped and non-ADAS vehicles. In 2023, approximately 30% of new passenger vehicles in the U.S. were equipped with DMS, while Europe reported a penetration rate of 35%. China and Japan also witnessed significant adoption, with rates of 40% and 25%, respectively.

OMS, which monitors the presence and behavior of all occupants, is gaining traction, particularly in vehicles with ADAS features. The integration of DMS and OMS is becoming a standard practice, driven by regulatory requirements and the need for comprehensive in-cabin safety solutions.

Other Factors Driving the Growth of the In-Cabin Monitoring System Market

• Increasing Consumer Awareness about road safety is boosting demand for advanced monitoring systems.
• Technology Innovations in AI, computer vision, and sensor technology are enhancing the capabilities of DMS and OMS
• Rising Autonomous Vehicles trend has induced the need for robust in-cabin monitoring systems to ensure passenger safety

The in-cabin monitoring system market is rapidly evolving, driven by technological advancements, regulatory mandates, and increasing consumer demand for safety. As competition intensifies, suppliers are innovating to offer more advanced and cost-effective solutions, ensuring a safer and more connected driving experience.

The future scope of these systems is vast, with advancements in artificial intelligence (AI) and machine learning enabling more sophisticated monitoring capabilities. By 2030, it is estimated that 70-80% of new vehicles globally will be equipped with DMS and OMS, driven by regulatory mandates and consumer demand for safer vehicles.

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