Language Learning Apps Market by Offering, Learning Mode (One-on-one, Group), Age Group, Language, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography

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Language Learning Apps Market Size, Share, Forecast, & Trends Analysis by Offering, Learning Mode (One-on-one, Group), Age Group, Language, End User (Individual, Educational, Government, Corporate), and Geography-Global Forecast to 2031.

The research report titled 'Language Learning Apps Market Size, Share, Forecast, & Trends Analysis by Offering, Learning Mode (One-on-one, Group), Age Group, Language, End User (Individual, Educational, Government, Corporate), and Geography-Global Forecast to 2031', provides in-depth analysis of the language-learning apps market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The language-learning apps market is projected to reach $31.9 billion by 2031, at a CAGR of 21.9% from 2024-2031. The growing e-learning market, globalization, the growing need for cross-border communication, and the minimal cost of language-learning apps drive the growth of this market. However, a lack of comprehensiveness in a single platform may restrain the growth of this market.

The increased spending on the education sector, rising internet & mobile phone user base, and growing preferences for multilingual employees by multinational companies are expected to create market growth opportunities. However, the need to ensure the quality & effectiveness of language-learning materials & programs and limited access to high-speed internet is a major challenge for the players operating in this market. Additionally, the integration of artificial intelligence (AI) & robot technology is a major trend in the global language-learning apps market.

The global language-learning apps market is segmented based on offering, learning mode, age group, and end user. This study also evaluates industry competitors and analyses the market at the country level.

Based on offering, the global language-learning apps market is segmented into online courses & apps, tutoring, and software as a service (SaaS). In 2024, the online courses & apps segment is estimated to account for the larger share of the language-learning apps market. The growth of this segment is driven by the growing need for certificates & credentials recognized by institutions, the increasing need to access educational content from anywhere, the need for cost-effective, diverse course offerings, and increasing government support for online education initiatives & investments in digital infrastructure. Further, the tutoring segment is projected to register the highest CAGR during the forecast.

Based on learning mode, the language-learning apps market is segmented into one-on-one learning and group learning. In 2024, the one-on-one learning segment is estimated to account for a larger share of the language-learning apps market. The growth of this segment is driven by globalization and interconnectedness, the need for highly personalized experiences tailored to the individual learner's pace, the increasing need for more cost-effective alternatives to traditional language schools or immersion programs, growing focus on specific learning objectives, rising demand for job opportunities, growing need for continuous self-improvement and skill development are driving the growth of this segment. Further, the group learning segment is estimated to register the highest CAGR during the forecast period.

Based on age group, the language-learning apps market is segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the <18 years segment is expected to account for the largest share of the language-learning apps market. The digitization of public schools, an increasing number of language learners, significant growth in smartphone users, rising demand for kids' learning apps, the popularity of online interactive games for language learning, and the growing e-learning platforms are expected to drive the segment growth in the coming years. Further, the 18-20 years segment is projected to register the highest CAGR during the forecast period.

Based on language, the language-learning apps market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2024, the English language segment is expected to account for the largest share of the language-learning apps market. The large market share of this segment is attributed to the growing number of English language learners worldwide, the increasing emphasis on learning English in schools & educational institutions, the growing priority for English in business & professional areas, and rising investments in start-ups & small companies teaching English. Further, the Mandarin language segment is poised to register the highest CAGR during the forecast period.

Based on end user, the language-learning apps market is segmented into individual learners, educational institutes, government bodies, and corporate learners. In 2024, the individual learners segment is estimated to account for the largest share of the language-learning apps market. This segment's growth is driven by the rising adoption of smart devices coupled with faster internet penetration, the increasing need for transmission of live content on the internet for better brand engagement and student reach, the rising adoption of self-learning apps, the surging social media platforms, and the high number of free language-learning apps. Further, the individual learners segment is projected to register the highest CAGR during the forecast period.

Based on geography, the language-learning apps market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is estimated to account for the largest share and highest CAGR of the language-learning apps market. This region's large market share is attributed to the growing need to improve communication across borders, high demand for multilingual professionals, rising adoption of self-learning apps in corporate training programs & language institutes, increasing digitalization of educational content government initiatives to strengthen national education networks, increasing demand for flexible & convenient language-learning options, and for online cost-effective programs that address the knowledge gap in students. Moreover, the Asia-Pacific region is also projected to register the highest CAGR during the forecast period.

Key Players:

The key players operating in the language-learning apps market are Duolingo Inc. (U.S.), Memrise Inc. (U.K.), Busuu Ltd (U.K.), Berlitz Corporation (U.S.), Mango Languages (U.S.), Pimsleur (U.S.), Rosetta Stone, Inc. (U.S.), HelloTalk (China), Inlingua International Ltd. (France), Lesson Nine GmbH (Babble) (Germany), PlanB Labs OU (Drops) (Estonia), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), FluentU (A part of Enux Education Limited) (U.S.), Lingvist Technologies OU (Estonia), Beelinguapp UG (Germany), ELSA Corp. (U.S.), FALOU APP (Brazil), Lang-8 Inc. (HiNative) (Japan), Tripod Technology GmbH (Tandem) (Germany), and Lingualift (U.K.).

Key questions answered in the report-

Which are the high-growth market segments based on offering, learning mode, age group, end user, and geography?
What was the historical market for the language-learning apps market?
What are the market forecasts and estimates for the period 2024-2031?
What are the major drivers, restraints, opportunities, and challenges in the language-learning apps market?
Who are the major players, and what shares do they hold in the language-learning apps market?
What is the competitive landscape like in the language-learning apps market?
What are the recent developments in the language-learning apps market?
What are the different strategies adopted by the major players in the language-learning apps market?
What are the key geographic trends, and which are the high-growth countries?
Who are the local emerging players in the language-learning apps market, and how do they compete with the other players?

Scope of the report:

Language-learning Apps Market Assessment-by Offering

Online Courses and Apps
Tutoring
Software as a Service (SaaS)

Language-learning Apps Market Assessment-by Learning Mode

One-on-One Learning
Group Learning

Language-learning Apps Market Assessment-by Age Group

<18 Years
18-20 years
21-30 years
31-40 years
>40 years

Language-learning Apps Market Assessment-by Language

English
French
Spanish
Mandarin
German
Italian
Arabic
Japanese
Korean
Other Languages

Language-learning Apps Market Assessment-by End User

Individual Learners
Educational Institutes
- K-12
- Higher Education
Government Bodies
Corporate Learners

Language-learning Apps Market Assessment-by Geography

North America
- U.S.
- Canada
Latin America
- Brazil
- Mexico
- Rest of Latin America
Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Poland
- Netherlands
- Belgium
- Sweden
- Austria
- Switzerland
- Finland
- Norway
- Turkey
- Ireland
- Luxembourg
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- Indonesia
- Australia & New Zealand
- Taiwan
- Hongkong
- Singapore
- Malaysia
- Vietnam
- Rest of Asia-Pacific
Middle East & Africa
- UAE
- Saudi Arabia
- Rest of Middle East & Africa

Product Code: MRICT - 104975

1. Introduction

1.1 Market Definition & Scope
1.2 Market Ecosystem
1.3 Currency & Limitations
1.4 Key Stakeholders

2. Research Methodology

2.1 Research Approach
2.2 Data Collection and Validation Process
- 2.2.1 Primary Research/Interviews with Key Opinion Leaders from the Industry
- 2.2.2 Secondary Research
2.3 Market Sizing and Forecast Approach
- 2.3.1 Market Estimation Approach
  - 2.3.1.1 Bottom-up Approach
  - 2.3.1.2 Top-down Approach
  - 2.3.1.3 Growth Forecast Approach
- 2.3.2 Market Share Analysis
2.4 Assumption for the Study
2.5 Limitations for the Study

3. Executive Summary

3.1 Market Overview
3.2 Market Analysis, by Offering
3.3 Market Analysis, by Learning Mode
3.4 Market Analysis, by Age Group
3.5 Market Analysis, by End User
3.6 Market Analysis, by Geography
3.7 Competitive Analysis

4. Market Insights

4.1 Overview
4.2 Factors Affecting Market Growth
- 4.2.1 Drivers
  - 4.2.1.1 Globalization and the Growing Need for Cross-Border Communication
  - 4.2.1.2 Growing E-Learning Market
  - 4.2.1.3 Minimal Cost of Language Learning Apps Applications
- 4.2.2 Restraints
  - 4.2.2.1 Lack of Comprehensiveness in a Single Platform
- 4.2.3 Opportunities
  - 4.2.3.1 Increasing Spending on the Education Sector
  - 4.2.3.2 Rising Internet and Mobile Phone User Base
  - 4.2.3.3 Growing Preferences for Multilingual Employees by Multinational Companies
- 4.2.4 Challenges
  - 4.2.4.1 Increasing Need to Ensure the Quality and Effectiveness of Language Learning Materials And Programs
  - 4.2.4.2 Limited Access to High-Speed Internet or Smart Devices
- 4.2.5 Trends
  - 4.2.5.1 Integration of Artificial Intelligence & Robot Technology
4.3 Value Chain Analysis

5. Global Language Learning Apps Market, by Offering

5.1 Overview
5.2 Online Courses and Apps
5.3 Tutoring
5.4 Software as a Service (SaaS)

6. Global Language Learning Apps Market, by Learning Mode

6.1 Overview
6.2 One-on-One Learning
6.3 Group Learning

7. Global Language Learning Apps Market, by Age Group

7.1 Overview
7.2 <17 years
7.3 17-20 years
7.4 21-30 years
7.5 31-40 years
7.6 >40 years

8. Global Language Learning Apps Market, by Language

8.1 Overview
8.2 English
8.3 French
8.4 Spanish
8.5 Mandarin
8.6 German
8.7 Italian
8.8 Arabic
8.9 Japanese
8.10 Korean
8.11 Other Languages

9. Global Language Learning Apps Market, by End User

9.1 Overview
9.2 Individual Learners
9.3 Educational Institutions
- 9.3.1 K-12
- 9.3.2 Higher Education
9.4 Government Institutes
9.5 Corporate Learners

10. Language Learning Apps Market, by Geography

10.1 Overview
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 Germany
- 10.3.2 U.K.
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.3.7 Poland
- 10.3.8 Netherlands
- 10.3.9 Belgium
- 10.3.10 Sweden
- 10.3.11 Austria
- 10.3.12 Switzerland
- 10.3.13 Finland
- 10.3.14 Norway
- 10.3.15 Turkey
- 10.3.16 Ireland
- 10.3.17 Luxembourg
- 10.3.18 Rest of Europe
10.4 Asia-Pacific
- 10.4.1 Japan
- 10.4.2 China
- 10.4.3 India
- 10.4.4 South Korea
- 10.4.5 Singapore
- 10.4.6 Malaysia
- 10.4.7 Australia & New Zealand
- 10.4.8 Indonesia
- 10.4.9 Vietnam
- 10.4.10 Taiwan
- 10.4.11 Hongkong
- 10.4.12 Rest of Asia-Pacific
10.5 Latin America
- 10.5.1 Mexico
- 10.5.2 Brazil
- 10.5.3 Rest of Latin America
10.6 Middle East & Africa
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 Rest of Middle East & Africa

11. Competiton Analysis

11.1 Overview
11.2 Key Growth Strategies
11.3 Competitive Benchmarking
11.4 Competitive Dashboard
- 11.4.1 Industry Leaders
- 11.4.2 Market Differentiators
- 11.4.3 Vanguards
- 11.4.4 Emerging Companies
11.5 Market Share/Key Ranking Analysis (2022)

12. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)

12.1 Duolingo Inc. (U.S.)
12.2 Memrise Inc. (U.K.)
12.3 Busuu Ltd (U.K.)
12.4 Berlitz Corporation (U.S.)
12.5 Mango Languages (U.S.)
12.6 Pimsleur (U.S.)
12.7 Rosetta Stone, Inc. (U.S.)
12.8 HelloTalk (Hong Kong)
12.9 Inlingua International Ltd. (France)
12.10 Lesson Nine GmbH (Babble) (Germany)
12.11 PlanB Labs OU (Drops) (Estonia)
12.12 Transparent Language, Inc. (U.S.)
12.12 Open Education LLC (U.S.)
12.14 Linguistica 360, Inc. (U.S.)
12.15 Mondly (Romania)
12.16 FluentU (A part of Enux Education Limited) (U.S.)
12.17 Lingvist Technologies OU (Estonia)
12.18 Beelinguapp UG (Germany)
12.19 ELSA Corp. (U.S.)
12.20 FALOU APP (Brazil)
12.21 Lang-8 Inc. (HiNative) (Japan)
12.22 Tripod Technology GmbH (Tandem) (Germany)
12.23 Lingualift (U.K.)

(Note: SWOT Analysis for the Top 5 Companies Will Be Provided)

13. Appendix

13.1 Available Customization
13.2 Related Reports