Hair Extension Market Size, Share, Forecast, & Trends Analysis by Type, Application Method, Length, Texture, Color, Distribution Channel, End User, and Geography

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Hair Extension Market by Type (Synthetic Hair, Human Hair), Application Method (Clip-in Hair, Tape-in Hair Extensions), Length, Texture (Straight Hair, Wavy Hair Texture), Color, Distribution Channel, End User, and Geography-Global Forecast to 2031.

The research report titled 'Hair Extension Market by Type (Synthetic Hair, Human Hair), Application Method (Clip-in Hair, Tape-in Hair Extensions), Length, Texture (Straight Hair, Wavy Hair Texture), Color, Distribution Channel, End User, and Geography-Global Forecast to 2031' provides an in-depth analysis of global hair extension market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The global hair extension market is projected to reach $7.3 billion by 2031, at a CAGR of 6.2% from 2024 to 2031.

The growth of the hair extension market is driven by the growing demand for hair extensions in the fashion & entertainment industry, the growing prevalence of alopecia areata worldwide, and the increasing demand for hair products in urban areas. However, the availability of advanced treatment for hair loss restrains the growth of this market.

Furthermore, customization & personalization of hair extensions and the use of synthetic extension materials are expected to offer market growth opportunities. However, supply chain disruptions and negative environmental impacts may hinder the growth of this market.

Additionally, the integration of AR/VR technology for virtual try-on experience and the demand for versatile hair extensions are prominent trends in this market.

The hair extension market is segmented by type (synthetic hair, human hair, and animal hair), application method (clip-in hair extensions, tape-in hair extensions, sew-in hair extensions, fusion & pre-bonded hair extensions, microlink hair extensions, and other application methods), length (short hair, medium hair, and long hair), texture (straight hair texture, wavy hair texture, curly hair texture, kinky hair texture, and other hair textures), color (solid colors, balayage colors, highlighted colors, fantasy colors, and other color types), distribution channel (online channel and offline channel), and end user (female and male). The study also evaluates industry competitors and analyzes the market at the regional and country levels.

Based on type, the hair extension market is segmented into synthetic hair, human hair, and animal hair. In 2024, the synthetic hair segment is expected to account for the largest share of over 45.0% of the hair extension market. This segment's large market share can be attributed to the affordability of synthetic hair extensions compared to human hair extensions, making them an attractive option for individuals who want to change their hairstyle frequently. Moreover, synthetic hair can be manufactured to mimic various textures, colors, and styles, providing a wide range of options for consumers. This versatility appeals to individuals looking for specific aesthetic preferences or trends.

However, the human hair segment is projected to register the highest CAGR during the forecast period. The growth of this segment can be attributed to the more natural look and feel offered by human hair extensions compared to synthetic alternatives. Since they are made from real hair, they blend seamlessly with the wearer's natural hair, enhancing overall appearance and providing a more authentic hairstyle. Moreover, human hair extensions are generally considered to be of higher quality and durability than synthetic options. They can withstand heat styling, coloring, and other treatments similar to natural hair, allowing for greater versatility and longevity.

Based on application method, the hair extension market is segmented into clip-in hair extensions, tape-in hair extensions, sew-in hair extensions, fusion & pre-bonded hair extensions, microlink hair extensions, and other application methods. In 2024, the clip-in hair extensions segment is expected to account for the largest share of over 38.0% of the hair extension market. This segment's large market share can be attributed to its ease of use, requiring minimal expertise or professional assistance for application. Consumers can quickly clip them in and remove them as needed, making them convenient for daily wear or special occasions. Clip-in extensions also offer versatility in styling, allowing consumers to achieve various looks, such as changes in length, volume, or highlights, without committing to permanent changes. They can be easily styled, curled, straightened, or braided to complement different hairstyles, providing flexibility in hair styling options.

Furthermore, clip-in extensions are often more affordable than permanent extension methods such as fusion or tape-ins. They offer a cost-effective way for individuals to experiment with different hair lengths and styles without making a significant financial commitment. Additionally, various market players are launching initiatives to drive market development. For instance, Gemeria India Pvt. Ltd. (India) announced the opening of its wholesale branch for bulk buyers and salon partners in Dubai. It also offers a diverse range of high-quality products, including human hair extensions, clip-in extensions, ponytail extensions, and colored hair extensions for bulk buyers and salon partners.

Moreover, the clip-in hair extensions segment is projected to register the highest CAGR during the forecast period.

Based on length, the hair extension market is segmented into short hair, medium hair, and long hair. In 2024, the medium hair segment is expected to account for the largest share of over 46.0% of the hair extension market. This segment's large market share can be attributed to the benefits provided by medium-length extensions, offering versatility in styling. They give consumers the flexibility to achieve various types of looks by adding volume, length, and dimension to hairstyles without being excessively long or overwhelming, making them suitable for both everyday wear and special occasions.

Medium hair extensions often blend seamlessly with the wearer's natural hair, resulting in a natural and cohesive look. They can be styled and integrated into existing haircuts without appearing obvious or artificial, enhancing overall appearance. Moreover, these types of extensions are often more affordable than longer extensions, making them an attractive option for budget-conscious consumers.

Moreover, the medium hair segment is projected to register the highest CAGR during the forecast period.

Based on texture, the hair extension market is segmented into straight hair texture, wavy hair texture, curly hair texture, kinky hair texture, and other hair textures. In 2024, the straight hair texture segment is expected to account for the largest share of over 40.0% of the hair extension market. This segment's significant market share can be attributed to the sleek and polished appearance offered by straight hair texture extensions, which mimic the natural texture of various individuals' hair. Straight hair extensions are also relatively low maintenance compared to some other texture options, requiring minimal styling and upkeep. This makes them a practical choice for individuals with busy lifestyles or limited styling experience.

However, the wavy hair texture segment is projected to register the highest CAGR during the forecast period. The growth of this segment can be attributed to the natural and effortless look offered by wavy hair texture extensions, which are highly desirable among consumers. Wavy hair texture extensions also provide versatility in styling; they can be worn in their natural wavy state or further styled with curling irons or straighteners to achieve different looks. This flexibility allows users to adapt their hairstyle to various occasions and preferences effectively.

Based on color, the hair extension market is segmented into solid colors, balayage colors, highlighted colors, fantasy colors, and other color types. In 2024, the solid colors segment is expected to account for the largest share of over 50.0% of the hair extension market. This segment's large market share can be attributed to the simple and uniform look offered by solid color texture extensions, which appeals to individuals seeking a clean and polished appearance. The lack of additional highlights or variations in color makes them easy to style and integrate into existing hairstyles.

However, the highlighted colors segment is projected to register the highest CAGR during the forecast period. This growth can be attributed to the versatility offered by highlighted color extensions in styling. They can be seamlessly blended with the wearer's natural hair or used to create contrast and dimension in hairstyles. These extensions can be customized to match the wearer's natural hair color and highlight placement, ensuring a seamless blend for a natural-looking result. They are available in a variety of shades and highlight patterns to accommodate different hair colors and tones.

Based on distribution channel, the hair extension market is segmented into online channel and offline channel. In 2024, the online channel segment is expected to account for the larger share of over 63.0% of the hair extension market. This segment's large market share can be attributed to the wide availability of hair extension options on online platforms. Online channels make hair extensions accessible to customers worldwide, irrespective of their geographic location. This accessibility expands market reach and enables businesses to target a larger customer base beyond their local area.

Furthermore, some online retailers offer customization options for hair extensions, including selecting specific lengths, colors, and textures. This customization allows customers to personalize their purchases according to their exact preferences, thereby enhancing the overall shopping experience.

Moreover, the online channel segment is projected to register the highest CAGR during the forecast period.

Based on end user, the hair extension market is segmented into female and male. In 2024, the female segment is expected to account for the larger share of 75.0% of the hair extension market. This segment's large market share can be attributed to the convenience offered by hair extensions, providing an ideal solution for women looking to enhance their hair without investing significant time and effort into styling. Extensions address concerns related to hair loss, which can result from factors such as genetics, age, or styling damage, by concealing bald spots and adding volume, enhancing the overall look.

Additionally, the female segment is projected to register the highest CAGR during the forecast period.

Based on geography, the hair extension market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Europe is expected to account for the largest share of over 45.0% of the hair extension market. Europe's significant market share can be attributed to its diverse population, encompassing various cultures and ethnicities, each with distinct hair textures, colors, and styling preferences. Hair extension manufacturers and retailers in Europe cater to this diverse population by offering a wide range of products tailored to different hair types and cultural backgrounds. Additionally, the proliferation of online channels and social media platforms has increased awareness and accessibility to hair extensions among European consumers.

Moreover, technological advancements in hair extension manufacturing processes have led to the development of innovative products that offer improved durability, comfort, and a natural appearance. European manufacturers utilize these advancements to remain competitive in the market and meet the evolving demands of consumers.

However, the market in Asia-Pacific is projected to register the highest CAGR of 7.5% during the forecast period. The growth of this regional market can be attributed to the rising disposable incomes, resulting in increased spending on personal well-being and beauty products, including hair wigs and extensions. Furthermore, the increasing number of new entrants into the Asia-Pacific market contributes to the growth of this market.

Hair holds significant cultural importance in many Asian countries, where long, thick hair is often associated as a symbol of beauty, femininity, and youthfulness. This cultural perception drives the demand for hair extensions among Asian consumers looking to enhance their natural hair or achieve specific aesthetic ideals. Additionally, the Asia-Pacific region has experienced substantial growth in online retail and social media usage, contributing to increased awareness and accessibility to hair extensions.

The key players operating in the hair extension market include Mayvenn, Inc. (U.S.), SO.CAP.USA (U.S.), Shake-N-Go, Inc. (U.S.), Hairdreams Haarhandels GmbH (Austria), Beauty Industry Group Inc (U.S.), Jon Renau (U.S.), Evergreen Products Group Limited (Hong Kong), Hairlux (Australia), Hairlocs (U.S.), Balmain Hair Couture (France), Great Lengths S.p.A Societa Benefit (Italy), SalonLabs Exports India Pvt Limited (India), The Gorgeous Hair Co. (India), Locks & Bonds (U.S.), Perfect Locks LLC (U.S.).

Key Questions Answered in the Report:

What are the high-growth market segments in terms of type, application method, length, texture, color, distribution channel, and end user?
What is the historical market size for the hair extension market?
What are the market forecasts and estimates for 2024-2031?
What are the major drivers, restraints, opportunities, challenges, and trends in the hair extension market?
Who are the major players in the hair extension market, and what are their market shares?
What is the competitive landscape like?
What are the recent developments in the hair extension market?
What are the different strategies adopted by major market players?
What are the trends and high-growth countries?
Who are the emerging players in the hair extension market, and how do they compete with other players?

Scope of the Report:

Hair Extension Market Assessment-by Type

Synthetic Hair
Human Hair
Animal Hai

Hair Extension Market Assessment-by Application Method

Clip-in Hair Extensions
Tape-in Hair Extensions
Sew-in Hair Extensions
Fusion & Pre-bonded Hair Extensions
Microlink Hair Extensions
Other Application Methods

Hair Extension Market Assessment-by Length

Short Hair
Medium Hair
Long Hair

Hair Extension Market Assessment-by Texture

Straight Hair Texture
Wavy Hair Texture
Curly Hair Texture
Kinky Hair Texture
Other Hair Textures

Hair Extension Market Assessment-by Color

Solid Colors
Balayage Colors
Highlighted Colors
Fantasy Colors
Other Color Types

Hair Extension Market Assessment-by Distribution Channel

Online Channel
Offline Channel

Hair Extension Market Assessment-by End User

Female
Male

Hair Extension Market Assessment-by Geography

North America
- U.S.
- Canada
Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Netherlands
- Switzerland
- Sweden
- Denmark
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia & New Zealand
- Indonesia
- Thailand
- Vietnam
- Malaysia
- Singapore
- Rest of Asia- Pacific
Latin America
- Mexico
- Brazil
- Rest of Latin America
Middle East & Africa
- UAE
- Israel
- Rest of Middle East & Africa

Product Code: MROTH - 1041188

1. Introduction

1.1. Market Definition & Scope
1.2. Currency & Limitations
- 1.2.1. Currency
- 1.2.2. Limitations

2. Research Methodology

2.1. Research Approach
2.2. Data Collection & Validation Process
- 2.2.1. Secondary Research
- 2.2.2. Primary Research/Interviews with Key Opinion Leaders from the Industry
2.3. Market Sizing and Forecasting
- 2.3.1. Market Size Estimation Approach
- 2.3.2. Growth Forecast Approach
2.4. Assumptions for the Study

3. Executive Summary

3.1. Market Overview
3.2. Market Analysis, by Type
3.3. Market Analysis, by Application Method
3.4. Market Analysis, by Length
3.5. Market Analysis, by Texture
3.6. Market Analysis, by Color
3.7. Market Analysis, by Distribution Channel
3.8. Market Analysis, by End User
3.9. Market Analysis, by Geography
3.10. Competitive Analysis

4. Market Insights

4.1. Overview
4.2. Factors Affecting Market Growth
- 4.2.1. Drivers
  - 4.2.1.1. Growing Demand for Hair Extensions in the Fashion & Entertainment Industry
  - 4.2.1.2. Growing Prevalence of Alopecia Areata Across the Globe
  - 4.2.1.3. Increasing Demand for Hair Products in Urban Areas
- 4.2.2. Restraints
  - 4.2.2.1. Availability of Advanced Treatment for Hair Loss
- 4.2.3. Opportunities
  - 4.2.3.1. Customization and Personalization
  - 4.2.3.2. Use of Synthetic Material for Extension
- 4.2.4. Challenges
  - 4.2.4.1. Supply Chain Disruptions
  - 4.2.4.2. Negative Environmental Impact:
- 4.2.5. Trends
  - 4.2.5.1. Integration of AR/VR Technology for Virtual Try-on Experience
  - 4.2.5.2. Demand for Funky Hair Extensions
4.3. Case Studies
4.4. Value Chain Analysis
4.5. Porter's Five Forces Analysis

5. Global Hair Extension Market Assessment-by Type

5.1. Overview
5.2. Synthetic Hair
5.3. Human Hair
5.4. Animal Hair

6. Global Hair Extension Market Assessment-by Application Method

6.1. Overview
6.2. Clip-in Hair Extensions
6.3. Tape-in Hair Extensions
6.4. Sew-in Hair Extensions
6.5. Fusion & Pre-bonded Hair Extensions
6.6. Microlink Hair Extensions
6.7. Other Application Methods

7. Global Hair Extension Market Assessment-by Length

7.1. Overview
7.2. Short Hair
7.3. Medium Hair
7.4. Long Hair

8. Global Hair Extension Market Assessment-by Texture

8.1. Overview
8.2. Straight Hair Texture
8.3. Wavy Hair Texture
8.4. Curly Hair Texture
8.5. Kinky Hair Texture
8.6. Other Hair Textures

9. Global Hair Extension Market Assessment-by Color

9.1. Overview
9.2. Solid Colors
9.3. Balayage Colors
9.4. Highlighted Colors
9.5. Fantasy Colors
9.6. Other Color Types

10. Global Hair Extension Market Assessment-by Distribution Channel

10.1. Overview
10.2. Online Channel
10.3. Offline Channel

11. Global Hair Extension Market Assessment-by End User

11.1. Overview
11.2. Female
11.3. Male

12. Hair Extension Market Assessment-by Geography

12.1. North America
- 12.1.1. U.S.
- 12.1.2. Canada
12.2. Europe
- 12.2.1. Germany
- 12.2.2. U.K.
- 12.2.3. France
- 12.2.4. Italy
- 12.2.5. Spain
- 12.2.6. Netherlands
- 12.2.7. Switzerland
- 12.2.8. Sweden
- 12.2.9. Denmark
- 12.2.10. Rest of Europe
12.3. Asia-Pacific
- 12.3.1. China
- 12.3.2. Japan
- 12.3.3. India
- 12.3.4. South Korea
- 12.3.5. Australia & New Zealand
- 12.3.6. Indonesia
- 12.3.7. Thailand
- 12.3.8. Vietnam
- 12.3.9. Malaysia
- 12.3.10. Singapore
- 12.3.11. Rest of Asia-Pacific
12.4. Latin America
- 12.4.1. Mexico
- 12.4.2. Brazil
- 12.4.3. Rest of Latin America
12.5. Middle East & Africa
- 12.5.1. UAE
- 12.5.2. Israel
- 12.5.3. Rest of Middle East & Africa

13. Competition Analysis

13.1. Overview
13.2. Key Growth Strategies
13.3 Competitive Benchmarking
13.4. Competitive Dashboard
- 13.4.1. Industry Leaders
- 13.4.2. Market Differentiators
- 13.4.3. Vanguards
- 13.4.4. Emerging Companies
13.5. Vendor Market Positioning
13.6. Market Share Analysis

14. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)

14.1. Mayvenn, Inc.
14.2. SO.CAP.USA
14.3. Shake-N-Go, Inc.
14.4. Hairdreams Haarhandels GmbH
14.5. Beauty Industry Group Inc
14.6. Jon Renau
14.7. Evergreen Products Group Limited
14.8. Hairlux
14.9. Hairlocs
14.10. Balmain Hair Couture
14.11. Great Lengths S.p.A Societa Benefit
14.12. SalonLabs Exports India Pvt Limited
14.13. The Gorgeous Hair Co.
14.14. Locks & Bonds
14.15. Perfect Locks LLC

(Note: SWOT analysis of the top 5 companies will be provided.)

15. Appendix

15.1. Available Customization
15.2. Related Reports