Oral Care Market Size, Share, Forecast, & Trends Analysis by Product Age Group Distribution Channel

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Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adult, Children) Distribution Channel (Supermarket, Pharmacies, Online)-Global Forecast to 2031

The oral care market is projected to reach $58.99 billion by 2031, at a CAGR of 7.4% from 2024 to 2031.

Following a comprehensive primary and secondary study and an in-depth analysis of the market scenario, this report provides the key drivers, constraints, challenges, and opportunities of the industry. This market is driven by the increasing prevalence of gum diseases and dental caries, rising awareness of oral health & hygiene, growing demand for dental aesthetics, rising consumer awareness regarding oral care products, and growing use of eco-friendly oral care products.

Furthermore, the shift towards natural and herbal oral care products and technological advancements in oral care products provide a significant growth opportunity for this market. However, the effect of harmful chemicals in oral care products may restrain its growth. Additionally, limited awareness of specialized oral care products poses a major challenge for the players operating in this market.

Among products, in 2024, the toothpastes segment is expected to account for the largest share of 51.6% of the oral care market. The large share of this segment is attributed to factors such as rising awareness for oral health, a shift in the use of herbal and natural products as compared to chemical-based products, growing cases of dental caries and gum diseases, awareness about oral hygiene, growing number of market players launching new oral care products. For instance, in January 2024, Lion Corporation (Japan) launched the 'OCH-TUNE' brand, which includes new toothpastes, toothbrushes, and mouthwashes, which include the FAST and SLOW styles. These styles indicate the formation of foam and the type of medicated toothpaste, i.e., fast and slow medicated toothpaste.

Among age groups, in 2024, the adults segment is expected to account for the larger share of the oral care market. The large share of the segment is attributed to factors such as a large number of adults using oral care products, the high prevalence of gum problems in adults, and greater awareness of maintaining oral health among adults. Apart from this, the complexity of dental issues in adults also contributes to the large share of the segment.

Among distribution channels, in 2024, the supermarkets/hypermarkets segment is expected to account for the largest share of the oral care market. Supermarkets and hypermarkets are the major distributors of oral care products and provide a wide range of oral care devices and products. The large share of the segment is attributed to factors such as the rising number of supermarkets, the growing number of advanced oral care products, discounts and reasonable price ranges of products, and availability & accessibility of products.

An in-depth analysis of the geographical scenario of the oral care market provides detailed qualitative and quantitative insights for the five major geographies (North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America) along with the coverage of major countries in each region. In 2024, North America is expected to account for the largest share of 31.10% of the oral care market, followed by Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The large share of the segment is primarily due to the presence of leading manufacturers, support from government and regulatory authorities to promote oral health and hygiene, the presence of large key market players, the high prevalence of dental caries, growing awareness of oral health, high adoption of technological advancements, and the emergence of new distribution channels.

The key players operating in the oral care market are Colgate-Palmolive Company (U.S.), GlaxoSmithKline plc (U.K.), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Procter & Gamble (U.S.), Unilever plc (U.K.), Ultradent Products, Inc. (U.S.), M+C Schiffer GmbH (Germany), Dabur India Limited (India), GC Corporation (Japan), Lion Corporation (Japan), Church & Dwight Co., Inc. (U.S.), Arcadia Consumer Healthcare, Inc. (U.S.), and Haleon plc (U.K.).

Scope of the Report:

Oral Care Market-by Product

Toothpastes
- By Form
Gels
Pastes
Powders
Other Forms

(Other forms include polishes, tablets, and foams)

By Composition

Medicated Toothpastes
Non-medicated Toothpastes
Toothbrushes
- Manual Toothbrushes
Soft Bristle Toothbrushes
Medium Bristle Toothbrushes
Hard Bristle Toothbrushes
- Electric Toothbrushes
Rotary/Oscillating Electric Toothbrushes
Sonic Electric Toothbrushes
- Battery-powered Toothbrushes
- Interdental Toothbrushes
- Sulcabrushes
- End Tuft Toothbrushes
- Chewable Toothbrushes
- Mouthpiece Toothbrushes
Mouthwashes
- Medicated Mouthwashes
Fluoride Mouthwashes
Antiseptic Mouthwashes
Prescription Mouthwashes
- Non-medicated Mouthwashes
Cosmetic Mouthwashes
Natural Mouthwashes
Other Oral Care Products
- Dental Flosses
- Mouth Fresheners
- Dental Water Jets/Flossers
- Denture Solutions
- Tongue Cleaners/Scrapers
- Oral Probiotic Tablets & Liquids
- Dental Whitening Products

Oral Care Market-by Age Group

Adults
Children

Oral Care Market-by Distribution Channel

Supermarkets/Hypermarkets
Pharmacies
Oral Care Clinics
Online Channels

Oral Care Market-by Geography

North America
- U.S.
- Canada
Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Denmark
- Belgium
- Switzerland
- Sweden
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
Middle East
- Saudi Arabia
- UAE
- Rest of Middle East
Africa
- South Africa
- Rest of World

Product Code: MRHC - 1041244

1. Introduction

1.1. Market Definition & Scope
1.2. Market Ecosystem
1.3. Currency & Limitations
1.4. Key Stakeholders

2. Research Methodology

2.1. Research Approach
2.2. Process of Data Collection & Validation
- 2.2.1. Secondary Research
- 2.2.2. Primary Research/Interviews with Key Opinion Leaders of the Industry
2.3. Market Sizing and Forecast
- 2.3.1. Market Size Estimation Approach
- 2.3.2. Growth Forecast Approach
- 2.3.3. Market Share Analysis
2.4. Assumption for the Study

3. Executive Summary

4. Market Insights

4.1. Overview
4.2. Drivers
- 4.2.1. Increasing Prevalence of Gum Diseases and Dental Caries
- 4.2.2. Rising Awareness of Oral Health & Hygiene
- 4.2.3. Growing Demand for Dental Aesthetics
- 4.2.4. Rising Consumer Awareness Regarding Oral Care Products
- 4.2.5. Growing Use of Eco-friendly Oral Care Products
4.3. Restraints
- 4.3.1. Effect of Harmful Chemicals in Oral Care Products
4.4. Opportunities
- 4.4.1. Shift Towards Natural and Herbal Oral Care Products
- 4.4.2. Technological Advancements in Oral Care Products
4.5. Challenges
- 4.5.1. Limited Awareness for Specialized Oral Care Products
4.6. Technology Trends/Market Trends
- 4.6.1. Emergence of Electric Toothbrushes
- 4.6.2. Introduction of Skincare-inspired Oral Care Products
- 4.6.3. Integration of AI in Toothbrushes
4.7. Regulatory Scenario
4.8. Pricing Analysis
4.9. Porter's Five Forces Analysis

5. Global Oral Care Market-by Product

5.1. Overview
5.2. Toothpastes
- 5.2.1. Toothpastes-by Form
  - 5.2.1.1. Gels
  - 5.2.1.2. Pastes
  - 5.2.1.3. Powders
  - 5.2.1.4. Other Forms
- 5.2.2. Toothpastes -by Composition
  - 5.2.2.1. Medicated Toothpastes
  - 5.2.2.2. Non-medicated Toothpastes
5.3. Toothbrushes
- 5.3.1. Manual Toothbrushes
  - 5.3.1.1. Soft Bristle Toothbrushes
  - 5.3.1.2. Medium Bristle Toothbrushes
  - 5.3.1.3. Hard Bristle Toothbrushes
- 5.3.2. Electric Toothbrushes
  - 5.3.2.1. Rotary/Oscillating Electric Toothbrushes
  - 5.3.2.2. Sonic Electric Toothbrushes
- 5.3.3. Battery-powered Toothbrushes
- 5.3.4. Interdental Toothbrushes
- 5.3.5. Sulcabrushes
- 5.3.6. End Tuft Toothbrushes
- 5.3.7. Chewable Toothbrushes
- 5.3.8. Mouthpiece Toothbrushes
5.4. Mouthwashes
- 5.4.1. Medicated Mouthwashes
  - 5.4.1.1. Fluoride Mouthwashes
  - 5.4.1.2. Antiseptic Mouthwashes
  - 5.4.1.3. Prescription Mouthwashes
- 5.4.2. Non-medicated Mouthwashes
  - 5.4.2.1. Cosmetic Mouthwashes
  - 5.4.2.2. Natural Mouthwashes
5.5. Other Oral Care Products
- 5.5.1. Dental Flosses
- 5.5.2. Mouth Fresheners
- 5.5.3. Dental Water Jets
- 5.5.4. Denture Solutions
- 5.5.5. Tongue Cleaners/Scrapers
- 5.5.6. Oral Probiotic Tablets & Liquids
- 5.5.7. Dental Whitening Products

6. Global Oral Care Market-by Age Group

6.1. Overview
6.2. Adults
6.3. Children

7. Global Oral Care Market-by Distribution Channel

7.1. Overview
7.2. Supermarkets/Hypermarkets
7.3. Pharmacies
7.4. Oral Care Clinics
7.5. Online Channels

8. Oral Care Market-by Geography

8.1. Overview
8.2. North America
- 8.2.1. U.S.
- 8.2.2. Canada
8.3. Europe
- 8.3.1. Germany
- 8.3.2. France
- 8.3.3. U.K.
- 8.3.4. Italy
- 8.3.5. Spain
- 8.3.6. Denmark
- 8.3.7. Belgium
- 8.3.8. Switzerland
- 8.3.9. Sweden
- 8.3.10. Rest of Europe
8.4. Asia-Pacific
- 8.4.1. Japan
- 8.4.2. China
- 8.4.3. India
- 8.4.4. South Korea
- 8.4.5. Australia
- 8.4.6. Rest of Asia Pacific
8.5. Latin America
- 8.5.1. Brazil
- 8.5.2. Mexico
- 8.5.3. Argentina
- 8.5.4. Rest of Latin America
8.6. Middle East
- 8.6.1. Saudi Arabia
- 8.6.2. UAE
- 8.6.3. Rest of Middle East
8.7. Africa
- 8.7.1. South Africa
- 8.7.2. Rest of World

9. Competition Analysis

9.1. Overview
9.2. Key Growth Strategies
9.3. Competitive Benchmarking
9.4. Competitive Dashboard
- 9.4.1. Market Leaders
- 9.4.2. Market Differentiators
- 9.4.3. Vanguards
- 9.4.4. Emerging Companies
9.5. Market Share Analysis (2023)

10. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)

10.1. Colgate-Palmolive Company
10.2. GlaxoSmithKline plc
10.3. Koninklijke Philips N.V.
10.4. Johnson & Johnson
10.5. Procter & Gamble
10.6. Unilever plc
10.7. Ultradent Products, Inc.
10.8. M+C Schiffer GmbH
10.9. Dabur India Limited
10.10. GC Corporation
10.11. Lion Corporation
10.12. Church & Dwight Co., Inc.
10.13. Arcadia Consumer Healthcare, Inc.
10.14. Haleon plc

(Note: SWOT analyses of the top 5 companies will be provided.)

11. Appendix

11.1. Available Customization
11.2. Related Reports