Asia-Pacific Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Mapping, GIS), Location Type, End-use Industry (Transportation & Logistics, Retail & E-commerce), and Geography

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Asia-Pacific Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Mapping, GIS), Location Type, End-use Industry (Transportation & Logistics, Retail & E-commerce), and Geography-Forecast to 2031

The research report titled 'Asia-Pacific Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Mapping, GIS), Location Type, End-use Industry (Transportation & Logistics, Retail & E-commerce), and Geography-Forecast to 2031' from Meticulous Research® provides an in-depth analysis of the Asia-Pacific location-based services market including key market trends, market sizes, market shares, recent developments, and forecasts to 2031.

The Asia-Pacific location-based services market is projected to reach $118.2 billion by 2031, at a CAGR of 17.3% during the forecast period 2024-2031. The growth of the Asia-Pacific location-based services market is driven by the proliferation of location-based services in the retail sector and the surging use of location-based services in the agriculture sector. However, dynamic government rules and regulations for location-based services restrain the growth of this market. Furthermore, constant upgrades in mapping and navigation solutions are expected to generate growth opportunities for the players operating in this market. However, the high costs of procuring and implementing location-based services are a major challenge impacting market growth. Additionally, the use of 5G technology for improved real-time analysis and the development of GIS software using Augmented Reality (AR)/Virtual Reality (VR) technologies are prominent trends in this market.

The Asia-Pacific location-based services market is segmented by component (platforms/solutions [location-powered mobile apps, location intelligence platforms, and location-based messaging] and professional services [mapping services, implementation & support services, and consulting & development services]), technology (global navigation satellite system, global positioning system [assisted GPS and enhanced GPS], Wi-Fi, near-field communication, and other technologies), application (navigation [smart parking, route planning, and other navigation applications], geo-marketing & advertising/target marketing, mapping & GIS, tracking [valuables & stolen goods tracking, pet tracking, parolees tracking, and child tracking], social networking [chat & instant messaging services, dating apps, and friend locator apps], infotainment, commercial applications, and other applications), location type (outdoor and indoor), end-use industry (government & public sector, transportation & logistics, smart cities, retail & E-commerce, consumer goods, media & entertainment, travel & tourism, BFSI, IT & telecom, healthcare, hospitality, aerospace & defense, energy & utilities, automotive, agriculture, education, and manufacturing), and geography (country/region). The study also evaluates industry competitors and analyzes the market at the country and regional levels.

Based on component, the Asia-Pacific location-based services market is segmented into platforms/solutions and professional services. In 2024, the platforms/solutions segment is expected to account for the larger share of the Asia-Pacific location-based services market. The segment's large market share is attributed to market players' increasing focus on launching location-based solutions, the increasing popularity of location-powered mobile apps, the growing need for location intelligence platforms to analyze and visualize geographic and location-based data, and the increasing adoption of location-based messaging platforms among consumers. This segment is also projected to register the higher CAGR during the forecast period.

Based on technology, the Asia-Pacific location-based services market is segmented into Global Navigation Satellite System (GNSS), Global Positioning System (GPS), Wi-Fi, Near-field Communication (NFC), and other technologies. In 2024, the global navigation satellite system segment is expected to account for the largest share of the Asia-Pacific location-based services market. The segment's large market share is attributed to the diverse range of applications of GNSS, including precise positioning and real-time location tracking. Additionally, the growing demand for location-based advertising and the increasing use of GNSS in asset management contribute to the segment's significant market share. This segment is also projected to register the highest CAGR during the forecast period.

Based on application, the Asia-Pacific location-based services market is segmented into navigation, geo-marketing & advertising/target marketing, mapping & GIS, tracking, social networking, infotainment, commercial applications, and other applications. In 2024, the navigation segment is expected to account for the largest share of the Asia-Pacific location-based services market. The segment's large market share is attributed to the rapid implementation of comprehensive navigation solutions by automakers and increasing initiatives by leading LBS players to develop automotive navigation services. This segment is also expected to register the highest CAGR during the forecast period.

Based on location type, the Asia-Pacific location-based services market is segmented into outdoor and indoor locations. In 2024, the outdoor segment is expected to account for the larger share of the Asia-Pacific location-based services market. The segment's large market share is attributed to the rising demand for outdoor location-based services for various applications, including improved navigation and mapping, asset tracking, and outdoor proximity marketing, and the increasing deployment of outdoor location-based services, particularly for automotive and pet tracking applications.

However, the indoor segment is expected to register the higher CAGR during the forecast period due to the growing need to track people and objects within indoor spaces and the increasing implementation of indoor location-based services to facilitate efficient navigation in indoor environments such as shopping malls, airports, and large buildings.

Based on end-use industry, the Asia-Pacific location-based services market is segmented into government & public sector, transportation & logistics, smart cities, retail & E-commerce, consumer goods, media & entertainment, travel & tourism, BFSI, IT & telecom, healthcare, hospitality, aerospace & defense, energy & utilities, automotive, agriculture, education, and manufacturing. In 2024, the transportation & logistics segment is expected to account for the largest share of the Asia-Pacific location-based services market. The segment's large market share is attributed to the increasing need for real-time tracking of vehicles using GPS, the growing use of location intelligence tools to analyze traffic patterns and congestion in real time, and the increasing usage of location intelligence tools for route optimization.

However, the retail & E-commerce segment is expected to register the highest CAGR during the forecast period due to the rising need for location-based data for targeted marketing campaigns, the increasing popularity of location-based survey and feedback collection tools, the growing usage of retail asset management tools, and the increasing need for supply chain management in the retail sector.

Based on country/region, the Asia-Pacific location-based services market is segmented into Japan, China, India, South Korea, Singapore, Taiwan, Australia & New Zealand, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, and the Rest of Asia-Pacific. In 2024, China is expected to account for the largest share of the Asia-Pacific location-based services market. China's large market share is mainly attributed to the growing demand for automated smart driving solutions, automotive companies' increased focus on launching autonomous cars, trucks, and construction vehicles, the increasing utilization of GNSS hardware, and the growing use of drones in hospital operations.

However, India is expected to register the highest CAGR during the forecast period due to the increase in drone-based operations among state governments and increasing collaborations between market players for launching new products.

The key players operating in the Asia-Pacific location-based services market include HERE Global B.V. (Netherlands), Google LLC (A Subsidiary of Alphabet Inc.) (U.S.), TomTom N.V. (Netherlands), Esri (U.S.), Hexagon AB (Sweden), Trimble Inc. (U.S.), Cisco Systems, Inc. (U.S.), QUALCOMM Incorporated (U.S.), Microsoft Corporation (U.S.), AT&T Inc. (U.S.), Zebra Technologies Corporation (U.S.), ALE International (France), Precisely (U.S.), Rohde & Schwarz GmbH & Co. KG (Germany), and Nextbillion.AI Pte. Ltd. (Singapore).

Key Questions Answered in the Report:

Which are the high-growth market segments in terms of component, technology, application, location type, and end-use industry?
What was the historical market size for the Asia-Pacific location-based services market?
What are the market forecasts and estimates for 2024-2031?
What are the major drivers, restraints, opportunities, challenges, and trends in the Asia-Pacific location-based services market?
Who are the major players in the Asia-Pacific location-based services market, and what are their market shares?
What is the competitive landscape like?
What are the recent developments in the Asia-Pacific location-based services market?
What are the key trends and high-growth countries?
Who are the local emerging players in the Asia-Pacific location-based services market, and how do they compete with the other players?

Scope of the Report:

Asia-Pacific Location-based Services Market Assessment-by Component

Platforms/Solutions
- Location-powered Mobile Apps
- Location Intelligence Solutions
- Location-based Messaging
Professional Services
- Mapping Services
- Implementation & Support Services
- Consulting & Development Services

Asia-Pacific Location-based Services Market Assessment-by Technology

Global Navigation Satellite System
Global Positioning System
- Assisted GPS
- Enhanced GPS
Wi-Fi
Near-field Communication
Other Technologies

Asia-Pacific Location-based Services Market Assessment-by Application

Navigation
- Smart Parking
- Route Planning
- Other Navigation Applications
Geo-marketing & Advertising/Target Marketing
Mapping & GIS
Tracking
- Valuables & Stolen Goods Tracking
- Pet Tracking
- Parolees Tracking
- Child Tracking
Social Networking
- Chat & Instant Messaging Services
- Dating Apps
- Friend Locator Apps
Commercial Applications
Infotainment
Other Applications

Asia-Pacific Location-based Services Market Assessment-by Location Type

Outdoor
Indoor

Asia-Pacific Location-based Services Market Assessment-by End-use Industry

Transportation & Logistics
Retail & E-commerce
Government & Public Sector
Smart Cities
Consumer Goods
Media & Entertainment
Travel & Tourism
IT & Telecom
Healthcare
Aerospace & Defense
BFSI
Energy & Utilities
Hospitality
Agriculture
Automotive
Manufacturing
Education

Asia-Pacific Location-based Services Market Assessment-by Country/Region

Asia-Pacific
- China
- Japan
- India
- Singapore
- South Korea
- Australia & New Zealand
- Taiwan
- Thailand
- Indonesia
- Philippines
- Malaysia
- Vietnam
- Rest of Asia-pacific

Product Code: MRICT - 1041101

1. Introduction

1.1. Market Definition & Scope
1.2. Currency & Limitations
- 1.2.1. Currency
- 1.2.2. Limitations

2. Research Methodology

2.1. Research Approach
2.2. Process of Data Collection and Validation
- 2.2.1. Secondary Research
- 2.2.2. Primary Research/Interviews with Key Opinion Leaders of the Industry
2.3. Market Sizing and Forecast
- 2.3.1. Market Size Estimation Approach
- 2.3.2. Growth Forecast Approach
2.4. Assumptions for the Study

3. Executive Summary

3.1. Overview
3.2. Market Analysis, by Component
3.3. Market Analysis, by Technology
3.4. Market Analysis, by Application
3.5. Market Analysis, by Location Type
3.6. Market Analysis, by End-use Industry
3.7. Market Analysis, by Geography
3.8. Competitive Analysis

4. Market Insights

4.1. Overview
4.2. Factors Affecting Market Growth
- 4.2.1. Proliferation of Location-based Services in the Retail Sector Driving Market Growth
- 4.2.2. Surging Utilization in the Agriculture Sector Boosting the Demand for Location-based Services
- 4.2.3. Dynamic Government Rules and Regulations for Location-based Services Restraining Market Growth
- 4.2.4. Constant Upgrades in Mapping and Navigation Solutions Expected to Generate Growth Opportunities for Market Stakeholders
- 4.2.5. High Procurement and Implementation Costs Hindering the Adoption of Location-based Services
4.3. Key Trends
- 4.3.1. Use of 5G Technology for Improved Real-time Analysis
- 4.3.2. Development of GIS Software Using AR/VR Technologies
4.4. Case Studies
- 4.4.1. Case Study A
- 4.4.2. Case Study B
4.5. Location-based Services: Ecosystem Analysis
- 4.5.1. Overview
- 4.5.2. Location-based Services: Ecosystem Components
4.6. Vendor Selection Criteria/Factors Influencing Purchase Decisions

5. Asia-Pacific Location-based Services Market Assessment - by Component

5.1. Overview
5.2. Platforms/Solutions
- 5.2.1. Location-powered Mobile Apps
- 5.2.2. Location Intelligence Solutions
- 5.2.3. Location-based Messaging
5.3. Professional Services
- 5.3.1. Mapping Services
- 5.3.2. Implementation & Support Services
- 5.3.3. Consulting & Development Services

6. Asia-Pacific Location-based Services Market Assessment - by Technology

6.1. Overview
6.2. Global Navigation Satellite System
6.3. Global Positioning System
- 6.3.1. Assisted GPS
- 6.3.2. Enhanced GPS
6.4. Wi-Fi
6.5. Near-field Communication
6.6. Other Technologies

7. Asia-Pacific Location-based Services Market Assessment - by Application

7.1. Overview
7.2. Navigation
- 7.2.1. Smart Parking
- 7.2.2. Route Planning
- 7.2.3. Other Navigation Applications
7.3. Geo-marketing & Advertising/Target Marketing
7.4. Mapping & GIS
7.5. Tracking
- 7.5.1. Valuables & Stolen Goods Tracking
- 7.5.2. Pet Tracking
- 7.5.3. Parolees Tracking
- 7.5.4. Child Tracking
7.6. Social Networking
- 7.6.1. Chat & Instant Messaging Services
- 7.6.2. Dating Apps
- 7.6.3. Friend Locator Apps
7.7. Commercial Applications
7.8. Infotainment
7.9. Other Applications

8. Asia-Pacific Location-based Services Market Assessment - by Location Type

8.1. Overview
8.2. Outdoor
8.3. Indoor

9. Asia-Pacific Location-based Services Market Assessment - by End-use Industry

9.1. Overview
9.2. Transportation & Logistics
9.3. Retail & E-Commerce
9.4. Government & Public Sector
9.5. Smart Cities
9.6. Consumer Goods
9.7. Media & Entertainment
9.8. Travel & Tourism
9.9. IT & Telecom
9.10. Healthcare
9.11. Aerospace & Defense
9.12. BFSI
9.13. Energy & Utilities
9.14. Hospitality
9.15. Agriculture
9.16. Automotive
9.17. Manufacturing
9.18. Education

10. Asia-Pacific Location-based Services Market Assessment - by Geography

10.1. Overview
10.2. Asia-Pacific
- 10.2.1. China
- 10.2.2. Japan
- 10.2.3. India
- 10.2.4. Singapore
- 10.2.5. South Korea
- 10.2.6. Australia & New Zealand
- 10.2.7. Taiwan
- 10.2.8. Thailand
- 10.2.9. Indonesia
- 10.2.10. Philippines
- 10.2.11. Malaysia
- 10.2.12. Vietnam
- 10.2.13. Rest of Asia-pacific

11. Competition Analysis

11.1. Overview
11.2. Key Growth Strategies
11.3. Competitive Benchmarking
11.4. Competitive Dashboard
- 11.4.1. Industry Leaders
- 11.4.2. Market Differentiators
- 11.4.3. Vanguards
- 11.4.4. Emerging Companies
11.5. Market Ranking, by Key Players

12. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Strategic Developments)

12.1. HERE Global B.V.
12.2. Google LLC (A Subsidiary of Alphabet Inc.)
12.3. TomTom N.V.
12.4. Esri
12.5. Hexagon AB
12.6. Trimble Inc.
12.7. Cisco Systems, Inc.
12.8. QUALCOMM Incorporated
12.9. Microsoft Corporation
12.10. AT&T Inc.
12.11. Zebra Technologies Corporation
12.12. ALE International
12.13. Precisely
12.14. Rohde & Schwarz GmbH & Co. KG
12.15. Nextbillion.AI Pte. Ltd.

(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)

13. Appendix

13.1. Available Customization