PUBLISHER: Market Research Future | PRODUCT CODE: 1647712
PUBLISHER: Market Research Future | PRODUCT CODE: 1647712
Global Oat-Based Cereals Market Research Report By Product Type (Instant Oatmeal, Granola, Oat Flakes, Oat Bars), By Distribution Channel (Supermarkets, Online Stores, Health Food Stores, Convenience Stores), By End User (Adults, Children, Health-Conscious Consumers), By Packaging Type (Boxes, Bags, Pouches) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) Forecast to 2032
In 2022, the market size of oat-based cereals was estimated to be $3.28 billion in USD. The oat-based cereals industry is anticipated to expand from 3.44 billion USD in 2023 to 5.23 billion USD by 2032. The CAGR (growth rate) of the Oat-Based Cereals Market is anticipated to be approximately 4.78% from 2024 to 2032.
A rise in consumer health consciousness is the primary factor driving the substantial growth of the Oat-Based Cereals Market. The demand for products that are naturally sourced and nutritious is increasing as individuals become more cognizant of the advantages of oats, including digestive wellness and cardiac health. The prevalence of plant-based diets and the rise in the number of individuals who avoid gluten also play a substantial role. In order to accommodate a wide range of dietary preferences and requirements, manufacturers are investing in innovative formulations and flavors. Furthermore, the demand for oat-based cereals that are both simple to prepare and consume is being driven by the increasing popularity of convenience foods.
Market segment insights
In the Oat-Based Cereals Market, the Product Type segmentation is essential for the establishment of consumer preferences and the development of industry trends. The market is estimated to be worth approximately 3.44 USD billion in 2023, which is indicative of the increasing demand for plant-based consumables and the increase in health consciousness.
The Distribution Channel segment of the Oat-Based Cereals Market, which was valued at 3.44 billion USD in 2023, exhibits a dynamic landscape, as it encompasses a variety of consumer purchasing channels. Providing a diverse selection and broad access, supermarkets are significant players that attract a large consumer base desiring everyday convenience.
The Oat-Based Cereals Market is experiencing a substantial growth trajectory, particularly among a variety of end users, including adults, children, and health-conscious consumers. The market's valuation of 3.44 billion USD in 2023 is indicative of the increasing demand for nutritious brunch options.
The Oat-Based Cereals Market, which was valued at 3.44 USD Billion in 2023, demonstrates a wide range of packaging types that are crucial for the preservation of products and the convenience of consumers. A distinct shift in consumer preferences is driving the demand for packaging options such as Pouches, Bags, and Boxes, which each play a vital role in this landscape.
Regional Perspectives
The Oat-Based Cereals Market revenue is increasing in various regions, which is indicative of the growing consumer preference for healthier breakfast options. North America's substantial demand for oat-based products is underscored by its substantial share of 0.968 USD Billion in 2023, which is anticipated to increase to 1.482 USD Billion by 2032. Europe is closely followed, with a value of 0.891 USD Billion in 2023. This figure is expected to increase to 1.402 USD Billion, primarily due to the increasing awareness of health among consumers.
South America and the Middle East Africa are relatively lesser markets, with valuations of 0.387 USD Billion and 0.535 USD Billion in 2023, respectively. However, they also exhibit growth potential, which is indicative of evolving dietary preferences. In general, the Oat-Based Cereals Market segmentation demonstrates a diverse landscape, with North America and Europe dominating the market due to their larger consumer bases and emphasis on health trends.
Nature's Path Foods, Bob's Red Mill, Post Holdings, Pillsbury, Weetabix, Blue Diamond Growers, General Mills, Quaker Oats, AIT Ingredients, B and G Foods, Kellogg Company, ByNature, Erewhon Organic, Nestle, and Mornflake are among the key companies in the oat-based cereals market.