US Cookies Market Research Report Forecast to 2030

The U.S. Cookies market, with a 2022 valuation of $11,881.93 million, is poised for significant growth during the forecast period, reflecting a promising CAGR of over 4.36%. The U.S. cookies market is a dynamic landscape characterized by a diverse array of sweet baked goods, ranging from traditional classics to innovative and health-conscious options. Evolving consumer preferences drive trends such as a demand for healthier variants, including gluten-free and organic options, as well as a penchant for unique and U.S.-inspired flavors.

Artisanal and craft bakeries contribute to the market with premium, handmade offerings, while the emphasis on snacking convenience fuels the popularity of on-the-go packaging. Major players in the industry navigate challenges related to health concerns by reformulating products and addressing demands for transparency. Consumer engagement through digital platforms, seasonal offerings, and personalized options further shape the industry, demonstrating its adaptability and resilience in meeting the diverse needs and preferences of the American consumer base across various retail channels, including supermarkets, specialty stores, and online platforms.

The U.S. cookies market continues to evolve, shaped by changing consumer preferences, health and wellness trends, and the industry's response to environmental and sustainability concerns. The market's resilience and adaptability are evident in the diverse array of products available to meet the multifaceted needs of consumers across the country.

Market Segmentation

Based on product type, the U.S. Cookies market has been segmented into Molded Cookies, Bar Cookies, Rolled Cookies, Fried Cookies, Sandwich Cookies, No-Bake Cookies, and Others.

The category of cookies is broad, meeting a range of dietary requirements and tastes. Because of their timeless flavor and texture, conventional cookies made with components like butter, sugar, and flour continue to be popular.

Based on type, the U.S. Cookies market has been bifurcated into the plain and butter-based cookies, chocolate-based cookies, oatmeal raisin cookies, gingerbread cookies, snowball cookies, and others. Based on packaging, the market has been bifurcated into the rigid and flexible.

Based on distribution channel, the U.S. Cookies market has been bifurcated into the store-based and non-store-based.

Major players

The key market players are Mondelez International, Kellogg Corporation, Bimbo Bakers U.S., Nestle, Kraft Heinz, Ferrero International, McKee Foods Corporation, Campbell Soup Company, Hostess Brands, Inc., and PepsiCo, Inc.

1EXECUTIVE SUMMARY

1.1MARKET ATTRACTIVENESS ANALYSIS
- 1.1.1U.S. COOKIES MARKET, BY PRODUCT TYPE
- 1.1.2U.S. COOKIES MARKET, BY CATEGORY
- 1.1.3U.S. COOKIES MARKET, BY TYPE
- 1.1.4U.S. COOKIES MARKET, BY PACKAGING
- 1.1.5U.S. COOKIES MARKET, BY DISTRIBUTION CHANNEL

2MARKET INTRODUCTION

2.1DEFINITION
2.2SCOPE OF THE STUDY
2.3RESEARCH OBJECTIVE
2.4MARKET STRUCTURE

3RESEARCH METHODOLOGY

3.1DATA MINING
3.2SECONDARY RESEARCH
3.3PRIMARY RESEARCH
- 3.3.1PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS
- 3.3.2BREAKDOWN OF PRIMARY RESPONDENTS
3.4RESEARCH METHODOLOGY FOR MARKET SIZE ESTIMATION
- 3.4.1BOTTOM-UP APPROACH
- 3.4.2TOP-DOWN APPROACH
3.5DATA VALIDATION
3.6ASSUMPTIONS & LIMITATIONS

4MARKET DYNAMICS

4.1INTRODUCTION
4.2DRIVERS
- 4.2.1INCREASING DEMAND FOR CHOCOLATE COOKIES ACROSS THE U.S.
- 4.2.2CHANGING LIFESTYLE OF CONSUMERS
4.3RESTRAINT
- 4.3.1HIGH SUGAR CONTENT OF COOKIES
4.4OPPORTUNITIES
- 4.4.1GROWING POPULARITY OF PREMIUM AND ARTISANAL COOKIES
- 4.4.2RISING INTEREST IN HEALTHY AND FUNCTIONAL COOKIES IN THE CONSUMERS IN THE U.S.
4.5CHALLENGES
- 4.5.1INCREASING COMPETITION FROM PRIVATE LABEL BRANDS

5MARKET FACTOR ANALYSIS

5.1VALUE CHAIN ANALYSIS
- 5.1.1RAW MATERIAL PROCUREMENT
- 5.1.2PROCESSING
- 5.1.3PACKAGING
5.2SUPPLY CHAIN ANALYSIS
- 5.2.1RAW MATERIAL PROCUREMENT
- 5.2.2PROCESSING
- 5.2.3PACKAGING
- 5.2.4DISTRIBUTION AND RETAIL
- 5.2.5MARKETING AND ADVERTISING
- 5.2.6SALES
- 5.2.7CONSUMER CONSUMPTION
- 5.2.8POST-PURCHASE SUPPORT
5.3PORTER'S FIVE FORCES MODEL
- 5.3.1BARGAINING POWER OF SUPPLIERS
- 5.3.2BARGAINING POWER OF BUYERS
- 5.3.3THREAT OF NEW ENTRANTS
- 5.3.4THREAT OF SUBSTITUTES
- 5.3.5INTENSITY OF RIVALRY
5.4IMPACT OF CORONAVIRUS OUTBREAK ON U.S. MARKET
- 5.4.1IMPACT ON PRODUCTION
- 5.4.2IMPACT ON RAW MATERIAL AVAILABILITY
- 5.4.3IMPACT OF COVID-19 ON SUPPLY CHAIN
- 5.4.4IMPACT ON PRICING

6U.S. COOKIES MARKET, BY PRODUCT TYPE

6.1OVERVIEW
- 6.1.1U.S. COOKIES MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2018-2030
6.2MOLDED COOKIES
6.3BAR COOKIES
6.4ROLLED COOKIES
6.5FRIED COOKIES
6.6SANDWICH COOKIES
6.7NO-BAKE COOKIES
6.8OTHERS

7U.S. COOKIES MARKET, BY CATEGORY

7.1OVERVIEW
- 7.1.1U.S. COOKIES MARKET ESTIMATES & FORECAST, BY CATEGORY, 2018-2030
7.2CONVENTIONAL
7.3GLUTEN-FREE

8U.S. COOKIES MARKET, BY TYPE

8.1OVERVIEW
- 8.1.1U.S. COOKIES MARKET ESTIMATES & FORECAST, BY TYPE, 2018-2030
8.2PLAIN AND BUTTER BASED COOKIES
8.3CHOCOLATE BASED COOKIES
8.4OATMEAL RAISIN COOKIES
8.5GINGERBREAD COOKIES
8.6SNOWBALL COOKIES
8.7OTHERS

9U.S. COOKIES MARKET, BY PACKAGING

9.1OVERVIEW
- 9.1.1U.S. COOKIES MARKET ESTIMATES & FORECAST, BY PACKAGING, 2018-2030
9.2RIGID
9.3FLEXIBLE

10U.S. COOKIES MARKET, BY DISTRIBUTION CHANNEL

10.1OVERVIEW
- 10.1.1U.S. COOKIES MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030
10.2STORE-BASED
- 10.2.1SUPERMARKETS & HYPERMARKETS
- 10.2.2CONVENIENCE STORES
- 10.2.3OTHERS
10.3NON-STORE-BASED

11COMPETITIVE LANDSCAPE

11.1COMPETITIVE OVERVIEW
11.2COMPETITIVE BENCHMARKING
11.3KEY DEVELOPMENTS & GROWTH STRATEGIES
- 11.3.1NEW PRODUCT LAUNCH/SERVICE DEPLOYMENT
- 11.3.2EXPANSION & ACQUISITION

12COMPANY PROFILES

12.1MONDELEZ INTERNATIONAL
- 12.1.1COMPANY OVERVIEW
- 12.1.2FINANCIAL OVERVIEW
- 12.1.3PRODUCTS OFFERED
- 12.1.4KEY DEVELOPMENTS
- 12.1.5SWOT ANALYSIS
- 12.1.6KEY STRATEGY
12.2KELLOGG
- 12.2.1COMPANY OVERVIEW
- 12.2.2FINANCIAL OVERVIEW
- 12.2.3PRODUCTS OFFERED
- 12.2.4KEY DEVELOPMENTS
- 12.2.5SWOT ANALYSIS
- 12.2.6KEY STRATEGY
12.3BIMBO BAKERIES U.S.
- 12.3.1COMPANY OVERVIEW
- 12.3.2FINANCIAL OVERVIEW
- 12.3.3PRODUCTS OFFERED
- 12.3.4SWOT ANALYSIS
- 12.3.5KEY STRATEGY
12.4NESTLE
- 12.4.1COMPANY OVERVIEW
- 12.4.2FINANCIAL OVERVIEW
- 12.4.3PRODUCTS OFFERED
- 12.4.4KEY DEVELOPMENTS
- 12.4.5SWOT ANALYSIS
- 12.4.6KEY STRATEGY
12.5THE KRAFT HEINZ COMPANY
- 12.5.1COMPANY OVERVIEW
- 12.5.2FINANCIAL OVERVIEW
- 12.5.3PRODUCTS OFFERED
- 12.5.4SWOT ANALYSIS
- 12.5.5KEY STRATEGY
12.6FERRERO
- 12.6.1COMPANY OVERVIEW
- 12.6.2FINANCIAL OVERVIEW
- 12.6.3PRODUCTS OFFERED
- 12.6.4KEY DEVELOPMENTS
- 12.6.5SWOT ANALYSIS
- 12.6.6KEY STRATEGY
12.7MCKEE FOODS
- 12.7.1COMPANY OVERVIEW
- 12.7.2PRODUCTS OFFERED
- 12.7.3KEY DEVELOPMENTS
- 12.7.4SWOT ANALYSIS
- 12.7.5KEY STRATEGY
12.8CAMPBELL SOUP COMPANY
- 12.8.1COMPANY OVERVIEW
- 12.8.2FINANCIAL OVERVIEW
- 12.8.3PRODUCTS OFFERED
- 12.8.4KEY DEVELOPMENTS
- 12.8.5SWOT ANALYSIS
- 12.8.6KEY STRATEGY
12.9HOSTESS BRANDS, INC
- 12.9.1COMPANY OVERVIEW
- 12.9.2FINANCIAL OVERVIEW
- 12.9.3PRODUCTS OFFERED
- 12.9.4SWOT ANALYSIS
- 12.9.5KEY STRATEGY
12.10PEPSICO, INC
- 12.10.1COMPANY OVERVIEW
- 12.10.2FINANCIAL OVERVIEW
- 12.10.3PRODUCTS OFFERED
- 12.10.4SWOT ANALYSIS
- 12.10.5KEY STRATEGY

13APPENDIX

13.1REFERENCES
13.2RELATED REPORTS

LIST OF TABLES

TABLE 1 MARKET SYNOPSIS 12
TABLE 2 LIST OF ASSUMPTIONS 26
TABLE 3 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2018-2030 (USD MILLION) 46
TABLE 4 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY CATEGORY, 2018-2030 (USD MILLION) 53
TABLE 5 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY TYPE, 2018-2030 (USD MILLION) 56
TABLE 6 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY PACKAGING, 2018-2030 (USD MILLION) 62
TABLE 7 U.S. COOKIES MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 65
TABLE 8 NEW PRODUCT LAUNCH/SERVICE DEPLOYMENT 70
TABLE 9 EXPANSION & ACQUISITION 71
TABLE 10 MONDELEZ INTERNATIONAL: PRODUCTS OFFERED 73
TABLE 11 MONDELEZ INTERNATIONAL: KEY DEVELOPMENTS 74
TABLE 12 KELLOGG: PRODUCTS OFFERED 77
TABLE 13 KELLOGG: KEY DEVELOPMENTS 77
TABLE 14 BIMBO BAKERIES U.S.: PRODUCTS OFFERED 80
TABLE 15 NESTLE: PRODUCTS OFFERED 83
TABLE 16 NESTLE: KEY DEVELOPMENTS 84
TABLE 17 THE KRAFT HEINZ COMPANY: PRODUCTS OFFERED 87
TABLE 18 FERRERO: PRODUCTS OFFERED 90
TABLE 19 FERRERO: KEY DEVELOPMENTS 90
TABLE 20 MCKEE FOODS: PRODUCTS OFFERED 92
TABLE 21 MCKEE FOODS: KEY DEVELOPMENTS 92
TABLE 22 CAMPBELL SOUP COMPANY: PRODUCTS OFFERED 95
TABLE 23 CAMPBELL SOUP COMPANY: KEY DEVELOPMENTS 96
TABLE 24 HOSTESS BRANDS, INC: PRODUCTS OFFERED 99
TABLE 25 PEPSICO, INC: PRODUCTS OFFERED 102

LIST OF FIGURES

FIGURE 1U.S. COOKIES MARKET ANALYSIS BY PRODUCT TYPE13
FIGURE 2U.S. COOKIES MARKET ANALYSIS BY CATEGORY14
FIGURE 3U.S. COOKIES MARKET ANALYSIS BY TYPE15
FIGURE 4U.S. COOKIES MARKET ANALYSIS BY PACKAGING16
FIGURE 5U.S. COOKIES MARKET ANALYSIS BY DISTRIBUTION CHANNEL17
FIGURE 6U.S. COOKIES MARKET: STRUCTURE19
FIGURE 7BOTTOM-UP AND TOP-DOWN APPROACHES24
FIGURE 8MARKET DYNAMIC ANALYSIS OF THE U.S. COOKIES MARKET28
FIGURE 9DRIVER IMPACT ANALYSIS30
FIGURE 10RESTRAINT IMPACT ANALYSIS31
FIGURE 11VALUE CHAIN: U.S. COOKIES MARKET34
FIGURE 12SUPPLY CHAIN: U.S. COOKIES MARKET37
FIGURE 13PORTER'S FIVE FORCES MODEL: U.S. COOKIES MARKET41
FIGURE 14U.S. COOKIES MARKET, BY PRODUCT TYPE, 2022 (% SHARE)45
FIGURE 15U.S. COOKIES MARKET, BY PRODUCT TYPE, 2018-2030 (USD MILLION)46
FIGURE 16U.S. COOKIES MARKET, BY CATEGORY, 2022 (% SHARE)52
FIGURE 17U.S. COOKIES MARKET, BY CATEGORY, 2018-2030 (USD MILLION)53
FIGURE 18U.S. COOKIES MARKET, BY TYPE, 2022 (% SHARE)55
FIGURE 19U.S. COOKIES MARKET, BY TYPE, 2018-2030 (USD MILLION)56
FIGURE 20U.S. COOKIES MARKET, BY PACKAGING, 2022 (% SHARE)61
FIGURE 21U.S. COOKIES MARKET, BY PACKAGING, 2018-2030 (USD MILLION)62
FIGURE 22U.S. COOKIES MARKET, BY DISTRIBUTION CHANNEL, 2022 (% SHARE)64
FIGURE 23U.S. COOKIES MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)64
FIGURE 24BENCHMARKING OF MAJOR COMPETITORS69
FIGURE 25MONDELEZ INTERNATIONAL: FINANCIAL OVERVIEW SNAPSHOT73
FIGURE 26MONDELEZ INTERNATIONAL: SWOT ANALYSIS75
FIGURE 27KELLOGG: FINANCIAL OVERVIEW SNAPSHOT76
FIGURE 28KELLOGG: SWOT ANALYSIS78
FIGURE 29BIMBO BAKERIES U.S.: FINANCIAL OVERVIEW SNAPSHOT79
FIGURE 30BIMBO BAKERIES U.S.: SWOT ANALYSIS80
FIGURE 31NESTLE: FINANCIAL OVERVIEW SNAPSHOT83
FIGURE 32NESTLE: SWOT ANALYSIS84
FIGURE 33THE KRAFT HEINZ COMPANY: FINANCIAL OVERVIEW SNAPSHOT86
FIGURE 34THE KRAFT HEINZ COMPANY: SWOT ANALYSIS87
FIGURE 35FERRERO: FINANCIAL OVERVIEW SNAPSHOT89
FIGURE 36FERRERO: SWOT ANALYSIS91
FIGURE 37MCKEE FOODS: SWOT ANALYSIS93
FIGURE 38CAMPBELL SOUP COMPANY: FINANCIAL OVERVIEW SNAPSHOT95
FIGURE 39CAMPBELL SOUP COMPANY: SWOT ANALYSIS96
FIGURE 40HOSTESS BRANDS, INC: FINANCIAL OVERVIEW SNAPSHOT98
FIGURE 41HOSTESS BRANDS, INC: SWOT ANALYSIS99
FIGURE 42PEPSICO, INC.: FINANCIAL OVERVIEW SNAPSHOT101
FIGURE 43PEPSICO, INC: SWOT ANALYSIS102