Generative AI in Media and Entertainment Forecast till 2032

Generative AI in Media and Entertainment Market is anticipated to register an incredible CAGR of 43.2% during the review period. Increasing demand from content makers and Growing liveliness industry are the key market drivers boosting the development of the Generative AI in Media and Entertainment market.

The movement of Generative AI in computer games offers important possibilities for industry members, stimulating creativity and augmenting the gaming experience. Prominent models exhibit this development in the market.

November 2023: Map book, a 3D generative AI stage, sent off after securing $6M in funding. Partnering with significant gaming studios like Square Enix and Consortium9, Map book speeds up virtual world and gaming improvement.

November 2023: Xbox's coordinated effort with Inworld AI denotes an essential move to integrate AI into game creation. This organization aims to sustain character discoursed and storytelling within games. By introducing a suite of AI devices, including an AI plan copilot and character engine, Xbox facilitates the formation of intricate game plots and dynamic missions. This integration means a vital stage towards AI-driven game plan, enhancing player commitment.

Additionally, ongoing examinations in AI integration within games grandstand the capability of this innovation. In April 2023, a video exhibited AI-produced discourse in The Senior Parchments V: Skyrim. Players drew in with NPCs, prompting AI-produced reactions, signaling the approach of AI-driven interactions in gaming.

Market Segmentation

Based on offerings, the Generative AI in Media and Entertainment Market is bifurcated into Solution and Services.

Based on technology, the market is classified into Natural Language Program, Digital Twin, Natural Language Generation, Large Language Models, and Others. In terms of application, the Market is classified into Gaming, Film and Television, Advertising and Marketing, Music and Sound Production, Automatic Dubbing and Subtitling, Chatbots and Virtual Assistants, and Others.

Regional Insights

The North America Generative AI in Media and Entertainment market represented ~54.0% in 2022. the region's enormous Generative AI in Media and Entertainment industries, as well as the growing popularity of sports. The utilization of Generative AI in Media and Entertainment is supposed to fill fundamentally in the coming a long time as organizations look to further develop proficiency, productivity, and security in their material handling and transportation tasks.

Europe market represents the second-biggest market share. The continuous ascent in demand for vivid encounters and entertainment choices has prompted an exceptional increase in the integration of Generative AI arrangements. For instance, significant entertainment center points like Hollywood Studios in Los Angeles are leveraging Generative AI to make similar digital symbols for entertainers, revolutionizing filmmaking, and virtual storytelling encounters. The need to upgrade client commitment and convey customized content encounters is pushing media organizations to invest in AI-driven suggestion engines and content creation devices that dynamically produce tailored content in view of client inclinations.

Major Players

The major players in the market include Alphabet, Microsoft, Meta Platforms, Inc, IBM Corporation, Nvidia Corporation, Open AI, Inc, Epic Games, Inc. Alphabet, Amazon, Apple Inc., Adobe Inc, Unity Technologies, Cohere, and Anthropic.

Product Code: MRFR/ICT/10668-CR

1 EXECUTIVE SUMMARY 17

1.1.1 GLOBAL GENERATIVE AI IN MEDIA AND ENTERTAINMENT MARKET, BY OFFERINGS 19
1.1.2 GLOBAL GENERATIVE AI IN MEDIA AND ENTERTAINMENT MARKET, BY TECHNOLOGY 20
1.1.3 GLOBAL GENERATIVE AI IN MEDIA AND ENTERTAINMENT MARKET, BY APPLICATION 21

2 MARKET INTRODUCTION 23

2.1 DEFINITION 23
2.2 SCOPE OF THE STUDY 23
2.3 RESEARCH OBJECTIVE 23
2.4 MARKET STRUCTURE 24

3 RESEARCH METHODOLOGY 25

3.1 RESEARCH PROCESS 25
3.2 PRIMARY RESEARCH 26
3.3 SECONDARY RESEARCH 27
3.4 MARKET SIZE ESTIMATION 28
3.5 FORECAST MODEL 29
3.6 LIST OF ASSUMPTIONS 30

4 MARKET DYNAMICS 31

4.1 OVERVIEW 31
4.2 DRIVERS 32
- 4.2.1 INCREASING DEMAND FROM CONTENT CREATORS 32
- 4.2.2 GROWING ANIMATION INDUSTRY 32
4.3 RESTRAINTS 34
- 4.3.1 LEGAL AND ETHICAL CONCERNS 34
4.4 OPPORTUNITIES 35
- 4.4.1 INCREASING USE IN VIDEO GAMES 35
- 4.4.2 GROWING DEMAND AND INNOVATIONS IN GENERATIVE AI 37

5 MARKET FACTOR ANALYSIS 38

5.1 VALUE CHAIN ANALYSIS/SUPPLY CHAIN ANALYSIS 38
- 5.1.1 DATA SOURCES 38
- 5.1.2 AI DEVELOPMENT AND RESEARCH: 39
- 5.1.3 SOLUTION PROVIDERS 39
- 5.1.4 END USER 39
5.2 PORTER'S FIVE FORCES MODEL 40
- 5.2.1 THREAT OF NEW ENTRANTS 40
- 5.2.2 BARGAINING POWER OF SUPPLIERS 40
- 5.2.3 THREAT OF SUBSTITUTES 41
- 5.2.4 BARGAINING POWER OF BUYERS 41
- 5.2.5 INTENSITY OF RIVALRY 41
5.3 GENERATIVE AI IMPACT ON MEDIA & ENTERTAINMENT MARKET SWOT ANALYSIS 41
5.4 CHATGPT IMPACT ON MEDIA AND ENTERTAINMENT MARKET ANALYSIS 42

6 GLOBAL GENERATIVE AI IN MEDIA AND ENTERTAINMENT MARKET, BY OFFERING 44

6.1 OVERVIEW 44
6.2 SOLUTION 45
6.3 SERVICES 45

7 GLOBAL GENERATIVE AI IN MEDIA AND ENTERTAINMENT MARKET, BY TECHNOLOGY 46

7.1 OVERVIEW 46
7.2 NATURAL LANGUAGE PROGRAM 47
7.3 DIGITAL TWIN 48
7.4 NATURAL LANGUAGE GENERATION 48
7.5 LARGE LANGUAGE MODELS 48
7.6 OTHERS 48

8 GLOBAL GENERATIVE AI IN MEDIA AND ENTERTAINMENT MARKET, BY APPLICATION 49

8.1 OVERVIEW 49
8.2 GAMING 51
8.3 FILM AND TELEVISION 51
8.4 ADVERTISING AND MARKETING 51
8.5 MUSIC AND SOUND PRODUCTION 51
8.6 AUTOMATIC DUBBING AND SUBTITLING 52
8.7 CHATBOTS AND VIRTUAL ASSISTANTS 52
8.8 OTHERS 52

9 GLOBAL GENERATIVE AI IN MEDIA AND ENTERTAINMENT MARKET, BY REGION 53

9.1 OVERVIEW 53
9.2 NORTH AMERICA 55
- 9.2.1 US 59
- 9.2.2 CANADA 60
- 9.2.3 MEXICO 62
9.3 EUROPE 64
- 9.3.1 GERMANY 67
- 9.3.2 UK 68
- 9.3.3 FRANCE 70
- 9.3.4 ITALY 71
- 9.3.5 SPAIN 73
- 9.3.6 REST OF EUROPE 74
9.4 ASIA-PACIFIC 76
- 9.4.1 CHINA 79
- 9.4.2 INDIA 80
- 9.4.3 JAPAN 82
- 9.4.4 SOUTH KOREA 83
- 9.4.5 REST OF ASIA-PACIFIC 85
9.5 MIDDLE EAST & AFRICA 86
- 9.5.1 SAUDIA ARABIA 89
- 9.5.2 UAE 90
- 9.5.3 SOUTH AFRICA 92
- 9.5.4 REST OF MIDDLE EAST & AFRICA 93
9.6 SOUTH AMERICA 95
- 9.6.1 BRAZIL 98
- 9.6.2 ARGENTINA 99
- 9.6.3 REST OF SOUTH AMERICA 101

10 COMPETITIVE LANDSCAPE 102

10.1 OVERVIEW 102
10.2 COMPETITIVE BENCHMARKING 103
10.3 MARKET SHARE ANALYSIS 104
10.4 KEY DEVELOPMENT IN THE GLOBAL GENERATIVE AI IN MEDIA AND ENTERTAINMENT MARKET 104
- 10.4.1 PRODUCT LAUNCHES/SERVICE 104
- 10.4.2 PARTNERSHIP & COLABORATION 106
- 10.4.3 EXPANSIONS/ JOINT VENTURE & INVESTMENTS 108
- 10.4.4 OTHER RECENT DEVELOPMENT 108

11 COMPANY PROFILE 109

11.1 OPEN AI, INC. 109
- 11.1.1 COMPANY OVERVIEW 109
- 11.1.2 FINANCIAL OVERVIEW 109
- 11.1.3 PRODUCT OFFERED 109
- 11.1.4 KEY DEVELOPMENTS 110
- 11.1.5 SWOT ANALYSIS 111
- 11.1.6 KEY STRATEGIES 111
11.2 NVIDIA CORPORATION 112
- 11.2.1 COMPANY OVERVIEW 112
- 11.2.2 FINANCIAL OVERVIEW 113
- 11.2.3 PRODUCT OFFERED 114
- 11.2.4 KEY DEVELOPMENTS 114
- 11.2.5 SWOT ANALYSIS 115
- 11.2.6 KEY STRATEGIES 116
11.3 EPIC GAMES, INC. 117
- 11.3.1 COMPANY OVERVIEW 117
- 11.3.2 FINANCIAL OVERVIEW 117
- 11.3.3 PRODUCT OFFERED 117
- 11.3.4 KEY DEVELOPMENTS 118
- 11.3.5 SWOT ANALYSIS 118
- 11.3.6 KEY STRATEGIES 119
11.4 AMAZON.COM, INC 120
- 11.4.1 COMPANY OVERVIEW 120
- 11.4.2 FINANCIAL OVERVIEW 121
- 11.4.3 PRODUCTS OFFERED 121
- 11.4.4 KEY DEVELOPMENTS 122
- 11.4.5 SWOT ANALYSIS 122
- 11.4.6 KEY STRATEGIES 123
11.5 APPLE INC. 124
- 11.5.1 COMPANY OVERVIEW 124
- 11.5.2 FINANCIAL OVERVIEW 125
- 11.5.3 PRODUCTS OFFERED 125
- 11.5.4 KEY DEVELOPMENTS 126
- 11.5.5 SWOT ANALYSIS 126
- 11.5.6 KEY STRATEGIES 126
11.6 MICROSOFT CORP. 127
- 11.6.1 COMPANY OVERVIEW 127
- 11.6.2 FINANCIAL OVERVIEW 128
- 11.6.3 KEY DEVELOPMENTS 129
- 11.6.4 SWOT ANALYSIS 130
- 11.6.5 KEY STRATEGIES 130
11.7 ALPHABET INC. 131
- 11.7.1 COMPANY OVERVIEW 131
- 11.7.2 FINANCIAL OVERVIEW 132
- 11.7.3 PRODUCTS OFFERED 132
- 11.7.4 KEY DEVELOPMENTS 133
- 11.7.5 SWOT ANALYSIS 134
11.8 ADOBE INC. 135
- 11.8.1 COMPANY OVERVIEW 135
- 11.8.2 FINANCIAL OVERVIEW 136
- 11.8.3 PRODUCTS OFFERED 136
- 11.8.4 KEY DEVELOPMENTS 137
- 11.8.5 SWOT ANALYSIS 138
- 11.8.6 KEY STRATEGIES 138
11.9 UNITY TECHNOLOGIES 139
- 11.9.1 COMPANY OVERVIEW 139
- 11.9.2 FINANCIAL OVERVIEW 140
- 11.9.3 PRODUCTS OFFERED 141
- 11.9.4 KEY DEVELOPMENTS 141
- 11.9.5 SWOT ANALYSIS 142
- 11.9.6 KEY STRATEGIES 142
11.10 META PLATFORMS, INC 143
- 11.10.1 COMPANY OVERVIEW 143
- 11.10.2 FINANCIAL OVERVIEW 144
- 11.10.3 PRODUCTS OFFERED 144
- 11.10.4 KEY DEVELOPMENTS 145
- 11.10.5 SWOT ANALYSIS 146
- 11.10.6 KEY STRATEGIES 146
11.11 IBM CORPORATION 147
- 11.11.1 COMPANY OVERVIEW 147
- 11.11.2 FINANCIAL OVERVIEW 147
- 11.11.3 PRODUCT OFFERED 148
- 11.11.4 KEY DEVELOPMENTS 148
- 11.11.5 SWOT ANALYSIS 149
- 11.11.6 KEY STRATEGIES 149
11.12 COHERE 150
- 11.12.1 COMPANY OVERVIEW 150
- 11.12.2 FINANCIAL OVERVIEW 150
- 11.12.3 PRODUCT OFFERED 150
- 11.12.4 KEY DEVELOPMENTS 151
- 11.12.5 SWOT ANALYSIS 151
- 11.12.6 KEY STRATEGIES 152
11.13 ANTHROPIC 153
- 11.13.1 COMPANY OVERVIEW 153
- 11.13.2 FINANCIAL OVERVIEW 153
- 11.13.3 PRODUCT OFFERED 153
- 11.13.4 KEY DEVELOPMENTS 154
- 11.13.5 SWOT ANALYSIS 154
- 11.13.6 KEY STRATEGIES 154