PUBLISHER: Market Research Future | PRODUCT CODE: 1389537
PUBLISHER: Market Research Future | PRODUCT CODE: 1389537
Poland HoReCa Market Research Report Forecast to 2030
Major Players
The Poland HoReCa market is projected to witness significant growth during the review period, exhibiting a CAGR of 6.55%. The market was estimated to be USD 9,998.36 million in 2022 and is expected to reach a value of USD 16,667.95 million by the end of the forecast period (2023-2030).
The Poland HoReCa market has grown significantly, due to a combination of factors. The increasing popularity of the country as a tourist destination has greatly expanded the customer base for hotels, which have been encouraged to step up their services and products to meet more diverse and discriminating clients. There was a growing demand for quality restaurants and accommodation, as visitors from around the world came to admire Poland's historic sites, beautiful cities, and natural beauty.
There is a significant opportunity for market growth with the increasing preference of consumers towards sustainable and locally produced products. In alignment with growing 'farm to table' movements, which appeal to environmentally conscious consumers and improve the overall dining experience, restaurants that prioritize sourcing local ingredients from growers or producers can also embrace this trend. This approach does not only support local communities, but it also introduces a unique and authentic touch to the offering which sets businesses apart from competitors. However, the emergence of alternative dining and accommodation options, such as home-sharing platforms and food delivery services, has introduced new competition to the traditional HoReCa market. These options are convenient, cost effective and appealing to a segment of consumers who prefer convenience over full-service experience offered by traditional establishments to be able to afford them. The Poland government introduced tourist voucher for every child up to 18 years of age. Families could use PLN 500,00, and for a child with a disability certificate PLN 1000,00. The right to use the tourist voucher was granted to 6,5 million Polish children. Such support by the government has helped the Poland HoReCa market to recover from the COVID-19 impact.
Market Segmentation
Based on service type, the Poland HoReCa market has been segmented into hotels, restaurants, and cafes & pubs.
Based on category, the Poland HoReCa market has been bifurcated into the single outlet and HoReCa chain.
Major Players
The key players operating in the Poland HoReCa market include McDonald's, Yum! Brand, Subway IP LLC, Starbucks Coffee Company, Hyatt Corporation, Marriott International, Inc., Selgros, METRO AG, Iglotex S.A., and Eurocash Group
TABLE OF CONTENTS
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
- 1.1.1 POLAND HORECA MARKET, BY SERVICE TYPE
- 1.1.2 POLAND HORECA MARKET, BY CATEGORY
2 MARKET INTRODUCTION
- 2.1 DEFINITION
- 2.2 SCOPE OF THE STUDY
- 2.3 RESEARCH OBJECTIVE
- 2.4 MARKET STRUCTURE
- 2.5 KEY BUYING CRITERIA
3 RESEARCH METHODOLOGY
- 3.1 RESEARCH PROCESS
- 3.2 PRIMARY RESEARCH
- 3.3 SECONDARY RESEARCH
- 3.4 MARKET SIZE ESTIMATION
- 3.5 FORECAST MODEL
- 3.6 LIST OF ASSUMPTIONS & LIMITATIONS
4 MARKET DYNAMICS
- 4.1 INTRODUCTION
- 4.2 DRIVERS
- 4.2.1 THE EXPANSION OF THE HOSPITALITY SECTOR
- 4.2.2 GROWING TOURISM SECTOR ACROSS THE COUNTRY
- 4.2.3 DRIVER IMPACT ANALYSIS
- 4.3 RESTRAINTS
- 4.3.1 STRINGENT GOVERNMENT REGULATION
- 4.3.2 RESTRAINT IMPACT ANALYSIS
- 4.4 OPPORTUNITIES
- 4.4.1 INCREASING EXPANSION STRATEGIES ADOPTED BY HORECA CHAIN
- 4.4.2 INCREASING NUMBER OF HIGH-NET-WORTH INDIVIDUALS
- 4.5 CHALLENGES
- 4.5.1 FLUCTUATING PRICES OF RAW MATERIAL
5 MARKET FACTOR ANALYSIS
- 5.1 SUPPLY CHAIN ANALYSIS
- 5.1.1 RAW MATERIALS SOURCING
- 5.1.2 MANUFACTURING
- 5.1.3 DISTRIBUTION CHANNEL
- 5.1.4 END-USER
- 5.2 PORTER'S FIVE FORCES MODEL
- 5.2.1 BARGAINING POWER OF SUPPLIERS
- 5.2.2 BARGAINING POWER OF BUYERS
- 5.2.3 THREAT OF NEW ENTRANTS
- 5.2.4 THREAT OF SUBSTITUTES
- 5.2.5 INTENSITY OF RIVALRY
- 5.3 IMPACT OF THE COVID-19 PANDEMIC ON THE POLAND HORECA MARKET
- 5.3.1 IMPACT ON SUPPLY CHAIN
- 5.3.2 PRODUCTION CONSTRAINTS
- 5.3.3 IMPACT ON CONSUMER BUYING BEHAVIOUR
- 5.3.4 IMPACT ON OVERALL POLAND HORECA MARKET
6 POLAND HORECA MARKET, BY SERVICE TYPE
- 6.1 OVERVIEW
- 6.1.1 POLAND HORECA MARKET ESTIMATES & FORECAST, BY SERVICE TYPE, 2020-2030
- 6.2 HOTELS
- 6.3 RESTAURANTS
- 6.4 CAFES & PUBS
7 POLAND HORECA MARKET, BY CATEGORY
- 7.1 OVERVIEW
- 7.1.1 POLAND HORECA MARKET ESTIMATES & FORECAST, BY CATEGORY, 2020-2030
- 7.2 SINGLE OUTLET
- 7.3 HORECA CHAIN
8 COMPETITIVE LANDSCAPE
- 8.1 INTRODUCTION
- 8.2 MARKET STRATEGY ANALYSIS
- 8.3 COMPETITIVE BENCHMARKING
- 8.4 KEY DEVELOPMENTS & GROWTH STRATEGIES
- 8.4.1 PRODUCT LAUNCH
- 8.4.2 STRATEGIC COLLABORATION
9 COMPANY PROFILES
- 9.1 MCDONALD'S
- 9.1.1 COMPANY OVERVIEW
- 9.1.2 FINANCIAL OVERVIEW
- 9.1.3 PRODUCTS OFFERED
- 9.1.4 KEY DEVELOPMENTS
- 9.1.5 SWOT ANALYSIS
- 9.1.6 KEY STRATEGIES
- 9.2 YUM! BRANDS
- 9.2.1 COMPANY OVERVIEW
- 9.2.2 FINANCIAL OVERVIEW
- 9.2.3 PRODUCTS OFFERED
- 9.2.4 KEY DEVELOPMENTS
- 9.2.5 SWOT ANALYSIS
- 9.2.6 KEY STRATEGIES
- 9.3 SUBWAY IP LLC
- 9.3.1 COMPANY OVERVIEW
- 9.3.2 FINANCIAL OVERVIEW
- 9.3.3 PRODUCTS OFFERED
- 9.3.4 KEY DEVELOPMENTS
- 9.3.5 SWOT ANALYSIS
- 9.3.6 KEY STRATEGIES
- 9.4 STARBUCKS COFFEE COMPANY
- 9.4.1 COMPANY OVERVIEW
- 9.4.2 FINANCIAL OVERVIEW
- 9.4.3 PRODUCTS OFFERED
- 9.4.4 KEY DEVELOPMENTS
- 9.4.5 SWOT ANALYSIS
- 9.4.6 KEY STRATEGIES
- 9.5 HYATT CORPORATION
- 9.5.1 COMPANY OVERVIEW
- 9.5.2 FINANCIAL OVERVIEW
- 9.5.3 PRODUCTS OFFERED
- 9.5.4 KEY DEVELOPMENTS
- 9.5.5 SWOT ANALYSIS
- 9.5.6 KEY STRATEGIES
- 9.6 MARRIOTT INTERNATIONAL, INC.
- 9.6.1 COMPANY OVERVIEW
- 9.6.2 FINANCIAL OVERVIEW
- 9.6.3 PRODUCTS OFFERED
- 9.6.4 KEY DEVELOPMENTS
- 9.6.5 KEY STRATEGIES
- 9.7 SELGROS
- 9.7.1 COMPANY OVERVIEW
- 9.7.2 FINANCIAL OVERVIEW
- 9.7.3 PRODUCTS OFFERED
- 9.7.4 KEY DEVELOPMENTS
- 9.7.5 KEY STRATEGIES
- 9.8 METRO AG
- 9.8.1 COMPANY OVERVIEW
- 9.8.2 FINANCIAL OVERVIEW
- 9.8.3 PRODUCTS OFFERED
- 9.8.4 KEY DEVELOPMENTS
- 9.8.5 KEY STRATEGIES
- 9.9 IGLOTEX S.A
- 9.9.1 COMPANY OVERVIEW
- 9.9.2 FINANCIAL OVERVIEW
- 9.9.3 PRODUCTS OFFERED
- 9.9.4 KEY DEVELOPMENTS
- 9.9.5 KEY STRATEGIES
- 9.10 EUROCASH GROUP
- 9.10.1 COMPANY OVERVIEW
- 9.10.2 FINANCIAL OVERVIEW
- 9.10.3 PRODUCTS OFFERED
- 9.10.4 KEY DEVELOPMENTS
- 9.10.5 KEY STRATEGIES
10 APPENDIX
- 10.1 ORGANIZATIONS & ASSOCIATIONS
- 10.2 RELATED REPORTS
LIST OF TABLES
- TABLE 1 LIST OF ASSUMPTIONS & LIMITATIONS 21
- TABLE 2 POLAND HORECA MARKET ESTIMATES & FORECAST, BY SERVICE TYPE, 2020-2030 (USD MILLION) 36
- TABLE 3 POLAND HORECA MARKET ESTIMATES & FORECAST, BY CATEGORY, 2020-2030 (USD MILLION) 39
- TABLE 4 PRODUCT LAUNCH 42
- TABLE 5 INVESTMENT 42
- TABLE 6 MCDONALD'S: PRODUCTS OFFERED 44
- TABLE 7 MCDONALD'S: KEY DEVELOPMENTS 45
- TABLE 8 YUM! BRANDS: PRODUCTS OFFERED 47
- TABLE 9 SUBWAY IP LLC: PRODUCTS OFFERED 49
- TABLE 10 STARBUCKS COFFEE COMPANY: PRODUCTS OFFERED 52
- TABLE 11 STARBUCKS COFFEE COMPANY: KEY DEVELOPMENTS 53
- TABLE 12 HYATT CORPORATION: PRODUCTS OFFERED 56
- TABLE 13 HYATT CORPORATION: KEY DEVELOPMENTS 57
- TABLE 14 MARRIOTT INTERNATIONAL, INC.: PRODUCTS OFFERED 58
- TABLE 15 SELGROS: PRODUCTS OFFERED 60
- TABLE 16 METRO AG: PRODUCTS OFFERED 63
- TABLE 17 IGLOTEX S.A: PRODUCTS OFFERED 64
- TABLE 18 EUROCASH GROUP: PRODUCTS OFFERED 67
LIST OF FIGURES
- FIGURE 1 MARKET SYNOPSIS 11
- FIGURE 2 POLAND HORECA MARKET ANALYSIS BY SERVICE TYPE 12
- FIGURE 3 POLAND HORECA MARKET ANALYSIS BY CATEGORY 13
- FIGURE 4 POLAND HORECA MARKET: STRUCTURE 14
- FIGURE 5 KEY BUYING CRITERIA FOR HORECA 15
- FIGURE 6 RESEARCH PROCESS 16
- FIGURE 7 TOP-DOWN & BOTTOM-UP APPROACHES 19
- FIGURE 8 MARKET DYNAMIC ANALYSIS OF THE POLAND HORECA MARKET 22
- FIGURE 9 NUMBER OF ARRIVALS IN TOURIST ACCOMMODATION IN POLAND FROM 2006 TO 2021 (IN MILLIONS) 24
- FIGURE 10 NUMBER OF HIGH-NET WORTH INDIVIDUALS (HNWI) IN POLAND 2021, BY WEALTH LEVEL 27
- FIGURE 11 POLAND HORECA FOOD MARKET: SUPPLY CHAIN ANALYSIS 29
- FIGURE 12 PORTER'S FIVE FORCES ANALYSIS OF THE POLAND HORECA MARKET 31
- FIGURE 13 POLAND HORECA MARKET, BY SERVICE TYPE, 2022 (% SHARE) 35
- FIGURE 14 POLAND HORECA MARKET, BY SERVICE TYPE, 2020-2030 (USD MILLION) 35
- FIGURE 15 POLAND HORECA MARKET, BY CATEGORY, 2022 (% SHARE) 38
- FIGURE 16 POLAND HORECA MARKET, BY CATEGORY, 2020-2030 (USD MILLION) 38
- FIGURE 17 BENCHMARKING OF MAJOR COMPETITORS 41
- FIGURE 18 MCDONALD'S: FINANCIAL OVERVIEW SNAPSHOT 44
- FIGURE 19 MCDONALD'S: SWOT ANALYSIS 45
- FIGURE 20 YUM! BRAND: FINANCIAL OVERVIEW SNAPSHOT 47
- FIGURE 21 YUM! BRANDS: SWOT ANALYSIS 48
- FIGURE 22 SUBWAY IP LLC: SWOT ANALYSIS 50
- FIGURE 23 STARBUCKS COFFEE COMPANY: FINANCIAL OVERVIEW SNAPSHOT 52
- FIGURE 24 STARBUCKS COFFEE COMPANY: SWOT ANALYSIS 53
- FIGURE 25 HYATT CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 56
- FIGURE 26 HYATT CORPORATION: SWOT ANALYSIS 57
