Asia Pacific Protein Bars Market Research Report Forecast to 2030

Asia Pacific Protein Bars market is expected to grow at 6.4% CAGR during the forecast period, 2022-2030. Asia-Pacific consists of China, India, Japan, South Korea, Taiwan, Australia, & New Zealand and Rest of APAC. Consumers across the APAC region is becoming more health-conscious and actively seeking healthier food options. This awareness has translated into a growing demand for protein bars as a convenient and nutritious snack choice. With many countries looking for innovative ways use protein bars to further enhance its food supplement and further drive demand for protein bars in Asia-Pacific region. For instance, in April 2023, The Singapore food industry announced that it is trying to capitalise on the opportunity to launch snacks and protein bars made of insects. Insects are known for their high protein content and Singapore's latest interest in adding insects to the national food menu is seen as a way for the country to safeguard its national food security.

Protein bars are convenient on-the-go snacks that provide protein along with other nutrients. In the human body, proteins fulfill many functions including cell and tissue repair, the formation of hormones and enzymes, maintaining fluid balance, and providing energy. The isolated proteins in protein Bars are sourced from soy, meat, and nuts, among others. Protein bars are consumed as meal replacers, snacks, or for workout support depending on the need. They are available in different flavors such as chocolate, peanut butter, caramel almond, fudge brownie, and lemon meringue.

Market Segmentation

The Asia Pacific Protein Bars market is segmented, based on Product, into Nutrition Bars, Energy Bars, Snacks Bar, Meal Replacement Bar, and Others.

The Asia Pacific Protein Bars market is segmented, based on Flavor, into Peanut, Chocolate, Almond, Vanilla, and Others.

The Asia Pacific Protein Bars market is segmented, based on Source, into Plant Based, Animal Based, and Marine Based. The Asia Pacific Protein Bars market is segmented, based on Category, into Gluten, Free, Sugar Free, Vegan, and Others.

The Asia Pacific Protein Bars market is segmented, based on Application, into Muscle Building, Weight Loss, Weight Gain, and Energy.

The market is segmented, based on Distribution Channel, into Supermarkets, Hypermarkets, Specialist Stores, Convenience Store, Drug Store, and Ecommerce.

The Asia Pacific Protein Bars market is segmented, based on region, into China, India, Japan, Taiwan, Australia & New Zealand, South Korea, and Rest of APAC.

Major Players

General Mills Inc.,Clif Bar & Company LLC, Quest Nutrition LLC, PepsiCo Inc., Kellogg Company, Post Foods Australia Pty Ltd (Musashi), Grenade (UK) Ltd, Mars Incorporated, The Hut.com Ltd. (MyProtein), and Vitaco Health (Aussie Bodies) are the major companies in the Asia Pacific Protein Bars market.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

1.1 MARKET ATTRACTIVENESS ANALYSIS
- 1.1.1 ASIA PACIFIC PROTEIN BARS MARKET, BY PRODUCT TYPE
- 1.1.2 ASIA PACIFIC PROTEIN BARS MARKET, BY FLAVOR
- 1.1.3 ASIA PACIFIC PROTEIN BARS MARKET, BY SOURCE
- 1.1.4 ASIA PACIFIC PROTEIN BARS MARKET, BY CATEGORY
- 1.1.5 ASIA PACIFIC PROTEIN BARS MARKET, BY APPLICATION
- 1.1.6 ASIA PACIFIC PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE

3 RESEARCH METHODOLOGY

3.1 DATA MINING
3.2 SECONDARY RESEARCH
3.3 PRIMARY RESEARCH
- 3.3.1 PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS
- 3.3.2 BREAKDOWN OF PRIMARY RESPONDENTS
3.4 RESEARCH METHODOLOGY FOR MARKET SIZE ESTIMATION
- 3.4.1 BOTTOM-UP APPROACH
- 3.4.2 TOP-DOWN APPROACH
3.5 DATA VALIDATION
3.6 ASSUMPTIONS & LIMITATIONS

4 MARKET DYNAMICS

4.1 INTRODUCTION
4.2 DRIVERS
- 4.2.1 GROWING HEALTH AND WELLNESS TRENDS
- 4.2.2 RISING DEMAND FROM SPORTS AND FITNESS ENTHUSIASTS
4.3 RESTRAINT
- 4.3.1 PRICE SENSITIVITY
- 4.3.2 CONSUMER EDUCATION AND AWARENESS

4.4 OPPORTUNITIES
- 4.4.1 GROWING INNOVATION IN FLAVORS AND FORMULATIONS
- 4.4.2 SPORTS AND FITNESS PARTNERSHIPS
4.5 CHALLENGES
- 4.5.1 TASTE AND TEXTURE
- 4.5.2 LABELING AND TRANSPARENCY

5 MARKET FACTOR ANALYSIS

5.1 VALUE CHAIN ANALYSIS/SUPPLY CHAIN ANALYSIS
- 5.1.1 ASIA-PACIFIC PROTEIN BARS MANUFACTURERS
- 5.1.2 DISTRIBUTION & SALES CHANNEL
- 5.1.3 END-USERS
5.2 PORTER'S FIVE FORCES MODEL
- 5.2.1 BARGAINING POWER OF SUPPLIERS
- 5.2.2 BARGAINING POWER OF BUYERS
- 5.2.3 THREAT OF NEW ENTRANTS
- 5.2.4 THREAT OF SUBSTITUTES
- 5.2.5 INTENSITY OF RIVALRY
5.3 IMPACT OF CORONAVIRUS OUTBREAK ON MARKET
- 5.3.1 IMPACT ON SUPPLY CHAIN
- 5.3.2 PRODUCTION CONSTRAINTS
- 5.3.3 IMPACT ON CONSUMER BUYING BEHAVIOUR
- 5.3.4 IMPACT ON RETAIL SALES (STORE AND NON-STORE BASED)
- 5.3.5 OTHERS
5.4 CONSUMER PREFERENCE ANALYSIS
- 5.4.1 BRAND
- 5.4.2 FLAVOR
- 5.4.3 PRICE
- 5.4.4 AGE GROUP
- 5.4.5 BUYING CHANNEL
5.5 PRICING ANALYSIS

6 ASIA PACIFIC PROTEIN BARS MARKET, BY PRODUCT

6.1 INTRODUCTION
6.2 NUTRITION BARS
6.3 ENERGY BARS
6.4 SNACK BARS
6.5 MEAL REPLACEMENT BAR
6.6 OTHERS

7 ASIA PACIFIC PROTEIN BARS MARKET, BY FLAVOR

7.1 INTRODUCTION
7.2 PEANUT
7.3 CHOCOLATE
7.4 ALMOND
7.5 VANILLA
7.6 OTHERS

8 ASIA PACIFIC PROTEIN BARS MARKET, BY SOURCE

8.1 INTRODUCTION
8.2 PLANT BASED
8.3 ANIMAL BASED
8.4 MARINE BASED

9 ASIA PACIFIC PROTEIN BARS MARKET, BY CATEGORY

9.1 INTRODUCTION
9.2 GLUTEN FREE
9.3 SUGAR FREE
9.4 VEGAN
9.5 OTHERS

10 ASIA PACIFIC PROTEIN BARS MARKET, BY APPLICATION

10.1 INTRODUCTION
10.2 MUSCLE BUILDING
10.3 WEIGHT LOSS
10.4 WEIGHT GAIN
10.5 ENERGY

11 ASIA PACIFIC PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL

11.1 INTRODUCTION
11.2 SUPERMARKETS & HYPERMARKETS
11.3 SPECIALITY STORES
11.4 CONVENIENCE STORE
11.5 DRUG STORE
11.6 ECOMMERCE

12 ASIA PACIFIC PROTEIN BARS MARKET, BY REGION

12.1 INTRODUCTION
- 12.1.1 CHINA
- 12.1.2 INDIA
- 12.1.3 JAPAN
- 12.1.4 TAIWAN
- 12.1.5 AUSTRALIA & NEW ZEALAND
- 12.1.6 SOUTH KOREA
- 12.1.7 REST OF ASIA PACIFIC

13 COMPETITIVE LANDSCAPE

13.1 COMPETITIVE OVERVIEW
13.2 COMPETITIVE BENCHMARKING
13.3 KEY DEVELOPMENTS & GROWTH STRATEGIES
- 13.3.1 NEW PRODUCT LAUNCH/SERVICE DEPLOYMENT
- 13.3.2 MERGER & ACQUISITION

14 COMPANY PROFILES

14.1 GENERAL MILLS INC.
- 14.1.1 COMPANY OVERVIEW
- 14.1.2 FINANCIAL OVERVIEW
- 14.1.3 PRODUCTS OFFERED
- 14.1.4 KEY DEVELOPMENTS
- 14.1.5 SWOT ANALYSIS
- 14.1.6 KEY STRATEGY
14.2 CLIF BAR & COMPANY LLC
- 14.2.1 COMPANY OVERVIEW
- 14.2.2 PRODUCTS OFFERED
- 14.2.3 KEY DEVELOPMENTS
- 14.2.4 SWOT ANALYSIS
- 14.2.5 KEY STRATEGY
14.3 QUEST NUTRITION LLC
- 14.3.1 COMPANY OVERVIEW
- 14.3.2 PRODUCTS OFFERED
- 14.3.3 KEY DEVELOPMENTS
- 14.3.4 SWOT ANALYSIS
- 14.3.5 KEY STRATEGY
14.4 PEPSICO INC.
- 14.4.1 COMPANY OVERVIEW
- 14.4.2 FINANCIAL OVERVIEW
- 14.4.3 PRODUCTS OFFERED
- 14.4.4 KEY DEVELOPMENTS
- 14.4.5 SWOT ANALYSIS
- 14.4.6 KEY STRATEGY
14.5 KELLOGG COMPANY
- 14.5.1 COMPANY OVERVIEW
- 14.5.2 FINANCIAL OVERVIEW
- 14.5.3 PRODUCTS OFFERED
- 14.5.4 KEY DEVELOPMENTS
- 14.5.5 SWOT ANALYSIS
- 14.5.6 KEY STRATEGY
14.6 POST FOODS AUSTRALIA PTY LTD (MUSASHI)
- 14.6.1 COMPANY OVERVIEW
- 14.6.2 PRODUCTS OFFERED
- 14.6.3 KEY DEVELOPMENTS
- 14.6.4 SWOT ANALYSIS
- 14.6.5 KEY STRATEGY
14.7 GRENADE (UK) LTD
- 14.7.1 COMPANY OVERVIEW
- 14.7.2 PRODUCTS OFFERED
- 14.7.3 KEY DEVELOPMENTS
- 14.7.4 SWOT ANALYSIS
- 14.7.5 KEY STRATEGY
14.8 MARS INCORPORATED
- 14.8.1 COMPANY OVERVIEW
- 14.8.2 PRODUCTS OFFERED
- 14.8.3 KEY DEVELOPMENTS
- 14.8.4 SWOT ANALYSIS
- 14.8.5 KEY STRATEGY
14.9 THE HUT.COM LTD. (MYPROTEIN)
- 14.9.1 COMPANY OVERVIEW
- 14.9.2 PRODUCTS OFFERED
- 14.9.3 KEY DEVELOPMENTS
- 14.9.4 SWOT ANALYSIS
- 14.9.5 KEY STRATEGY
14.10 VITACO HEALTH (AUSSIE BODIES)
- 14.10.1 COMPANY OVERVIEW
- 14.10.2 PRODUCTS OFFERED
- 14.10.3 KEY DEVELOPMENTS
- 14.10.4 SWOT ANALYSIS
- 14.10.5 KEY STRATEGY

LIST OF TABLES

TABLE 1 MARKET SYNOPSIS 11
TABLE 2 LIST OF ASSUMPTIONS 26
TABLE 3 ASIA PACIFIC PROTEIN BARS MARKET, BY PRODUCT, 2018-2030 (USD MILLION) 41
TABLE 4 ASIA PACIFIC PROTEIN BARS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 44
TABLE 5 ASIA PACIFIC PROTEIN BARS MARKET, BY SOURCE, 2018-2030 (USD MILLION) 47
TABLE 6 ASIA PACIFIC PROTEIN BARS MARKET, BY CATEGORY, 2018-2030 (USD MILLION) 49
TABLE 7 ASIA PACIFIC PROTEIN BARS MARKET, BY APPLICATION, 2018-2030 (USD MILLION) 52
TABLE 8 ASIA PACIFIC PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 55
TABLE 9 ASIA PACIFIC PROTEIN BARS MARKET, BY REGION, 2018-2030 (USD MILLION) 58
TABLE 10 CHINA PROTEIN BARS MARKET, BY PRODUCT, 2018-2030 (USD MILLION) 59
TABLE 11 CHINA PROTEIN BARS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 59
TABLE 12 CHINA PROTEIN BARS MARKET, BY SOURCE, 2018-2030 (USD MILLION) 60
TABLE 13 CHINA PROTEIN BARS MARKET, BY CATEGORY, 2018-2030 (USD MILLION) 60
TABLE 14 CHINA PROTEIN BARS MARKET, BY APPLICATION, 2018-2030 (USD MILLION) 60
TABLE 15 CHINA PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 61
TABLE 16 INDIA PROTEIN BARS MARKET, BY PRODUCT, 2018-2030 (USD MILLION) 62
TABLE 17 INDIA PROTEIN BARS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 62
TABLE 18 INDIA PROTEIN BARS MARKET, BY SOURCE, 2018-2030 (USD MILLION) 63
TABLE 19 INDIA PROTEIN BARS MARKET, BY CATEGORY, 2018-2030 (USD MILLION) 63
TABLE 20 INDIA PROTEIN BARS MARKET, BY APPLICATION, 2018-2030 (USD MILLION) 63
TABLE 21 INDIA PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 64
TABLE 22 JAPAN PROTEIN BARS MARKET, BY PRODUCT, 2018-2030 (USD MILLION) 64
TABLE 23 JAPAN PROTEIN BARS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 65
TABLE 24 JAPAN PROTEIN BARS MARKET, BY SOURCE, 2018-2030 (USD MILLION) 65
TABLE 25 JAPAN PROTEIN BARS MARKET, BY CATEGORY, 2018-2030 (USD MILLION) 66
TABLE 26 JAPAN PROTEIN BARS MARKET, BY APPLICATION, 2018-2030 (USD MILLION) 66
TABLE 27 JAPAN PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 67
TABLE 28 TAIWAN PROTEIN BARS MARKET, BY PRODUCT, 2018-2030 (USD MILLION) 67
TABLE 29 TAIWAN PROTEIN BARS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 68
TABLE 30 TAIWAN PROTEIN BARS MARKET, BY SOURCE, 2018-2030 (USD MILLION) 68
TABLE 31 TAIWAN PROTEIN BARS MARKET, BY CATEGORY, 2018-2030 (USD MILLION) 69
TABLE 32 TAIWAN PROTEIN BARS MARKET, BY APPLICATION, 2018-2030 (USD MILLION) 69
TABLE 33 TAIWAN PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 70
TABLE 34 AUSTRALIA & NEW ZEALAND PROTEIN BARS MARKET, BY PRODUCT, 2018-2030 (USD MILLION) 70
TABLE 35 AUSTRALIA & NEW ZEALAND PROTEIN BARS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 71
TABLE 36 AUSTRALIA & NEW ZEALAND PROTEIN BARS MARKET, BY SOURCE, 2018-2030 (USD MILLION) 71
TABLE 37 AUSTRALIA & NEW ZEALAND PROTEIN BARS MARKET, BY CATEGORY, 2018-2030 (USD MILLION) 72
TABLE 38 AUSTRALIA & NEW ZEALAND PROTEIN BARS MARKET, BY APPLICATION, 2018-2030 (USD MILLION) 72
TABLE 39 AUSTRALIA & NEW ZEALAND PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 73
TABLE 40 SOUTH KOREA PROTEIN BARS MARKET, BY PRODUCT, 2018-2030 (USD MILLION) 73
TABLE 41 SOUTH KOREA PROTEIN BARS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 74
TABLE 42 SOUTH KOREA PROTEIN BARS MARKET, BY SOURCE, 2018-2030 (USD MILLION) 74
TABLE 43 SOUTH KOREA PROTEIN BARS MARKET, BY CATEGORY, 2018-2030 (USD MILLION) 75
TABLE 44 SOUTH KOREA PROTEIN BARS MARKET, BY APPLICATION, 2018-2030 (USD MILLION) 75
TABLE 45 SOUTH KOREA PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 76
TABLE 46 REST OF ASIA PACIFIC PROTEIN BARS MARKET, BY PRODUCT, 2018-2030 (USD MILLION) 76
TABLE 47 REST OF ASIA PACIFIC PROTEIN BARS MARKET, BY FLAVOR, 2018-2030 (USD MILLION) 77
TABLE 48 REST OF ASIA PACIFIC PROTEIN BARS MARKET, BY SOURCE, 2018-2030 (USD MILLION) 77
TABLE 49 REST OF ASIA PACIFIC PROTEIN BARS MARKET, BY CATEGORY, 2018-2030 (USD MILLION) 78
TABLE 50 REST OF ASIA PACIFIC PROTEIN BARS MARKET, BY APPLICATION, 2018-2030 (USD MILLION) 78
TABLE 51 REST OF ASIA PACIFIC PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 79
TABLE 52 NEW PRODUCT LAUNCH/SERVICE DEPLOYMENT 82
TABLE 53 MERGER & ACQUISITION 82
TABLE 54 GENERAL MILLS INC.: PRODUCTS OFFERED 84
TABLE 55 GENERAL MILLS INC.: KEY DEVELOPMENTS 85
TABLE 56 CLIF BAR & COMPANY LLC: PRODUCTS OFFERED 86
TABLE 57 CLIF BAR & COMPANY LLC: KEY DEVELOPMENTS 86
TABLE 58 QUEST NUTRITION LLC: PRODUCTS OFFERED 88
TABLE 59 QUEST NUTRITION LLC: KEY DEVELOPMENTS 88
TABLE 60 PEPSICO INC.: PRODUCTS OFFERED 91
TABLE 61 PEPSICO INC.: KEY DEVELOPMENTS 91
TABLE 62 KELLOGG COMPANY: PRODUCTS OFFERED 93
TABLE 63 KELLOGG COMPANY: KEY DEVELOPMENTS 93
TABLE 64 POST FOODS AUSTRALIA PTY LTD (MUSASHI): PRODUCTS OFFERED 94
TABLE 65 POST FOODS AUSTRALIA PTY LTD (MUSASHI): KEY DEVELOPMENTS 94
TABLE 66 GRENADE (UK) LTD: PRODUCTS OFFERED 96
TABLE 67 GRENADE (UK) LTD: KEY DEVELOPMENTS 96
TABLE 68 MARS INCORPORATED: PRODUCTS OFFERED 98
TABLE 69 MARS INCORPORATED: KEY DEVELOPMENTS 98
TABLE 70 THE HUT.COM LTD. (MYPROTEIN): PRODUCTS OFFERED 100
TABLE 71 THE HUT.COM LTD. (MYPROTEIN): KEY DEVELOPMENTS 100
TABLE 72 VITACO HEALTH (AUSSIE BODIES): PRODUCTS OFFERED 102
TABLE 73 VITACO HEALTH (AUSSIE BODIES): KEY DEVELOPMENTS 102

LIST OF FIGURES

FIGURE 1 ASIA PACIFIC PROTEIN BARS MARKET ANALYSIS BY PRODUCT TYPE 12
FIGURE 2 ASIA PACIFIC PROTEIN BARS MARKET ANALYSIS BY FLAVOR 13
FIGURE 3 ASIA PACIFIC PROTEIN BARS MARKET ANALYSIS BY SOURCE 14
FIGURE 4 ASIA PACIFIC PROTEIN BARS MARKET ANALYSIS BY CATEGORY 15
FIGURE 5 ASIA PACIFIC PROTEIN BARS MARKET ANALYSIS BY APPLICATION 16
FIGURE 6 ASIA PACIFIC PROTEIN BARS MARKET ANALYSIS BY DISTRIBUTION CHANNEL 17
FIGURE 1 ASIA PACIFIC PROTEIN BARS MARKET: STRUCTURE 19
FIGURE 2 BOTTOM-UP AND TOP-DOWN APPROACHES 24
FIGURE 3 MARKET DYNAMIC ANALYSIS OF THE ASIA PACIFIC PROTEIN BARS MARKET 28
FIGURE 4 DRIVER IMPACT ANALYSIS 30
FIGURE 5 RESTRAINT IMPACT ANALYSIS 31
FIGURE 6 SUPPLY CHAIN: ASIA PACIFIC PROTEIN BARS MARKET 34
FIGURE 7 PORTER'S FIVE FORCES MODEL: ASIA PACIFIC PROTEIN BARS MARKET 36
FIGURE 8 ASIA PACIFIC PROTEIN BARS MARKET, BY TYPE, 2018 TO 2030 (USD MILLION) 40
FIGURE 9 ASIA PACIFIC PROTEIN BARS MARKET, BY FLAVOR, 2018 TO 2030 (USD MILLION) 43
FIGURE 10 ASIA PACIFIC PROTEIN BARS MARKET, BY SOURCE, 2018 TO 2030 (USD MILLION) 46
FIGURE 11 ASIA PACIFIC PROTEIN BARS MARKET, BY CATEGORY, 2018 TO 2030 (USD MILLION) 48
FIGURE 12 ASIA PACIFIC PROTEIN BARS MARKET, BY APPLICATION, 2018 TO 2030 (USD MILLION) 51
FIGURE 13 ASIA PACIFIC PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2018 TO 2030 (USD MILLION) 54
FIGURE 14 ASIA PACIFIC PROTEIN BARS MARKET, BY COUNTRY, 2022 (%SHARE) 57
FIGURE 15 BENCHMARKING OF MAJOR COMPETITORS 81
FIGURE 16 GENERAL MILLS INC.: FINANCIAL OVERVIEW SNAPSHOT 84
FIGURE 17 GENERAL MILLS INC.: SWOT ANALYSIS 85
FIGURE 18 CLIF BAR & COMPANY LLC: SWOT ANALYSIS 87
FIGURE 19 QUEST NUTRITION LLC: SWOT ANALYSIS 89
FIGURE 20 PEPSICO INC.: FINANCIAL OVERVIEW SNAPSHOT 90
FIGURE 21 PEPSICO INC.: SWOT ANALYSIS 91
FIGURE 22 KELLOGG COMPANY: FINANCIAL OVERVIEW SNAPSHOT 92
FIGURE 23 KELLOGG COMPANY: SWOT ANALYSIS 93
FIGURE 24 POST FOODS AUSTRALIA PTY LTD (MUSASHI): SWOT ANALYSIS 95
FIGURE 25 GRENADE (UK) LTD: SWOT ANALYSIS 97
FIGURE 26 MARS INCORPORATED: SWOT ANALYSIS 99
FIGURE 27 THE HUT.COM LTD. (MYPROTEIN): SWOT ANALYSIS 101
FIGURE 28 VITACO HEALTH (AUSSIE BODIES): SWOT ANALYSIS 103