Tablet PC Market Forecast to 2030

Tablet PC Market Size is projected to register a CAGR of 5.5% during the review period. The Rising prominence of PCs and tablets inferable from their more modest sizes and less weight and advantageous device for clients because of long battery duration and execution are significant key drivers of the market.

A solitary board PC with a touch screen is alluded to as a tablet PC. A tablet has more registering power than a journal and is more compact than a PC. Like the iPhone before it, Macintosh's iPad begun an upset in tablet processing. Deals of tablets have risen pointedly as of late, adding up to twofold digit millions universally.

There has been a huge worldview change in shopper want toward tablet computers. There has been a change in customer craving for tablet computers in late many years. The fame of tablets, which were previously for the most part utilized for diversion, has expanded because of innovative turns of events, which has changed how buyers use them. Tablets are used in various settings, including business, business, individual, and training. With highlights like lighter tablets, bigger screens, more noteworthy illustrations for gaming and web-based video, applications for bill instalment, and matching up with other electronic gadgets for observing, tablet plans have definitely changed because of buyer needs.

Market Segmentation

The operating systems Android, iOS, and Windows have been used to segment the tablet PC market in this study. The Tablet PC Market has been divided into Supermarkets/Hypermarkets, Independent Retailers, and Online Sales in this report based on Distribution Channels.

According to end-user, the tablet PC market has been divided in this study into four categories: individual users, corporate users, schools & colleges, and others.

Regional Insights

North America comprises the U.S., Canada, and Mexico. The interest in tablet computers in North America has as of late been expanding rapidly. Exceptional interest in better equipment advancements is critical calculate the turn of events and development of the market. The utilization of tablet computers isn't restricted to a particular age bunch, and the interest in them is different, which has filled the market extension. Among the key development advancing variables for the tablet PC market are the region's rising brilliant gadget entrance and patterns in web-based learning. In addition, the developing client base for purchaser hardware and smart contraptions drives the business' general development for Tablets PC. Request in North America is being helped by parental control, association, and other mechanical advancements continually being made accessible. The region's extending reception of the most up-to-date specialized developments likewise helps the nearby economy. For example, the American government passed the Bipartisan Foundation Regulation, a Framework Speculation and Occupations Act, in November 2021. To ensure that the American public approach reliable fast web, the public authority has assigned nearly USD 65 billion under this demonstration. The solid interest in cloud-based e-gaining results from organizations like IBM Company, Amazon Web Administrations, and Microsoft Partnership in the distributed computing market.

Major Players

Acer Inc., Apple Inc., Hewlett-Packard Company, Huawei Technologies, Lenovo Group, LG Electronics Inc., Microsoft Corporation, Nokia Corporation, Samsung Electronics Co. Ltd., Realme, Xiaomi, Amazon, Fujitsu Ltd, CHUWI, and Dynabook are major companies in the tablet computer market.

Product Code: MRFR/ICT/9971-CR

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 18

2 MARKET INTRODUCTION 21

2.1 DEFINITION 21
2.2 SCOPE OF THE STUDY 21
2.3 RESEARCH OBJECTIVE 21
2.4 MARKET STRUCTURE 22

3 RESEARCH METHODOLOGY 23

4 MARKET DYNAMICS 30

4.1 INTRODUCTION 30
4.2 DRIVERS 31
- 4.2.1 INCREASING POPULARITY OF THE LAPTOPS AND TABLETS OWING TO THEIR SMALLER SIZES AND LESS WEIGHT 31
- 4.2.2 CONVENIENT TOOL FOR USERS DUE TO LONG BATTERY LIFE AND OVERALL PERFORMANCE 31
- 4.2.3 RISING DEMAND FOR RUGGED TABLET PC 32
- 4.2.4 DRIVERS IMPACT ANALYSIS 33
4.3 RESTRAINTS 33
- 4.3.1 ARRIVAL OF PHABLETS (SMARTPHONES WITH LARGER SCREEN SIZE) 33
- 4.3.2 CANNIBALIZATION BY EMERGING COMPANIES RESTRAINS MARKET GROWTH 33
4.4 OPPORTUNITIES 34
- 4.4.1 NEW OPPORTUNITIES ARISING FROM SECTORS SUCH AS EDUCATION, HEALTHCARE, FINANCIAL SERVICES AND RETAIL 34
- 4.4.2 IMPORTANCE OF COMPACT ELECTRONIC DEVICES 35
- 4.4.3 RISING USE OF TABLETS IN TRANSPORT & LOGISTICS 36
4.5 IMPACT ANALYSIS OF COVID-19 36
- 4.5.1 IMPACT ON GLOBAL TABLET PC MARKET 36
- 4.5.2 IMPACT ON SEMICONDUCTOR MANUFACTURERS 37
- 4.5.3 IMPACT ON COMPONENT MANUFACTURERS 39
- 4.5.4 IMPACT ON DEVICE MANUFACTURERS 39
- 4.5.5 COVID-19 IMPACT ON SUPPLY CHAIN DELAYS 39

5 MARKET FACTOR ANALYSIS 40

5.1 VALUE CHAIN ANALYSIS 40
- 5.1.1 R&D AND PRODUCT DESIGN 40
- 5.1.2 SOURCING & PROCUREMENT 40
- 5.1.3 ASSEMBLY 41
- 5.1.4 SOFTWARE INSTALLATION 41
- 5.1.5 BOOT-UP & BURN-IN 41
- 5.1.6 DISPATCH 41
5.2 PORTER'S FIVE FORCES MODEL 42
- 5.2.1 THREAT OF NEW ENTRANTS 43
- 5.2.2 BARGAINING POWER OF SUPPLIERS 43
- 5.2.3 THREAT OF SUBSTITUTES 43
- 5.2.4 BARGAINING POWER OF BUYERS 43
- 5.2.5 INTENSITY OF RIVALRY 44

6 GLOBAL TABLET PC MARKET, BY OPERATING SYSTEM 45

6.1 OVERVIEW 45
- 6.1.1 GLOBAL TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 46
6.2 ANDROID 46
6.3 IOS 46
6.4 WINDOWS 46

7 GLOBAL TABLET PC MARKET, BY DISTRIBUTION CHANNEL 47

7.1 OVERVIEW 47
- 7.1.1 GLOBAL TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 48
7.2 SUPERMARKETS/ HYPERMARKETS 48
7.3 INDEPENDENT RETAILERS 48
7.4 ONLINE SALES 49

8 GLOBAL TABLET PC MARKET, BY END-USER 50

8.1 OVERVIEW 50
- 8.1.1 GLOBAL TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 51
8.2 INDIVIDUAL USER 51
8.3 CORPORATE USER 52
8.4 SCHOOLS & COLLEGES 52
8.5 OTHERS 52

9 GLOBAL TABLET PC MARKET, BY REGION 53

9.1 OVERVIEW 53
- 9.1.1 GLOBAL TABLET PC MARKET, BY REGION, 2021 VS 2030 (USD MILLION) 53
- 9.1.2 GLOBAL TABLET PC MARKET, BY REGION, 2018-2030 (USD MILLION) 54
9.2 NORTH AMERICA 55
- 9.2.1 NORTH AMERICA: TABLET PC MARKET, BY COUNTRY, 2018-2030 (USD MILLION) 57
- 9.2.2 NORTH AMERICA TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 58
- 9.2.3 NORTH AMERICA TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 58
- 9.2.4 NORTH AMERICA TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 59
- 9.2.5 US 59
- 9.2.6 US TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 59
- 9.2.7 US TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 60
- 9.2.8 US TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 60
- 9.2.9 CANADA 60
- 9.2.10 CANADA TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 60
- 9.2.11 CANADA TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 60
- 9.2.12 CANADA TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 61
- 9.2.13 MEXICO 61
- 9.2.14 MEXICO TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 61
- 9.2.15 MEXICO TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 61
- 9.2.16 MEXICO TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 61
9.3 EUROPE 62
- 9.3.1 EUROPE: TABLET PC MARKET, BY COUNTRY, 2018-2030 (USD MILLION) 63
- 9.3.2 EUROPE TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 64
- 9.3.3 EUROPE TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 64
- 9.3.4 EUROPE TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 65
- 9.3.5 GERMANY 65
- 9.3.6 GERMANY TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 65
- 9.3.7 GERMANY TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 66
- 9.3.8 GERMANY TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 66
- 9.3.9 UK 66
- 9.3.10 UK TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 66
- 9.3.11 UK TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 66
- 9.3.12 UK TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 67
- 9.3.13 FRANCE 67
- 9.3.14 FRANCE TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 67
- 9.3.15 FRANCE TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 67
- 9.3.16 FRANCE TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 67
- 9.3.17 ITALY 68
- 9.3.18 ITALY TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 68
- 9.3.19 ITALY TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 68
- 9.3.20 ITALY TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 68
- 9.3.21 REST OF EUROPE 69
- 9.3.22 REST OF EUROPE TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 69
- 9.3.23 REST OF EUROPE TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 69
- 9.3.24 REST OF EUROPE TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 69
9.4 ASIA-PACIFIC 70
- 9.4.1 ASIA-PACIFIC: TABLET PC MARKET, BY COUNTRY, 2018-2030 (USD MILLION) 71
- 9.4.2 ASIA-PACIFIC TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 72
- 9.4.3 ASIA-PACIFIC TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 72
- 9.4.4 ASIA-PACIFIC TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 73
- 9.4.5 CHINA 73
- 9.4.6 CHINA TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 73
- 9.4.7 CHINA TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 74
- 9.4.8 CHINA TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 74
- 9.4.9 INDIA 74
- 9.4.10 INDIA TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 74
- 9.4.11 INDIA TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 74
- 9.4.12 INDIA TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 75
- 9.4.13 JAPAN 75
- 9.4.14 JAPAN TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 75
- 9.4.15 JAPAN TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 75
- 9.4.16 JAPAN TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 75
- 9.4.17 SOUTH KOREA 76
- 9.4.18 SOUTH KOREA TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 76
- 9.4.19 SOUTH KOREA TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 76
- 9.4.20 SOUTH KOREA TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 76
- 9.4.21 REST OF ASIA-PACIFIC 77
- 9.4.22 REST OF ASIA-PACIFIC TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 77
- 9.4.23 REST OF ASIA-PACIFIC TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 77
- 9.4.24 REST OF ASIA-PACIFIC TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 77
9.5 MIDDLE EAST & AFRICA 78
- 9.5.1 MIDDLE EAST & AFRICA: TABLET PC MARKET, BY COUNTRY, 2018-2030 (USD MILLION) 80
- 9.5.2 MIDDLE EAST & AFRICA TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 81
- 9.5.3 MIDDLE EAST & AFRICA TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 81
- 9.5.4 MIDDLE EAST & AFRICA TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 82
- 9.5.5 SAUDI ARABIA 82
- 9.5.6 SAUDI ARABIA TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 82
- 9.5.7 SAUDI ARABIA TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 83
- 9.5.8 SAUDI ARABIA TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 83
- 9.5.9 UAE 83
- 9.5.10 UAE TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 83
- 9.5.11 UAE TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 83
- 9.5.12 UAE TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 84
- 9.5.13 SOUTH AFRICA 84
- 9.5.14 SOUTH AFRICA TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 84
- 9.5.15 SOUTH AFRICA TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 84
- 9.5.16 SOUTH AFRICA TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 85
- 9.5.17 REST OF MIDDLE EAST & AFRICA 85
- 9.5.18 REST OF MIDDLE EAST & AFRICA TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 85
- 9.5.19 REST OF MIDDLE EAST & AFRICA TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 85
- 9.5.20 REST OF MIDDLE EAST & AFRICA TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 86
9.6 LATIN AMERICA 87
- 9.6.1 LATIN AMERICA: TABLET PC MARKET, BY COUNTRY, 2018-2030 (USD MILLION) 88
- 9.6.2 LATIN AMERICA TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 89
- 9.6.3 LATIN AMERICA TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 89
- 9.6.4 LATIN AMERICA TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 90
- 9.6.5 BRAZIL 90
- 9.6.6 BRAZIL TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 90
- 9.6.7 BRAZIL TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 91
- 9.6.8 BRAZIL TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 91
- 9.6.9 REST OF LATIN AMERICA 91
- 9.6.10 REST OF LATIN AMERICA TABLET PC MARKET, BY OPERATING SYSTEM, 2018-2030 (USD MILLION) 91
- 9.6.11 REST OF LATIN AMERICA TABLET PC MARKET, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION) 92
- 9.6.12 REST OF LATIN AMERICA TABLET PC MARKET, BY END-USER, 2018-2030 (USD MILLION) 92

10 COMPETITIVE LANDSCAPE 93

10.1 COMPETITIVE BENCHMARKING 94
10.2 VENDOR SHARE ANALYSIS 95
10.3 RECENT DEVELOPMENTS 96
- 10.3.1 PRODUCT LAUNCH 96
- 10.3.2 PRODUCT EXPANSION 99
- 10.3.3 OTHERS 99

11 COMPANY PROFILES 100

11.1 ACER INC 100
- 11.1.1 COMPANY OVERVIEW 100
- 11.1.2 FINANCIAL OVERVIEW 101
- 11.1.3 PRODUCTS OFFERED 102
- 11.1.4 KEY DEVELOPMENTS 103
- 11.1.5 SWOT ANALYSIS 103
- 11.1.6 KEY STRATEGIES 103
11.2 APPLE INC 104
- 11.2.1 COMPANY OVERVIEW 104
- 11.2.2 FINANCIAL OVERVIEW 105
- 11.2.3 KEY DEVELOPMENTS 106
- 11.2.4 SWOT ANALYSIS 108
- 11.2.5 KEY STRATEGIES 108
11.3 HEWLETT-PACKARD COMPANY 109
- 11.3.1 COMPANY OVERVIEW 109
- 11.3.2 FINANCIAL OVERVIEWS 109
- 11.3.3 PRODUCTS OFFERED 110
- 11.3.4 KEY DEVELOPMENTS 111
- 11.3.5 SWOT ANALYSIS 111
- 11.3.6 KEY STRATEGIES 112
11.4 HUAWEI TECHNOLOGIES 113
- 11.4.1 COMPANY OVERVIEW 113
- 11.4.2 FINANCIAL OVERVIEW 113
- 11.4.3 PRODUCTS OFFERED 114
- 11.4.4 KEY DEVELOPMENTS 114
- 11.4.5 SWOT ANALYSIS 114
- 11.4.6 KEY STRATEGIES 115
11.5 LENOVO GROUP 116
- 11.5.1 COMPANY OVERVIEW 116
- 11.5.2 FINANCIAL OVERVIEW 117
- 11.5.3 PRODUCTS OFFERED 118
- 11.5.4 KEY DEVELOPMENTS 120
- 11.5.5 SWOT ANALYSIS 120
- 11.5.6 KEY STRATEGIES 121
11.6 DYNABOOK (SHARP) 122
- 11.6.1 COMPANY OVERVIEW 122
- 11.6.2 FINANCIAL OVERVIEW 122
- 11.6.3 PRODUCTS OFFERED 123
- 11.6.4 KEY DEVELOPMENTS 123
- 11.6.5 SWOT ANALYSIS 123
- 11.6.6 KEY STRATEGIES 123
11.7 MICROSOFT CORPORATION 124
- 11.7.1 COMPANY OVERVIEW 124
- 11.7.2 FINANCIAL OVERVIEW 125
- 11.7.3 PRODUCTS OFFERED 126
- 11.7.4 KEY DEVELOPMENTS 127
- 11.7.5 SWOT ANALYSIS 127
- 11.7.6 KEY STRATEGIES 127
11.8 NOKIA CORPORATION 128
- 11.8.1 COMPANY OVERVIEW 128
- 11.8.2 FINANCIAL OVERVIEW 129
- 11.8.3 PRODUCTS OFFERED 130
- 11.8.4 KEY DEVELOPMENTS 130
- 11.8.5 SWOT ANALYSIS 131
- 11.8.6 KEY STRATEGIES 131
11.9 SAMSUNG ELECTRONICS CO LTD 132
- 11.9.1 COMPANY OVERVIEW 132
- 11.9.2 FINANCIAL OVERVIEW 133
- 11.9.3 SOLUTIONS OFFERED 134
- 11.9.4 KEY DEVELOPMENTS 135
- 11.9.5 SWOT ANALYSIS 136
- 11.9.6 KEY STRATEGIES 136
11.10 REALME 137
- 11.10.1 COMPANY OVERVIEW 137
- 11.10.2 FINANCIAL OVERVIEW 137
- 11.10.3 PRODUCTS OFFERED 137
- 11.10.4 KEY DEVELOPMENTS 137
- 11.10.5 KEY STRATEGIES 137
11.11 XIAOMI 138
- 11.11.1 COMPANY OVERVIEW 138
- 11.11.2 FINANCIAL OVERVIEW 139
- 11.11.3 PRODUCTS OFFERED 139
- 11.11.4 KEY DEVELOPMENTS 140
- 11.11.5 SWOT ANALYSIS 140
- 11.11.6 KEY STRATEGIES 140
11.12 FUJITSU LTD 141
- 11.12.1 COMPANY OVERVIEW 141
- 11.12.2 FINANCIAL OVERVIEW 142
- 11.12.3 KEY DEVELOPMENTS 144
- 11.12.4 SWOT ANALYSIS 144
- 11.12.5 KEY STRATEGIES 144
11.13 AMAZON 145
- 11.13.1 COMPANY OVERVIEW 145
- 11.13.2 FINANCIAL OVERVIEW 146
- 11.13.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 147
- 11.13.4 KEY DEVELOPMENTS 147
- 11.13.5 SWOT ANALYSIS 148
- 11.13.6 KEY STRATEGIES 148
11.14 CHUWI 149
- 11.14.1 COMPANY OVERVIEW 149
- 11.14.2 FINANCIAL OVERVIEW 149
- 11.14.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 149
- 11.14.4 KEY DEVELOPMENTS 150
11.15 LG ELECTRONICS 151
- 11.15.1 COMPANY OVERVIEW 151
- 11.15.2 FINANCIAL OVERVIEW 152
- 11.15.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 153
- 11.15.4 KEY DEVELOPMENTS 153
- 11.15.5 SWOT ANALYSIS 153
- 11.15.6 KEY STRATEGIES 154