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PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1485325

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PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1485325

A2P Messaging Market by Offering (Platforms, Services), Application (Authentication, Promotional & Marketing, CRM), Communication Channel (SMS, Operator IP, Third-party Apps, Fixed Fees), SMS Traffic, End User and Region - Global Forecast to 2029

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Description

Table of Contents

MarketsandMarkets forecasts that the A2P messaging market size is projected to grow from USD 73.1 billion in 2024 to USD 84.8 billion by 2029, at a CAGR of 3.0% during the forecast period. Urbanization leads to increased connectivity and smartphone usage, which in turn drives the demand for A2P messaging services as businesses target urban populations with their services and promotions.

Scope of the Report
Years Considered for the Study2019-2029
Base Year2023
Forecast Period2024-2029
Units ConsideredUSD (Billion)
SegmentsOffering, Application, Communication Channel, SMS traffic, End User and Region
Regions coveredNorth America, Europe, Asia Pacific, Middle East & Africa, Latin America

"By SMS traffic, the international segment is expected to grow with the highest CAGR during the forecast period."

Globally, SMS messaging is expanding as enterprises seek to engage customers worldwide through convenient channels. Multi-country SMS traffic, routed internationally via Signaling System 7 (SS7) connectivity, although lower in volume, yields substantial revenue. The rising demand for multi-country A2P traffic, driven by applications like two-factor authentication, finds particular use in industries such as travel, IT, and telecommunications. Alongside, ensuring SMS delivery quality and guarding against improper monetization of A2P traffic are growing concerns, prompting enterprises to employ SMS firewalls for effective monetization. Notably, the Asia Pacific region, with its vast mobile subscriber base, stands out as a significant generator of international traffic, solidifying its position in the global SMS landscape.

"By communication channel, the SMS segment is expected to hold the largest market size during the forecast period."

This includes circuit-switched SMS/MMS messages that are generated and terminated on operators' networks. A2P messaging, utilizing SMS as its primary channel, has become integral for businesses across diverse sectors. Its versatility enables a wide array of applications, from essential notifications like appointment reminders and delivery updates to critical functions such as authentication through one-time passwords. Marketing and promotional campaigns leverage A2P SMS for reaching customers effectively, while alerts for emergencies or system downtimes ensure timely communication. Additionally, SMS facilitates customer service interactions, surveys, and internal communications, streamlining processes and enhancing engagement. Its simplicity and widespread accessibility make SMS A2P messaging a cornerstone of modern communication strategies, bridging the gap between businesses and their audience with immediacy and efficiency.

"Asia Pacific is expected to grow with the highest CAGR during the forecast period."

The A2P messaging market in the Asia Pacific region is undergoing significant advancements and has witnessed the advanced and dynamic adoption of new technologies and is expected to record the highest market share in the A2P messaging market during the forecast period. The A2P messaging market in Asia Pacific is thriving, fueled by the region's immense mobile subscriber base and rapid technological advancements. Businesses across various sectors, including BFSI, retail & eCommerce, and travel & hospitality, leverage A2P messaging for transactional notifications, marketing campaigns, customer support, and authentication purposes.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

  • By Company: Tier 1-35%, Tier 2-40%, and Tier 3-25%
  • By Designation: C-Level Executives-35, Director Level-25%, and Others-40%
  • By Region: North America-30%, Europe-35%, APAC-25%, RoW-10%

The major players in the A2P messaging market are AT&T (US), China Mobile (China), Sinch (Sweden), Twilio (US), Infobip (UK), Vonage (US), Orange (France), Comviva (India), Route Mobile (India), BICS (Belgium), Monty Mobile (UK), Tata Communications (India), Syniverse (US), Tyntec (UK), Soprano Design (Australia), Genesys (US), Clickatell (US), CEQUENS (Egypt), MSG91 (India), Plivo (US), Mitto (Switzerland), Bird (Netherlands), Telewhale (Cyprus), EnableX.io (Singapore), TextUs (US), Voxvalley (Singapore). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their footprint in the A2P messaging market.

Research Coverage

The report segments the global A2P messaging market based on offering has been classified into platform and A2P services. Based on application, the market is classified into authentication services, promotional and marketing services, pushed content services, interactive messaging services, customer relationship management services, other applications. Based on communication channel, the market is classified by SMS, operator IP, third-party apps, fixed fees. Based on SMS traffic, the market is classified into two segments, domestic and international. Based on end user, the market is segmented into BFSI, retail & eCommerce, government, healthcare, travel & hospitality, and other end users. By region, the market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Key benefits of the report

The report would help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall A2P messaging market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report would help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of key drivers (rapid technological advancements, growing number of mobile subscribers to fuel A2P messaging, growing use of A2P messaging among customer-centric industries), restraints (regulatory constraints, stringent government regulations and policies), opportunities (rise in application usage, growing trend of mobile marketing via messaging, increased adoption of A2P SMS by OTT players to drive revenue for MNOs), and challenges (messaging channel fragmentation, increasing messaging frauds and security concerns, difficulty in maximizing monetization of A2P messaging).

  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the A2P messaging market.
  • Market Development: Comprehensive information about lucrative markets - the report analyses the A2P messaging market across varied regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the A2P messaging market.

Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as AT&T (US), China Mobile (China), Sinch (Sweden), Twilio (US), Infobip (UK), Vonage (US), Orange (France), Comviva (India), Route Mobile (India), BICS (Belgium), Monty Mobile (UK), Tata Communications (India), Syniverse (US), Tyntec (UK), Soprano Design (Australia), Genesys (US), Clickatell (US), CEQUENS (Egypt), MSG91 (India), Plivo (US), Mitto (Switzerland), Bird (Netherlands), Telewhale (Cyprus), EnableX.io (Singapore), TextUs (US), Voxvalley (Singapore).

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Product Code: TC 1097

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
    • TABLE 1 INCLUSIONS & EXCLUSIONS
  • 1.3 STUDY SCOPE
    • 1.3.1 MARKETS COVERED
    • FIGURE 1 A2P MESSAGING MARKET SEGMENTATION
    • 1.3.2 GEOGRAPHIC SCOPE
    • FIGURE 2 A2P MESSAGING MARKET: GEOGRAPHIC SCOPE
    • 1.3.3 YEARS CONSIDERED
    • FIGURE 3 YEARS CONSIDERED FOR STUDY
  • 1.4 CURRENCY CONSIDERED
    • TABLE 2 USD EXCHANGE RATES, 2021-2023
  • 1.5 STAKEHOLDERS
  • 1.6 SUMMARY OF CHANGES
    • 1.6.1 IMPACT OF RECESSION

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 4 A2P MESSAGING MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • FIGURE 5 SECONDARY SOURCES
    • 2.1.2 PRIMARY DATA
    • TABLE 3 PRIMARY INTERVIEWS WITH EXPERTS
    • FIGURE 6 BREAKDOWN OF PRIMARIES, BY COMPANY, DESIGNATION, AND REGION
    • FIGURE 7 PRIMARY SOURCES
    • FIGURE 8 KEY INDUSTRY INSIGHTS
  • 2.2 MARKET SIZE ESTIMATION
    • FIGURE 9 APPROACH 1 (SUPPLY-SIDE): REVENUE OF OFFERINGS IN A2P MESSAGING MARKET
    • FIGURE 10 APPROACH 2: DEMAND-SIDE ANALYSIS
    • FIGURE 11 MARKET SIZE ESTIMATION: TOP-DOWN & BOTTOM-UP APPROACHES
    • 2.2.1 TOP-DOWN APPROACH
    • 2.2.2 BOTTOM-UP APPROACH
  • 2.3 DATA TRIANGULATION
    • FIGURE 12 DATA TRIANGULATION
    • TABLE 4 FACTOR ANALYSIS
  • 2.4 RESEARCH ASSUMPTIONS
  • 2.5 LIMITATIONS
  • 2.6 A2P MESSAGING MARKET: RECESSION IMPACT

3 EXECUTIVE SUMMARY

    • FIGURE 13 A2P MESSAGING MARKET, 2022-2029 (USD MILLION)
    • FIGURE 14 A2P MESSAGING MARKET: REGIONAL SHARE, 2024

4 PREMIUM INSIGHTS

  • 4.1 BRIEF OVERVIEW OF A2P MESSAGING MARKET
    • FIGURE 15 GROWING TREND OF MOBILE MARKETING VIA MESSAGING TO ACT AS OPPORTUNITY IN A2P MESSAGING MARKET
  • 4.2 NORTH AMERICA: A2P MESSAGING MARKET, BY OFFERING AND COUNTRY
    • FIGURE 16 A2P MESSAGING SERVICES AND US TO ACCOUNT FOR RESPECTIVE LARGER SHARES NORTH AMERICAN MARKET
  • 4.3 ASIA PACIFIC: A2P MESSAGING MARKET, BY OFFERING AND TOP THREE COUNTRIES
    • FIGURE 17 A2P MESSAGING SERVICES AND CHINA TO ACCOUNT FOR RESPECTIVE LARGER SHARES OF ASIA PACIFIC MARKET
  • 4.4 A2P MESSAGING MARKET, BY APPLICATION
    • FIGURE 18 AUTHENTICATION SERVICES TO BE LARGEST APPLICATION OF A2P MESSAGING IN 2024
  • 4.5 A2P MESSAGING MARKET, BY END USER
    • FIGURE 19 BFSI TO ACCOUNT FOR LARGEST SHARES AMONG ALL END USERS OF A2P MESSAGING IN 2024

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 MARKET OVERVIEW
  • 5.2 MARKET DYNAMICS
    • FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: A2P MESSAGING MARKET
    • 5.2.1 DRIVERS
      • 5.2.1.1 Rapid technological advancements
      • 5.2.1.2 Growing number of mobile subscribers
    • FIGURE 21 SUBSCRIBER PENETRATION AND SMARTPHONE ADOPTION TRENDS BY 2030
      • 5.2.1.3 Rise in use of A2P messaging among customer-centric industries
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Regulatory constraints
      • 5.2.2.2 Stringent government regulations and policies
    • TABLE 5 GOVERNMENT REGULATIONS/POLICIES/INITIATIVES TO SAFEGUARD SMS FROM ATTACKERS
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Rise in application usage
      • 5.2.3.2 Growth in trend of mobile marketing via messaging
      • 5.2.3.3 Increase in adoption of A2P SMS by OTT players to drive revenue for MNOs
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Messaging channel fragmentation
      • 5.2.4.2 Increase in messaging frauds and security concerns
      • 5.2.4.3 Difficulty in maximizing monetization of A2P messaging
  • 5.3 INDUSTRY TRENDS
    • 5.3.1 BRIEF HISTORY OF A2P MESSAGING MARKET
    • FIGURE 22 BRIEF HISTORY OF A2P MESSAGING
      • 5.3.1.1 1990-2000
      • 5.3.1.2 2000-2010
      • 5.3.1.3 2010-2020
      • 5.3.1.4 2020-Present
    • 5.3.2 DISRUPTIONS IMPACTING BUYERS/CUSTOMERS IN A2P MESSAGING MARKET
    • FIGURE 23 DISRUPTION TRENDS IMPACTING BUYERS/CUSTOMERS IN MARKET
    • 5.3.3 PRICING ANALYSIS
      • 5.3.3.1 Average selling price trend of key players, by offering
    • FIGURE 24 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SMS TRAFFIC (USD)
    • TABLE 6 AVERAGE SELLING PRICE OF KEY PLAYERS, BY SMS TRAFFIC (USD)
      • 5.3.3.2 Indicative pricing analysis of A2P messaging, by SMS traffic
    • TABLE 7 INDICATIVE PRICING ANALYSIS OF A2P MESSAGING, BY SMS TRAFFIC (USD)
    • 5.3.4 VALUE CHAIN ANALYSIS
    • FIGURE 25 A2P MESSAGING MARKET: VALUE CHAIN ANALYSIS
    • 5.3.5 ECOSYSTEM/MARKET MAP
    • FIGURE 26 A2P MESSAGING ECOSYSTEM
    • TABLE 8 A2P MESSAGING MARKET: ECOSYSTEM
    • 5.3.6 TECHNOLOGY ANALYSIS
      • 5.3.6.1 Key Technologies
        • 5.3.6.1.1 Internet of Things (IoT)
        • 5.3.6.1.2 Artificial Intelligence (AI)
        • 5.3.6.1.3 Analytics
      • 5.3.6.2 Adjacent Technologies
        • 5.3.6.2.1 SMS Gateways
        • 5.3.6.2.2 APIs
      • 5.3.6.3 Complementary Technologies
        • 5.3.6.3.1 Rich Communication Services (RCS)
        • 5.3.6.3.2 Mobile wallet integration
    • 5.3.7 PATENT ANALYSIS
      • 5.3.7.1 Methodology
    • FIGURE 27 LIST OF KEY PATENTS FOR A2P MESSAGING
    • TABLE 9 LIST OF KEY PATENTS
    • 5.3.8 CASE STUDIES
    • TABLE 10 RAZORPAY USED MSG91'S SYSTEM FOR EFFICIENT REAL-TIME CUSTOMER COMMUNICATION
    • TABLE 11 TEXTLOCAL HELPED TASTECARD INCREASE MEMBERSHIP PURCHASES
    • TABLE 12 INFOBIP HELPED MRSPEEDY SCALE AND WORK EFFICIENTLY WHEN REMOTE
    • TABLE 13 ALLO USED GMS TO IMPROVE PROMO CAMPAIGN CONVERSION RATE
    • TABLE 14 SINCH HELPED MOBICOM INCREASE INTERNATIONAL MESSAGING WITH ENHANCED A2P TRAFFIC
    • TABLE 15 PARFYM.SE USED SINCH TO PERSONALIZE MESSAGES TO STAND OUT AMONG PROMOTIONS
    • 5.3.9 KEY CONFERENCES & EVENTS
    • TABLE 16 A2P MESSAGING MARKET: DETAILED LIST OF CONFERENCES & EVENTS, 2024-2025
    • 5.3.10 CURRENT AND EMERGING BUSINESS MODELS
      • 5.3.10.1 Subscription Model
      • 5.3.10.2 Per Message Pricing Model
      • 5.3.10.3 Bulk Messaging Model
      • 5.3.10.4 Blockchain-based Messaging Model
      • 5.3.10.5 API Monetization Model
      • 5.3.10.6 Subscription Plus Model
    • 5.3.11 BEST PRACTICES IN A2P MESSAGING MARKET
    • 5.3.12 TOOLS, FRAMEWORKS, AND TECHNIQUES
    • FIGURE 28 A2P MESSING TOOLS, FRAMEWORKS, AND TECHNIQUES
    • 5.3.13 FUTURE LANDSCAPE OF A2P MESSAGING MARKET
      • 5.3.13.1 A2P messaging technology roadmap till 2030
        • 5.3.13.1.1 Short-term roadmap (2025-2026)
        • 5.3.13.1.2 Mid-term roadmap (2026-2028)
        • 5.3.13.1.3 Long-term roadmap (2028-2030)
    • 5.3.14 REGULATORY LANDSCAPE
      • 5.3.14.1 Regulatory bodies, government agencies, and other organizations
    • TABLE 17 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 18 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 19 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 20 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 21 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
      • 5.3.14.2 North America
        • 5.3.14.2.1 US
        • 5.3.14.2.2 Canada
      • 5.3.14.3 Europe
      • 5.3.14.4 Asia Pacific
        • 5.3.14.4.1 South Korea
        • 5.3.14.4.2 China
        • 5.3.14.4.3 India
      • 5.3.14.5 Middle East & Africa
        • 5.3.14.5.1 UAE
        • 5.3.14.5.2 KSA
      • 5.3.14.6 Latin America
        • 5.3.14.6.1 Brazil
        • 5.3.14.6.2 Mexico
    • 5.3.15 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 22 A2P MESSAGING MARKET: PORTER'S FIVE FORCE MODEL ANALYSIS
    • FIGURE 29 A2P MESSAGING MARKET: PORTER'S FIVE FORCES MODEL
      • 5.3.15.1 Threat of new entrants
      • 5.3.15.2 Threat of substitutes
      • 5.3.15.3 Bargaining power of buyers
      • 5.3.15.4 Bargaining power of suppliers
      • 5.3.15.5 Intensity of competitive rivalry
    • 5.3.16 KEY STAKEHOLDERS & BUYING CRITERIA
      • 5.3.16.1 Key stakeholders in buying process
    • FIGURE 30 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE END USERS
    • TABLE 23 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE END USERS
      • 5.3.16.2 Buying criteria
    • FIGURE 31 KEY BUYING CRITERIA FOR TOP THREE END-USERS
    • TABLE 24 KEY BUYING CRITERIA FOR TOP THREE END USERS
    • 5.3.17 INVESTMENT AND FUNDING SCENARIO
    • FIGURE 32 INVESTMENT AND FUNDING, 2019-2023 (USD MILLION)

6 A2P MESSAGING MARKET, BY OFFERING

  • 6.1 INTRODUCTION
    • 6.1.1 OFFERING: A2P MESSAGING MARKET DRIVERS
    • FIGURE 33 A2P MESSAGING PLATFORMS TO WITNESS HIGHER CAGR THAN SERVICES DURING FORECAST PERIOD
    • TABLE 25 A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 26 A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
  • 6.2 PLATFORMS
    • 6.2.1 INCREASE IN COMPLEXITY OF SMS SYSTEM SETUP
    • TABLE 27 A2P MESSAGING PLATFORMS MARKET, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 28 A2P MESSAGING PLATFORMS MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 6.3 SERVICES
    • 6.3.1 INCREASED MOBILE INTERNET PENETRATION AND HASSLE-FREE COMMUNICATION WITH CUSTOMERS
    • TABLE 29 A2P MESSAGING SERVICES MARKET, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 30 A2P MESSAGING SERVICES MARKET, BY REGION, 2024-2029 (USD MILLION)

7 A2P MESSAGING MARKET, BY APPLICATION

  • 7.1 INTRODUCTION
    • 7.1.1 APPLICATION: A2P MESSAGING MARKET DRIVERS
    • FIGURE 34 AUTHENTICATION SERVICES TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 31 A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 32 A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
  • 7.2 AUTHENTICATION SERVICES
    • 7.2.1 COST-EFFECTIVE AND PREFERRED SECURITY ENABLED BY A2P MESSAGING SERVICES
    • TABLE 33 A2P MESSAGING MARKET FOR AUTHENTICATION SERVICES, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 34 A2P MESSAGING MARKET FOR AUTHENTICATION SERVICES, BY REGION, 2024-2029 (USD MILLION)
  • 7.3 PROMOTIONAL & MARKETING SERVICES
    • 7.3.1 INCREASE IN PROMOTIONAL CAMPAIGNS BY ENTERPRISES AND BUSINESSES GLOBALLY
    • TABLE 35 A2P MESSAGING MARKET FOR PROMOTIONAL & MARKETING SERVICES, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 36 A2P MESSAGING MARKET FOR PROMOTIONAL & MARKETING SERVICES, BY REGION, 2024-2029 (USD MILLION)
  • 7.4 PUSHED CONTENT SERVICES
    • 7.4.1 MOBILE MARKETING AND PROMOTIONAL NOTIFICATIONS CAPITALIZE ON CUSTOMER ENGAGEMENT THROUGH MOBILE APPLICATIONS
    • TABLE 37 A2P MESSAGING MARKET FOR PUSHED CONTENT SERVICES, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 38 A2P MESSAGING MARKET FOR PUSHED CONTENT SERVICES, BY REGION, 2024-2029 (USD MILLION)
  • 7.5 INTERACTIVE MESSAGE SERVICES
    • 7.5.1 DEMAND FOR UNIQUE INTERACTIVE PROMOTIONAL EXPERIENCES FOR CUSTOMERS
    • TABLE 39 A2P MESSAGING MARKET FOR INTERACTIVE MESSAGE SERVICES, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 40 A2P MESSAGING MARKET FOR INTERACTIVE MESSAGE SERVICES, BY REGION, 2024-2029 (USD MILLION)
  • 7.6 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES
    • 7.6.1 GROWTH IN ECOMMERCE AND BFSI INDUSTRIES
    • TABLE 41 A2P MESSAGING MARKET FOR CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 42 A2P MESSAGING MARKET FOR CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY REGION, 2024-2029 (USD MILLION)
  • 7.7 OTHER APPLICATIONS
    • TABLE 43 A2P MESSAGING MARKET FOR OTHER APPLICATIONS, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 44 A2P MESSAGING MARKET FOR OTHER APPLICATIONS, BY REGION, 2024-2029 (USD MILLION)

8 A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL

  • 8.1 INTRODUCTION
    • 8.1.1 COMMUNICATION CHANNEL: A2P MESSAGING MARKET DRIVERS
    • FIGURE 35 THIRD-PARTY APPS TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 45 A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 46 A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
  • 8.2 SMS
    • 8.2.1 SMS FUNCTIONS AS INTEGRAL MULTIPURPOSE CHANNEL FOR BUSINESSES ACROSS SECTORS
    • TABLE 47 A2P MESSAGING MARKET VIA SMS, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 48 A2P MESSAGING MARKET VIA SMS, BY REGION, 2024-2029 (USD MILLION)
  • 8.3 OPERATOR IP
    • 8.3.1 INTEGRATING OPERATOR IP INTO A2P MESSAGING WORKFLOWS TO OPTIMIZE RELIABILITY, EFFICIENCY, AND SECURITY
    • TABLE 49 A2P MESSAGING MARKET VIA OPERATOR IP, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 50 A2P MESSAGING MARKET VIA OPERATOR IP, BY REGION, 2024-2029 (USD MILLION)
  • 8.4 THIRD-PARTY APPS
    • 8.4.1 THIRD-PARTY A2P MESSAGING APPS TO HELP MAINTAIN CUSTOMER ENGAGEMENT, ULTIMATELY CONTRIBUTING TO SUCCESS OF BUSINESSES
    • TABLE 51 A2P MESSAGING MARKET VIA THIRD-PARTY APPS, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 52 A2P MESSAGING MARKET VIA THIRD-PARTY APPS, BY REGION, 2024-2029 (USD MILLION)
  • 8.5 FIXED FEES
    • 8.5.1 BENEFITS OF COST PREDICTABILITY, SIMPLIFYING BILLING PROCESSES AND INCENTIVIZING SCALABILITY
    • TABLE 53 A2P MESSAGING MARKET VIA FIXED FEES, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 54 A2P MESSAGING MARKET VIA FIXED FEES, BY REGION, 2024-2029 (USD MILLION)

9 A2P MESSAGING MARKET, BY SMS TRAFFIC

  • 9.1 INTRODUCTION
    • 9.1.1 SMS TRAFFIC: A2P MESSAGING MARKET DRIVERS
    • FIGURE 36 INTERNATIONAL SEGMENT TO RECORD HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 55 A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 56 A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
  • 9.2 DOMESTIC
    • TABLE 57 DOMESTIC A2P MESSAGING MARKET, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 58 DOMESTIC A2P MESSAGING MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 9.3 INTERNATIONAL
    • TABLE 59 INTERNATIONAL A2P MESSAGING MARKET, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 60 INTERNATIONAL A2P MESSAGING MARKET, BY REGION, 2024-2029 (USD MILLION)

10 A2P MESSAGING MARKET, BY END USER

  • 10.1 INTRODUCTION
    • 10.1.1 END USER: A2P MESSAGING MARKET DRIVERS
    • FIGURE 37 HEALTHCARE SEGMENT TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 61 A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 62 A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
    • 10.2.1 RAPID GROWTH IN MOBILE BANKING
    • TABLE 63 A2P MESSAGING MARKET FOR BFSI END USERS, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 64 A2P MESSAGING MARKET FOR BFSI END USERS, BY REGION, 2024-2029 (USD MILLION)
  • 10.3 RETAIL & ECOMMERCE
    • 10.3.1 SIGNIFICANT GROWTH IN PROMOTIONS VIA SMS COMPARED TO EMAILS
    • TABLE 65 A2P MESSAGING MARKET FOR RETAIL & ECOMMERCE END USERS, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 66 A2P MESSAGING MARKET FOR RETAIL & ECOMMERCE END USERS, BY REGION, 2024-2029 (USD MILLION)
  • 10.4 GOVERNMENT
    • 10.4.1 ENABLING CITIZENS TO ACCESS INFORMATION DIRECTLY FROM GOVERNMENTS
    • TABLE 67 A2P MESSAGING MARKET FOR GOVERNMENT END USERS, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 68 A2P MESSAGING MARKET FOR GOVERNMENT END USERS, BY REGION, 2024-2029 (USD MILLION)
  • 10.5 HEALTHCARE
    • 10.5.1 NEED TO DELIVER TIMELY PATIENT INFORMATION, IMPROVE PHARMACY EFFICIENCY, AND SUPPORT EMERGENCY HEALTH SERVICES
    • TABLE 69 A2P MESSAGING MARKET FOR HEALTHCARE END USERS, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 70 A2P MESSAGING MARKET FOR HEALTHCARE END USERS, BY REGION, 2024-2029 (USD MILLION)
  • 10.6 TRAVEL & HOSPITALITY
    • 10.6.1 NEED TO MUST CAPITALIZE ON EVERY CUSTOMER INTERACTION TO CLOSE SALE AND WIN REPEAT BUSINESS
    • TABLE 71 A2P MESSAGING MARKET FOR TRAVEL & HOSPITALITY END USERS, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 72 A2P MESSAGING MARKET FOR TRAVEL & HOSPITALITY END USERS, BY REGION, 2024-2029 (USD MILLION)
  • 10.7 OTHER END USERS
    • TABLE 73 A2P MESSAGING MARKET FOR OTHER END USERS, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 74 A2P MESSAGING MARKET FOR OTHER END USERS, BY REGION, 2024-2029 (USD MILLION)

11 A2P MESSAGING MARKET, BY REGION

  • 11.1 INTRODUCTION
    • FIGURE 38 A2P MESSAGING MARKET: REGIONAL SNAPSHOT, 2024
    • FIGURE 39 ASIA PACIFIC TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 75 A2P MESSAGING MARKET, BY REGION, 2019-2023 (USD MILLION)
    • TABLE 76 A2P MESSAGING MARKET, BY REGION, 2024-2029 (USD MILLION)
  • 11.2 NORTH AMERICA
    • FIGURE 40 NORTH AMERICA: MARKET SNAPSHOT
    • 11.2.1 NORTH AMERICA: A2P MESSAGING MARKET DRIVERS
    • 11.2.2 NORTH AMERICA: RECESSION IMPACT
    • TABLE 77 NORTH AMERICA: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 78 NORTH AMERICA: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 79 NORTH AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 80 NORTH AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 81 NORTH AMERICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 82 NORTH AMERICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 83 NORTH AMERICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 84 NORTH AMERICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 85 NORTH AMERICA: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 86 NORTH AMERICA: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • TABLE 87 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2019-2023 (USD MILLION)
    • TABLE 88 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
    • 11.2.3 US
    • TABLE 89 US: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 90 US: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 91 US: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 92 US: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 93 US: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 94 US: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 95 US: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 96 US: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 97 US: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 98 US: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • 11.2.4 CANADA
    • TABLE 99 CANADA: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 100 CANADA: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 101 CANADA: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 102 CANADA: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 103 CANADA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 104 CANADA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 105 CANADA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 106 CANADA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 107 CANADA: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 108 CANADA: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
  • 11.3 EUROPE
    • 11.3.1 EUROPE: A2P MESSAGING MARKET DRIVERS
    • 11.3.2 EUROPE: RECESSION IMPACT
    • TABLE 109 EUROPE: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 110 EUROPE: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 111 EUROPE: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 112 EUROPE: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 113 EUROPE: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 114 EUROPE: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 115 EUROPE: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 116 EUROPE: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 117 EUROPE: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 118 EUROPE: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • TABLE 119 EUROPE: A2P MESSAGING MARKET, BY COUNTRY, 2019-2023 (USD MILLION)
    • TABLE 120 EUROPE: A2P MESSAGING MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
    • 11.3.3 UK
    • TABLE 121 UK: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 122 UK: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 123 UK: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 124 UK: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 125 UK: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 126 UK: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 127 UK: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 128 UK: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 129 UK: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 130 UK: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • 11.3.4 GERMANY
    • TABLE 131 GERMANY: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 132 GERMANY: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 133 GERMANY: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 134 GERMANY: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 135 GERMANY: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 136 GERMANY: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 137 GERMANY: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 138 GERMANY: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 139 GERMANY: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 140 GERMANY: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • 11.3.5 ITALY
    • TABLE 141 ITALY: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 142 ITALY: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 143 ITALY: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 144 ITALY: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 145 ITALY: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 146 ITALY: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 147 ITALY: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 148 ITALY: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 149 ITALY: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 150 ITALY: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • 11.3.6 FRANCE
    • 11.3.7 REST OF EUROPE
  • 11.4 ASIA PACIFIC
    • FIGURE 41 ASIA PACIFIC: MARKET SNAPSHOT
    • 11.4.1 ASIA PACIFIC: A2P MESSAGING MARKET DRIVERS
    • 11.4.2 ASIA PACIFIC: RECESSION IMPACT
    • TABLE 151 ASIA PACIFIC: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 152 ASIA PACIFIC: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 153 ASIA PACIFIC: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 154 ASIA PACIFIC: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 155 ASIA PACIFIC: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 156 ASIA PACIFIC: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 157 ASIA PACIFIC: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 158 ASIA PACIFIC: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 159 ASIA PACIFIC: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 160 ASIA PACIFIC: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • TABLE 161 ASIA PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2019-2023 (USD MILLION)
    • TABLE 162 ASIA PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
    • 11.4.3 CHINA
    • TABLE 163 CHINA: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 164 CHINA: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 165 CHINA: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 166 CHINA: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 167 CHINA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 168 CHINA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 169 CHINA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 170 CHINA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 171 CHINA: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 172 CHINA: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • 11.4.4 JAPAN
    • TABLE 173 JAPAN: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 174 JAPAN: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 175 JAPAN: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 176 JAPAN: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 177 JAPAN: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 178 JAPAN: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 179 JAPAN: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 180 JAPAN: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 181 JAPAN: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 182 JAPAN: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • 11.4.5 INDIA
    • TABLE 183 INDIA: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 184 INDIA: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 185 INDIA: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 186 INDIA: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 187 INDIA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 188 INDIA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 189 INDIA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 190 INDIA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 191 INDIA: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 192 INDIA: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • 11.4.6 REST OF ASIA PACIFIC
  • 11.5 MIDDLE EAST & AFRICA
    • 11.5.1 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET DRIVERS
    • 11.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
    • TABLE 193 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 194 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 195 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 196 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 197 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 198 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 199 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 200 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 201 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 202 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • TABLE 203 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COUNTRY, 2019-2023 (USD MILLION)
    • TABLE 204 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
    • 11.5.3 GCC COUNTRIES
      • 11.5.3.1 UAE
      • 11.5.3.2 KSA
      • 11.5.3.3 Rest of GCC Countries
    • TABLE 205 GCC COUNTRIES: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 206 GCC COUNTRIES: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 207 GCC COUNTRIES: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 208 GCC COUNTRIES: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 209 GCC COUNTRIES: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 210 GCC COUNTRIES: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 211 GCC COUNTRIES: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 212 GCC COUNTRIES: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 213 GCC COUNTRIES: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 214 GCC COUNTRIES: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • TABLE 215 GCC COUNTRIES: A2P MESSAGING MARKET, BY COUNTRY, 2019-2023 (USD MILLION)
    • TABLE 216 GCC COUNTRIES: A2P MESSAGING MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
    • 11.5.4 SOUTH AFRICA
    • TABLE 217 SOUTH AFRICA: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 218 SOUTH AFRICA: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 219 SOUTH AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 220 SOUTH AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 221 SOUTH AFRICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 222 SOUTH AFRICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 223 SOUTH AFRICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 224 SOUTH AFRICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 225 SOUTH AFRICA: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 226 SOUTH AFRICA: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • 11.5.5 REST OF MIDDLE EAST & AFRICA
  • 11.6 LATIN AMERICA
    • 11.6.1 LATIN AMERICA: A2P MESSAGING MARKET DRIVERS
    • 11.6.2 LATIN AMERICA: RECESSION IMPACT
    • TABLE 227 LATIN AMERICA: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 228 LATIN AMERICA: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 229 LATIN AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 230 LATIN AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 231 LATIN AMERICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 232 LATIN AMERICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 233 LATIN AMERICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 234 LATIN AMERICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 235 LATIN AMERICA: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 236 LATIN AMERICA: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • TABLE 237 LATIN AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2019-2023 (USD MILLION)
    • TABLE 238 LATIN AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2024-2029 (USD MILLION)
    • 11.6.3 BRAZIL
    • TABLE 239 BRAZIL: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 240 BRAZIL: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 241 BRAZIL: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 242 BRAZIL: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 243 BRAZIL: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 244 BRAZIL: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 245 BRAZIL: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 246 BRAZIL: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 247 BRAZIL: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 248 BRAZIL: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • 11.6.4 MEXICO
    • TABLE 249 MEXICO: A2P MESSAGING MARKET, BY OFFERING, 2019-2023 (USD MILLION)
    • TABLE 250 MEXICO: A2P MESSAGING MARKET, BY OFFERING, 2024-2029 (USD MILLION)
    • TABLE 251 MEXICO: A2P MESSAGING MARKET, BY APPLICATION, 2019-2023 (USD MILLION)
    • TABLE 252 MEXICO: A2P MESSAGING MARKET, BY APPLICATION, 2024-2029 (USD MILLION)
    • TABLE 253 MEXICO: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019-2023 (USD MILLION)
    • TABLE 254 MEXICO: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024-2029 (USD MILLION)
    • TABLE 255 MEXICO: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019-2023 (USD MILLION)
    • TABLE 256 MEXICO: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024-2029 (USD MILLION)
    • TABLE 257 MEXICO: A2P MESSAGING MARKET, BY END USER, 2019-2023 (USD MILLION)
    • TABLE 258 MEXICO: A2P MESSAGING MARKET, BY END USER, 2024-2029 (USD MILLION)
    • 11.6.5 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE

  • 12.1 OVERVIEW
  • 12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
    • TABLE 259 OVERVIEW OF STRATEGIES DEPLOYED BY KEY A2P MESSAGING VENDORS
  • 12.3 REVENUE ANALYSIS
    • FIGURE 42 FIVE-YEAR REVENUE ANALYSIS OF KEY PLAYERS, 2019-2023 (USD MILLION)
  • 12.4 MARKET SHARE ANALYSIS
    • TABLE 260 A2P MESSAGING MARKET: DEGREE OF COMPETITION
    • FIGURE 43 MARKET SHARE ANALYSIS OF A2P MESSAGING COMPANIES, 2023
    • 12.4.1 MARKET RANKING ANALYSIS
    • FIGURE 44 MARKET RANKING ANALYSIS OF TOP FIVE PLAYERS
  • 12.5 COMPANY EVALUATION MATRIX: KEY PLAYERS
    • 12.5.1 STARS
    • 12.5.2 EMERGING LEADERS
    • 12.5.3 PERVASIVE PLAYERS
    • 12.5.4 PARTICIPANTS
    • FIGURE 45 A2P MESSAGING MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
    • 12.5.5 COMPANY FOOTPRINT: KEY PLAYERS
    • FIGURE 46 OVERALL COMPANY FOOTPRINT, 2023
    • TABLE 261 REGIONAL FOOTPRINT, 2023
    • TABLE 262 OFFERING FOOTPRINT, 2023
    • TABLE 263 END USER FOOTPRINT, 2023
  • 12.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES
    • 12.6.1 PROGRESSIVE COMPANIES
    • 12.6.2 RESPONSIVE COMPANIES
    • 12.6.3 DYNAMIC COMPANIES
    • 12.6.4 STARTING BLOCKS
    • FIGURE 47 A2P MESSAGING MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
    • 12.6.5 COMPETITIVE BENCHMARKING
    • TABLE 264 DETAILED LIST OF KEY STARTUPS/SMES, 2023
    • TABLE 265 COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
  • 12.7 COMPETITIVE SCENARIO
    • 12.7.1 PRODUCT LAUNCHES & ENHANCEMENTS
    • TABLE 266 A2P MESSAGING MARKET: PRODUCT LAUNCHES & ENHANCEMENTS, JANUARY 2020-FEBRUARY 2024
    • 12.7.2 DEALS
    • TABLE 267 A2P MESSAGING MARKET: DEALS, JANUARY 2020-FEBRUARY 2024
  • 12.8 BRAND/PRODUCT COMPARISON
    • FIGURE 48 PROMINENT A2P MESSAGING SOLUTIONS
  • 12.9 EV/EBITDA
    • FIGURE 49 EV/EBITDA, 2023
  • 12.10 COMPANY VALUATION
    • FIGURE 50 COMPANY VALUATION OF KEY A2P MESSAGING VENDORS

13 COMPANY PROFILES

  • 13.1 KEY PLAYERS
  • (Business overview, Products/Solutions/Services offered, Recent developments, MnM view, Right to win, Strategic choices, and Weaknesses and Competitive threats)**
    • 13.1.1 AT&T
    • TABLE 268 AT&T: COMPANY OVERVIEW
    • FIGURE 51 AT&T: COMPANY SNAPSHOT
    • TABLE 269 AT&T: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 270 AT&T: PRODUCT LAUNCHES & ENHANCEMENTS
    • TABLE 271 AT&T: DEALS
    • 13.1.2 CHINA MOBILE
    • TABLE 272 CHINA MOBILE: COMPANY OVERVIEW
    • FIGURE 52 CHINA MOBILE: COMPANY SNAPSHOT
    • TABLE 273 CHINA MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 274 CHINA MOBILE: PRODUCT LAUNCHES & ENHANCEMENTS
    • 13.1.3 SINCH
    • TABLE 275 SINCH: COMPANY OVERVIEW
    • FIGURE 53 SINCH: COMPANY SNAPSHOT
    • TABLE 276 SINCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 277 SINCH: PRODUCT LAUNCHES & ENHANCEMENTS
    • TABLE 278 SINCH: DEALS
    • 13.1.4 TWILIO
    • TABLE 279 TWILIO: COMPANY OVERVIEW
    • FIGURE 54 TWILIO: COMPANY SNAPSHOT
    • TABLE 280 TWILIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • 13.1.5 INFOBIP
    • TABLE 281 INFOBIP: BUSINESS OVERVIEW
    • TABLE 282 INFOBIP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 283 INFOBIP: PRODUCT LAUNCHES & ENHANCEMENTS
    • TABLE 284 INFOBIP: DEALS
    • 13.1.6 VONAGE
    • TABLE 285 VONAGE: COMPANY OVERVIEW
    • TABLE 286 VONAGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 287 VONAGE: PRODUCT LAUNCHES & ENHANCEMENTS
    • TABLE 288 VONAGE: DEALS
    • 13.1.7 ORANGE
    • TABLE 289 ORANGE: COMPANY OVERVIEW
    • FIGURE 55 ORANGE: COMPANY SNAPSHOT
    • TABLE 290 ORANGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • 13.1.8 COMVIVA
    • TABLE 291 COMVIVA: COMPANY OVERVIEW
    • TABLE 292 COMVIVA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 293 COMVIVA: DEALS
    • 13.1.9 ROUTE MOBILE
    • TABLE 294 ROUTE MOBILE: COMPANY OVERVIEW
    • FIGURE 56 ROUTE MOBILE: COMPANY SNAPSHOT
    • TABLE 295 ROUTE MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 296 ROUTE MOBILE: DEALS
    • 13.1.10 BICS
    • TABLE 297 BICS: COMPANY OVERVIEW
    • TABLE 298 BICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 299 BICS: PRODUCT LAUNCHES & ENHANCEMENTS
  • 13.2 OTHER PLAYERS
    • 13.2.1 MONTY MOBILE
    • 13.2.2 TATA COMMUNICATIONS
    • 13.2.3 SYNIVERSE
    • 13.2.4 TYNTEC
    • 13.2.5 SOPRANO DESIGN
    • 13.2.6 GENESYS
  • 13.3 SMES/STARTUPS
    • 13.3.1 CLICKATELL
    • 13.3.2 CEQUENS
    • 13.3.3 MSG91
    • 13.3.4 PLIVO
    • 13.3.5 MITTO
    • 13.3.6 BIRD
    • 13.3.7 TELEWHALE
    • 13.3.8 ENABLEX.IO
    • 13.3.9 TEXTUS
    • 13.3.10 VOXVALLEY
  • *Details on Business overview, Products/Solutions/Services offered, Recent developments, MnM view, Right to win, Strategic choices, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.

14 ADJACENT/RELATED MARKETS

  • 14.1 INTRODUCTION TO ADJACENT MARKETS
    • TABLE 300 ADJACENT MARKETS AND FORECASTS
  • 14.2 LIMITATIONS
  • 14.3 COMMUNICATION PLATFORM AS A SERVICE MARKET
    • 14.3.1 MARKET DEFINITION
    • TABLE 301 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 302 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 303 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
    • TABLE 304 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 305 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
    • TABLE 306 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 307 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 308 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 14.4 RICH COMMUNICATION SERVICES (RCS) MARKET
    • 14.4.1 MARKET DEFINITION
    • TABLE 309 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 310 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2020-2025 (USD MILLION)
    • TABLE 311 RICH COMMUNICATION SERVICES MARKET, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 312 RICH COMMUNICATION SERVICES MARKET, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 313 RICH COMMUNICATION SERVICES MARKET, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 314 RICH COMMUNICATION SERVICES MARKET, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • TABLE 315 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL, 2016-2019 (USD MILLION)
    • TABLE 316 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL, 2020-2025 (USD MILLION)
    • TABLE 317 RICH COMMUNICATION SERVICES MARKET, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 318 RICH COMMUNICATION SERVICES MARKET, BY REGION, 2020-2025 (USD MILLION)

15 APPENDIX

  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.3 CUSTOMIZATION OPTIONS
  • 15.4 RELATED REPORTS
  • 15.5 AUTHOR DETAILS
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