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DisplayVirtual Reality

PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1218259

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PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1218259

AR and VR Display Market by Device Type (AR HMDs, VR HMDs, AR HUDs, VR Projectors), Technology, Display Technology (LCD, OLED, Micro-LED), Application (Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense) & Region - Global Forecast to 2028

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Table of Contents

The AR and VR display market is projected to grow from USD 1.8 billion in 2023 to USD 8.2 billion by 2028; it is expected to grow at a CAGR of 35.6% from 2023 to 2028. Growing adoption of AR and VR HMDs in different industries, growing popularity of Metaverse, growing adoption of AR and VR devices in various applications, adoption of AR and VR devices in gaming industry, and increasing demand for OLED displays in AR and VR devices are key driving factors for the market.

"Growing popularity of Metaverse"

Metaverse is a virtual reality platform that is considered an extension of the physical world. It is a parallel virtual universe wherein digital avatars of users can practically do everything they do in real life using AR and VR devices. AR technology allows for the integration of virtual components into the real world, whereas VR incorporates 3D technology to develop graphics and designs in the platform.

Consumer applications to grow at a higher CAGR in the AR and VR display market during the forecast period

The growing use of HMDs for gaming will propel the market for consumer applications. Virtual reality technology offers remarkable visual effects when used in gaming and sports broadcasts. The demand for head-mounted displays is high in consumer applications because of their use in gaming and sports & entertainment. North America would lead the virtual reality market for consumer applications owing to the high demand for gadgets such as HMDs and projectors. However, the market for consumer applications in Asia Pacific is expected to grow at the highest CAGR owing to the increased adoption of VR HMDs for consumer applications in the region.

"Asia Pacific to grow at a fastest rate in the forecast period"

The AR and VR display market is expected to grow at a faster pace in the next few years, on account of surging consumer demand for AR and VR devices, mainly for gaming and industrial applications. The increased spending on the aerospace & defense sector in recent years by governments of Asian countries such as China, Japan, India, and South Korea is expected to spike the demand for AR and VR HMDs and EVFs. Further, VR and AR technologies have shown significant progress in Asia Pacific in recent years, and there exists a huge market potential for these technologies. The growing number of consumer applications of AR and VR technologies, with increasing investments by countries such as Japan, India, and China, is also likely to boost the demand for regional AR and VR display-based HMDs. The increased use of HMDs in consumer verticals of Asia Pacific, owing to the easy availability of affordable AR and VR devices in the region, facilitates market growth.

Breakdown of profiles of primary participants:

  • By Company: Tier 1 = 25%, Tier 2 = 40%, and Tier 3 = 35%
  • By Designation: C-level Executives = 25% and Managers = 75%
  • By Region: North America = 40%, Asia Pacific = 26%, Europe=23%, and RoW=11%

Major players profiled in this report:

The AR and VR display market is dominated by a few established players such as Samsung Electronics (South Korea), Sony (Japan), LG Display (South Korea), eMagin Corporation (US), Kopin Corporation (US), AU Optronics (Taiwan), Japan Display (Japan), Barco (Belgium), BOE Technology (China), and Syndiant (US).

Research coverage

This report offers detailed insights into the AR and VR display market based on technology, display technology, device type, application, and region.

The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the AR and VR display market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.

Key Benefits of Buying the Report

The report will help the leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the AR and VR display market and provides them information on key market drivers, restraints, challenges, and opportunities.

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Product Code: SE 7439

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 DEFINITION AND SCOPE
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 STUDY SCOPE
    • 1.3.1 MARKETS COVERED
    • FIGURE 1 AR AND VR DISPLAY MARKET SEGMENTATION
    • 1.3.2 REGIONAL SCOPE
    • 1.3.3 YEARS CONSIDERED
  • 1.4 CURRENCY
  • 1.5 LIMITATIONS
  • 1.6 MARKET STAKEHOLDERS
  • 1.7 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 2 AR AND VR DISPLAY MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY AND PRIMARY RESEARCH
    • 2.1.2 SECONDARY DATA
      • 2.1.2.1 Key data from secondary sources
    • 2.1.3 PRIMARY DATA
      • 2.1.3.1 Breakdown of primaries
      • 2.1.3.2 Key industry insights
      • 2.1.3.3 Key opinion leaders
    • TABLE 1 AR AND VR DISPLAY MARKET: KEY PLAYERS INTERVIEWED
  • 2.2 MARKET SIZE ESTIMATION
    • 2.2.1 BOTTOM-UP APPROACH
    • FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
    • FIGURE 4 DEMAND-SIDE ANALYSIS: AR AND VR DISPLAY MARKET
      • 2.2.1.1 Estimating market size through bottom-up approach (demand side)
    • 2.2.2 TOP-DOWN APPROACH
    • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
    • FIGURE 6 SUPPLY-SIDE ANALYSIS: AR AND VR DISPLAY MARKET (1/2)
    • FIGURE 7 SUPPLY-SIDE ANALYSIS: AR AND VR DISPLAY MARKET (2/2)
      • 2.2.2.1 Estimating market size through top-down approach (supply side)
    • 2.2.3 GROWTH RATE ASSUMPTIONS
  • 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
    • FIGURE 8 DATA TRIANGULATION
  • 2.4 RESEARCH ASSUMPTIONS
    • TABLE 2 ASSUMPTIONS FOR RESEARCH STUDY
  • 2.5 PARAMETERS CONSIDERED TO ANALYZE IMPACT OF RECESSION ON AR AND VR DISPLAY MARKET
    • TABLE 3 PARAMETERS CONSIDERED TO ANALYZE IMPACT OF RECESSION ON AR AND VR DISPLAY MARKET
  • 2.6 RISK ASSESSMENT
    • TABLE 4 LIMITATIONS & ASSOCIATED RISKS

3 EXECUTIVE SUMMARY

    • FIGURE 9 AR AND VR DISPLAY MARKET SIZE, 2019-2028
  • 3.1 AR AND VR DISPLAY MARKET: RECESSION IMPACT
    • FIGURE 10 RECESSION IMPACT ON AR AND VR DISPLAY MARKET, 2019-2028 (USD MILLION)

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN AR AND VR DISPLAY MARKET
    • FIGURE 11 ASIA PACIFIC TO DOMINATE AR AND VR DISPLAY MARKET DURING FORECAST PERIOD
  • 4.2 AR AND VR DISPLAY MARKET, BY TECHNOLOGY
    • FIGURE 12 VR TECHNOLOGY TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD
  • 4.3 AR DISPLAY MARKET, BY APPLICATION
    • FIGURE 13 AUTOMOTIVE APPLICATION TO DOMINATE AR DISPLAY MARKET BY 2028
  • 4.4 VR DISPLAY MARKET, BY APPLICATION
    • FIGURE 14 CONSUMER APPLICATIONS TO LEAD VR DISPLAY MARKET BY 2028
  • 4.5 AR AND VR DISPLAY MARKET, BY DEVICE TYPE
    • FIGURE 15 AR HMD DEVICES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • 4.6 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY
    • FIGURE 16 OLED DISPLAY TECHNOLOGY TO HOLD MAJOR SHARE OF AR AND VR DISPLAY MARKET IN 2028
  • 4.7 AR AND VR DISPLAY MARKET, BY REGION
    • FIGURE 17 AR AND VR DISPLAY MARKET TO REGISTER HIGHEST CAGR IN ASIA PACIFIC DURING FORECAST PERIOD

5 MARKET OVERVIEW

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Growing adoption of AR and VR devices in various applications
    • FIGURE 19 AR AND VR MARKET, 2017-2025 (USD BILLION)
      • 5.2.1.2 Increasing demand for OLED displays in AR and VR devices
    • TABLE 5 COMPARISON OF DIFFERENT DISPLAY TECHNOLOGIES
    • TABLE 6 DISPLAY TECHNOLOGIES USED IN POPULAR AR AND VR DEVICES
      • 5.2.1.3 Growing adoption of AR and VR HMDs in different industries
      • 5.2.1.4 Adoption of AR and VR devices in gaming industry
      • 5.2.1.5 Growing popularity of Metaverse
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Development of widescreen alternatives
      • 5.2.2.2 Limited availability of relevant content
      • 5.2.2.3 Health issues associated with excessive use of AR and VR devices
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Growing demand for AR and VR devices post-COVID-19 outbreak
      • 5.2.3.2 Rising investments in AR and VR ecosystem
    • TABLE 7 NOTICEABLE INVESTMENTS IN AR AND VR MARKET
      • 5.2.3.3 Rising technological advancements and growing use of microdisplays in AR and VR devices
      • 5.2.3.4 Surging adoption of AR technology for enterprise applications
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Display latency and limited field of view
      • 5.2.4.2 Complex processes involved in manufacturing AR and VR displays
      • 5.2.4.3 Developing user-friendly AR/VR systems
  • 5.3 VALUE CHAIN ANALYSIS
    • 5.3.1 VALUE CHAIN ANALYSIS: AR AND VR DISPLAY
    • FIGURE 20 VALUE CHAIN ANALYSIS: AR AND VR DISPLAY
      • 5.3.1.1 Research & development
      • 5.3.1.2 Manufacturing
      • 5.3.1.3 Assembly, packaging, and integration
      • 5.3.1.4 Material & equipment supply and distribution
      • 5.3.1.5 Marketing and post-sales services
  • 5.4 AR AND VR DISPLAY MARKET: ECOSYSTEM
    • FIGURE 21 DISPLAY ECOSYSTEM
    • TABLE 8 AR AND VR DISPLAY MARKET: ECOSYSTEM
  • 5.5 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS
    • FIGURE 22 REVENUE SHIFT IN AR AND VR DISPLAY MARKET
  • 5.6 PORTER'S FIVE FORCES ANALYSIS
    • FIGURE 23 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 9 PORTER'S FIVE FORCES ANALYSIS: AR AND VR DISPLAY MARKET
    • 5.6.1 THREAT OF NEW ENTRANTS
    • 5.6.2 THREAT OF SUBSTITUTES
    • 5.6.3 BARGAINING POWER OF BUYERS
    • 5.6.4 BARGAINING POWER OF SUPPLIERS
    • 5.6.5 INTENSITY OF COMPETITIVE RIVALRY
  • 5.7 KEY STAKEHOLDERS & BUYING CRITERIA
    • 5.7.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • FIGURE 24 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS
    • TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS (%)
    • 5.7.2 BUYING CRITERIA
    • FIGURE 25 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS
    • TABLE 11 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS
  • 5.8 PATENT ANALYSIS
    • TABLE 12 NUMBER OF PATENTS REGISTERED IN AR AND VR MARKET IN LAST 10 YEARS
    • FIGURE 26 TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS IN LAST 10 YEARS
    • FIGURE 27 NO. OF PATENTS GRANTED PER YEAR, 2012-2021
    • TABLE 13 PATENTS PERTAINING TO AR AND VR DISPLAYS, 2020-2022
  • 5.9 KEY CONFERENCES & EVENTS, 2023-2024
    • TABLE 14 AR AND VR DISPLAY MARKET: CONFERENCES & EVENTS, 2023-2024
  • 5.10 TARIFF AND REGULATORY LANDSCAPE
    • 5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 15 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 16 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 17 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 18 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • 5.10.2 TARIFFS AND REGULATIONS
      • 5.10.2.1 Tariffs
      • 5.10.2.2 Standards
      • 5.10.2.3 Regulations
    • TABLE 19 KEY REGULATIONS: DISPLAY PANELS
  • 5.11 TRADE ANALYSIS
    • 5.11.1 IMPORT SCENARIO
    • TABLE 20 IMPORT DATA, BY COUNTRY, 2017-2021 (USD MILLION)
    • 5.11.2 EXPORT SCENARIO
    • TABLE 21 EXPORT DATA, BY COUNTRY, 2017-2021 (USD MILLION)
  • 5.12 CASE STUDIES
    • 5.12.1 INTRODUCTION
    • 5.12.2 AR IN CORPORATE
    • TABLE 22 AR FOR TRAINING AND KNOWLEDGE SHARING
    • 5.12.3 AR IN WAREHOUSE MANAGEMENT
    • TABLE 23 AR FOR BETTER WAREHOUSE MANAGEMENT
    • 5.12.4 AR IN RETAIL
    • TABLE 24 AR FOR SHOPPING
    • 5.12.5 VR IN MANUFACTURING
    • TABLE 25 VR FOR DESIGN AND PROTOTYPING
    • TABLE 26 VR FOR SAFETY AND QUALITY
    • 5.12.6 VR IN CORPORATE
    • TABLE 27 VR FOR REAL-TIME EXPERIENCES AND TRAINING
    • 5.12.7 AR IN MARKETING
    • TABLE 28 AR FOR MEDIA ATTENTION
  • 5.13 TECHNOLOGY TRENDS
    • 5.13.1 HIGH ADOPTION OF AR SMART GLASSES TO IMPROVE WORK EFFICIENCY
    • 5.13.2 INCREASED DEMAND FOR AR FOR RUGGED DISPLAY APPLICATIONS
    • 5.13.3 MICRODISPLAYS FOR VR
    • 5.13.4 WEB AR
    • TABLE 29 USE CASE FOR WEB AR
    • 5.13.5 MOBILE AUGMENTED REALITY (MAR)
  • 5.14 PRICING ANALYSIS
    • 5.14.1 AVERAGE SELLING PRICE TREND
    • TABLE 30 AVERAGE SELLING PRICE FOR AR AND VR DISPLAYS, BY DEVICE TYPE, (USD PER UNIT)
    • FIGURE 28 AR AND VR DISPLAY MARKET: AVERAGE PRICE OF DISPLAYS, BY DEVICE TYPES

6 AR AND VR DISPLAY MARKET, BY TECHNOLOGY

  • 6.1 INTRODUCTION
    • FIGURE 29 AR AND VR DISPLAY MARKET, BY TECHNOLOGY
    • FIGURE 30 VR TECHNOLOGY TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD
    • TABLE 31 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 32 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023-2028 (USD MILLION)
    • TABLE 33 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019-2022 (MILLION UNITS)
    • TABLE 34 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023-2028 (MILLION UNITS)
  • 6.2 AUGMENTED REALITY
    • 6.2.1 MICRO-LED DISPLAY TECHNOLOGY TO LEAD AR DISPLAY MARKET
    • TABLE 35 AR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 36 AR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023-2028 (USD MILLION)
  • 6.3 VIRTUAL REALITY
    • 6.3.1 NEW OLED DISPLAY TECHNOLOGY LIKELY TO BE WIDELY ADOPTED IN VR IN COMING YEARS
    • TABLE 37 VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 38 VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023-2028 (USD MILLION)

7 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY

  • 7.1 INTRODUCTION
    • FIGURE 31 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY
    • FIGURE 32 OLED TECHNOLOGY TO HOLD MAJOR SHARE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD
    • TABLE 39 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 40 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023-2028 (USD MILLION)
  • 7.2 OLED
    • 7.2.1 ADAPTIVE FREQUENCY AND LOW POWER CONSUMPTION TO INCREASE DEMAND FOR OLED DISPLAYS IN VR HMDS
    • TABLE 41 OLED: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 42 OLED: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023-2028 (USD MILLION)
  • 7.3 LCD
    • 7.3.1 TECHNOLOGICAL ADVANCEMENTS AND DECREASING PRICES TO SUPPORT DEMAND FOR LCD TECHNOLOGY-BASED AR/VR DEVICES
    • TABLE 43 LCD: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 44 LCD: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023-2028 (USD MILLION)
  • 7.4 OTHERS
    • TABLE 45 OTHER DISPLAY TECHNOLOGIES: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 46 OTHER DISPLAY TECHNOLOGIES: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023-2028 (USD MILLION)
    • 7.4.1 MICRO-LED
    • 7.4.2 LIQUID CRYSTAL ON SILICON (LCOS)
    • 7.4.3 DIGITAL LIGHT PROCESSING (DLP)

8 AR AND VR DISPLAY MARKET, BY DEVICE TYPE

  • 8.1 INTRODUCTION
    • FIGURE 33 AR AND VR DISPLAY MARKET, BY DEVICE TYPE
    • FIGURE 34 AR HEAD-MOUNTED DISPLAYS TO HOLD LARGEST SIZE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD
    • TABLE 47 AR AND VR DISPLAY MARKET, BY DEVICE TYPE, 2019-2022 (USD MILLION)
    • TABLE 48 AR AND VR DISPLAY MARKET, BY DEVICE TYPE, 2023-2028 (USD MILLION)
  • 8.2 HEAD-MOUNTED DISPLAYS
    • 8.2.1 AR HEAD-MOUNTED DISPLAYS
      • 8.2.1.1 Use of AR HMDs for enterprise and healthcare applications to be major driving factor
    • TABLE 49 AR HMD DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 50 AR HMD DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 8.2.2 VR HEAD-MOUNTED DISPLAYS
      • 8.2.2.1 OLED technology fast replacing LCD in VR HMDs
    • TABLE 51 VR HMD DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 52 VR HMD DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
  • 8.3 AR HEAD-UP DISPLAYS
    • 8.3.1 EXTENSIVE USE OF AR HUDS IN AUTOMOTIVE APPLICATIONS TO DRIVE MARKET GROWTH
    • TABLE 53 AR HUD DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 54 AR HUD DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
  • 8.4 VR PROJECTORS
    • 8.4.1 RISE IN DEMAND FOR VR PROJECTORS DUE TO VIRTUAL WORKING CULTURE TO SUPPORT MARKET GROWTH
    • TABLE 55 VR PROJECTOR DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 56 VR PROJECTOR DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)

9 AR AND VR DISPLAY MARKET, BY APPLICATION

  • 9.1 INTRODUCTION
    • FIGURE 35 ENTERPRISE APPLICATION TO HOLD LARGEST SHARE OF AR DISPLAY MARKET DURING FORECAST PERIOD
    • TABLE 57 AR DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 58 AR DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • FIGURE 36 CONSUMER APPLICATION TO DOMINATE VR DISPLAY MARKET
    • TABLE 59 VR DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 60 VR DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
  • 9.2 AR DISPLAY APPLICATIONS
    • FIGURE 37 AR DISPLAY MARKET, BY APPLICATION
    • 9.2.1 CONSUMER
    • TABLE 61 AR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 62 AR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
      • 9.2.1.1 Gaming
        • 9.2.1.1.1 AR smartglass headsets create immersive experience in gaming
      • 9.2.1.2 Sports & entertainment
        • 9.2.1.2.1 AR HUDs extensively used in movies, sports, and theme parks
    • 9.2.2 COMMERCIAL
      • 9.2.2.1 AR HMDs widely used for commercial applications
    • TABLE 63 AR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 64 AR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
    • 9.2.3 ENTERPRISE (MANUFACTURING)
      • 9.2.3.1 AR devices improve efficiency and accuracy in manufacturing industry
    • TABLE 65 AR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 66 AR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
    • 9.2.4 AUTOMOTIVE
      • 9.2.4.1 AR HUDs and AR glasses extensively used in automobiles
    • TABLE 67 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY DEVICE TYPE, 2019-2022 (USD MILLION)
    • TABLE 68 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY DEVICE TYPE, 2023-2028 (USD MILLION)
    • TABLE 69 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 70 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
    • 9.2.5 HEALTHCARE
      • 9.2.5.1 Can help reduce complexities in surgeries and other medical procedures
    • TABLE 71 AR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 72 AR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
    • 9.2.6 AEROSPACE & DEFENSE
      • 9.2.6.1 AR HMDs and HUDs adopted by leading aircraft manufacturers such as Boeing and Airbus
    • TABLE 73 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2019-2022 (USD MILLION)
    • TABLE 74 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2023-2028 (USD MILLION)
    • TABLE 75 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 76 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
    • 9.2.7 ENERGY
      • 9.2.7.1 Improving safety, maintenance & repair, training, and knowledge sharing - crucial energy applications of AR devices
    • TABLE 77 AR DISPLAY MARKET FOR ENERGY APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 78 AR DISPLAY MARKET FOR ENERGY APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
    • 9.2.8 OTHERS
    • TABLE 79 AR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 80 AR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
  • 9.3 VR DISPLAY APPLICATIONS
    • FIGURE 38 VR DISPLAY MARKET, BY APPLICATION
    • 9.3.1 CONSUMER
    • TABLE 81 VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY DEVICE TYPE, 2019-2022 (USD MILLION)
    • TABLE 82 VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY DEVICE TYPE, 2023-2028 (USD MILLION)
    • TABLE 83 VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 84 VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
      • 9.3.1.1 Gaming
        • 9.3.1.1.1 VR displays used in gaming to facilitate immersive gaming experience
      • 9.3.1.2 Sports & entertainment
        • 9.3.1.2.1 Can enhance audience experience and facilitate higher user engagement in sports & entertainment
    • 9.3.2 COMMERCIAL
      • 9.3.2.1 VR HMDs used in commercial applications such as advertising, marketing & retail, and fashion
    • TABLE 85 VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY DEVICE TYPE, 2019-2022 (USD MILLION)
    • TABLE 86 VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY DEVICE TYPE, 2023-2028 (USD MILLION)
    • TABLE 87 VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 88 VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
    • 9.3.3 ENTERPRISE (MANUFACTURING)
      • 9.3.3.1 Used in manufacturing sector for personnel training, remodeling & redesigning, and industrial simulations
    • TABLE 89 VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY DEVICE TYPE, 2019-2022 (USD MILLION)
    • TABLE 90 VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY DEVICE TYPE, 2023-2028 (USD MILLION)
    • TABLE 91 VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 92 VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
    • 9.3.4 HEALTHCARE
      • 9.3.4.1 Help in pain management, exposure therapy, stroke rehabilitation, education, and surgical planning
    • TABLE 93 VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY DEVICE TYPE, 2019-2022 (USD MILLION)
    • TABLE 94 VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY DEVICE TYPE, 2023-2028 (USD MILLION)
    • TABLE 95 VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 96 VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
    • 9.3.5 AEROSPACE & DEFENSE
      • 9.3.5.1 Used to create combat simulations and maneuvers in aerospace & defense applications
    • TABLE 97 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2019-2022 (USD MILLION)
    • TABLE 98 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2023-2028 (USD MILLION)
    • TABLE 99 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 100 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)
    • 9.3.6 OTHERS
    • TABLE 101 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2019-2022 (USD MILLION)
    • TABLE 102 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2023-2028 (USD MILLION)
    • TABLE 103 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 104 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2023-2028 (USD MILLION)

10 REGIONAL ANALYSIS

  • 10.1 INTRODUCTION
    • FIGURE 39 AR AND VR DISPLAY MARKET, BY REGION
    • FIGURE 40 AR AND VR DISPLAY MARKET IN ASIA PACIFIC TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD
    • TABLE 105 AR AND VR DISPLAY MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 106 AR AND VR DISPLAY MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 107 AR DISPLAY MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 108 AR DISPLAY MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 109 VR DISPLAY MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 110 VR DISPLAY MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.2 NORTH AMERICA
    • FIGURE 41 NORTH AMERICA: AR AND VR DISPLAY MARKET SNAPSHOT
    • TABLE 111 NORTH AMERICA: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 112 NORTH AMERICA: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023-2028 (USD MILLION)
    • TABLE 113 NORTH AMERICA: AR DISPLAY MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 114 NORTH AMERICA: AR DISPLAY MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 115 NORTH AMERICA: VR DISPLAY MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 116 NORTH AMERICA: VR DISPLAY MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 117 NORTH AMERICA: AR DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 118 NORTH AMERICA: AR DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 119 NORTH AMERICA: VR DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 120 NORTH AMERICA: VR DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 10.2.1 US
      • 10.2.1.1 Concentration of major AR HMD companies to drive market growth
    • 10.2.2 CANADA
      • 10.2.2.1 Increase in AR/VR device providers to fuel market growth
    • 10.2.3 MEXICO
      • 10.2.3.1 Increasing awareness regarding AR and VR devices to lead to steady market growth
  • 10.3 EUROPE
    • FIGURE 42 EUROPE: AR AND VR DISPLAY MARKET SNAPSHOT
    • TABLE 121 EUROPE: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 122 EUROPE: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023-2028 (USD MILLION)
    • TABLE 123 EUROPE: AR DISPLAY MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 124 EUROPE: AR DISPLAY MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 125 EUROPE: VR DISPLAY MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 126 EUROPE: VR DISPLAY MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 127 EUROPE: AR DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 128 EUROPE: AR DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 129 EUROPE: VR DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 130 EUROPE: VR DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 10.3.1 UK
      • 10.3.1.1 Demand from gaming industry to boost market growth
    • 10.3.2 GERMANY
      • 10.3.2.1 Broad industrial base and established automobile industry to support growth
    • 10.3.3 FRANCE
      • 10.3.3.1 Aerospace & defense vertical to drive growth
    • 10.3.4 REST OF EUROPE
  • 10.4 ASIA PACIFIC
    • FIGURE 43 ASIA PACIFIC: AR AND VR DISPLAY MARKET SNAPSHOT
    • TABLE 131 ASIA PACIFIC: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 132 ASIA PACIFIC: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023-2028 (USD MILLION)
    • TABLE 133 ASIA PACIFIC: AR DISPLAY MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 134 ASIA PACIFIC: AR DISPLAY MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 135 ASIA PACIFIC: VR DISPLAY MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 136 ASIA PACIFIC: VR DISPLAY MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 137 ASIA PACIFIC: AR DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 138 ASIA PACIFIC: AR DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 139 ASIA PACIFIC: VR DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 140 ASIA PACIFIC: VR DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 10.4.1 CHINA
      • 10.4.1.1 Presence of established and emerging AR and VR device manufacturing companies to drive market
    • 10.4.2 JAPAN
      • 10.4.2.1 Demand from entertainment industry to fuel growth
    • 10.4.3 SOUTH KOREA
      • 10.4.3.1 6G network technology to boost growth
    • 10.4.4 TAIWAN
      • 10.4.4.1 Increasing number of AR and VR startups to drive market
    • 10.4.5 REST OF ASIA PACIFIC
      • 10.4.5.1 India
        • 10.4.5.1.1 Untapped opportunities and increasing number of AR and VR startups to drive market
  • 10.5 ROW
    • TABLE 141 ROW: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019-2022 (USD MILLION)
    • TABLE 142 ROW: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023-2028 (USD MILLION)
    • TABLE 143 ROW: AR DISPLAY MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 144 ROW: AR DISPLAY MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 145 ROW: VR DISPLAY MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 146 ROW: VR DISPLAY MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 147 ROW: AR DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 148 ROW: AR DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 149 ROW: VR DISPLAY MARKET, BY APPLICATION, 2019-2022 (USD MILLION)
    • TABLE 150 ROW: VR DISPLAY MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • 10.5.1 MIDDLE EAST & AFRICA
      • 10.5.1.1 Expanding healthcare and automotive industries to propel demand for AR VR display devices
    • 10.5.2 SOUTH AMERICA
      • 10.5.2.1 Growing gaming and entertainment verticals in Brazil to drive growth

11 COMPETITIVE LANDSCAPE

  • 11.1 INTRODUCTION
  • 11.2 STRATEGIES ADOPTED BY KEY PLAYERS/RIGHT TO WIN
    • TABLE 151 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN AR AND VR DISPLAY MARKET
    • 11.2.1 PRODUCT PORTFOLIO
    • 11.2.2 REGIONAL FOCUS
    • 11.2.3 MANUFACTURING FOOTPRINT
    • 11.2.4 ORGANIC/INORGANIC GROWTH STRATEGIES
  • 11.3 MARKET SHARE ANALYSIS, 2022
    • TABLE 152 AR AND VR DISPLAY MARKET: DEGREE OF COMPETITION, 2022
  • 11.4 FIVE-YEAR COMPANY REVENUE ANALYSIS
    • FIGURE 44 FIVE-YEAR PRODUCT REVENUE ANALYSIS OF TOP FIVE MARKET PLAYERS
  • 11.5 COMPANY EVALUATION QUADRANT
    • 11.5.1 STARS
    • 11.5.2 EMERGING LEADERS
    • 11.5.3 PERVASIVE PLAYERS
    • 11.5.4 PARTICIPANTS
    • FIGURE 45 COMPANY EVALUATION QUADRANT: AR AND VR DISPLAY MARKET, 2022
    • 11.5.5 COMPANY FOOTPRINT
    • TABLE 153 COMPANY APPLICATION FOOTPRINT
    • TABLE 154 COMPANY TECHNOLOGY FOOTPRINT
    • TABLE 155 COMPANY REGION FOOTPRINT
    • TABLE 156 COMPANY FOOTPRINT
  • 11.6 COMPETITIVE BENCHMARKING
    • TABLE 157 AR AND VR DISPLAY MARKET: KEY STARTUPS/SMES
  • 11.7 COMPETITIVE SCENARIOS AND TRENDS
    • 11.7.1 AR AND VR DISPLAY MARKET: PRODUCT LAUNCHES, 2020-2022
    • 11.7.2 AR AND VR DISPLAY MARKET: DEALS, 2020-2022

12 COMPANY PROFILES

  • (Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)**
  • 12.1 INTRODUCTION
  • 12.2 KEY PLAYERS
    • 12.2.1 SAMSUNG ELECTRONICS
    • FIGURE 46 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
    • TABLE 158 SAMSUNG ELECTRONICS: PRODUCT LAUNCHES
    • TABLE 159 SAMSUNG ELECTRONICS: DEALS
    • TABLE 160 SAMSUNG ELECTRONICS: OTHERS
    • 12.2.2 LG DISPLAY
    • FIGURE 47 LG DISPLAY: COMPANY SNAPSHOT
    • TABLE 161 LG DISPLAY: PRODUCT LAUNCHES
    • TABLE 162 LG DISPLAY: DEALS
    • TABLE 163 LG DISPLAY: OTHERS
    • 12.2.3 AU OPTRONICS (AUO)
    • FIGURE 48 AU OPTRONICS: COMPANY SNAPSHOT
    • TABLE 164 AU OPTRONICS: PRODUCT LAUNCHES
    • TABLE 165 AU OPTRONICS: DEALS
    • 12.2.4 SONY
    • FIGURE 49 SONY: COMPANY SNAPSHOT
    • TABLE 166 SONY: PRODUCT LAUNCHES
    • TABLE 167 SONY: DEALS
    • 12.2.5 EMAGIN CORPORATION
    • FIGURE 50 EMAGIN CORPORATION: COMPANY SNAPSHOT
    • TABLE 168 EMAGIN CORPORATION: PRODUCT LAUNCHES
    • TABLE 169 EMAGIN CORPORATION: DEALS
    • TABLE 170 EMAGIN CORPORATION: OTHERS
    • 12.2.6 KOPIN CORPORATION
    • FIGURE 51 KOPIN CORPORATION: COMPANY SNAPSHOT
    • TABLE 171 KOPIN CORPORATION: PRODUCT LAUNCHES
    • TABLE 172 KOPIN CORPORATION: DEALS
    • 12.2.7 JAPAN DISPLAY INC.
    • FIGURE 52 JAPAN DISPLAY INC: COMPANY SNAPSHOT
    • TABLE 173 JAPAN DISPLAY INC.: PRODUCT LAUNCHES
    • TABLE 174 JAPAN DISPLAY INC.: DEALS
    • 12.2.8 BARCO
    • FIGURE 53 BARCO: COMPANY SNAPSHOT
    • TABLE 175 BARCO: PRODUCT LAUNCHES
    • 12.2.9 BOE TECHNOLOGY
    • FIGURE 54 BOE TECHNOLOGY: COMPANY SNAPSHOT
    • TABLE 176 BOE TECHNOLOGY: PRODUCT LAUNCHES
    • TABLE 177 BOE TECHNOLOGY: DEALS
    • 12.2.10 SYNDIANT
    • TABLE 178 SYNDIANT: PRODUCT LAUNCHES
  • 12.3 OTHER PLAYERS
    • 12.3.1 TIANMA MICROELECTRONICS
    • 12.3.2 TRULY INTERNATIONAL
    • 12.3.3 HIMAX TECHNOLOGIES
    • 12.3.4 INNOLUX CORPORATION
    • 12.3.5 SEIKO EPSON
    • 12.3.6 HOLOEYE PHOTONICS
    • 12.3.7 JASPER DISPLAY CORP. (JDC)
    • 12.3.8 YUNNAN OLIGHTEK OPTO-ELECTRONIC TECHNOLOGY
    • 12.3.9 PANASONIC
    • 12.3.10 UNIVERSAL DISPLAY CORPORATION
    • 12.3.11 RAONTECH
    • 12.3.12 EVERDISPLAY OPTRONICS
    • 12.3.13 CREAL
    • 12.3.14 PLESSEY
    • 12.3.15 NEW VISION DISPLAY (NVD)
  • *Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)** might not be captured in case of unlisted companies.

13 APPENDIX

  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3 CUSTOMIZATION OPTIONS
  • 13.4 RELATED REPORTS
  • 13.5 AUTHOR DETAILS
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