Mobility as a Service (MaaS) Market Report: Trends, Forecast and Competitive Analysis to 2031

The future of the global Mobility as a Service (MaaS) market looks promising with opportunities in the technology platform, payment engine, navigation solution, telecom connectivity provider, ticketing solution, and insurance service markets. The global Mobility as a Service (MaaS) market is expected to reach an estimated $46.4 billion by 2031 with a CAGR of 30.5% from 2025 to 2031. The major drivers for this market are rising efforts towards smart city development, enhancements in 4G/5G network infrastructure, widespread adoption of smartphones, and growing concern about decreasing carbon dioxide (CO2) emissions.

• Lucintel forecasts that, within the business model category, business-to-business will remain the largest segment over the forecast period because it enables the sharing of mobility services with other companies to minimize the need for dedicated vehicle parking space.
• Within the solution type category, the technology platform will remain the largest segment.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period due to rising sales of electric vehicles (EVs) and the presence of major service providers in the region.

Gain Valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Mobility as a Service (MaaS) Market

The mobility as a service is evolving with several key trends reshaping the landscape of urban mobility. These trends are driven by technological innovations, shifting consumer expectations, and the need for sustainable solutions. Understanding these trends is crucial for stakeholders aiming to navigate and leverage the future of mobility.

• Integration of Electric and Autonomous Vehicles: mobility as a service platform is increasingly incorporating electric and autonomous vehicles (AVs) to enhance sustainability and efficiency. Electric vehicles reduce emissions, aligning with global environmental goals, while AVs offer the potential for optimized routing and reduced operational costs. Companies and governments are investing in infrastructure and technology to support these advancements, making mobility as a service more attractive and future-proof.
• Expansion of Multi-Modal Transport Options: Modern mobility as a service platform is integrating a wide range of transport modes, including ride-sharing, bike-sharing, car rentals, and public transit. This expansion allows users to access diverse mobility options from a single platform, improving convenience and flexibility. By offering a comprehensive suite of transport services, mobility as a service providers are addressing varying travel needs and preferences, enhancing user satisfaction.
• Utilization of AI and Big Data: AI and big data are becoming integral to mobility as a service platform, enabling advanced route optimization, predictive analytics, and personalized travel recommendations. These technologies enhance operational efficiency and improve user experience by providing real-time updates and tailored solutions. AI-driven insights help in managing traffic flows and predicting demand, leading to more efficient and responsive mobility services.
• Focus on Sustainability and Green Technologies: There is a growing emphasis on integrating sustainable and green technologies within mobility as a service platform. This includes the adoption of electric and hydrogen-powered vehicles, as well as the promotion of eco-friendly transport modes like cycling and walking. Sustainable practices are becoming a key differentiator for mobility as a service provider, driven by regulatory pressures and consumer demand for environmentally responsible options.
• Enhanced User Experience Through Digital Interfaces: The user experience in mobility as a service platform is being significantly improved through sophisticated digital interfaces and mobile applications. These tools offer features such as real-time tracking, seamless payments, and personalized travel recommendations. Enhanced user interfaces make it easier for consumers to plan and manage their journeys, leading to increased adoption and satisfaction with mobility as a service solution.

The trends in mobility as a service are driving transformative changes in the mobility landscape. The integration of electric and autonomous vehicles is setting new standards for sustainability and efficiency. The expansion of multi-modal transport options is providing users with greater flexibility and convenience. AI and big data are optimizing route planning and enhancing user experience. The focus on green technologies aligns with global sustainability goals, while enhanced digital interfaces are improving accessibility and usability. Collectively, these trends are making mobility as a service platform more comprehensive, efficient, and user-centric, shaping the future of urban mobility and addressing the evolving needs of consumers and cities.

Recent Developments in the Mobility as a Service (MaaS) Market

The mobility as a service market is witnessing transformative changes as it evolves from traditional transport models to integrated, user-centric mobility solutions. Recent developments reflect the rapid advancement of technology, shifts in consumer expectations, and increased emphasis on sustainability. These changes are reshaping how transportation services are delivered and experienced, influencing market dynamics and opportunities. Here are five key recent developments in the mobility as a service market:

• Integration of Electric and Autonomous Vehicles: The integration of electric vehicles (EVs) and autonomous vehicles (AVs) into mobility as a service platform is gaining momentum. EVs are being increasingly incorporated to meet sustainability goals, while AVs enhance operational efficiency and safety. Mobility as a service provider is partnering with technology and vehicle manufacturers to deploy these advanced vehicles within their services. This development not only supports environmental sustainability but also improves service accessibility and reduces operational costs, aligning with the growing demand for innovative and eco-friendly transport solutions.
• Expansion of mobility as a service Platform into New Regions: mobility as a service platform is expanding their reach into new regions, particularly emerging markets in Asia-Pacific, Africa, and Latin America. This expansion is driven by increasing urbanization and rising demand for integrated mobility solutions in these areas. Providers are adapting their offerings to local transportation needs and infrastructure, forming partnerships with regional transport operators. This strategic expansion helps capture new market opportunities and addresses the diverse mobility needs of rapidly growing urban populations.
• Enhanced Integration with Public Transit Systems: There is a growing trend towards deeper integration between mobility as a service platform and public transit systems. Providers are working to seamlessly incorporate buses, trains, and trams into their platforms, offering users a unified and efficient travel experience. This integration includes real-time updates, multi-modal ticketing, and route optimization. By improving connectivity with public transit, mobility as a service platform enhances convenience for users and promotes the use of sustainable transportation options, supporting broader public transit adoption.
• Advanced Data Analytics and AI Implementation: The use of advanced data analytics and artificial intelligence (AI) is becoming a critical component of mobility as a service platform. These technologies are employed to optimize route planning, forecast demand, and personalize user experiences. AI-driven algorithms enable dynamic pricing, predictive maintenance, and real-time service adjustments, enhancing operational efficiency and user satisfaction. Implementing these technologies helps mobility as a service provider offers more responsive and tailored services, driving innovation and improving overall market competitiveness.
• Focus on Customer Experience and Personalization: Improving customer experience and personalization is a key focus for mobility as a service provider. Platforms are incorporating features such as customizable travel plans, real-time notifications, and user-specific recommendations. Enhancing the user interface and offering seamless customer support are also priorities. By focusing on personalization, mobility as a service platforms aim to increase user satisfaction and loyalty, differentiating themselves in a competitive market and addressing the diverse needs and preferences of their users.

Recent developments in the mobility as a service market highlight a significant shift towards integrating electric and autonomous vehicles, expanding into new regions, and enhancing public transit connectivity. The application of advanced data analytics and AI, coupled with a focus on customer experience and personalization, is transforming how mobility services are delivered. These developments reflect the market's response to evolving technology, consumer expectations, and sustainability goals, positioning mobility as a service as a dynamic and rapidly evolving sector with numerous growth opportunities.

Strategic Growth Opportunities for Mobility as a Service (MaaS) Market

The mobility as a service market is experiencing dynamic growth, with various applications presenting strategic expansion opportunities. As urban areas become more congested and environmental concerns escalate, mobility as a service offers solutions that integrate diverse transportation modes into cohesive, user-friendly platforms. Identifying and capitalizing on these growth opportunities can significantly enhance market positioning and drive innovation.

• Integrated Public Transit Solutions: Integrating public transit options within mobility as a service platforms is a significant growth area. By offering seamless connections between buses, trains, and subways, mobility as a service platforms can enhance the efficiency of public transportation networks. This integration not only improves user convenience but also encourages greater use of public transit, reducing urban congestion and environmental impact. Enhanced data analytics can further optimize schedules and routes based on real-time demand.
• Ride-sharing and Carpooling Services: Expanding ride-sharing and carpooling options through mobility as a service platform provides an opportunity to address traffic congestion and reduce vehicle emissions. By facilitating easy access to shared rides, mobility as a service can improve cost-efficiency for users and decrease the number of vehicles on the road. This growth area leverages mobile technology to match riders with appropriate vehicles, optimizing travel routes and times for greater convenience and sustainability.
• Last-Mile Connectivity Solutions: Mobility as a service platform can significantly enhance last-mile connectivity by integrating services like bike-sharing, e-scooters, and micro-mobility options. This focus on last-mile solutions addresses the gap between public transit stops and final destinations, improving overall transportation efficiency. By offering various micro-mobility options, mobility as a service can provide users with flexible and eco-friendly choices for short-distance travel, reducing reliance on private vehicles.
• Corporate Mobility Solutions: Developing tailored mobility as a service solution for corporate clients presents a growth opportunity. Companies are increasingly seeking efficient, cost-effective, and sustainable transportation options for their employees. Mobility as a service platform can offer customized packages that include ride-sharing, car rentals, and public transit passes, enhancing employee satisfaction and reducing corporate travel expenses. This segment also opens opportunities for partnerships with businesses to provide exclusive services and data insights.
• Integration with Smart City Initiatives: mobility as a service platforms that align with smart city initiatives can drive significant growth. Integrating mobility as a service with smart city infrastructure, such as intelligent traffic management systems and real-time environmental monitoring, can enhance the efficiency and sustainability of urban transportation networks. This synergy allows for better coordination between various transport modes and infrastructure, leading to improved traffic flow, reduced emissions, and enhanced user experience.

The mobility as a service market offers substantial strategic growth opportunities through the integration of multi-modal transport solutions, expansion into emerging urban markets, and the development of advanced data analytics and AI. Focusing on sustainability and enhancing customer personalization are also critical for attracting and retaining users. By capitalizing on these opportunities, mobility as service providers can drive innovation, improve service delivery, and achieve competitive differentiation in a rapidly evolving market. Embracing these strategies will enable stakeholders to navigate the complexities of mobility as a service landscape and position themselves for long-term success and growth.

Mobility as a Service (MaaS) Market Driver and Challenges

The mobility as a service market is influenced by a range of drivers and challenges that impact its development and adoption. Technological advancements, economic factors, and regulatory environments all play crucial roles in shaping the market's trajectory. Understanding these elements is essential for stakeholders aiming to navigate the evolving landscape of urban mobility.

The factors responsible for driving the mobility as a service market include:

• Technological Advancements: Innovations in technology, such as AI, big data analytics, and mobile applications, are major drivers of the mobility as a service market. These technologies enable real-time data processing, route optimization, and seamless integration of various transportation modes. Improved user interfaces and predictive analytics enhance the overall efficiency and attractiveness of mobility as a service platform, making it more appealing to both users and service providers.
• Growing Urbanization: Increasing urbanization is a significant driver of the mobility as a service market. As more people move to cities, the demand for efficient, multi-modal transportation solutions grows. Mobility as a service addresses challenges related to congestion and limited parking by offering integrated travel options that reduce reliance on private vehicles. This trend is driving investment in mobility as a service infrastructure and services to meet the needs of expanding urban populations.
• Environmental Sustainability: There is a growing emphasis on reducing carbon emissions and promoting sustainability in transportation. Mobility as a service platforms that integrate electric vehicles (EVs), bike-sharing, and other eco-friendly options align with global sustainability goals. By providing users with green transportation alternatives, mobility as a service supports efforts to decrease environmental impact and respond to regulatory pressures aimed at reducing pollution.
• Consumer Demand for Convenience: The demand for convenience and seamless travel experiences is driving the growth of mobility as a service. Consumers increasingly seek integrated solutions that simplify planning and booking across multiple transportation modes. Mobility as a service platforms that offer user-friendly interfaces, real-time updates, and personalized recommendations meet these demands, enhancing user satisfaction and increasing market adoption.
• Supportive Government Policies: Government initiatives and policies that support mobility as a service development are crucial drivers. Incentives for adopting green technologies, funding for smart city projects, and regulations that promote multi-modal integration contribute to the growth of mobility as a service. Supportive policies encourage investment in mobility as a service infrastructure and services, facilitating market expansion and innovation.

Challenges in the mobility as a service market are:

• Data Privacy and Security Concerns: Ensuring data privacy and security is a major challenge for mobility as a service platform. As these platforms collect and process vast amounts of user data, they must adhere to stringent data protection regulations and implement robust security measures. Breaches or misuse of data can undermine user trust and hinder market growth.
• Integration and Interoperability Issues: Achieving seamless integration and interoperability between various transportation modes and service providers can be complex. Mobility as a service platform must navigate different systems, standards, and technologies to offer a unified experience. This challenge requires significant coordination and collaboration among stakeholders, which can be time-consuming and costly.
• Regulatory and Compliance Hurdles: The mobility as a service market faces regulatory and compliance challenges, as transportation regulations vary across regions and countries. Navigating these diverse regulatory landscapes and ensuring compliance with local laws can be a significant barrier to market entry and expansion. Regulatory uncertainty may also impact investment and innovation in the mobility as a service sector.

The drivers and challenges in the mobility as a service market are shaping its evolution and growth. Technological advancements, urbanization, sustainability, consumer demand, and supportive policies are driving market expansion, enhancing the attractiveness and effectiveness of mobility as a service solution. However, challenges related to data privacy, integration issues, and regulatory compliance pose significant hurdles. Addressing these challenges while leveraging growth drivers will be crucial for stakeholders to successfully navigate the mobility as a service market and capitalize on emerging opportunities. The balance between innovation and regulation will determine the future trajectory of mobility as a service, influencing its impact on urban mobility.

List of Mobility as a Service (MaaS) Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies Mobility as a Service (MaaS) companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the Mobility as a Service (MaaS) companies profiled in this report include-

• Citymapper
• Maas Global
• Skedgo
• FOD Mobility
• Moovit

Mobility as a Service (MaaS) by Segment

The study includes a forecast for the global Mobility as a Service (MaaS) market by business model, service, solution type, application, and region.

Mobility as a Service (MaaS) Market by Business Model [Analysis by Value from 2019 to 2031]:

• Business-to-Business
• Business-to-Consumer
• Peer-to-Peer

Mobility as a Service (MaaS) Market by Service [Analysis by Value from 2019 to 2031]:

• Ride-Hailing
• Car Sharing
• Micro-Mobility
• Bus Sharing
• Train Services

Mobility as a Service (MaaS) Market by Solution Type [Analysis by Value from 2019 to 2031]:

• Technology Platforms
• Payment Engines
• Navigation Solutions
• Telecom Connectivity Providers
• Ticketing Solutions
• Insurance Services

Mobility as a Service (MaaS) Market by Application [Analysis by Value from 2019 to 2031]:

• Personalized Application Services
• Journey Management
• Journey Planning
• Flexible Payments & Transactions

Mobility as a Service (MaaS) Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Mobility as a Service (MaaS) Market

The mobility as a service market is rapidly evolving globally, driven by advancements in technology, changing consumer preferences, and increasing urbanization. Mobility as a service integrates various transport services into a single accessible platform, offering users seamless multi-modal travel options. This approach is transforming how people move in urban areas and beyond. Recent developments in major markets such as the United States, China, Germany, India, and Japan highlight diverse approaches to enhancing mobility, influenced by local infrastructure, technological capabilities, and regulatory environments. Here's a snapshot of recent advancements in these key regions:

• United States: In the U.S., mobility as a service adoption is gaining momentum, particularly in urban centers. Cities like New York and Los Angeles are expanding their mobility as service platforms to include ride-sharing, bike-sharing, and public transit services. Key advancements include the integration of AI for route optimization and personalized travel recommendations. Additionally, public-private partnerships are increasingly common, helping to streamline service delivery and expand coverage. The focus is on enhancing accessibility and reducing congestion through improved multi-modal transport solutions.
• China: China is leading in mobility as a service innovation, driven by rapid urbanization and technological advancements. Major cities like Shanghai and Beijing are deploying comprehensive mobility as a service platforms that integrate ride-hailing, bike-sharing, and public transportation. The use of big data and AI is prevalent for optimizing routes and managing traffic flow. Additionally, electric vehicles (EVs) and autonomous vehicles are being integrated into mobility as a service system, reflecting China's commitment to sustainable and smart transportation solutions. The government's supportive policies also play a crucial role in fostering mobility as a service development.
• Germany: Germany's mobility as a service market is characterized by a strong emphasis on sustainability and efficiency. Cities like Berlin and Munich are developing mobility as a service platforms that integrate various transportation modes, including car-sharing, bike-sharing, and public transit. Recent developments include the integration of green technologies, such as electric and hydrogen-powered vehicles. Germany is also focusing on enhancing user experience through seamless digital interfaces and real-time data. The country's robust regulatory framework and focus on reducing carbon emissions are key drivers of mobility as a service advancements.
• India: In India, mobility as a service is emerging as a solution to address urban mobility challenges. Cities like Bangalore and Delhi are adopting mobility as a service platforms that integrate ride-hailing, public transport, and bike-sharing services. Recent developments include partnerships between tech companies and transport providers to offer integrated solutions. The use of mobile apps for real-time updates and payments is becoming more common. India's focus is on improving last-mile connectivity and making public transport more accessible and efficient, addressing the growing urban population's needs.
• Japan: Japan's mobility as a service market is known for its advanced technological integration and focus on efficiency. Cities like Tokyo and Osaka are developing mobility as a service platforms that seamlessly connect various transport modes, including high-speed rail, buses, and taxis. Recent advancements include the incorporation of AI for predictive analytics and route planning. Japan is also exploring the integration of autonomous vehicles into mobility as a service system. The emphasis is on providing a highly efficient and user-friendly travel experience, reflecting Japan's technological prowess and commitment to innovative mobility solutions.

Features of the Global Mobility as a Service (MaaS) Market

Market Size Estimates: Mobility as a Service (MaaS) market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Mobility as a Service (MaaS) market size by various segments, such as by business model, service, solution type, application, and region in terms of value ($B).

Regional Analysis: Mobility as a Service (MaaS) market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different business models, services, solution types, applications, and regions for the Mobility as a Service (MaaS) market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the Mobility as a Service (MaaS) market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M&A, and more.

This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the Mobility as a Service (MaaS) market by business model (business-to-business, business-to-consumer, and peer-to-peer), service (ride-hailing, car sharing, micro-mobility, bus sharing, and train services), solution type (technology platforms, payment engines, navigation solutions, telecom connectivity providers, ticketing solutions, and insurance services), application (personalized application services, journey management, journey planning, and flexible payments & transactions), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?