In-App Advertising Market Report: Trends, Forecast and Competitive Analysis to 2030

In-App Advertising Trends and Forecast

The future of the global in-app advertising market looks promising with opportunities in the entertainment, gaming, social, online shopping, payment & ticketing, and news markets. The global in-app advertising market is expected to reach an estimated $331 billion by 2030 with a CAGR of 12.1% from 2024 to 2030. The major drivers for this market are growing inclination for mobile ads for product sales and brand promotion, expanding smartphone adoption, increasing trend of online gaming, as well as, increased popularity of e-commerce platforms and applications across the globe.

A more than 150-page report is developed to help in your business decisions.

In-App Advertising by Segment

The study includes a forecast for the global in-app advertising by platform, type, application, and region.

In-App Advertising Market by Platform [Shipment Analysis by Value from 2018 to 2030]:

• Android
• Ios
• Others

In-App Advertising Market by Type [Shipment Analysis by Value from 2018 to 2030]:

• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Video Ads
• Native Ads

In-App Advertising Market by Application [Shipment Analysis by Value from 2018 to 2030]:

• Entertainment
• Gaming
• Social
• Online Shopping
• Payment & Ticketing
• News
• Others

In-App Advertising Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of In-App Advertising Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies in-app advertising companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the in-app advertising companies profiled in this report include-

• ironSource
• Google AdMob
• BYYD
• Flurry
• TUNE
• Amobee
• InMobi
• Glispa
• AppLovin
• Chartboost

In-App Advertising Market Insights

Lucintel forecasts that banner ads will remain the largest segment over the forecast period because of the advantages such as, affordability, simplicity of implementation, and compatibility for all mobile devices and apps.

APAC will remain the largest region over the forecast period because of growing internet penetration and smartphone pervasiveness in emerging nations such as China, South Korea, and Japan are driving major development in the region's in-app advertising marketing.

Features of the Global In-App Advertising Market

Market Size Estimates: In-app advertising market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: In-app advertising market size by platform, type, application, and region in terms of value ($B).

Regional Analysis: In-app advertising market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different platform, type, application, and regions for the in-app advertising market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the in-app advertising market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the in-app advertising market size?

Answer: The global in-app advertising market is expected to reach an estimated $331 billion by 2030.

Q2. What is the growth forecast for in-app advertising market?

Answer: The global in-app advertising market is expected to grow with a CAGR of 12.1% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the in-app advertising market?

Answer: The major drivers for this market are growing inclination for mobile ads for product sales and brand promotion, expanding smartphone adoption, increasing trend of online gaming, as well as, increased popularity of e-commerce platforms and applications across the globe.

Q4. What are the major segments for in-app advertising market?

Answer: The future of the global in-app advertising market looks promising with opportunities in the entertainment, gaming, social, online shopping, payment & ticketing, and news markets.

Q5. Who are the key in-app advertising market companies?

Answer: Some of the key in-app advertising companies are as follows:

• ironSource
• Google AdMob
• BYYD
• Flurry
• TUNE
• Amobee
• InMobi
• Glispa
• AppLovin
• Chartboost

Q6. Which in-app advertising market segment will be the largest in future?

Answer: Lucintel forecasts that banner ads will remain the largest segment over the forecast period because of the advantages such as, affordability, simplicity of implementation, and compatibility for all mobile devices and apps.

Q7. In in-app advertising market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region over the forecast period because of growing internet penetration and smartphone pervasiveness in emerging nations such as China, South Korea, and Japan are driving major development in the region's in-app advertising marketing.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the in-app advertising market by platform (android, ios, and others), type (banner ads, interstitial ads, rich media ads, video ads, and native ads), application (entertainment, gaming, social, online shopping, payment & ticketing, news, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?