Global Deodorants and Fragrances Market - Forecasts from 2025 to 2030

The global deodorants and fragrances market, valued at US$44.818 billion in 2030 from US$35.003 billion in 2025, is projected to grow at a CAGR of 5.07% during the forecast period.

Deodorants and fragrances are used to reduce body odor caused by sweating. The global deodorant and fragrance market is expanding as men and women become more concerned with grooming and personal hygiene. The market is poised to grow due to rising disposable income, changing lifestyles, and increasing concern over one's health and fitness. Increasing health and hygiene consciousness among people has led to a rise in people getting engaged in physical activities and going to gyms and fitness clubs to improve their physical health. This, in turn, is leading to an increase in the demand for deodorants for controlling body odor due to sweating.

Market Trends:

• Rising Impact of Social Media: The increasing influence of digital and social media is playing a significant role in driving the global demand for deodorants and fragrances. Companies are heavily investing in digital platforms to market and advertise their products. By leveraging social media channels such as Instagram, Facebook, YouTube, and Pinterest, brands are boosting sales and contributing to the overall growth of the market.
• Growing Preference for Organic and Chemical-Free Products: There has been a notable surge in demand for organic and chemical-free perfumes and deodorants. Consumers are increasingly drawn to products made with natural and organic ingredients, reflecting a shift toward healthier and more sustainable choices.
• Asia-Pacific Emerges as the Fastest-Growing Market: The Asia-Pacific region is poised to become the fastest-growing market for deodorants and fragrances. Rapid urbanization in developing countries like India and China, coupled with rising disposable incomes, evolving lifestyles, and a growing preference for premium and high-quality products among younger consumers, is fueling the demand for these products in the region.

Some of the major players covered in this report include L'Oreal S.A., Estee Lauder Companies Inc., Avon Products, Inc., Coty Inc., Revlon Consumer Products Corporation, Shiseido Company Limited, Unilever N.V., Giorgio Armani S.p.A., LVMH Group, CHANEL International B.V., Royal Aroma, and VINI International, among others:

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

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Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

Deodorants and Fragrances Market is analyzed into the following segments:

By Composition

• Parfum
• Eau de Parfum (EDP)
• Eau de Toilette (EDT)
• Eau de Cologne (EDC)

By Gender

• Men
• Women

By Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa