Personal Care Wipes Market - Forecasts from 2025 to 2030

The Personal Care Wipes market is set to witness robust growth at a CAGR of 5.2% during the forecast period, reaching US$11.302 billion in 2030 from US$8.771 billion in 2025.

The market for personal care wipes is projected to grow due to rising demand in developing economies due to the hectic lifestyle of the people, which is increasing the need for convenience products. These disposable wipes have a minimal impact on the environment, encouraging their adoption, particularly among millennial women and mothers, for the proper care of their babies.

The global growth in population, rapid urbanization, and an increase in disposable income further led to a change in people's living standards. Further awareness regarding personal care and hygiene is increasing the use of wipes.

Market Trends:

• Focus on plant-based materials driving market growth: A key factor expected to create growth opportunities in the personal care wipes market is the shift by major players toward developing products made from plant-based materials. Companies are increasingly prioritizing environmentally friendly practices, including reducing plastic packaging. For example, Clariant provides sustainable and effective solutions to enhance the preservation and longevity of cosmetic and personal hygiene wipes.
• Renewable alternatives gaining traction: The personal care wipes market is seeing a rise in demand for renewable alternatives as environmental sustainability becomes a greater focus. For instance, the USDA has developed natural washable antimicrobial wipes as a sustainable solution to reduce the disposal of single-use plastics in landfills. These reusable wipes are particularly popular among eco-conscious consumers. Additionally, innovation in the industry is being driven by legislative and regulatory efforts, such as the proposed ban on plastic-containing wet wipes in the UK.
• North America's market expansion: The personal care wipes market in North America is growing due to the increasing number of health-conscious consumers, which is boosting demand for hygiene products.
• Asia Pacific's significant growth potential: The Asia Pacific region is expected to experience substantial growth in the personal care wipes market during the forecast period, driven by rising consumer spending on hygiene-related products.

Some of the major players covered in this report include Albaad , Diamond Wipes International Inc., Johnson & Johnson Services, Inc., Kimberly Clark, The Honest Company, Inc, Procter & Gamble, PDI LTD, Unicharm Corporation, Suominen Corporation, Rockline Industries, among others.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

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Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

Personal Care Wipes Market is analyzed into the following segments:

By Product Type

• Facial Wipes
• Baby Wipes
• Antibacterial Wipes
• Body Wipes
• Others

By Distribution Channel

• Online
• Offline

By Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa