Vietnam Probiotics Market - Forecasts from 2025 to 2030

Vietnam's probiotics market is projected to grow at a CAGR of 13.45%, from US$130.191 million in 2025 to US$244.646 million in 2030.

Probiotics are necessary for gut health balance. The probiotics pharmaceutical industry in Vietnam has been growing steadily. A broad variety of probiotic strains, including Bacillus clausii, Bacillus Subtilis, and Bifidobacterium, are accessible in a variety of formats. Consumption of probiotics aids in the prevention of irritable bowel syndrome, gestational diabetes, allergies, and obesity.

In addition, increased consumer knowledge of products has aided in the establishment of new and emerging brands in Vietnam. The nutritional supplement industry will benefit from the rise in the urban population in Vietnam since these individuals are more aware of health and wellness goods and have easier access to them. The rise in the number of gyms is expected to act as a significant catalyst for probiotics consumer spending.

Furthermore, robust economic growth, increased foreign investment, the benefits of free trade agreements (FTAs), a growing middle class with more purchasing power, fast urbanization, and increasing concerns about cleanliness and food safety are all important drivers driving long-term growth. This has also cleared the door for the introduction of several probiotic-enhanced drinks to Vietnamese consumers. As a result, modern retail chains are also expanding to support the growing demand. Hence, the enhancement in the supply chain networks in the country is providing an opportunity for the development of the market.

The increasing investment in research and development in Vietnam in the probiotics market is further expected to augment the market growth. The Vietnamese government is actively participating in the development of health and wellness awareness in the region, with a focus on improving healthcare for children and students, reducing tobacco and alcohol dependence, ensuring environmental sanitation and food safety, and encouraging the early detection and management of a variety of non-communicable diseases, community-based healthcare provision, and promoting early detection and management of many non-communicable diseases.

In addition, because most of Vietnam's raw materials are imported, the government has signed several free trade agreements to lower manufacturing costs. The Vietnam Probiotics market is segmented based on application, end-user, ingredients, function, and form.

Vietnam Probiotics Market drivers

• The growing e-commerce industry and major gut-related diseases are anticipated to fuel the Vietnam's probiotics market expansion.

As per the International Trade Organization, in 2019, the Vietnamese e-commerce sector was valued at $5 million, up 81% from 2015, and is expected to reach $23 million by 2025. According to the International Trade Administration, the e-commerce market in Vietnam expanded at a 30% annual rate from 2021 to 2025. Progressive government policies, increasing middle income, a tech-savvy class, and a rapidly developing Internet economy are some of the major drivers of this robust growth. The Vietnamese government is aggressively promoting a cashless society, intending to become a non-cash payment society. The Vietnamese government has set a goal of increasing the cashless payment to over 50% by 2025. Furthermore, due to rapidly increasing internet and smartphone usage, the country's online economy is expanding.

Additionally, according to recent research by Google and Temasek, the internet economy in Vietnam reached $12 million in 2019, accounting for 5% of the country's GDP, and is expected to reach $43 million by 2025. The government adopted the national e-commerce development master plan for 2021-2025, aiming for a 25% annual sector growth rate by 2025, with more than half of the population buying online and average yearly spending of over US$600 per person.

According to the September 2021 article uploaded by the National Library of Medicine (NLM), Vietnam is a high helicobacter pylori burden country with the highest age-standardized incidence rate of gastric cancer which is 16.3 per 100,000 for both sexes. In addition, according to the updated October 2022 release by UK Research and Innovation, over 70% of the population carries helicobacter pylori (HP) infection. The source further added that overuse and abuse of antibiotics in countries like Vietnam is one of the core reasons for the prevalence of helicobacter pylori disease.

Furthermore, according to the July 2022 Retail Foods Report by the USDA, the sales of retail foods in Vietnam totaled approximately US$ 172 billion in 2021, which was 0.2% up from the previous year. Additionally, e-commerce sales in the country were approximately US$13 billion in 2021, which is a major 16% increase from 2020, making Vietnam one of the top 3 South Asian countries with the highest growth in online retail sales.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
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The Vietnam probiotics market is analyzed into the following segments:

By Application

• Functional Food and Beverages
• Dietary Supplements
• Animal Feed

By End-users

• Humans
• Animals

By Function

• Regular
• Preventative Healthcare
• Therapeutic

By Type

• Lactobacillus
• Streptococcus
• Bifidobacterium
• Spore Formers
• Others

By Form

• Liquid
• Dry