Vietnam Probiotic Supplements Market - Forecasts from 2025 to 2030

The Vietnamese probiotic supplements market is estimated to grow at a CAGR of 10.93% from US$647.234 million in 2025 to US$1,087.158 million in 2030.

Probiotic supplements, which contain live microorganisms believed to promote gut health, are available in various forms, including capsules, gummies, powders, and pills. Despite the industry's growth, studies have shown that probiotic supplements can alter the gut microbiome's composition and reduce microbial diversity, potentially leading to health issues. However, probiotic supplements may benefit certain individuals, particularly those with gastrointestinal ailments.

Research has demonstrated their ability to alleviate symptoms of irritable bowel syndrome and inflammatory bowel disease, prevent traveler's diarrhea, and mitigate some side effects of antibiotic medications. Probiotics are also found in fermented foods and beverages, and their efficacy and safety for various health conditions continue to be actively investigated. While evidence supports the benefits of probiotics for specific conditions, it is crucial to note that their effects can vary depending on the species and strain, and labeling regulations for these products are limited. Therefore, consulting healthcare providers before consuming probiotic supplements, especially for individuals with weakened immune systems, is essential.

A major driver augmenting the demand for probiotic supplements in Vietnam is the growing urban population and GDP per capita growth rate. With the increasing urban population and GDP per capita, consumers are becoming more focused on the health aspects. The nation witnessed an increase in its GDP per capita from US$3,756.5 in 2021 to US$4,163.5 in 2022. This increase suggests an increase in the purchasing capital of the consumers in the nation, marking the demand for wellness-related supplements upwards.

Another major factor is the increasing consumer awareness regarding health and wellness. It was observed by various organizations that consumers are moving towards a healthy lifestyle, which includes dietary restrictions, and consuming vitamins & supplements among others. This change in the trend has created optimum opportunities for probiotic supplement producers and suppliers to attract more consumers through new product launches coupled with rigorous marketing campaigns.

Vietnam probiotic supplements market drivers

• Increase in Vietnam's urban population

The increasing de In recent years, Vietnam witnessed a significant increase in its urban population. This increase created an increase in demand for the various products in the nation that were considered luxurious. Probiotic supplements are among those products, which witnessed significant growth in the past few years.

The urban population of the nation increased from 3,88,41,525 in 2022, with about 39.6%, to about 3,99,08,501 in 2023, with about 40.4%. This increase in the urban population makes the availability of the latest features like the internet and new shopping infrastructure available to mass consumers. For instance, the introduction of new retail landscapes like hypermarkets and supermarkets, provided the consumer the choice of products, along with helping the consumer understand the supplement benefits.

The increasing urban population also makes the availability of the Internet and the introduction of e-commerce websites like Amazon and Shopee, to a mass consumer. According to Open Gov Asia, Vietnam has about 72.1 million internet users in 2022. Through the online shopping mode, the sellers offered the benefit of quick delivery along with the option to shop from anywhere and also provided the consumer with various reviews, instructions, and FAQs to solve any queries that the consumer may have.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
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Vietnam Probiotic Supplements Market is analyzed into the following segments:

By Ingredient

• Bacteria
• Yeast

By Type

• Tablets/Capsules
• Sachet & Drops

By End-User

• Adults
• Kids

By Distribution Channel

• Online
• Offline