US Avocado Market - Forecasts from 2025 to 2030

The U.S. Avocado market is expected to grow at a compound annual growth rate (CAGR) of 6.22% from US$4.136 billion in 2025 to US$5.593 billion in 2030.

The U.S. market for avocados has been growing for several reasons, including the gradual increase in awareness of the health benefits associated with avocados, such as their richness in healthy fats, fiber, vitamins, and minerals. Consumers are also increasingly shifting towards adopting plant-based diets and low carbohydrate diets, thereby making this fruit a great choice to be consumed.

Moreover, avocado production fuels the US market through year-round availability, high-quality produce, strong trade relationships, and effective marketing, primarily sourced from Mexico. Avocado production in the United States is mostly concentrated in the warm states of California, Florida, and Hawaii. The climate conditions are favorable in these regions to grow this fruit.

There are two types of avocados grown in the United States. Hass avocados are grown in Mediterranean climate areas, and green-skin avocados are grown in tropical and subtropical areas. Between 2010 and 2022, US avocado production oscillated around a mean of 364 million pounds per year. The oscillating production is due to the physiological characteristic of alternating bearing cycles (California Avocado Commission 2020) and adverse weather conditions, including droughts, wildfires in California, and hurricanes in Florida.

In 1990, the United States imported 38 million pounds of avocados as stated by EDIS. Imports have been increasing steadily, reaching 2,789 million pounds in 2023. Virtually all of these imports (99%) are of Hass or Hass-like varieties, and more than 90% come from Mexico.

Increased disposable income and lifestyle changes have brought higher expenditures for premium and exotic fruits, including avocados. An extension of the market is achieved due to the availability of processed products, such as guacamole and avocado oil, and new avenues of consumption. For instance, Chosen Foods, America's no.1 Avocado Oil and one of the only brands assured to be 100% pure, released a statement commending the Codex Alimentarius Commission on their decision to update and create new global standards for avocado oil in December 2024.

The demand for food service has also increased significantly because restaurants and cafes add avocados to their menus. In this regard, in August 2024, the Avocado Bread Company, the newest brand of innovative, avocado-based bread products, announced that its product line was made available for the first time in stores at Rouses Supermarkets. Every single one of The Avocado Bread Company's products contains fresh avocados and is developed with the greatest trends in food in mind with unparalleled taste and nutrition. Comprehensively, these factors push the US avocado market towards significant growth in the forthcoming years.

U.S. Avocado market drivers

• Health and wellness trend is projected to propel the U.S. Avocado market expansion.

The health and wellness trend has largely fuelled the US avocado market. Following this, the United States is still the world's top wellness economy, according to research, with the largest markets found in nine of eleven sectors: physical activity, healthy eating, mental wellness, beauty and personal care, wellness tourism, and others. People are looking for foods that will delight their taste buds but are also going to keep them healthy. Avocados fit in well within this new trend based on unique nutritional profiles.

Moreover, avocados are rich in healthy fats, fibre, vitamins, and minerals, providing several health benefits. Monounsaturated fats in avocados decrease the level of bad cholesterol, minimizing the chance of heart disease. It helps to control the level of hunger by maintaining healthy fats and fibres, thereby aiding in weight loss. The antioxidants help to safeguard cells from oxidative damage. Hence, it aligns with the growing trend for health and wellness in the United States.

The Global Wellness Institute (GWI), the world's leading non-profit research and education initiative for the global wellness industry, has released new data on the United States' $1.8 trillion wellness economy. According to this report, the US is the world's leading wellness economy, twice the size of China at $790 billion. The US ranks first for nine out of eleven wellness sectors that GWI measures within the overall $5.6 trillion global wellness economy.

Comprehensively, as more consumers become aware of these health benefits, the demand for avocados continues to go up, and the US avocado market is predicted to grow continuously.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
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The U.S. Avocado market is analyzed into the following segments:

By Type

• Hass Avocado
• Bacon Avocado
• Others

By Industry

• Food and Beverage
• Cosmetic

By Distribution Channel

• Online
• Offline