Thailand Probiotics Market - Forecasts from 2025 to 2030

The Thailand Probiotic Market is estimated to reach US$355.199 million by 2030, growing at a CAGR of 8.19%, from US$239.634 million in 2025.

The rising number of elderly people in the population is one of the prominent factors anticipated to drive the probiotics demand during the forecast period. As per the data from the World Bank, the population above 65 years and above in the country was 8.90% of the total population in 2010 which increased to 12.96% in 2020. The trend is projected to continue in the coming years. The increase in the elderly population is giving way to higher cases of gastrointestinal issues and a growing population with diabetes, hence is projected to have a positive impact on market growth. Furthermore, the rising use of probiotics for treatment among the rural population is expected to accelerate the probiotics demand in the coming years. Additionally, the growing tourism industry is leading to rising cases of traveler's diarrhea which is another key factor propelling the market growth.

Some of the major players in Thailand providing probiotics are Yakult (Thailand) Co., Ltd., CP-Meiji Co., Ltd., and Foremost Group Thailand, among others. Yakult (Thailand) provides a variety of probiotic products in Thailand, such as Yakult fermented milk, Yakult light-drinking yogurt, etc. After the intense waves of coronavirus, in June 2021, Yakult (Thailand) opened up online ordering to improve consumer access to its products. Along with the existing modern trade, the e-commerce channel supports to consumer (Yakult Lady) model where there are 3,000 to 4,000 Yakult Ladies on the ground. Additionally, in April 2023, the bacterial strain Lactiplantibacillus plantarum HEAL9TM was approved by the Thai FDA for Probi. This gives Probi the chance to introduce the Probi Defendum(R) and Probi Osteo(R) ideas to the sizable Thai market.

In February 2022, to treat patients with health problems that are unclear and those who have microbial imbalances or dysbiosis, MED-CU developed a Personalised Probiotics (Dispensing) Machine that can produce living microorganisms that offer health advantages.

Thailand probiotic market growth drivers

• Growing cases of diabetes in the nation

As per the World Bank data for Thailand, diabetes had prevailed from 7.50% of the total population in 2011 to 9.70% of the total population in 2021. This growth has significantly impacted the growth in the use of probiotics among the people of Thailand.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
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The Thailand probiotic Market is analyzed into the following segments:

By Application

• Functional Food and Beverages
• Dietary Supplements
• Cosmetics and Skincare
• Animal Feed

By End-User

• Human Probiotics
• Animal Probiotics

By Ingredients

• Bacteria
• Yeast

By Function

• Regular
• Preventative Healthcare
• Therapeutic

By Type

• Lactobacillus
• Streptococcus
• Bifidobacterium
• Spore Formers
• Others