Thailand Corporate Wellness Market - Forecasts from 2025 to 2030

The Thailand corporate wellness market is expected to grow at a CAGR of 3.21%, reaching a market size of US$130.576 million in 2030 from US$111.564 million in 2025.

Workplace wellness or corporate wellness is the program or scheme undertaken by the business of the nation to support healthy behaviour in the workplace. Through this initiative, the corporation aims to boost the overall health of its employees including mental and physical health.

The increasing cases of mental health issues in the nation are among the leading factors boosting the market forward. The report published by the Bangkok Mental Health Hospital (BMHH) stated that the nation witnessed a significant increase in its mental health issues in recent years. Similarly, the National Economic and Social Development Council (NESDC), in its report, stated that the mental health problem in the nation's population reached about 2.9 million in 2023. The agency further stated that between October 1, 2023, and April 22, 2024, about 15.48% of individuals experienced high stress, whereas about 17.20% experienced a risk of depression, and 10.63% experienced a risk of suicide.

Thailand corporate wellness Market Drivers

• Growing usage of tobacco in Thailand is expected to drive the overall market growth

The increasing usage of tobacco in the nation is among the major factors boosting its corporate wellness market forward. The use of tobacco, which also includes smoking cigarettes, is among the leading causes of the increase in mental health issues in Thailand. Various studies show that smoking cigarettes is related to the rising anxiety and stress in an individual.

The Global Action to End Smoking, which was previously known as the Foundation for a Smoke-Free World, in its report stated that the consumption of tobacco and smoking cigarettes in Thailand increased significantly. The organization stated that in 2022, 19% of the total population of the nation used tobacco, of which about 37.7% were male and 1.8% were female consumers. Similarly, about 17.9% of the total nation's population smoked cigarettes in 2022, of which about 35.5% were males, while about 1.6% were females.

Thailand Corporate Wellness Market Geographical Outlook

• Bangkok is witnessing exponential growth during the forecast period.

There has been an upsurge in the corporate wellness market in Bangkok. Many factors account for this trend: As a developing country, Thailand has recognized the importance of health care for individuals and companies alike. In this light, businesses are investing in wellness programs, partly to improve employee contentment, reduce absenteeism, and increase turnover rates. These programs often include the facilitation of monetary wellness and stress coping, mental health, physical fitness, and other activities. Moreover, in Bangkok, it is becoming increasingly uncommon to find workplaces that do not offer on-site well-being activities such as yoga and fitness classes, gym subscriptions, counselling, and health appraisal. For instance, FitTripper and MantraCare are some of the most recognized corporate healthcare services. These undertakings have been influenced by market supply and demand factors and policies aimed at encouraging healthy work conditions.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The Thailand corporate wellness market is segmented and analyzed as follows:

By Type

• Weight Management and Fitness
• Smoking Cessation
• Stress Management
• Others

By Enterprise Size

• Small
• Medium
• Large

By Province

• Chiang Mai
• Pattaya
• Bangkok
• Phuket