Global Online Baby Care Products Market - Forecasts from 2025 to 2030

The global online baby care products market is expected to grow at a CAGR of 13.27%, reaching a market size of US$86.491 billion in 2030 from US$46.408 billion in 2025.

Baby care products are specifically designed, formulated, and manufactured for consumption in any form by infants around the globe. Baby care products include a wide category of products, like oils, creams, lotions, powders, strollers, milk formulas, and dried food, among others. The online baby care products market deals with the baby care industry which offers its products in the online landscape globally.

The increasing global population is expected to boost the global online baby care products market. The World Bank, in its data, stated that the global population is increasing at a constant pace, which was estimated at 7.89 billion in 2021 and 7.95 billion in 2022, growing to 8.02 billion in 2023. The organization further stated that although the fertility rate of the global population witnessed a decline, which was recorded at 2.3 births per woman in 2022, the global population is further expected to grow at a constant rate.

Global online baby care products market drivers

• Widespread adoption of smartphones is increasing the global online baby care products market.

The widespread adoption of smartphones and mobile apps has further boosted the online baby care products market. Mobile commerce offers convenience and on-the-go accessibility, allowing consumers to purchase anytime and anywhere, contributing to market growth. Overall, the market continues to thrive due to increasing internet penetration, convenience, wide product assortment, competitive pricing, consumer reviews, global accessibility, and the influence of mobile commerce. As these drivers continue to shape consumer preferences and behaviour, the market is expected to experience sustained growth in the coming years.

Global online baby care products market Geographical outlook

• North America is witnessing exponential growth during the forecast period.

In the United States, the rising trends of urbanization and booming internet penetration are major factors that will a significant role in boosting the demand for online baby care products in the coming years. Moreover, the growing adoption of smartphones will provide additional impetus to market growth with more accessibility and convenience in the selection of baby care products through online platforms. For instance, as per the GSMA, the adoption of smartphones across the United States will expand from 84% in 2022 to 89% by 2030. This highlights lucrative prospects since online shopping provides users with a hassle-free shopping experience.

Additionally, the rising proportion of working women in developed economies such as the United States is anticipated to propel the online sales of baby care products. This is due to the time constraints and challenges associated with multiple visits to physical stores.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The global online baby care products market is segmented and analyzed as follows:

By Type

• Baby Food
• Dried Baby Food
• Milk Formula
• Others
• Baby Skin Care Products
• Lotions
• Creams
• Others
• Baby Hair Care Products
• Oils
• Shampoo
• Others
• Baby Safety and Convenience Products
• Prams
• Strollers
• Others

By Platform

• Mobile
• PC/Tablets

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• UK
• Germany
• France
• Italy
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• Japan
• South Korea
• India
• Indonesia
• Thailand
• Taiwan
• Others