Global Bottled Water Market - Forecasts from 2025 to 2030

The Global Bottled Water market is expected to grow at a compound annual growth rate (CAGR) of 2.65% from US$308.521 billion in 2025 to US$351.685 billion in 2030.

Bottled water packaging involves the design and production of containers, labels, caps, and seals specifically tailored for packaging and distributing bottled water products. It encompasses various materials such as plastic, glass, and metal, with a focus on ensuring convenience, portability, and safety for consumers. Packaging plays a crucial role in maintaining the integrity, freshness, and hygiene of bottled water while meeting the demands of on-the-go lifestyles and increasing consumer preference for clean and convenient hydration options.

The market for bottled water is driven by the rising health consciousness and a growing preference for premium water that contains added minerals for a healthier lifestyle. Growing tourism also contributes to the bottled water market as tourists require convenient and portable water options, which increases the demand for bottled water. Moreover, limited access to safe water and growing urbanization with the rise in disposable income, which allows consumers to spend more on bottled water in place of tap water, is also increasing.

For instance, according to the UN Tourism data report of January 2024, International tourism increased to about 1.3 billion international arrivals globally in 2023, alone. In addition, they predicted an increment in the percentage change of international tourist arrivals in the Middle East from 22% in 2023 to 36% in 2024. Besides, the various major market players are launching new products with rising demand for bottled water from diverse regions around the world. For instance, in March 2024, Essentia(R) Water, the pioneer of ionized alkaline water within the U.S., launched its first-ever flavored functional water, Essentia Hydroboost, planned to supply hydration for fans while pursuing its objectives. This shows a growing opportunity for market expansion in the years to come.

Furthermore, sustainability trends are influencing bottled water packaging as consumers desire more environmentally friendly options. The industry is shifting towards biodegradable materials and recyclable packaging choices that reduce environmental effect. Lightweight bottles, for example, help to reduce carbon footprints while retaining product purity. Companies are also looking on refillable bottle systems to promote a circular economy.

As consumer preferences shift towards healthier and more sustainable options, the bottled water market is likely to maintain its strong rise. The application of technology in packaging design improves user experience and product appeal. Overall, the future of bottled water packaging is about combining convenience and environmental responsibility, ensuring that brands meet customer expectations while positively contributing to sustainability efforts.

Global Bottled Water market drivers

• Increasing demand for convenience and health consciousness is projected to propel the global bottled water market expansion.

The rapidly growing awareness among consumers about their health and busy lifestyle tends to incline them towards bottled water, considering it a pure and clean source to stay hydrated and a convenient option. Moreover, people are preferring healthier alternatives in place of tap waters and sugary drinks, and on-the-go population is rising with demand for portable bottled water will have an opportunity in the market expansion.

Additionally, as per International Bottled Water Association (IBWA), in 2022, bottled water in the U.S. reached its highest volume ever, selling 15.9 billion gallons, surpassing carbonated soft drinks for the seventh year in a row. Retail sales reached $46 billion, up from $40.8 billion in 2021. In addition, Americans consumed an average of 46.5 gallons of bottled water, compared to 36 gallons of soda in 2022 alone.

Premium bottled water products trend also on the rise among consumers, who are increasingly focused on premium hydration experiences from the use of flavored waters as well as functional beverages enhanced by the presence of additional health benefits such as electrolytes or vitamins. To gain the market share, the house responds to this with expansion in offerings that are offered as sparkling waters, mineral-enhanced, and green, packaging-friendly options.

Global Bottled Water market geographical outlook

Based on geography, the Global Bottled Water market is segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. North America is anticipated to hold substantial market share. Various factors, including the number and variety of available bottled water products and lifestyle choices favoring health and hydration play a role in the region's consumption. Additionally, the marketing strategy has been driven by the availability of on-the-go and safe drinking water for active consumers.

Moreover, to meet the increasing demand of consumers for bottled water, many companies have increased their budgets while, at the same time, improving the quality of the products and their delivery systems. In April 2023, Premium Waters, Inc. - a bottled water manufacturing company based in Minneapolis - unveiled plans for a new bottling plant in Seguin City, Texas. The plant is projected to be constructed on 27 acres of land for USD 80 million and is expected to be operational by the year 2024.

Additionally, a survey found that 86% of Americans occasionally drink bottled water when traveling, 84% of Americans who work drink it at work, 81% of all Americans drink it at home, and 77% of Americans drink it at social gatherings where other drinks are served. Furthermore, 67 percent of people drink bottled water at the gym or while working out, 74 percent do so while shopping and on the go, and 73 percent do so at sporting events and entertainment venues.

These statistics emphasize the widespread role of bottled water in the daily lives of consumers, making it the go-to hydration solution, available and trusted across various settings and activities. Consumer preference, coupled with increased regional production capabilities, will continue to drive the global bottled water market forward in the near future.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The Global Bottled Water market is analyzed into the following segments:

By Type

• Still Water
• Sparkling Water
• Functional Water

By Flavour

• Flavored
• Non-Flavored

By Packaging

• PET Bottles
• Glass Bottles
• Others

By Distribution Channel

• Online
• Offline

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others