Global Baby Safety and Convenience Market - Forecasts from 2025 to 2030

The global baby safety and convenience market is evaluated at US$13.658 billion for 2025, growing at a CAGR of 4.43%, reaching a market size of US$16.966 billion by 2030.

Rapid urbanization and improving living conditions in developing nations are contributing to the expanding global baby safety and convenience market, where parents prefer to acquire quality baby care goods for their newborns. This results in individuals worldwide spending more money during the projected period to ensure the safety of their newborns.

Furthermore, the availability of baby items online and increased internet penetration contribute to the global baby product market expansion. The rising usage of e-banking systems and the increasing number of smartphone owners are likely to enhance online sales of baby items. Consumers prefer the ease of online shopping over visiting physical shops because of their hectic lifestyles, which offer immediate doorstep delivery and a variety of discounts and deals.

Global baby safety and convenience market drivers:

• Increasing infant births

The increase in infant births directly fuels the baby safety and convenience market. As more babies are born, there is an increased demand for safety and convenience products such as car seats, strollers, cribs, baby monitors, and other related items. This increased demand results in a larger market for manufacturers and retailers of these products, leading to growth and innovation in the industry.

For instance, according to the data published by the Centers for Disease Control and Prevention, the number of births reported in the United States in 2022 (3,667,758) was higher than in 2021 (3,664,292). In comparison to 2021, the GFR for the United States dropped by 1% to 56.0 per 1,000 females aged 15 to 44 in 2022 from 56.3.

Apart from this, growing government regulations focusing on the safety of infants are fueling the demand for electric baby strollers. For instance, according to the Consumer Product Safety Commission, the Standard Consumer Safety Performance Specification for Carriages and Strollers can be obtained through ASTM International. These standards require strollers to not contain more than 0.1 percent of dibutyl phthalate (DBP), diisononyl phthalate (DINP), diisobutyl phthalate (DIBP), di-n-pentyl phthalate (DPENP), di-n-hexyl phthalate (DHEXP), and dicyclohexyl phthalate (DCHP).

The global baby safety and convenience market is segmented into five regions worldwide:

Geography-wise, the global baby safety and convenience market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. A strong emphasis on child safety and well-being within European societies drives the European baby safety and convenience market. This translates into a high demand for products that prioritize safety features, such as robust car seats, sturdy strollers, and secure baby gates.

According to a report published by the United Kingdom Local Government Association in 2022, England experienced the highest number of children killed or injured in road accidents between 2019 and 2021, with a total of 1,694 casualties. In the North West region, 291 children were injured, while 188 were injured in London. Owing to this, the government has initiated strict guidelines for vehicle owners to use baby car seats, fueling the market expansion.

Besides, growth in disposable incomes in most European countries also impacts the market since parents are now able to afford the best and most expensive safety and convenience products for their children. Furthermore, manufacturers in the industry have been focusing on product innovations due to technological advancements and growing consumer awareness about their children's safety.

For instance, in April 2023, Maxi-Cosi introduced the 360 Pro-Family, a world-first breakthrough in infant and kid mobility options, and was thrilled to debut the ground-breaking new SlideTech technology. When a parent puts their kid in or takes them out of the car, the car seat may swivel and move towards them, setting an ergonomic precedent. The 360 Pro-Family is accessible from all reputable shops in the UK and Ireland. Additionally, in January 2023, the Babyark convertible car seat was debuted at the CES. The car seat pioneers a comprehensive approach to safety, emphasizing both the components it is built of and the technology it incorporates.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The global baby safety and convenience market is segmented and analyzed as follows:

By Type

• Prams and Strollers
• Car Seat

By Distribution Channel

• Online
• Offline

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Rest of South America
• Europe
• United Kingdom
• Germany
• France
• Italy
• Spain
• Rest of Europe
• Middle East and Africa
• Saudi Arabia
• UAE
• Rest of the Middle East and Africa
• Asia Pacific
• China
• India
• Japan
• South Korea
• Taiwan
• Thailand
• Indonesia
• Rest of Asia-Pacific