PUBLISHER: Knowledge Sourcing Intelligence | PRODUCT CODE: 1627699
PUBLISHER: Knowledge Sourcing Intelligence | PRODUCT CODE: 1627699
The global online movie ticketing services market is projected to grow at a CAGR of 23.77% between 2025 and 2030.
The online movie ticketing service market is estimated to surge over the forecast period due to increasing digitalization and Internet penetration, raising the number of people using the Internet for e-retail services, including booking movie tickets online for convenience and saving time. Rising investments by market players to make their booking websites and mobile apps more user-friendly are further contributing to this market's growth globally.
However, there is the availability of a substitute for online movie ticketing in the market, which is purchasing over-the-counter tickets. The convenience charges and internet handling fees are not applied to over-the-counter ticket purchases, making them relatively cheaper. Hence, this factor is restraining the market growth of online movie ticketing services.
Online movie ticketing services market drivers
The genre of the movie is a very important factor in the revenue it generates, as it depends on what most people like. Different movie genres are available, such as action, comedy, adventure, suspense, thriller, horror, etc. People want to watch a movie based on the genre of their liking so they can enjoy the movie's run-time. The suspense, thriller, and horror genres are expected to hold a significant share in the market, which is attributable to the fact that the movies of this genre keep people engrossed and entertained throughout the movie and aid in creating uncertainty among people as to what is going to happen in the next scene or at the end. In addition, comedy movies are also expected to contribute to the market growth because they are a commonly watched genre among the teenage population and the population between the ages of 20-30.
Geography-wise, the online movie ticketing services market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The Asia Pacific region is the biggest growth driver for the online movie ticketing services market. Several factors are collectively fueling this rapid growth. Urbanization and increased disposable incomes are empowering consumers to spend more on leisure activities like movie-going. For instance, China's urbanization rate, which measures the ratio of permanent urban residents relative to the total population, rose by 55.52 percentage points from 1949 to 66.16 percent by the end of 2023, according to the National Bureau of Statistics (NBS). Over the past 75 years since the founding of the People's Republic of China, the country has undergone the largest and fastest urbanization process in world history, the NBS said in a report.
Technological advancements, such as the widespread adoption of smartphones and the expansion of internet connectivity, have made online ticketing platforms easily accessible. Changing consumer preferences, with a growing preference for convenience and digital solutions, are driving the shift towards online ticketing. Favorable government initiatives, such as policy reforms and digitalization efforts, are supporting the regional online movie ticketing industry's expansion.
Moreover, a confluence of factors drives the North American online movie ticketing services market. High internet penetration and a mature digital infrastructure enable seamless access to online platforms. Tech-savvy individuals are drawn towards this region, resulting in prime consumers for online ticketing services. The presence of experienced players and innovative startups creates competition and continuously improves the quality of user experiences in online movie ticketing. The strong preference for convenience and the desire to avoid physical queues further propel North America's online movie ticketing services market growth.
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