PUBLISHER: Knowledge Sourcing Intelligence | PRODUCT CODE: 1627151
PUBLISHER: Knowledge Sourcing Intelligence | PRODUCT CODE: 1627151
The vetiver oil market is expected to grow at a CAGR of 9.75%, reaching a market size of US$92.332 million in 2030 from US$57.992 million in 2025.
Vetiver oil is an aromatic essential oil derived from the plant's roots, commonly known as vetiver, a grass native to India. This oil has a deep, earthy, and woody fragrance, making it popular in perfumery and cosmetics. It is also an essential aromatherapy oil owing to its grounding properties. It also has therapeutic properties, such as stress relieving and focus improvement, and helps in inducing a deep sleep, making it very popular in holistic wellness practices. It can be used in skincare due to its regenerative and soothing qualities.
Increasing demand for vetiver oil in the cosmetics and skincare sector is anticipated to influence the market for vetiver oil in the projected period. For instance, according to Invest India, the Indian personal care and hygiene segment is expected to grow, owing to its significant penetration of the e-commerce sector. Additionally, the expanding e-commerce sector in tier 2 and tier 3 cities is expected to influence the vetiver oil market growth in the projected period. For instance, according to the Internet and Mobile Association of India (IAMAI), internet users in India crossed 800 million in 2023, and it was found that rural areas had more internet use compared to urban areas. Hence, the increasing penetration of the e-commerce sector and the rising traction towards the personal care and skin care sector are anticipated to positively influence the vetiver oil market in the projected period.
The rising demand for organic and natural products is anticipated to fuel market growth in the coming years. Various research studies done by brands suggest that people are switching towards natural products, and their decision to purchase the product or not largely depends on its ingredients. According to the International Natural and Organic Cosmetics Association (NATRUE), a Brussels-based international non-profit organization that promotes and protects natural and organic cosmetics worldwide, naturalness is one of the key factors influencing product purchase. In Germany, 20% of the decision-making on whether to buy a product or not depends on whether the product is natural or organic. Similarly, in France, 24% of people prefer using nature-inspired brands; additionally, with the growing vegan population in the coming years, the demand for clean products is anticipated to grow. Hence, the vetiver oil market is expected to grow in the projected period with a rising need for organic and natural products.
Vetiver oil market drivers
Vetiver oil market geographical outlook
The Asia Pacific region is expected to dominate the vetiver oil market in the coming years. With increasing per capita income, there is a growing demand for fragrance and cosmetic products. Additionally, in various Asian countries, vetiver oil is used in the food and beverage sector as a flavoring agent. Hence, these factors are anticipated to influence the Asia Pacific vetiver oil market in the projected period.
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