Broadcasting Equipment Market - Forecasts from 2024 to 2029

The broadcasting equipment market is projected to rise at a compound annual growth rate (CAGR) of 5.56% to reach a market valuation of US$38.911 billion by 2029, from US$26.532 billion in 2022.

As consumer preferences shift from traditional television to digital media, it has become increasingly challenging yet crucial for broadcast media to remain relevant. The landscape of broadcast television is experiencing substantial transformations, necessitating adaptation to stay current. In recent years, there has been a rapid evolution in consumer demand for higher-quality video and audio, driving advancements in broadcast equipment products and technology. The production of content in 4k and UHD formats has led to the adoption of IP live-production technology, enabling broadcasting in the same format to enhance viewing quality. This technology is particularly important for live production, where there is a strong emphasis on flexible and efficient system control.

In India, 82% of mobile phone app usage is dedicated to media and entertainment. The Indian media and entertainment (M&E) sector surged by 20% to achieve a value of INR 2.1 trillion (US$ 28.6 billion) in 2022. India holds the fourth position in "ICT Services exports." The country's Media & Entertainment industry is projected to expand to US$100 billion by 2030 at a Compound Annual Growth Rate (CAGR) of 10-12%, primarily driven by the growth of Over-the-Top (OTT) platforms, gaming, animation, and Visual Effects (VFX).

Furthermore, the market is expected to experience positive growth due to factors such as increasing income levels, higher consumer spending on durable goods, and the expanding availability of fast and affordable internet services. According to the India Brand Equity Foundation (IBEF), television accounted for 40% of the Indian media market by 2024, followed by digital advertising (12%), print media (13%), cinema (9%), and the OTT and gaming industries (8%). Additionally, it is predicted that the number of connected smart TVs will reach approximately 40-50 million by 2025

Growth in video streaming is anticipated to boost the market

The market is expected to surge in the coming years due to the growth in video streaming services globally. The rise in the usage of smartphones is expected to play a major role in video broadcasting and streaming services. According to the data given by the United Nations and other local government bodies, there are around 5.27 billion smartphone users, worldwide.

Moreover, there are around 4.72 billion internet users, globally. The increase in online live video streaming on smartphones is expected to play a crucial role in the overall market growth. Major companies have been making significant developments in the market, in the past few years. For instance, in April 2021. LinkedIn, one of the popular social networking sites, announced the rollout of its live video broadcasting dashboard, especially for people searching for jobs and also for employers.

Companies and producers have been working to develop advanced equipment for video streaming and other broadcasting services. For instance, in June 2021, Haivision announced the launch of an update for its ultra-low latency encoder, known as Makito X4. That provides improved video quality and lower latency for remote broadcasting. The company had stated that the broadcast networks have been depending upon the transmission of real-time video from cloud protection services to the field to production centers. Netflix, an over-the-top content platform, has stated that 90% of the total runtime of a video or a program is captured on the company's approved cameras. The company had approved the usage of the Sony Venice camera for anamorphic capture. This development is expected to have a positive impact on the Broadcasting equipment market, in the coming years.

Key Players:

• Products offered by Rohde & Schwarz are engineered to perfection and are created with the performance of customers. The company's portfolio fits demands whether customers operate in a playout center, production studio, post-production facility, or farther down your distribution network.
• Ross provides a variety of solutions that let businesses in several sectors create amazing video experiences. The tools provided by Ross make it simple to provide engaging news, weather, and sports broadcasts, entertaining content for arenas and entertainment venues, and motivational content for places of worship.
• Leading global supplier of teleprompting equipment for professionals, Autoscript has a wide network of distributors, dealers, and technology partners. For more than 30 years, the company has produced dependable, high-quality hardware and software solutions for use in both networks and standalone operations.

Segmentation:

By Product Type:

• Encoders
• Servers
• Camera
• Amplifiers
• Others

By Application

• Radio
• Television

By Technology

• Analog
• Digital

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• UK
• Germany
• France
• Italy
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• Japan
• India
• South Korea
• Taiwan
• Thailand
• Indonesia
• Others