Whey Protein Ingredients Market - Forecasts from 2024 to 2029

The whey protein ingredients market is evaluated at US$8.068 billion for the year 2022 growing at a CAGR of 8.5% reaching the market size of US$14.281 billion by the year 2029.

Whey protein is extracted from whey, which is the liquid part of the milk that separates during cheese production. The most widely used whey protein ingredients are alpha-lactalbumin, osteopenia, phospholipids & MFGM, and hydrolysates, among others. These ingredients help deliver protein and bioactive compounds to support the loss of muscles in the elderly population and the natural well-being of an individual. They are also helpful in controlling blood glucose levels, the health of bones and the brain, etc. The rising geriatric population across the globe is expected to drive the global whey protein ingredients market during the forecast period. Moreover, rising awareness about health products among consumers is expected to be the major growth driver for the overall market. The availability of flavored whey proteins in the market is expected to attract many consumers, which will have a positive impact on the overall market growth. The high demand for nutraceutical ingredients from the food processing sector provides an immense opportunity for the market players to launch new products in the market. The high disposable income of the growing population and increased demand for dairy products are anticipated to drive the demand for whey protein ingredients products.

MARKET TRENDS:

The growing popularity of dairy-based products coupled with concern for health and wellness to maintain protein intake is creating more demand for whey protein ingredients. Hydrolyzed whey protein is in high demand in the market due to the increased demand for lactose-free dairy products. Some people have lactose intolerance; they opt for hydrolyzed whey as it is the best fit for lactose intolerant patients.

MARKET DRIVERS:

• Increasing geriatric population

A rise in the geriatric population and a high prevalence of orthopedic disorders in the old-age population is also expected to propel the market growth. According to the report published by the World Health Organization, by the year 2030, 1 in 6 people will be aged 60 years or over. The number of people aged 80 years or above is expected to increase thrice between 2020 and 2050 and is estimated to reach 426 million. Common health problems associated with aging are back and neck pain, osteoarthritis, and loss of muscle and bone mass, which are expected to increase the demand for Whey protein ingredients products in the coming years.

• Rising prevalence of bone disease

According to WHO, the number of people suffering from musculoskeletal disorders is estimated to be around 1.71 billion, out of which low back pain is the most common problem, with a prevalence of 568 million people. The problems associated with musculoskeletal bones have been increasing. They are projected to continue to increase in the future, due to which there will be a high demand for whey protein ingredients products. For instance, Eurail Ingredients and Nutrition announced the launch of its new whey protein concentrate ingredient, "EuriNutri WPC 80," which has 80% protein content. Arla Foods has launched a new whey protein hydrolysate ingredient in the market, which helps overcome the taste challenges patients face with maldigestion and malabsorption difficulties. Synergy Flavors has launched 4PROTEIN, which is a flavor solution useful in optimizing the taste performance of whey protein products.

The North American whey protein ingredients market is anticipated to grow significantly.

By geography, the whey protein ingredients market is segmented as North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. The North American market is expected to hold a significant share of the market owing to the presence of major players coupled with the growing number of product launches in countries like Canada and the United States. In addition, a growing health-conscious population coupled with changing lifestyles are the factors boosting the demand for the product. The rising availability of a variety of flavors is further expected to drive the market in the region.

Key Developments:

• In October 2023, to address the rising demand for high-protein goods in Africa and the Middle East, Arla Foods Ingredients showcased how its whey solutions can assist.

Segmentation:

By Product Type

• Whey Protein Concentrate (WPC)
• Whey Protein Isolate (WPI)
• Whey Protein Hydrolysate (WPH)

By Application

• Pediatric Nutrition
• Medical nutrition
• Dairy products
• Health food
• Bakery products

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Israel
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• Japan
• India
• South Korea
• Thailand
• Indonesia
• Others