Saudi Arabia Table Grape Market - Forecasts from 2023 to 2028

The Saudi Arabia table grape market is estimated to grow at a CAGR of 4.78% to reach US$186.082 million by 2028 from US$134.234 million in 2021.

Grapes produced specifically for fresh consumption are called table grapes. Compared to other grape varietals produced for making wine, juice, or for drying into raisins or sultanas. Saudi Arabia is one of the biggest importers as well as export of table grapes. For instance, according to the United States Department of Agriculture (USDA), in 2020/21 table grape export by Saudi Arabia was 4,302 metric tons.

Tabuk is one of the top places for table grape production in Saudi Arabia owing to the increased funding provided to the people in the region by the government of Saudi Arabia. According to the Saudi Ministry of Environment, Water, and Agriculture, the annual grape production in the region was 43,750 tons of grapes in 2022 and has cultivated 15,80,575 grape trees. The increasing use of table grapes in baking applications such as in tarts, cakes, breads, and pizza coupled with the health benefits it provides is one of the major reasons for market growth in Saudi Arabia. For instance, according to UCLA Health, grapes are traditionally regarded as food that could help in lowering cholesterol levels, and as an additional source of vitamins and minerals.

Increasing import of grapes in the nation

Table grapes are a part of the grape family; the table of table grapes is increasing as it has several health benefits. For instance, the presence of polyphenols, such as anthocyanins, flavonoids, and resveratrol, affects a variety of biological processes, including their antioxidant and cardioprotective effects, ability to fight cancer and other diseases, ability to slow the aging process, and antibacterial and anticancer characteristics. As the merits of the products are becoming widespread there has been an increasing surge in demand for table grapes in the coming years. Hence, with the increasing number of health-conscious people in the country, there is an increased demand for table grapes in Saudi Arabia in the projected period.

According to the Observatory of Economic Complexity (OEC), Saudi Arabia imported US$ 94.5 million worth of grapes in 2021 from different parts of the world. The majority of the grapes were imported from the United Arab Emirates making it a total of US$25.90 million followed by India with US$ 13.20 million, Chile with US$8.30 million worth of grapes followed by Egypt and Italy. The increasing imports from the major player for multiple end-use application is expected to boost the market growth for table grapes in Saudi Arabia in the projected period.

Growth in utilization of online distribution channel

Saudi Arabia has a developed economy and a high level of internet penetration, for instance, according to Cisco, there will be 27.6 million Internet users in Saudi Arabia in 2023 (76% of the population), up from 30 million (83% of the population) in 2022. Further, time efficiency and delivery transparency have become critical considerations in online ordering. Companies use automation and technology to provide customers control over delivery places and times to live up to these expectations and promote convenience. Intelligent logistics management solutions provide real-time tracking over multiple channels, including email, WhatsApp, and SMS. In addition to guaranteeing transparency, this dynamic engagement takes user preferences into account. The incorporation of cutting-edge technology into the online delivery business adds greatly to the market growth.

Moreover, this web-based ordering system makes use of online user interfaces and mobile applications to enable easy online orders, which enables customers to easily discover a wide range of prices by comparing the prices of table grapes online through different sellers in the comfort of their homes, offices, or other preferred locations, which is also driving the market expansion. For instance, Fresh and Natural Co. is an online supplier of seedless table grapes in the Kingdom of Saudi Arabia.

Segmentation:

By Variety

• Seeded
• Seedless

By Distribution Channel

• Offline
• Online

By Province

• Eastern Province
• Riyadh Province
• Makah Province
• Al-Bahah
• Others