Poultry Packaging Market - Forecasts from 2023 to 2028

The poultry packaging market was valued at US$6.283 billion in 2021 and is projected to expand at a CAGR of 5.27% over the forecast period to reach US$9.001 billion by 2028.

Poultry packaging refers to the process of designing and producing packaging materials and solutions specifically tailored for poultry products such as chicken, turkey, and other types of poultry. The primary aim of poultry packaging is to protect and preserve the freshness, safety, and quality of these perishable food items during storage, transportation, and display. This packaging includes various formats like vacuum-sealed bags, trays, containers, and wraps that help prevent contamination, extend shelf life, and provide essential product information for consumers, ensuring they receive poultry products in optimal condition.

Introduction:

The poultry packaging market is projected to grow at a significant level in the forecast period. The poultry packaging market refers to the industry that produces and supplies packaging materials and solutions tailored for poultry products, including chicken, turkey, and other poultry items. This market is focused on preserving the freshness, safety, and quality of poultry products during storage and transportation while catering to consumer preferences for convenience, hygiene, and product information. Market drivers for the poultry packaging industry include the increasing demand for poultry products globally, the need for extended shelf life and reduced food waste, advancements in packaging technologies for improved safety and traceability, and the growing awareness of sustainable and eco-friendly packaging options to address environmental concerns.

Drivers:

• Rising global demand for poultry products: The increasing consumption of poultry, such as chicken and turkey, is driven by factors like population growth, changing dietary preferences, and the perception of poultry as a relatively affordable and versatile protein source.
• Food safety and hygiene concerns: Poultry is susceptible to contamination and spoilage, leading to food safety issues. Proper packaging solutions, such as vacuum-sealed bags and leak-proof containers, are essential to maintain the integrity and hygiene of poultry products during storage and transportation.
• Extended shelf life and reduced food waste: Effective packaging helps prolong the shelf life of poultry, reducing the likelihood of spoilage and minimizing food waste along the supply chain, which is a critical aspect in tackling food scarcity and sustainability challenges.
• Advancements in packaging technology: Ongoing innovations in packaging materials and technology offer opportunities to enhance the preservation of poultry products. Modified atmosphere packaging (MAP) and active packaging systems, for instance, help maintain the freshness and quality of poultry by controlling gas composition and inhibiting microbial growth.
• Retail and consumer requirements: Packaging plays a crucial role in attracting consumers and providing product information. Eye-catching and informative packaging design can influence purchasing decisions, making it an important factor for poultry producers and retailers.
• Convenience and portion control: Packaging that allows for easy handling, portion control, and resealing enables consumers to use the desired number of poultry and store the rest, aligning with their convenience-driven preferences.
• Regulatory compliance: Poultry packaging must adhere to strict food safety and labelling regulations imposed by governments and health authorities to ensure consumer safety and confidence in the product.
• Export and international trade: As the poultry industry engages in global trade, packaging plays a vital role in preserving the quality of products during long-distance transportation, contributing to the expansion of international markets.
• Environmental concerns and sustainability: Growing environmental awareness prompts a demand for eco-friendly packaging options in the poultry industry. Biodegradable or recyclable materials can help reduce the environmental impact and improve the overall sustainability of the packaging process.
• Urbanization and changing consumer lifestyles: Urbanization and busier lifestyles drive the demand for convenience and ready-to-eat poultry products. Packaging solutions that cater to on-the-go consumption and easy storage are becoming increasingly sought after.

Products offered by key companies:

• Tyson Foods has launched a new line of chicken packaging made from 100% recycled paperboard. The packaging is also printed with soy-based inks, and it is certified by the Forest Stewardship Council (FSC).
• Darling Ingredients has developed a new type of poultry packaging made from sugarcane bagasse. Bagasse is a byproduct of sugarcane production, and it is a sustainable and renewable material.

Positive growth in the flexible packaging segment:

The flexible packaging segment of the poultry packaging market is witnessing rapid positive growth due to the increasing demand for convenient and lightweight packaging solutions. Flexible packaging offers easy opening and resealing making it ideal for consumers seeking convenience. Its lightweight and versatile nature makes it suitable for various poultry products like chicken and turkey. Moreover, the affordability of flexible packaging makes it a cost-effective choice for poultry producers.

The Asia-Pacific region is expected to hold a significant share:

The Asia Pacific region is projected to lead the poultry packaging market share due to several factors. With the world's largest population and rapid population growth, there will be an increased demand for poultry products, driving the need for poultry packaging. Rising disposable incomes in the region will contribute to the demand for processed and packaged foods, with poultry products being a popular choice. The growing preference for convenient and healthy food options will also fuel the demand for poultry packaging. Moreover, the presence of major poultry producers like China, India, and Indonesia, investing in new packaging technologies and expanding production capacity, will further drive the growth of the poultry packaging market in the region.

Key developments:

• In February 2023, Harpak-ULMA launched Tight-Chicken™ machines in North America, automating leakproof vacuum bagging for poultry products. This smart solution reduces manual labor, increases production efficiency, and promotes sustainability by reducing plastic usage.
• In February 2023, Amcor introduced recyclable PrimeSeal and DairySeal films with memory retention for meat, fish, and dairy products. These transparent polyethylene films lower carbon footprints by 80% compared to existing PA and PE films. They are recyclable within PE streams, heat-resistant, and provide tight, wrinkle-free packaging. The films come in various thicknesses, offering protection for fresh and processed meat, fish, and hard cheese.

Key Segment:

By Packaging Material Type

• Plastic
• Paper
• Molded Pulp

By Product Type

• Flexible
• Pouches
• Bags
• Films and Wraps
• Others
• Rigid
• Trays
• Bowls
• Cans
• Boxes

By Meat

• Chicken Meat
• Turkey Meat
• Ducks Meat

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Italy
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Taiwan
• Thailand
• Indonesia
• Others