PUBLISHER: KBV Research | PRODUCT CODE: 1709928
PUBLISHER: KBV Research | PRODUCT CODE: 1709928
The Latin America, Middle East and Africa Location Analytics Market would witness market growth of 15.7% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Location Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,151.1 million by 2031. The Argentina market is showcasing a CAGR of 16.2% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 14.3% during (2024 - 2031).
The adoption of these analytics solutions has been further accelerated by the rapid growth of the 5G network and cloud computing. Since the commencement of commercial deployment in 2019, 5G coverage has expanded to 40% of the population by 2023, as per the International Telecommunication Union (ITU). Europe boasts the most extensive 5G coverage, with 68 percent of the population covered, followed by the Americas (59 percent) and the Asia-Pacific (42 percent).
With high-speed connectivity and low latency, 5G enables real-time geospatial data processing, enabling businesses to deploy IoT-enabled devices at scale. Cloud-based location intelligence platforms allow companies to store, analyze, and visualize large datasets without investing in costly on-premise infrastructure. The rise of edge computing further enhances real-time processing capabilities, reducing the need for centralized data processing and enabling faster decision-making at the source.
The LAMEA region is witnessing a growing adoption of these analytics as industries increasingly integrate geospatial intelligence, AI-driven mapping, and real-time tracking into their operations. In Brazil, the transportation & logistics sector is witnessing a rapid shift towards these analytics-driven solutions, particularly due to expanding e-commerce, urban congestion challenges, and government-backed infrastructure initiatives. Logistics companies and public transport agencies leverage real-time GPS tracking, AI-powered route optimization, and predictive traffic analytics to enhance delivery efficiency and urban mobility. The Brazilian government's investments in the National Logistics Plan (PNL) and expansion of smart transportation systems have further fueled the adoption of geospatial intelligence. Additionally, the rising use of last-mile delivery solutions and on-demand transportation services has increased the demand for real-time location tracking, making Brazil a key market for these analytics adoption in logistics. Thus, the region is experiencing strong momentum, driven by government investments in public sector digitalization, smart mobility solutions, and AI-powered analytics, positioning LAMEA as an emerging hub for these analytics adoption.
Based on Component, the market is segmented into Solution (Reporting & Visualization, Thematic Mapping & Spatial Analysis, Geocoding & Reverse Geocoding, Data Integration & ETL, and Other Solution Type) and Services (Consulting, Implementation, and Support & Maintenance). Based on Location Type, the market is segmented into Outdoor and Indoor. Based on Deployment, the market is segmented into On-Premises and Cloud. Based on Industry Vertical, the market is segmented into Retail, Healthcare, Transportation & Logistics, BFSI, IT & Telecommunications, Manufacturing, and Other Industry Vertical. Based on Application, the market is segmented into Risk Assessment & Mitigation, Customer Experience Management, Sales & Marketing Optimization, Supply Chain Management, Disaster & Emergency Response Management, and Other Application. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
LAMEA Location Analytics Market Report Segmentation
By Component
By Location Type
By Deployment
By Industry Vertical
By Application
By Country