North America Data Monetization Market Size, Share & Trends Analysis Report By Organization Size (Large Enterprises, and SMEs), By Method, By Vertical, By Component, By Country and Growth Forecast, 2024

List of Tables

The North America Data Monetization Market would witness market growth of 23.8% CAGR during the forecast period (2024-2031).

The US market dominated the North America Data Monetization Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,720.9 million by 2031. The Canada market is experiencing a CAGR of 25.2% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 25% during (2024 - 2031).

Data has emerged as one of the most valuable assets for organizations across industries. These monetization refers to leveraging data to create economic value by improving internal operations or transforming it into a revenue-generating product or service. As businesses increasingly recognize the power of data, this market has witnessed significant growth, fuelled by technological advancements, evolving business models, and a growing appetite for data-driven insights.

This market encompasses various strategies and approaches, from direct monetization-such as selling raw or processed data-to indirect monetization, where data enhances operational efficiency or informs strategic decisions. Organizations are tapping into vast reservoirs of structured and unstructured data from customer interactions, IoT devices, social media, and operational systems.

In Mexico, the rapid expansion of the e-commerce sector is a key driver of this monetization. The country ranked among the top five globally for e-commerce retail growth in 2022, with the market reaching a value of $26.2 billion-23% higher than in 2021. The number of e-commerce users also grew significantly, rising by 5.5 million to reach 63 million. This digital boom generates massive amounts of consumer data, which businesses leverage for personalized marketing, fraud detection, and demand forecasting. Likewise, in Canada, the government's investment of $196.1 billion over ten years to improve healthcare services, including $46.2 billion in new funding, is expected to drive data monetization in the healthcare sector. With an increasing focus on digital health records, AI-powered diagnostics, and telemedicine, healthcare providers are generating and utilizing vast amounts of patient data. This data is monetized through predictive analytics, personalized treatment recommendations, and operational efficiency improvements. Hence, the rapid growth of Mexico's e-commerce sector, Canada's rising healthcare investments, and the dominance of the U.S. IT industry are collectively fuelling the expansion of the market in North America.

Based on Organization Size, the market is segmented into Large Enterprises, and SMEs. Based on Method, the market is segmented into Analytics-enabled Platform as a Service, Embedded Analytics, Insight as a Service, and Data as a Service. Based on Vertical, the market is segmented into BFSI, Telecommunications & IT, Manufacturing, E-commerce & Retail, Energy & Utilities, Healthcare, and Other Vertical. Based on Component, the market is segmented into Tools, Implementation & Integration, Services, Consulting, Supporting & Maintenance, and Research & Development. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

Accenture PLC
Cisco Systems, Inc.
Salesforce, Inc.
IBM Corporation
Infosys Limited
SAP SE
Oracle Corporation
Google LLC (Alphabet Inc.)
Microsoft Corporation
Siemens AG

North America Data Monetization Market Report Segmentation

By Organization Size

Large Enterprises
SMEs

By Method

Analytics-enabled Platform as a Service
Embedded Analytics
Insight as a Service
Data as a Service

By Vertical

BFSI
Telecommunications & IT
Manufacturing
E-commerce & Retail
Energy & Utilities
Healthcare
Other Vertical

By Component

Tools
Implementation & Integration
Services
Consulting
Supporting & Maintenance
Research & Development

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America Data Monetization Market, by Organization Size
- 1.4.2 North America Data Monetization Market, by Method
- 1.4.3 North America Data Monetization Market, by Vertical
- 1.4.4 North America Data Monetization Market, by Component
- 1.4.5 North America Data Monetization Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2023, Mar - 2025, Mar) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. North America Data Monetization Market by Organization Size

5.1 North America Large Enterprises Market by Region
5.2 North America SMEs Market by Region

Chapter 6. North America Data Monetization Market by Method

6.1 North America Analytics-enabled Platform as a Service Market by Country
6.2 North America Embedded Analytics Market by Country
6.3 North America Insight as a Service Market by Country
6.4 North America Data as a Service Market by Country

Chapter 7. North America Data Monetization Market by Vertical

7.1 North America BFSI Market by Country
7.2 North America Telecommunications & IT Market by Country
7.3 North America Manufacturing Market by Country
7.4 North America E-commerce & Retail Market by Country
7.5 North America Energy & Utilities Market by Country
7.6 North America Healthcare Market by Country
7.7 North America Other Vertical Market by Country

Chapter 8. North America Data Monetization Market by Component

8.1 North America Tools Market by Country
8.2 North America Implementation & Integration Market by Country
8.3 North America Services Market by Country
8.4 North America Consulting Market by Country
8.5 North America Supporting & Maintenance Market by Country
8.6 North America Research & Development Market by Country

Chapter 9. North America Data Monetization Market by Country

9.1 US Data Monetization Market
- 9.1.1 US Data Monetization Market by Organization Size
- 9.1.2 US Data Monetization Market by Method
- 9.1.3 US Data Monetization Market by Vertical
- 9.1.4 US Data Monetization Market by Component
9.2 Canada Data Monetization Market
- 9.2.1 Canada Data Monetization Market by Organization Size
- 9.2.2 Canada Data Monetization Market by Method
- 9.2.3 Canada Data Monetization Market by Vertical
- 9.2.4 Canada Data Monetization Market by Component
9.3 Mexico Data Monetization Market
- 9.3.1 Mexico Data Monetization Market by Organization Size
- 9.3.2 Mexico Data Monetization Market by Method
- 9.3.3 Mexico Data Monetization Market by Vertical
- 9.3.4 Mexico Data Monetization Market by Component
9.4 Rest of North America Data Monetization Market
- 9.4.1 Rest of North America Data Monetization Market by Organization Size
- 9.4.2 Rest of North America Data Monetization Market by Method
- 9.4.3 Rest of North America Data Monetization Market by Vertical
- 9.4.4 Rest of North America Data Monetization Market by Component

Chapter 10. Company Profiles

10.1 Accenture PLC
- 10.1.1 Company Overview
- 10.1.2 Financial Analysis
- 10.1.3 Segmental Analysis
- 10.1.4 Recent strategies and developments:
  - 10.1.4.1 Partnerships, Collaborations, and Agreements:
- 10.1.5 SWOT Analysis
10.2 Cisco Systems, Inc.
- 10.2.1 Company Overview
- 10.2.2 Financial Analysis
- 10.2.3 Regional Analysis
- 10.2.4 Research & Development Expense
- 10.2.5 Recent strategies and developments:
  - 10.2.5.1 Partnerships, Collaborations, and Agreements:
  - 10.2.5.2 Product Launches and Product Expansions:
  - 10.2.5.3 Acquisition and Mergers:
- 10.2.6 SWOT Analysis
10.3 Salesforce, Inc.
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Regional Analysis
- 10.3.4 Research & Development Expenses
- 10.3.5 Recent strategies and developments:
  - 10.3.5.1 Partnerships, Collaborations, and Agreements:
  - 10.3.5.2 Product Launches and Product Expansions:
- 10.3.6 SWOT Analysis
10.4 IBM Corporation
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Regional & Segmental Analysis
- 10.4.4 Research & Development Expenses
- 10.4.5 Recent strategies and developments:
  - 10.4.5.1 Partnerships, Collaborations, and Agreements:
- 10.4.6 SWOT Analysis
10.5 Infosys Limited
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Segmental and Regional Analysis
- 10.5.4 Research & Development Expense
- 10.5.5 SWOT Analysis
10.6 SAP SE
- 10.6.1 Company Overview
- 10.6.2 Financial Analysis
- 10.6.3 Regional Analysis
- 10.6.4 Research & Development Expense
- 10.6.5 SWOT Analysis
10.7 Oracle Corporation
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Segmental and Regional Analysis
- 10.7.4 Research & Development Expense
- 10.7.5 Recent strategies and developments:
  - 10.7.5.1 Acquisition and Mergers:
- 10.7.6 SWOT Analysis
10.8 Google LLC (Alphabet Inc.)
- 10.8.1 Company Overview
- 10.8.2 Financial Analysis
- 10.8.3 Segmental and Regional Analysis
- 10.8.4 Research & Development Expenses
- 10.8.5 SWOT Analysis
10.9 Microsoft Corporation
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Segmental and Regional Analysis
- 10.9.4 Research & Development Expenses
- 10.9.5 Recent strategies and developments:
  - 10.9.5.1 Partnerships, Collaborations, and Agreements:
  - 10.9.5.2 Product Launches and Product Expansions:
- 10.9.6 SWOT Analysis
10.10. Siemens AG
- 10.10.1 Company Overview
- 10.10.2 Financial Analysis
- 10.10.3 Segmental and Regional Analysis
- 10.10.4 Research & Development Expense
- 10.10.5 SWOT Analysis

LIST OF TABLES

TABLE 1 North America Data Monetization Market, 2020 - 2023, USD Million
TABLE 2 North America Data Monetization Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Data Monetization Market
TABLE 4 Product Launches And Product Expansions- Data Monetization Market
TABLE 5 Acquisition and Mergers- Data Monetization Market
TABLE 6 North America Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 7 North America Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 8 North America Large Enterprises Market by Region, 2020 - 2023, USD Million
TABLE 9 North America Large Enterprises Market by Region, 2024 - 2031, USD Million
TABLE 10 North America SMEs Market by Region, 2020 - 2023, USD Million
TABLE 11 North America SMEs Market by Region, 2024 - 2031, USD Million
TABLE 12 North America Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 13 North America Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 14 North America Analytics-enabled Platform as a Service Market by Country, 2020 - 2023, USD Million
TABLE 15 North America Analytics-enabled Platform as a Service Market by Country, 2024 - 2031, USD Million
TABLE 16 North America Embedded Analytics Market by Country, 2020 - 2023, USD Million
TABLE 17 North America Embedded Analytics Market by Country, 2024 - 2031, USD Million
TABLE 18 North America Insight as a Service Market by Country, 2020 - 2023, USD Million
TABLE 19 North America Insight as a Service Market by Country, 2024 - 2031, USD Million
TABLE 20 North America Data as a Service Market by Country, 2020 - 2023, USD Million
TABLE 21 North America Data as a Service Market by Country, 2024 - 2031, USD Million
TABLE 22 North America Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 23 North America Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 24 North America BFSI Market by Country, 2020 - 2023, USD Million
TABLE 25 North America BFSI Market by Country, 2024 - 2031, USD Million
TABLE 26 North America Telecommunications & IT Market by Country, 2020 - 2023, USD Million
TABLE 27 North America Telecommunications & IT Market by Country, 2024 - 2031, USD Million
TABLE 28 North America Manufacturing Market by Country, 2020 - 2023, USD Million
TABLE 29 North America Manufacturing Market by Country, 2024 - 2031, USD Million
TABLE 30 North America E-commerce & Retail Market by Country, 2020 - 2023, USD Million
TABLE 31 North America E-commerce & Retail Market by Country, 2024 - 2031, USD Million
TABLE 32 North America Energy & Utilities Market by Country, 2020 - 2023, USD Million
TABLE 33 North America Energy & Utilities Market by Country, 2024 - 2031, USD Million
TABLE 34 North America Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 35 North America Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 36 North America Other Vertical Market by Country, 2020 - 2023, USD Million
TABLE 37 North America Other Vertical Market by Country, 2024 - 2031, USD Million
TABLE 38 North America Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 39 North America Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 40 North America Tools Market by Country, 2020 - 2023, USD Million
TABLE 41 North America Tools Market by Country, 2024 - 2031, USD Million
TABLE 42 North America Implementation & Integration Market by Country, 2020 - 2023, USD Million
TABLE 43 North America Implementation & Integration Market by Country, 2024 - 2031, USD Million
TABLE 44 North America Services Market by Country, 2020 - 2023, USD Million
TABLE 45 North America Services Market by Country, 2024 - 2031, USD Million
TABLE 46 North America Consulting Market by Country, 2020 - 2023, USD Million
TABLE 47 North America Consulting Market by Country, 2024 - 2031, USD Million
TABLE 48 North America Supporting & Maintenance Market by Country, 2020 - 2023, USD Million
TABLE 49 North America Supporting & Maintenance Market by Country, 2024 - 2031, USD Million
TABLE 50 North America Research & Development Market by Country, 2020 - 2023, USD Million
TABLE 51 North America Research & Development Market by Country, 2024 - 2031, USD Million
TABLE 52 North America Data Monetization Market by Country, 2020 - 2023, USD Million
TABLE 53 North America Data Monetization Market by Country, 2024 - 2031, USD Million
TABLE 54 US Data Monetization Market, 2020 - 2023, USD Million
TABLE 55 US Data Monetization Market, 2024 - 2031, USD Million
TABLE 56 US Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 57 US Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 58 US Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 59 US Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 60 US Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 61 US Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 62 US Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 63 US Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 64 Canada Data Monetization Market, 2020 - 2023, USD Million
TABLE 65 Canada Data Monetization Market, 2024 - 2031, USD Million
TABLE 66 Canada Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 67 Canada Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 68 Canada Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 69 Canada Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 70 Canada Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 71 Canada Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 72 Canada Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 73 Canada Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 74 Mexico Data Monetization Market, 2020 - 2023, USD Million
TABLE 75 Mexico Data Monetization Market, 2024 - 2031, USD Million
TABLE 76 Mexico Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 77 Mexico Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 78 Mexico Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 79 Mexico Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 80 Mexico Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 81 Mexico Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 82 Mexico Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 83 Mexico Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 84 Rest of North America Data Monetization Market, 2020 - 2023, USD Million
TABLE 85 Rest of North America Data Monetization Market, 2024 - 2031, USD Million
TABLE 86 Rest of North America Data Monetization Market by Organization Size, 2020 - 2023, USD Million
TABLE 87 Rest of North America Data Monetization Market by Organization Size, 2024 - 2031, USD Million
TABLE 88 Rest of North America Data Monetization Market by Method, 2020 - 2023, USD Million
TABLE 89 Rest of North America Data Monetization Market by Method, 2024 - 2031, USD Million
TABLE 90 Rest of North America Data Monetization Market by Vertical, 2020 - 2023, USD Million
TABLE 91 Rest of North America Data Monetization Market by Vertical, 2024 - 2031, USD Million
TABLE 92 Rest of North America Data Monetization Market by Component, 2020 - 2023, USD Million
TABLE 93 Rest of North America Data Monetization Market by Component, 2024 - 2031, USD Million
TABLE 94 Key Information - Accenture PLC
TABLE 95 Key Information - Cisco Systems, Inc.
TABLE 96 Key Information - Salesforce, Inc.
TABLE 97 Key Information - IBM Corporation
TABLE 98 Key Information - Infosys Limited
TABLE 99 Key Information - SAP SE
TABLE 100 Key Information - Oracle Corporation
TABLE 101 Key Information - Google LLC
TABLE 102 Key Information - Microsoft Corporation
TABLE 103 Key Information - Siemens AG

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 North America Data Monetization Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Data Monetization Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2023, Mar - 2025, Mar) Leading Players
FIG 8 Porter's Five Forces Analysis - Data Monetization Market
FIG 9 North America Data Monetization Market share by Organization Size, 2023
FIG 10 North America Data Monetization Market share by Organization Size, 2031
FIG 11 North America Data Monetization Market by Organization Size, 2020 - 2031, USD Million
FIG 12 North America Data Monetization Market share by Method, 2023
FIG 13 North America Data Monetization Market share by Method, 2031
FIG 14 North America Data Monetization Market by Method, 2020 - 2031, USD Million
FIG 15 North America Data Monetization Market share by Vertical, 2023
FIG 16 North America Data Monetization Market share by Vertical, 2031
FIG 17 North America Data Monetization Market by Vertical, 2020 - 2031, USD Million
FIG 18 North America Data Monetization Market share by Component, 2023
FIG 19 North America Data Monetization Market share by Component, 2031
FIG 20 North America Data Monetization Market by Component, 2020 - 2031, USD Million
FIG 21 North America Data Monetization Market share by Country, 2023
FIG 22 North America Data Monetization Market share by Country, 2031
FIG 23 North America Data Monetization Market by Country, 2020 - 2031, USD Million
FIG 24 SWOT Analysis: Accenture PLC
FIG 25 Recent strategies and developments: Cisco Systems, Inc.
FIG 26 SWOT Analysis: Cisco Systems, Inc.
FIG 27 Recent strategies and developments: Salesforce, Inc.
FIG 28 SWOT Analysis: Salesforce, Inc.
FIG 29 SWOT Analysis: IBM Corporation
FIG 30 SWOT Analysis: Infosys Limited
FIG 31 SWOT Analysis: SAP SE
FIG 32 SWOT Analysis: Oracle Corporation
FIG 33 SWOT Analysis: Google LLC
FIG 34 Recent strategies and developments: Microsoft Corporation
FIG 35 SWOT Analysis: Microsoft Corporation
FIG 36 SWOT Analysis: Siemens AG

North America Data Monetization Market Size, Share & Trends Analysis Report By Organization Size (Large Enterprises, and SMEs), By Method, By Vertical, By Component, By Country and Growth Forecast, 2024 - 2031

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