PUBLISHER: KBV Research | PRODUCT CODE: 1683068
PUBLISHER: KBV Research | PRODUCT CODE: 1683068
Asia Pacific Premium Messaging Market Size, Share & Trends Analysis Report By Product (A2P SMS, P2A MMS, A2P MMS, and P2A SMS), By Application (Entertainment & Media, BFSI, Hospitality, Outsourcing, Retail), By Country and Growth Forecast, 2024 - 2031
The Asia Pacific Premium Messaging Market would witness market growth of 9.4% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Premium Messaging Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $10,410.6 million by 2031. The Japan market is registering a CAGR of 8.8% during (2024 - 2031). Additionally, The India market would witness a CAGR of 10.2% during (2024 - 2031).
Premium messaging has become vital for businesses to enhance customer engagement and retention by delivering instant, direct, and personalized communication. Unlike email or social media notifications, SMS and RCS ensure high open rates, making them ideal for appointment reminders, loyalty program updates, and personalized offers. For example, dental clinics and hospitals send automated SMS reminders to reduce no-shows, while salons and spas notify customers of their upcoming appointments and offer promotions for rescheduling missed slots. Similarly, Starbucks uses SMS to update customers on loyalty points and exclusive discounts, encouraging repeat visits. These strategies improve customer satisfaction and foster long-term brand loyalty by keeping customers engaged with the business.
Beyond transactional communication, premium messaging is a powerful tool for gathering customer feedback and personalizing interactions. Companies in industries like airlines, telecom, and hospitality use SMS surveys to collect post-service feedback, helping them improve customer experiences and service quality. For instance, hotels and airlines send SMS surveys after a guest's stay or flight, allowing for real-time insights and issue resolution. Additionally, e-commerce platforms like Amazon and Netflix leverage premium messaging to send personalized product recommendations and content suggestions based on a customer's purchase history or viewing habits. This level of personalization makes customers feel valued, increasing engagement and brand affinity. As businesses continue integrating AI-driven automation, chatbots, and 5G-powered messaging, premium messaging will remain essential for driving customer satisfaction, engagement, and long-term retention.
In Australia, premium messaging is increasingly important in public services and government communication. Federal and state governments leverage A2P SMS services to enhance citizen engagement, emergency alerts, healthcare notifications, and digital identity verification. For instance, Medicare and MyGov use SMS reminders for appointment scheduling, benefit updates, and security authentication. Additionally, during natural disasters such as bushfires and floods, the Australian government has relied on emergency alert SMS systems to warn residents and provide safety instructions. The Australian government has actively supported digital transformation, promoting secure and accessible communication channels. The Digital Economy Strategy 2030, launched by the government, prioritizes enhanced digital engagement between government agencies and citizens, with premium messaging crucial in delivering time-sensitive information. Therefore, as industries continue their digital transformation journeys, the Asia-Pacific region will remain a key hub for innovation in premium messaging.
Based on Product, the market is segmented into A2P SMS, P2A MMS, A2P MMS, and P2A SMS. Based on Application, the market is segmented into Entertainment & Media, BFSI, Hospitality, Outsourcing, Retail, and Other Application. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- Deutsche Telekom AG
- Orange S.A.
- Vodafone Group Plc
- China Telecom Corporation Limited
- Twilio, Inc.
- AT&T Inc.
- Sinch AB
- SoftBank Group Corporation
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Asia Pacific Premium Messaging Market, by Product
- 1.4.2 Asia Pacific Premium Messaging Market, by Application
- 1.4.3 Asia Pacific Premium Messaging Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Asia Pacific Premium Messaging Market by Product
Chapter 6. Asia Pacific Premium Messaging Market by Application
Chapter 7. Asia Pacific Premium Messaging Market by Country
Chapter 8. Company Profiles
LIST OF TABLES
- TABLE 1 Asia Pacific Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 2 Asia Pacific Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 3 Asia Pacific Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 4 Asia Pacific Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 5 Asia Pacific A2P SMS Market by Country, 2020 - 2023, USD Million
- TABLE 6 Asia Pacific A2P SMS Market by Country, 2024 - 2031, USD Million
- TABLE 7 Asia Pacific P2A MMS Market by Country, 2020 - 2023, USD Million
- TABLE 8 Asia Pacific P2A MMS Market by Country, 2024 - 2031, USD Million
- TABLE 9 Asia Pacific A2P MMS Market by Country, 2020 - 2023, USD Million
- TABLE 10 Asia Pacific A2P MMS Market by Country, 2024 - 2031, USD Million
- TABLE 11 Asia Pacific P2A SMS Market by Country, 2020 - 2023, USD Million
- TABLE 12 Asia Pacific P2A SMS Market by Country, 2024 - 2031, USD Million
- TABLE 13 Asia Pacific Premium Messaging Market by Application, 2020 - 2023, USD Million
LIST OF FIGURES
