PUBLISHER: KBV Research | PRODUCT CODE: 1683068
PUBLISHER: KBV Research | PRODUCT CODE: 1683068
Asia Pacific Premium Messaging Market Size, Share & Trends Analysis Report By Product (A2P SMS, P2A MMS, A2P MMS, and P2A SMS), By Application (Entertainment & Media, BFSI, Hospitality, Outsourcing, Retail), By Country and Growth Forecast, 2024 - 2031
The Asia Pacific Premium Messaging Market would witness market growth of 9.4% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Premium Messaging Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $10,410.6 million by 2031. The Japan market is registering a CAGR of 8.8% during (2024 - 2031). Additionally, The India market would witness a CAGR of 10.2% during (2024 - 2031).
Premium messaging has become vital for businesses to enhance customer engagement and retention by delivering instant, direct, and personalized communication. Unlike email or social media notifications, SMS and RCS ensure high open rates, making them ideal for appointment reminders, loyalty program updates, and personalized offers. For example, dental clinics and hospitals send automated SMS reminders to reduce no-shows, while salons and spas notify customers of their upcoming appointments and offer promotions for rescheduling missed slots. Similarly, Starbucks uses SMS to update customers on loyalty points and exclusive discounts, encouraging repeat visits. These strategies improve customer satisfaction and foster long-term brand loyalty by keeping customers engaged with the business.
Beyond transactional communication, premium messaging is a powerful tool for gathering customer feedback and personalizing interactions. Companies in industries like airlines, telecom, and hospitality use SMS surveys to collect post-service feedback, helping them improve customer experiences and service quality. For instance, hotels and airlines send SMS surveys after a guest's stay or flight, allowing for real-time insights and issue resolution. Additionally, e-commerce platforms like Amazon and Netflix leverage premium messaging to send personalized product recommendations and content suggestions based on a customer's purchase history or viewing habits. This level of personalization makes customers feel valued, increasing engagement and brand affinity. As businesses continue integrating AI-driven automation, chatbots, and 5G-powered messaging, premium messaging will remain essential for driving customer satisfaction, engagement, and long-term retention.
In Australia, premium messaging is increasingly important in public services and government communication. Federal and state governments leverage A2P SMS services to enhance citizen engagement, emergency alerts, healthcare notifications, and digital identity verification. For instance, Medicare and MyGov use SMS reminders for appointment scheduling, benefit updates, and security authentication. Additionally, during natural disasters such as bushfires and floods, the Australian government has relied on emergency alert SMS systems to warn residents and provide safety instructions. The Australian government has actively supported digital transformation, promoting secure and accessible communication channels. The Digital Economy Strategy 2030, launched by the government, prioritizes enhanced digital engagement between government agencies and citizens, with premium messaging crucial in delivering time-sensitive information. Therefore, as industries continue their digital transformation journeys, the Asia-Pacific region will remain a key hub for innovation in premium messaging.
Based on Product, the market is segmented into A2P SMS, P2A MMS, A2P MMS, and P2A SMS. Based on Application, the market is segmented into Entertainment & Media, BFSI, Hospitality, Outsourcing, Retail, and Other Application. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- Deutsche Telekom AG
- Orange S.A.
- Vodafone Group Plc
- China Telecom Corporation Limited
- Twilio, Inc.
- AT&T Inc.
- Sinch AB
- SoftBank Group Corporation
- Vonage Holdings Corp. (Ericsson AB)
- NTT Docomo, Inc. (NTT Data Corporation)
Asia Pacific Premium Messaging Market Report Segmentation
By Product
- A2P SMS
- P2A MMS
- A2P MMS
- P2A SMS
By Application
- Entertainment & Media
- BFSI
- Hospitality
- Outsourcing
- Retail
- Other Application
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Asia Pacific Premium Messaging Market, by Product
- 1.4.2 Asia Pacific Premium Messaging Market, by Application
- 1.4.3 Asia Pacific Premium Messaging Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 Market Share Analysis, 2023
- 4.2 Porter Five Forces Analysis
Chapter 5. Asia Pacific Premium Messaging Market by Product
- 5.1 Asia Pacific A2P SMS Market by Country
- 5.2 Asia Pacific P2A MMS Market by Country
- 5.3 Asia Pacific A2P MMS Market by Country
- 5.4 Asia Pacific P2A SMS Market by Country
Chapter 6. Asia Pacific Premium Messaging Market by Application
- 6.1 Asia Pacific Entertainment & Media Market by Country
- 6.2 Asia Pacific BFSI Market by Country
- 6.3 Asia Pacific Hospitality Market by Country
- 6.4 Asia Pacific Outsourcing Market by Country
- 6.5 Asia Pacific Retail Market by Country
- 6.6 Asia Pacific Other Application Market by Country
Chapter 7. Asia Pacific Premium Messaging Market by Country
- 7.1 China Premium Messaging Market
- 7.1.1 China Premium Messaging Market by Product
- 7.1.2 China Premium Messaging Market by Application
- 7.2 Japan Premium Messaging Market
- 7.2.1 Japan Premium Messaging Market by Product
- 7.2.2 Japan Premium Messaging Market by Application
- 7.3 India Premium Messaging Market
- 7.3.1 India Premium Messaging Market by Product
- 7.3.2 India Premium Messaging Market by Application
- 7.4 South Korea Premium Messaging Market
- 7.4.1 South Korea Premium Messaging Market by Product
- 7.4.2 South Korea Premium Messaging Market by Application
- 7.5 Singapore Premium Messaging Market
- 7.5.1 Singapore Premium Messaging Market by Product
- 7.5.2 Singapore Premium Messaging Market by Application
- 7.6 Malaysia Premium Messaging Market
- 7.6.1 Malaysia Premium Messaging Market by Product
- 7.6.2 Malaysia Premium Messaging Market by Application
- 7.7 Rest of Asia Pacific Premium Messaging Market
- 7.7.1 Rest of Asia Pacific Premium Messaging Market by Product
- 7.7.2 Rest of Asia Pacific Premium Messaging Market by Application
Chapter 8. Company Profiles
- 8.1 Deutsche Telekom AG
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 SWOT Analysis
- 8.2 Orange S.A.
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental Analysis
- 8.3 Vodafone Group Plc
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental Analysis
- 8.4 China Telecom Corporation Limited
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Research & Development Expenses
- 8.5 Twilio, Inc.
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Segment & Regional Analysis
- 8.5.4 Research & Development Expense
- 8.5.5 SWOT Analysis
- 8.6 AT&T, Inc.
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Segmental and Regional Analysis
- 8.6.4 Research & Development Expense
- 8.6.5 SWOT Analysis
- 8.7 Sinch AB
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental and Regional Analysis
- 8.7.4 SWOT Analysis
- 8.8 SoftBank Group Corporation
- 8.8.1 Company Overview
- 8.8.2 Financial Analysis
- 8.8.3 SWOT Analysis
- 8.9 Vonage Holdings Corp. (Ericsson AB)
- 8.9.1 Company Overview
- 8.9.2 Financial Analysis
- 8.9.3 Segmental and Regional Analysis
- 8.9.4 Research & Development Expense
- 8.9.5 SWOT Analysis
- 8.10. NTT Docomo, Inc. (NTT Data Corporation)
- 8.10.1 Company Overview
- 8.10.2 Financial Analysis
LIST OF TABLES
- TABLE 1 Asia Pacific Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 2 Asia Pacific Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 3 Asia Pacific Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 4 Asia Pacific Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 5 Asia Pacific A2P SMS Market by Country, 2020 - 2023, USD Million
- TABLE 6 Asia Pacific A2P SMS Market by Country, 2024 - 2031, USD Million
- TABLE 7 Asia Pacific P2A MMS Market by Country, 2020 - 2023, USD Million
- TABLE 8 Asia Pacific P2A MMS Market by Country, 2024 - 2031, USD Million
- TABLE 9 Asia Pacific A2P MMS Market by Country, 2020 - 2023, USD Million
- TABLE 10 Asia Pacific A2P MMS Market by Country, 2024 - 2031, USD Million
- TABLE 11 Asia Pacific P2A SMS Market by Country, 2020 - 2023, USD Million
- TABLE 12 Asia Pacific P2A SMS Market by Country, 2024 - 2031, USD Million
- TABLE 13 Asia Pacific Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 14 Asia Pacific Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 15 Asia Pacific Entertainment & Media Market by Country, 2020 - 2023, USD Million
- TABLE 16 Asia Pacific Entertainment & Media Market by Country, 2024 - 2031, USD Million
- TABLE 17 Asia Pacific BFSI Market by Country, 2020 - 2023, USD Million
- TABLE 18 Asia Pacific BFSI Market by Country, 2024 - 2031, USD Million
- TABLE 19 Asia Pacific Hospitality Market by Country, 2020 - 2023, USD Million
- TABLE 20 Asia Pacific Hospitality Market by Country, 2024 - 2031, USD Million
- TABLE 21 Asia Pacific Outsourcing Market by Country, 2020 - 2023, USD Million
- TABLE 22 Asia Pacific Outsourcing Market by Country, 2024 - 2031, USD Million
- TABLE 23 Asia Pacific Retail Market by Country, 2020 - 2023, USD Million
- TABLE 24 Asia Pacific Retail Market by Country, 2024 - 2031, USD Million
- TABLE 25 Asia Pacific Other Application Market by Country, 2020 - 2023, USD Million
- TABLE 26 Asia Pacific Other Application Market by Country, 2024 - 2031, USD Million
- TABLE 27 Asia Pacific Premium Messaging Market by Country, 2020 - 2023, USD Million
- TABLE 28 Asia Pacific Premium Messaging Market by Country, 2024 - 2031, USD Million
- TABLE 29 China Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 30 China Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 31 China Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 32 China Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 33 China Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 34 China Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 35 Japan Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 36 Japan Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 37 Japan Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 38 Japan Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 39 Japan Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 40 Japan Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 41 India Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 42 India Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 43 India Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 44 India Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 45 India Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 46 India Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 47 South Korea Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 48 South Korea Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 49 South Korea Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 50 South Korea Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 51 South Korea Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 52 South Korea Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 53 Singapore Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 54 Singapore Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 55 Singapore Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 56 Singapore Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 57 Singapore Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 58 Singapore Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 59 Malaysia Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 60 Malaysia Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 61 Malaysia Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 62 Malaysia Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 63 Malaysia Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 64 Malaysia Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 65 Rest of Asia Pacific Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 66 Rest of Asia Pacific Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 67 Rest of Asia Pacific Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 68 Rest of Asia Pacific Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 69 Rest of Asia Pacific Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 70 Rest of Asia Pacific Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 71 Key Information - Deutsche Telekom AG
- TABLE 72 Key Information - Orange S.A.
- TABLE 73 Key information - Vodafone Group Plc
- TABLE 74 Key Information - China Telecom Corporation Limited
- TABLE 75 Key Information - Twilio, Inc.
- TABLE 76 Key Information - AT&T, Inc.
- TABLE 77 Key Information - Sinch AB
- TABLE 78 Key Information - SoftBank Group Corporation
- TABLE 79 Key Information - Vonage Holdings Corp.
- TABLE 80 Key Information - NTT Docomo, Inc.
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 Asia Pacific Premium Messaging Market, 2020 - 2031, USD Million
- FIG 3 Key Factors Impacting Premium Messaging Market
- FIG 4 Market Share Analysis, 2023
- FIG 5 Porter's Five Forces Analysis - Premium Messaging Market
- FIG 6 Asia Pacific Premium Messaging Market share by Product, 2023
- FIG 7 Asia Pacific Premium Messaging Market share by Product, 2031
- FIG 8 Asia Pacific Premium Messaging Market by Product, 2020 - 2031, USD Million
- FIG 9 Asia Pacific Premium Messaging Market share by Application, 2023
- FIG 10 Asia Pacific Premium Messaging Market share by Application, 2031
- FIG 11 Asia Pacific Premium Messaging Market by Application, 2020 - 2031, USD Million
- FIG 12 Asia Pacific Premium Messaging Market share by Country, 2023
- FIG 13 Asia Pacific Premium Messaging Market share by Country, 2031
- FIG 14 Asia Pacific Premium Messaging Market by Country, 2020 - 2031, USD Million
- FIG 15 Swot Analysis: Deutsche Telekom AG
- FIG 16 Swot Analysis: Twilio, Inc.
- FIG 17 SWOT Analysis: AT&T Inc.
- FIG 18 Swot Analysis: Sinch AB
- FIG 19 SWOT Analysis: SoftBank Robotics Group
- FIG 20 SWOT Analysis: Ericsson AB
