North America Podcasting Market Size, Share & Trends Analysis Report By Genre (News & Politics, Society & Culture, Comedy, Sports, and Other Genre), By Format, By Country and Growth Forecast, 2024

List of Tables

The North America Podcasting Market would witness market growth of 24.3% CAGR during the forecast period (2024-2031).

The US market dominated the North America Podcasting Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $36,074.3 Million by 2031. The Canada market is experiencing a CAGR of 27% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 25.9% during (2024 - 2031).

This Market has emerged as a transformative medium in the digital age, revolutionizing how people consume audio content. With smartphones, internet connectivity, and on-demand content consumption, podcasting has grown from a niche format to a mainstream media industry. Originally introduced as an extension of traditional radio, podcasts have expanded into diverse genres, formats, and monetization strategies, making them an essential part of global media consumption.

It has found applications in various domains, catering to diverse audiences and industries. Entertainment remains one of the most popular applications, with content spanning genres such as true crime, comedy, fiction, and celebrity interviews. Storytelling podcasts, in particular, have gained significant traction, with series such as Serial and Welcome to Night Vale setting industry standards for immersive audio storytelling.

This market across North America is expanding rapidly, driven by increasing digital connectivity, evolving consumer preferences, and the rising adoption of on-demand audio content. In Mexico, the presence of more than 130 million active wireless lines in 2022, with over 113 million having internet access, has created a significant audience base for digital content consumption. As the number of active wireless lines is projected to exceed 138 million by the end of 2023, podcast accessibility reaches more users, particularly those in urban and semi-urban areas. Furthermore, in the United States, the industry is one of the most mature and lucrative in the world, with over 100 million Americans listening to podcasts monthly. The growth is fuelled by integrating podcasts into mainstream entertainment and news consumption, with major media houses like NPR, The New York Times, and iHeartMedia heavily investing in audio content. In Canada, this market is experiencing significant audience engagement, driven by high internet penetration and a tech-savvy population. With a growing appetite for news, storytelling, and educational content, Canadian platforms such as CBC Podcasts play a crucial role in shaping the market. Thus, the rise in wireless connectivity in Mexico, the content diversification in the USA, and the localization of podcasts in Canada are transforming the North American podcasting landscape.

Based on Genre, the market is segmented into News & Politics, Society & Culture, Comedy, Sports, and Other Genre. Based on Format, the market is segmented into Interviews, Conversational, Solo, Panels, and Repurposed Content. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

Amazon.com, Inc.
Apple, Inc.
Sirius XM Holdings, Inc. (Pandora Media, Inc.)
Spotify Technologies S.A.
SoundCloud Global Limited & Co. KG
Acast AB
Audacy Inc.
Podbean Tech Inc.
TuneIn, Inc.
iHeartMedia, Inc.

North America Podcasting Market Report Segmentation

By Genre

News & Politics
Society & Culture
Comedy
Sports
Other Genre

By Format

Interviews
Conversational
Solo
Panels
Repurposed Content

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America Podcasting Market, by Genre
- 1.4.2 North America Podcasting Market, by Format
- 1.4.3 North America Podcasting Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Acquisition and Mergers
- 4.2.3 Product Launches and Product Expansions
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2025, Jan - 2020, Sep) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. North America Podcasting Market by Genre

5.1 North America News & Politics Market by Region
5.2 North America Society & Culture Market by Region
5.3 North America Comedy Market by Region
5.4 North America Sports Market by Region
5.5 North America Other Genre Market by Region

Chapter 6. North America Podcasting Market by Format

6.1 North America Interviews Market by Country
6.2 North America Conversational Market by Country
6.3 North America Solo Market by Country
6.4 North America Panels Market by Country
6.5 North America Repurposed Content Market by Country

Chapter 7. North America Podcasting Market by Country

7.1 US Podcasting Market
- 7.1.1 US Podcasting Market by Genre
- 7.1.2 US Podcasting Market by Format
7.2 Canada Podcasting Market
- 7.2.1 Canada Podcasting Market by Genre
- 7.2.2 Canada Podcasting Market by Format
7.3 Mexico Podcasting Market
- 7.3.1 Mexico Podcasting Market by Genre
- 7.3.2 Mexico Podcasting Market by Format
7.4 Rest of North America Podcasting Market
- 7.4.1 Rest of North America Podcasting Market by Genre
- 7.4.2 Rest of North America Podcasting Market by Format

Chapter 8. Company Profiles

8.1 Amazon.com, Inc.
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Recent strategies and developments:
  - 8.1.4.1 Product Launches and Product Expansions:
  - 8.1.4.2 Acquisition and Mergers:
- 8.1.5 SWOT Analysis
8.2 Apple, Inc.
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Regional Analysis
- 8.2.4 Research & Development Expense
- 8.2.5 Recent strategies and developments:
  - 8.2.5.1 Product Launches and Product Expansions:
- 8.2.6 SWOT Analysis
8.3 Sirius XM Holdings, Inc. (Pandora Media, Inc.)
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 Recent strategies and developments:
  - 8.3.5.1 Product Launches and Product Expansions:
  - 8.3.5.2 Acquisition and Mergers:
8.4 Spotify Technologies S.A.
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Segmental and Regional Analysis
- 8.4.4 Research & Development Expenses
- 8.4.5 Recent strategies and developments:
  - 8.4.5.1 Partnerships, Collaborations, and Agreements:
  - 8.4.5.2 Product Launches and Product Expansions:
- 8.4.6 SWOT Analysis
8.5 SoundCloud Global Limited & Co. KG
- 8.5.1 Company Overview
- 8.5.2 SWOT Analysis
8.6 Acast AB
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Regional Analysis
- 8.6.4 Recent strategies and developments:
  - 8.6.4.1 Product Launches and Product Expansions:
- 8.6.5 SWOT Analysis
8.7 Audacy, Inc.
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Recent strategies and developments:
  - 8.7.3.1 Partnerships, Collaborations, and Agreements:
  - 8.7.3.2 Product Launches and Product Expansions:
- 8.7.4 SWOT Analysis
8.8 Podbean Tech Inc
- 8.8.1 Company Overview
- 8.8.2 SWOT Analysis
8.9 TuneIn, Inc.
- 8.9.1 Company Overview
- 8.9.2 Recent strategies and developments:
  - 8.9.2.1 Partnerships, Collaborations, and Agreements:
8.10. iHeartMedia, Inc. (Thomas H. Lee Partners)
- 8.10.1 Company Overview
- 8.10.2 Financial Analysis
- 8.10.3 Segmental and Regional Analysis

LIST OF TABLES

TABLE 1 North America Podcasting Market, 2020 - 2023, USD Million
TABLE 2 North America Podcasting Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Podcasting Market
TABLE 4 Acquisition and Mergers- Podcasting Market
TABLE 5 Product Launches And Product Expansions- Podcasting Market
TABLE 6 North America Podcasting Market by Genre, 2020 - 2023, USD Million
TABLE 7 North America Podcasting Market by Genre, 2024 - 2031, USD Million
TABLE 8 North America News & Politics Market by Region, 2020 - 2023, USD Million
TABLE 9 North America News & Politics Market by Region, 2024 - 2031, USD Million
TABLE 10 North America Society & Culture Market by Region, 2020 - 2023, USD Million
TABLE 11 North America Society & Culture Market by Region, 2024 - 2031, USD Million
TABLE 12 North America Comedy Market by Region, 2020 - 2023, USD Million
TABLE 13 North America Comedy Market by Region, 2024 - 2031, USD Million
TABLE 14 North America Sports Market by Region, 2020 - 2023, USD Million
TABLE 15 North America Sports Market by Region, 2024 - 2031, USD Million
TABLE 16 North America Other Genre Market by Region, 2020 - 2023, USD Million
TABLE 17 North America Other Genre Market by Region, 2024 - 2031, USD Million
TABLE 18 North America Podcasting Market by Format, 2020 - 2023, USD Million
TABLE 19 North America Podcasting Market by Format, 2024 - 2031, USD Million
TABLE 20 North America Interviews Market by Country, 2020 - 2023, USD Million
TABLE 21 North America Interviews Market by Country, 2024 - 2031, USD Million
TABLE 22 North America Conversational Market by Country, 2020 - 2023, USD Million
TABLE 23 North America Conversational Market by Country, 2024 - 2031, USD Million
TABLE 24 North America Solo Market by Country, 2020 - 2023, USD Million
TABLE 25 North America Solo Market by Country, 2024 - 2031, USD Million
TABLE 26 North America Panels Market by Country, 2020 - 2023, USD Million
TABLE 27 North America Panels Market by Country, 2024 - 2031, USD Million
TABLE 28 North America Repurposed Content Market by Country, 2020 - 2023, USD Million
TABLE 29 North America Repurposed Content Market by Country, 2024 - 2031, USD Million
TABLE 30 North America Podcasting Market by Country, 2020 - 2023, USD Million
TABLE 31 North America Podcasting Market by Country, 2024 - 2031, USD Million
TABLE 32 US Podcasting Market, 2020 - 2023, USD Million
TABLE 33 US Podcasting Market, 2024 - 2031, USD Million
TABLE 34 US Podcasting Market by Genre, 2020 - 2023, USD Million
TABLE 35 US Podcasting Market by Genre, 2024 - 2031, USD Million
TABLE 36 US Podcasting Market by Format, 2020 - 2023, USD Million
TABLE 37 US Podcasting Market by Format, 2024 - 2031, USD Million
TABLE 38 Canada Podcasting Market, 2020 - 2023, USD Million
TABLE 39 Canada Podcasting Market, 2024 - 2031, USD Million
TABLE 40 Canada Podcasting Market by Genre, 2020 - 2023, USD Million
TABLE 41 Canada Podcasting Market by Genre, 2024 - 2031, USD Million
TABLE 42 Canada Podcasting Market by Format, 2020 - 2023, USD Million
TABLE 43 Canada Podcasting Market by Format, 2024 - 2031, USD Million
TABLE 44 Mexico Podcasting Market, 2020 - 2023, USD Million
TABLE 45 Mexico Podcasting Market, 2024 - 2031, USD Million
TABLE 46 Mexico Podcasting Market by Genre, 2020 - 2023, USD Million
TABLE 47 Mexico Podcasting Market by Genre, 2024 - 2031, USD Million
TABLE 48 Mexico Podcasting Market by Format, 2020 - 2023, USD Million
TABLE 49 Mexico Podcasting Market by Format, 2024 - 2031, USD Million
TABLE 50 Rest of North America Podcasting Market, 2020 - 2023, USD Million
TABLE 51 Rest of North America Podcasting Market, 2024 - 2031, USD Million
TABLE 52 Rest of North America Podcasting Market by Genre, 2020 - 2023, USD Million
TABLE 53 Rest of North America Podcasting Market by Genre, 2024 - 2031, USD Million
TABLE 54 Rest of North America Podcasting Market by Format, 2020 - 2023, USD Million
TABLE 55 Rest of North America Podcasting Market by Format, 2024 - 2031, USD Million
TABLE 56 Key Information - Amazon.com, Inc.
TABLE 57 Key Information - Apple, Inc.
TABLE 58 Key Information - Sirius XM Holdings, Inc.
TABLE 59 Key Information - Spotify Technologies S.A.
TABLE 60 Key Information - SoundCloud Global Limited & Co. KG
TABLE 61 Key Information - Acast AB
TABLE 62 Key Information - Audacy, Inc.
TABLE 63 Key Information - Podbean Tech Inc
TABLE 64 Key Information - TuneIn, Inc.
TABLE 65 Key Information - iHeartMedia, Inc.

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 North America Podcasting Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Podcasting Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 7 Key Strategic Move: (Product Launches and Product Expansions: 2025, Jan - 2020, Sep) Leading Players
FIG 8 Porter's Five Forces Analysis - Podcasting Market
FIG 9 North America Podcasting Market share by Genre, 2023
FIG 10 North America Podcasting Market share by Genre, 2031
FIG 11 North America Podcasting Market by Genre, 2020 - 2031, USD Million
FIG 12 North America Podcasting Market share by Format, 2023
FIG 13 North America Podcasting Market share by Format, 2031
FIG 14 North America Podcasting Market by Format, 2020 - 2031, USD Million
FIG 15 North America Podcasting Market share by Country, 2023
FIG 16 North America Podcasting Market share by Country, 2031
FIG 17 North America Podcasting Market by Country, 2020 - 2031, USD Million
FIG 18 Recent strategies and developments: Amazon.com, Inc.
FIG 19 SWOT Analysis: Amazon.com, Inc.
FIG 20 SWOT Analysis: Apple, Inc.
FIG 21 Recent strategies and developments: Sirius XM Holdings, Inc.
FIG 22 Recent strategies and developments: Spotify Technologies S.A.
FIG 23 SWOT Analysis: Spotify Technologies S.A.
FIG 24 SWOT Analysis: SoundCloud Global Limited & Co. KG
FIG 25 SWOT Analysis: Acast AB
FIG 26 Recent strategies and developments: Audacy Inc.
FIG 27 SWOT Analysis: Audacy Inc.
FIG 28 SWOT Analysis: Podbean Tech Inc.

North America Podcasting Market Size, Share & Trends Analysis Report By Genre (News & Politics, Society & Culture, Comedy, Sports, and Other Genre), By Format, By Country and Growth Forecast, 2024 - 2031

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