PUBLISHER: KBV Research | PRODUCT CODE: 1683017
PUBLISHER: KBV Research | PRODUCT CODE: 1683017
North America Premium Messaging Market Size, Share & Trends Analysis Report By Product (A2P SMS, P2A MMS, A2P MMS, and P2A SMS), By Application (Entertainment & Media, BFSI, Hospitality, Outsourcing, Retail), By Country and Growth Forecast, 2024 - 2031
The North America Premium Messaging Market would witness market growth of 8.2% CAGR during the forecast period (2024-2031).
The US market dominated the North America Premium Messaging Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $31,100.8 million by 2031. The Canada market is experiencing a CAGR of 10.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9.6% during (2024 - 2031).
Premium messaging refers to high-value SMS, MMS, or Rich Communication Services (RCS) used primarily by businesses, enterprises, and organizations to communicate with customers through secure, reliable, and high-priority messaging services. Unlike standard person-to-person (P2P) messaging, premium messaging is typically Application-to-Person (A2P) or Person-to-Application (P2A), enabling businesses to send transactional notifications, promotional messages, authentication codes, customer support responses, and interactive content.
As businesses and enterprises shift towards digital transformation, premium messaging services have become essential for reaching customers, delivering transactional updates, and enabling interactive engagement. These messaging solutions are widely used across industries such as banking, finance, healthcare, retail, e-commerce, and logistics, where instant and secure messaging is crucial for operational efficiency. The growing reliance on mobile communication has led to a surge in demand for high-speed, authenticated, and personalized messaging services, making premium messaging an integral part of business communication strategies.
In Mexico, the BFSI sector has been a key contributor to the rising demand for premium messaging services. According to the Government of Mexico, in the second quarter of 2024, the finance and insurance sector's gross domestic product (GDP) reached $1.4 trillion MXN, marking a 3.89% increase from the previous quarter. This steady growth indicates a strong expansion of digital banking, mobile payments, and financial services, which rely on premium SMS for security and customer interaction. Mexican financial institutions use A2P SMS to send secure authentication codes, transaction alerts, and fraud prevention messages, ensuring seamless and safe digital banking experiences. As mobile banking adoption continues to rise in Mexico, the role of premium messaging in financial security and user engagement will become even more critical. Hence, the region will present lucrative growth opportunities for the market throughout the forecast period.
Based on Product, the market is segmented into A2P SMS, P2A MMS, A2P MMS, and P2A SMS. Based on Application, the market is segmented into Entertainment & Media, BFSI, Hospitality, Outsourcing, Retail, and Other Application. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Deutsche Telekom AG
- Orange S.A.
- Vodafone Group Plc
- China Telecom Corporation Limited
- Twilio, Inc.
- AT&T Inc.
- Sinch AB
- SoftBank Group Corporation
- Vonage Holdings Corp. (Ericsson AB)
- NTT Docomo, Inc. (NTT Data Corporation)
North America Premium Messaging Market Report Segmentation
By Product
- A2P SMS
- P2A MMS
- A2P MMS
- P2A SMS
By Application
- Entertainment & Media
- BFSI
- Hospitality
- Outsourcing
- Retail
- Other Application
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Premium Messaging Market, by Product
- 1.4.2 North America Premium Messaging Market, by Application
- 1.4.3 North America Premium Messaging Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 Market Share Analysis, 2023
- 4.2 Porter Five Forces Analysis
Chapter 5. North America Premium Messaging Market by Product
- 5.1 North America A2P SMS Market by Country
- 5.2 North America P2A MMS Market by Country
- 5.3 North America A2P MMS Market by Country
- 5.4 North America P2A SMS Market by Country
Chapter 6. North America Premium Messaging Market by Application
- 6.1 North America Entertainment & Media Market by Country
- 6.2 North America BFSI Market by Country
- 6.3 North America Hospitality Market by Country
- 6.4 North America Outsourcing Market by Country
- 6.5 North America Retail Market by Country
- 6.6 North America Other Application Market by Country
Chapter 7. North America Premium Messaging Market by Country
- 7.1 US Premium Messaging Market
- 7.1.1 US Premium Messaging Market by Product
- 7.1.2 US Premium Messaging Market by Application
- 7.2 Canada Premium Messaging Market
- 7.2.1 Canada Premium Messaging Market by Product
- 7.2.2 Canada Premium Messaging Market by Application
- 7.3 Mexico Premium Messaging Market
- 7.3.1 Mexico Premium Messaging Market by Product
- 7.3.2 Mexico Premium Messaging Market by Application
- 7.4 Rest of North America Premium Messaging Market
- 7.4.1 Rest of North America Premium Messaging Market by Product
- 7.4.2 Rest of North America Premium Messaging Market by Application
Chapter 8. Company Profiles
- 8.1 Deutsche Telekom AG
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 SWOT Analysis
- 8.2 Orange S.A.
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental Analysis
- 8.3 Vodafone Group Plc
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental Analysis
- 8.4 China Telecom Corporation Limited
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Research & Development Expenses
- 8.5 Twilio, Inc.
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Segment & Regional Analysis
- 8.5.4 Research & Development Expense
- 8.5.5 SWOT Analysis
- 8.6 AT&T, Inc.
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Segmental and Regional Analysis
- 8.6.4 Research & Development Expense
- 8.6.5 SWOT Analysis
- 8.7 Sinch AB
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental and Regional Analysis
- 8.7.4 SWOT Analysis
- 8.8 SoftBank Group Corporation
- 8.8.1 Company Overview
- 8.8.2 Financial Analysis
- 8.8.3 SWOT Analysis
- 8.9 Vonage Holdings Corp. (Ericsson AB)
- 8.9.1 Company Overview
- 8.9.2 Financial Analysis
- 8.9.3 Segmental and Regional Analysis
- 8.9.4 Research & Development Expense
- 8.9.5 SWOT Analysis
- 8.10. NTT Docomo, Inc. (NTT Data Corporation)
- 8.10.1 Company Overview
- 8.10.2 Financial Analysis
LIST OF TABLES
- TABLE 1 North America Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 2 North America Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 3 North America Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 4 North America Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 5 North America A2P SMS Market by Country, 2020 - 2023, USD Million
- TABLE 6 North America A2P SMS Market by Country, 2024 - 2031, USD Million
- TABLE 7 North America P2A MMS Market by Country, 2020 - 2023, USD Million
- TABLE 8 North America P2A MMS Market by Country, 2024 - 2031, USD Million
- TABLE 9 North America A2P MMS Market by Country, 2020 - 2023, USD Million
- TABLE 10 North America A2P MMS Market by Country, 2024 - 2031, USD Million
- TABLE 11 North America P2A SMS Market by Country, 2020 - 2023, USD Million
- TABLE 12 North America P2A SMS Market by Country, 2024 - 2031, USD Million
- TABLE 13 North America Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 14 North America Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 15 North America Entertainment & Media Market by Country, 2020 - 2023, USD Million
- TABLE 16 North America Entertainment & Media Market by Country, 2024 - 2031, USD Million
- TABLE 17 North America BFSI Market by Country, 2020 - 2023, USD Million
- TABLE 18 North America BFSI Market by Country, 2024 - 2031, USD Million
- TABLE 19 North America Hospitality Market by Country, 2020 - 2023, USD Million
- TABLE 20 North America Hospitality Market by Country, 2024 - 2031, USD Million
- TABLE 21 North America Outsourcing Market by Country, 2020 - 2023, USD Million
- TABLE 22 North America Outsourcing Market by Country, 2024 - 2031, USD Million
- TABLE 23 North America Retail Market by Country, 2020 - 2023, USD Million
- TABLE 24 North America Retail Market by Country, 2024 - 2031, USD Million
- TABLE 25 North America Other Application Market by Country, 2020 - 2023, USD Million
- TABLE 26 North America Other Application Market by Country, 2024 - 2031, USD Million
- TABLE 27 North America Premium Messaging Market by Country, 2020 - 2023, USD Million
- TABLE 28 North America Premium Messaging Market by Country, 2024 - 2031, USD Million
- TABLE 29 US Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 30 US Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 31 US Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 32 US Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 33 US Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 34 US Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 35 Canada Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 36 Canada Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 37 Canada Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 38 Canada Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 39 Canada Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 40 Canada Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 41 Mexico Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 42 Mexico Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 43 Mexico Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 44 Mexico Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 45 Mexico Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 46 Mexico Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 47 Rest of North America Premium Messaging Market, 2020 - 2023, USD Million
- TABLE 48 Rest of North America Premium Messaging Market, 2024 - 2031, USD Million
- TABLE 49 Rest of North America Premium Messaging Market by Product, 2020 - 2023, USD Million
- TABLE 50 Rest of North America Premium Messaging Market by Product, 2024 - 2031, USD Million
- TABLE 51 Rest of North America Premium Messaging Market by Application, 2020 - 2023, USD Million
- TABLE 52 Rest of North America Premium Messaging Market by Application, 2024 - 2031, USD Million
- TABLE 53 Key Information - Deutsche Telekom AG
- TABLE 54 Key Information - Orange S.A.
- TABLE 55 Key information - Vodafone Group Plc
- TABLE 56 Key Information - China Telecom Corporation Limited
- TABLE 57 Key Information - Twilio, Inc.
- TABLE 58 Key Information - AT&T, Inc.
- TABLE 59 Key Information - Sinch AB
- TABLE 60 Key Information - SoftBank Group Corporation
- TABLE 61 Key Information - Vonage Holdings Corp.
- TABLE 62 Key Information - NTT Docomo, Inc.
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 North America Premium Messaging Market, 2020 - 2031, USD Million
- FIG 3 Key Factors Impacting Premium Messaging Market
- FIG 4 Market Share Analysis, 2023
- FIG 5 Porter's Five Forces Analysis - Premium Messaging Market
- FIG 6 North America Premium Messaging Market share by Product, 2023
- FIG 7 North America Premium Messaging Market share by Product, 2031
- FIG 8 North America Premium Messaging Market by Product, 2020 - 2031, USD Million
- FIG 9 North America Premium Messaging Market share by Application, 2023
- FIG 10 North America Premium Messaging Market share by Application, 2031
- FIG 11 North America Premium Messaging Market by Application, 2020 - 2031, USD Million
- FIG 12 North America Premium Messaging Market share by Country, 2023
- FIG 13 North America Premium Messaging Market share by Country, 2031
- FIG 14 North America Premium Messaging Market by Country, 2020 - 2031, USD Million
- FIG 15 Swot Analysis: Deutsche Telekom AG
- FIG 16 Swot Analysis: Twilio, Inc.
- FIG 17 SWOT Analysis: AT&T Inc.
- FIG 18 Swot Analysis: Sinch AB
- FIG 19 SWOT Analysis: SoftBank Robotics Group
- FIG 20 SWOT Analysis: Ericsson AB
