North America Product Analytics Market Size, Share & Trends Analysis Report By Mode, By Component, By Deployment, By Application, By Enterprise Size, By End User, By Country and Growth Forecast, 2024

List of Tables

The North America Product Analytics Market would witness market growth of 19.3% CAGR during the forecast period (2024-2031).

The US market dominated the North America Product Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $14,627.9 million by 2031. The Canada market is expected to witness a CAGR of 21.7% during (2024 - 2031). Additionally, The Mexico market is expected to witness a CAGR of 20.8% during (2024 - 2031).

These analytics gathers, examines, and interprets information on how users engage with a product, such as a software platform, mobile app, or website. It enables businesses to understand user behavior, identify trends, optimize product features, and improve overall customer experience. By leveraging these analytics, companies can make data-driven decisions to enhance usability, increase engagement, and drive business growth.

The growth of online platforms and the developing digital economy are driving the need for these analytics. The rise of e-commerce, SaaS-based solutions, and mobile applications has generated massive amounts of data every second. Businesses increasingly recognize the importance of analyzing this data to extract meaningful insights to shape their strategic decisions.

This market in North America is experiencing significant growth, driven by various factors across different nations. Mexico's retail and consumer goods industry has seen a substantial increase in the adoption of product analytics, driven by the country's impressive e-commerce growth. In 2023, Mexico led global e-commerce with a 24.6% increase, propelled by the fashion, electronics, and consumer goods sectors. Retailers have been forced by this rise to use analytics technologies to improve inventory control and obtain a more thorough grasp of customer behavior. The government's "Plan Mexico," a six-year strategy launched in 2025, aims to promote economic growth through collaboration between the federal government and the private sector, offering tax incentives and fostering investment in key industries, including retail. This plan is expected to accelerate the adoption of advanced analytics solutions in the sector. Therefore, as industries increasingly recognize the value of data-driven decision-making, integrating advanced analytics tools is becoming a cornerstone of business strategies, driving competitiveness and growth in the region.

Based on Mode, the market is segmented into Tracking Data, and Analysing Data. Based on Component, the market is segmented into Solution, and Services. Based on Deployment, the market is segmented into Cloud, and On-premise. Based on Application, the market is segmented into Consumer Engagement, Sales & Marketing, and Design & Manufacturing. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on End User, the market is segmented into Retail & E-commerce, BFSI, IT & Telecommunication, Media & Entertainment, Healthcare & Pharmaceuticals, and Other End User. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

IBM Corporation
Oracle Corporation
Google LLC (Alphabet Inc.)
Salesforce, Inc.
Adobe, Inc.
Medallia Inc.
Accenture PLC
Teradata Corporation
SAS Institute Inc.
QlikTech International AB (Talend, Inc.)

North America Product Analytics Market Report Segmentation

By Mode

Tracking Data
Analysing Data

By Component

Solution
Services

By Deployment

Cloud
On-premise

By Application

Consumer Engagement
Sales & Marketing
Design & Manufacturing

By Enterprise Size

Large Enterprises
Small & Medium Enterprises (SMEs)

By End User

Retail & E-commerce
BFSI
IT & Telecommunication
Media & Entertainment
Healthcare & Pharmaceuticals
Other End User

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America Product Analytics Market, by Mode
- 1.4.2 North America Product Analytics Market, by Component
- 1.4.3 North America Product Analytics Market, by Deployment
- 1.4.4 North America Product Analytics Market, by Application
- 1.4.5 North America Product Analytics Market, by Enterprise Size
- 1.4.6 North America Product Analytics Market, by End User
- 1.4.7 North America Product Analytics Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.5 Porter Five Forces Analysis

Chapter 5. North America Product Analytics Market by Mode

5.1 North America Tracking Data Market by Region
5.2 North America Analysing Data Market by Region

Chapter 6. North America Product Analytics Market by Component

6.1 North America Solution Market by Region
6.2 North America Services Market by Region

Chapter 7. North America Product Analytics Market by Deployment

7.1 North America Cloud Market by Country
7.2 North America On-premise Market by Country

Chapter 8. North America Product Analytics Market by Application

8.1 North America Consumer Engagement Market by Country
8.2 North America Sales & Marketing Market by Country
8.3 North America Design & Manufacturing Market by Country

Chapter 9. North America Product Analytics Market by Enterprise Size

9.1 North America Large Enterprises Market by Country
9.2 North America Small & Medium Enterprises (SMEs) Market by Country

Chapter 10. North America Product Analytics Market by End User

10.1 North America Retail & E-commerce Market by Country
10.2 North America BFSI Market by Country
10.3 North America IT & Telecommunication Market by Country
10.4 North America Media & Entertainment Market by Country
10.5 North America Healthcare & Pharmaceuticals Market by Country
10.6 North America Other End User Market by Country

Chapter 11. North America Product Analytics Market by Country

11.1 US Product Analytics Market
- 11.1.1 US Product Analytics Market by Mode
- 11.1.2 US Product Analytics Market by Component
- 11.1.3 US Product Analytics Market by Deployment
- 11.1.4 US Product Analytics Market by Application
- 11.1.5 US Product Analytics Market by Enterprise Size
- 11.1.6 US Product Analytics Market by End User
11.2 Canada Product Analytics Market
- 11.2.1 Canada Product Analytics Market by Mode
- 11.2.2 Canada Product Analytics Market by Component
- 11.2.3 Canada Product Analytics Market by Deployment
- 11.2.4 Canada Product Analytics Market by Application
- 11.2.5 Canada Product Analytics Market by Enterprise Size
- 11.2.6 Canada Product Analytics Market by End User
11.3 Mexico Product Analytics Market
- 11.3.1 Mexico Product Analytics Market by Mode
- 11.3.2 Mexico Product Analytics Market by Component
- 11.3.3 Mexico Product Analytics Market by Deployment
- 11.3.4 Mexico Product Analytics Market by Application
- 11.3.5 Mexico Product Analytics Market by Enterprise Size
- 11.3.6 Mexico Product Analytics Market by End User
11.4 Rest of North America Product Analytics Market
- 11.4.1 Rest of North America Product Analytics Market by Mode
- 11.4.2 Rest of North America Product Analytics Market by Component
- 11.4.3 Rest of North America Product Analytics Market by Deployment
- 11.4.4 Rest of North America Product Analytics Market by Application
- 11.4.5 Rest of North America Product Analytics Market by Enterprise Size
- 11.4.6 Rest of North America Product Analytics Market by End User

Chapter 12. Company Profiles

12.1 IBM Corporation
- 12.1.1 Company Overview
- 12.1.2 Financial Analysis
- 12.1.3 Regional & Segmental Analysis
- 12.1.4 Research & Development Expenses
- 12.1.5 Recent strategies and developments:
  - 12.1.5.1 Partnerships, Collaborations, and Agreements:
  - 12.1.5.2 Product Launches and Product Expansions:
- 12.1.6 SWOT Analysis
12.2 Oracle Corporation
- 12.2.1 Company Overview
- 12.2.2 Financial Analysis
- 12.2.3 Segmental and Regional Analysis
- 12.2.4 Research & Development Expense
- 12.2.5 Recent strategies and developments:
  - 12.2.5.1 Partnerships, Collaborations, and Agreements:
  - 12.2.5.2 Product Launches and Product Expansions:
- 12.2.6 SWOT Analysis
12.3 Google LLC (Alphabet Inc.)
- 12.3.1 Company Overview
- 12.3.2 Financial Analysis
- 12.3.3 Segmental and Regional Analysis
- 12.3.4 Research & Development Expenses
- 12.3.5 Recent strategies and developments:
  - 12.3.5.1 Partnerships, Collaborations, and Agreements:
  - 12.3.5.2 Product Launches and Product Expansions:
- 12.3.6 SWOT Analysis
12.4 Salesforce, Inc.
- 12.4.1 Company Overview
- 12.4.2 Financial Analysis
- 12.4.3 Regional Analysis
- 12.4.4 Research & Development Expenses
- 12.4.5 Recent strategies and developments:
  - 12.4.5.1 Partnerships, Collaborations, and Agreements:
- 12.4.6 SWOT Analysis
12.5 Adobe, Inc.
- 12.5.1 Company Overview
- 12.5.2 Financial Analysis
- 12.5.3 Segmental and Regional Analysis
- 12.5.4 Research & Development Expense
- 12.5.5 Recent strategies and developments:
  - 12.5.5.1 Partnerships, Collaborations, and Agreements:
- 12.5.6 SWOT Analysis
12.6 Medallia Inc.
- 12.6.1 Company Overview
- 12.6.2 Recent strategies and developments:
  - 12.6.2.1 Acquisition and Mergers:
12.7 Accenture PLC
- 12.7.1 Company Overview
- 12.7.2 Financial Analysis
- 12.7.3 Regional Analysis
- 12.7.4 Research & Development Expenses
- 12.7.5 Recent strategies and developments:
  - 12.7.5.1 Acquisition and Mergers:
- 12.7.6 SWOT Analysis
12.8 Teradata Corporation
- 12.8.1 Company Overview
- 12.8.2 Financial Analysis
- 12.8.3 Regional Analysis
- 12.8.4 Research & Development Expenses
- 12.8.5 Recent strategies and developments:
  - 12.8.5.1 Acquisition and Mergers:
- 12.8.6 SWOT Analysis
12.9 SAS Institute, Inc.
- 12.9.1 Company Overview
- 12.9.2 SWOT Analysis
12.10. QlikTech International AB (Talend, Inc.)
- 12.10.1 Company Overview
- 12.10.2 SWOT Analysis

LIST OF TABLES

TABLE 1 North America Product Analytics Market, 2020 - 2023, USD Million
TABLE 2 North America Product Analytics Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Product Analytics Market
TABLE 4 Product Launches And Product Expansions- Product Analytics Market
TABLE 5 Acquisition and Mergers- Product Analytics Market
TABLE 6 North America Product Analytics Market by Mode, 2020 - 2023, USD Million
TABLE 7 North America Product Analytics Market by Mode, 2024 - 2031, USD Million
TABLE 8 North America Tracking Data Market by Region, 2020 - 2023, USD Million
TABLE 9 North America Tracking Data Market by Region, 2024 - 2031, USD Million
TABLE 10 North America Analysing Data Market by Region, 2020 - 2023, USD Million
TABLE 11 North America Analysing Data Market by Region, 2024 - 2031, USD Million
TABLE 12 North America Product Analytics Market by Component, 2020 - 2023, USD Million
TABLE 13 North America Product Analytics Market by Component, 2024 - 2031, USD Million
TABLE 14 North America Solution Market by Region, 2020 - 2023, USD Million
TABLE 15 North America Solution Market by Region, 2024 - 2031, USD Million
TABLE 16 North America Services Market by Region, 2020 - 2023, USD Million
TABLE 17 North America Services Market by Region, 2024 - 2031, USD Million
TABLE 18 North America Product Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 19 North America Product Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 20 North America Cloud Market by Country, 2020 - 2023, USD Million
TABLE 21 North America Cloud Market by Country, 2024 - 2031, USD Million
TABLE 22 North America On-premise Market by Country, 2020 - 2023, USD Million
TABLE 23 North America On-premise Market by Country, 2024 - 2031, USD Million
TABLE 24 North America Product Analytics Market by Application, 2020 - 2023, USD Million
TABLE 25 North America Product Analytics Market by Application, 2024 - 2031, USD Million
TABLE 26 North America Consumer Engagement Market by Country, 2020 - 2023, USD Million
TABLE 27 North America Consumer Engagement Market by Country, 2024 - 2031, USD Million
TABLE 28 North America Sales & Marketing Market by Country, 2020 - 2023, USD Million
TABLE 29 North America Sales & Marketing Market by Country, 2024 - 2031, USD Million
TABLE 30 North America Design & Manufacturing Market by Country, 2020 - 2023, USD Million
TABLE 31 North America Design & Manufacturing Market by Country, 2024 - 2031, USD Million
TABLE 32 North America Product Analytics Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 33 North America Product Analytics Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 34 North America Large Enterprises Market by Country, 2020 - 2023, USD Million
TABLE 35 North America Large Enterprises Market by Country, 2024 - 2031, USD Million
TABLE 36 North America Small & Medium Enterprises (SMEs) Market by Country, 2020 - 2023, USD Million
TABLE 37 North America Small & Medium Enterprises (SMEs) Market by Country, 2024 - 2031, USD Million
TABLE 38 North America Product Analytics Market by End User, 2020 - 2023, USD Million
TABLE 39 North America Product Analytics Market by End User, 2024 - 2031, USD Million
TABLE 40 North America Retail & E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 41 North America Retail & E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 42 North America BFSI Market by Country, 2020 - 2023, USD Million
TABLE 43 North America BFSI Market by Country, 2024 - 2031, USD Million
TABLE 44 North America IT & Telecommunication Market by Country, 2020 - 2023, USD Million
TABLE 45 North America IT & Telecommunication Market by Country, 2024 - 2031, USD Million
TABLE 46 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 47 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 48 North America Healthcare & Pharmaceuticals Market by Country, 2020 - 2023, USD Million
TABLE 49 North America Healthcare & Pharmaceuticals Market by Country, 2024 - 2031, USD Million
TABLE 50 North America Other End User Market by Country, 2020 - 2023, USD Million
TABLE 51 North America Other End User Market by Country, 2024 - 2031, USD Million
TABLE 52 North America Product Analytics Market by Country, 2020 - 2023, USD Million
TABLE 53 North America Product Analytics Market by Country, 2024 - 2031, USD Million
TABLE 54 US Product Analytics Market, 2020 - 2023, USD Million
TABLE 55 US Product Analytics Market, 2024 - 2031, USD Million
TABLE 56 US Product Analytics Market by Mode, 2020 - 2023, USD Million
TABLE 57 US Product Analytics Market by Mode, 2024 - 2031, USD Million
TABLE 58 US Product Analytics Market by Component, 2020 - 2023, USD Million
TABLE 59 US Product Analytics Market by Component, 2024 - 2031, USD Million
TABLE 60 US Product Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 61 US Product Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 62 US Product Analytics Market by Application, 2020 - 2023, USD Million
TABLE 63 US Product Analytics Market by Application, 2024 - 2031, USD Million
TABLE 64 US Product Analytics Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 65 US Product Analytics Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 66 US Product Analytics Market by End User, 2020 - 2023, USD Million
TABLE 67 US Product Analytics Market by End User, 2024 - 2031, USD Million
TABLE 68 Canada Product Analytics Market, 2020 - 2023, USD Million
TABLE 69 Canada Product Analytics Market, 2024 - 2031, USD Million
TABLE 70 Canada Product Analytics Market by Mode, 2020 - 2023, USD Million
TABLE 71 Canada Product Analytics Market by Mode, 2024 - 2031, USD Million
TABLE 72 Canada Product Analytics Market by Component, 2020 - 2023, USD Million
TABLE 73 Canada Product Analytics Market by Component, 2024 - 2031, USD Million
TABLE 74 Canada Product Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 75 Canada Product Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 76 Canada Product Analytics Market by Application, 2020 - 2023, USD Million
TABLE 77 Canada Product Analytics Market by Application, 2024 - 2031, USD Million
TABLE 78 Canada Product Analytics Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 79 Canada Product Analytics Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 80 Canada Product Analytics Market by End User, 2020 - 2023, USD Million
TABLE 81 Canada Product Analytics Market by End User, 2024 - 2031, USD Million
TABLE 82 Mexico Product Analytics Market, 2020 - 2023, USD Million
TABLE 83 Mexico Product Analytics Market, 2024 - 2031, USD Million
TABLE 84 Mexico Product Analytics Market by Mode, 2020 - 2023, USD Million
TABLE 85 Mexico Product Analytics Market by Mode, 2024 - 2031, USD Million
TABLE 86 Mexico Product Analytics Market by Component, 2020 - 2023, USD Million
TABLE 87 Mexico Product Analytics Market by Component, 2024 - 2031, USD Million
TABLE 88 Mexico Product Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 89 Mexico Product Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 90 Mexico Product Analytics Market by Application, 2020 - 2023, USD Million
TABLE 91 Mexico Product Analytics Market by Application, 2024 - 2031, USD Million
TABLE 92 Mexico Product Analytics Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 93 Mexico Product Analytics Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 94 Mexico Product Analytics Market by End User, 2020 - 2023, USD Million
TABLE 95 Mexico Product Analytics Market by End User, 2024 - 2031, USD Million
TABLE 96 Rest of North America Product Analytics Market, 2020 - 2023, USD Million
TABLE 97 Rest of North America Product Analytics Market, 2024 - 2031, USD Million
TABLE 98 Rest of North America Product Analytics Market by Mode, 2020 - 2023, USD Million
TABLE 99 Rest of North America Product Analytics Market by Mode, 2024 - 2031, USD Million
TABLE 100 Rest of North America Product Analytics Market by Component, 2020 - 2023, USD Million
TABLE 101 Rest of North America Product Analytics Market by Component, 2024 - 2031, USD Million
TABLE 102 Rest of North America Product Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 103 Rest of North America Product Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 104 Rest of North America Product Analytics Market by Application, 2020 - 2023, USD Million
TABLE 105 Rest of North America Product Analytics Market by Application, 2024 - 2031, USD Million
TABLE 106 Rest of North America Product Analytics Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 107 Rest of North America Product Analytics Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 108 Rest of North America Product Analytics Market by End User, 2020 - 2023, USD Million
TABLE 109 Rest of North America Product Analytics Market by End User, 2024 - 2031, USD Million
TABLE 110 Key Information - IBM Corporation
TABLE 111 Key Information - Oracle Corporation
TABLE 112 Key Information - Google LLC
TABLE 113 Key Information - Salesforce, Inc.
TABLE 114 Key Information - Adobe, Inc.
TABLE 115 Key Information - Medallia Inc.
TABLE 116 Key Information - Accenture PLC
TABLE 117 Key Information - Teradata Corporation
TABLE 118 Key Information - SAS Institute, Inc.
TABLE 119 Key Information - QlikTech International AB

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 North America Product Analytics Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Product Analytics Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 7 Porter's Five Forces Analysis - Product Analytics Market
FIG 8 North America Product Analytics Market share by Mode, 2023
FIG 9 North America Product Analytics Market share by Mode, 20231
FIG 10 North America Product Analytics Market by Mode, 2020 - 2031, USD Million
FIG 11 North America Product Analytics Market share by Component, 2023
FIG 12 North America Product Analytics Market share by Component, 2031
FIG 13 North America Product Analytics Market by Component, 2020 - 2031, USD Million
FIG 14 North America Product Analytics Market share by Deployment, 2023
FIG 15 North America Product Analytics Market share by Deployment, 2031
FIG 16 North America Product Analytics Market by Deployment, 2020 - 2031, USD Million
FIG 17 North America Product Analytics Market share by Application, 2023
FIG 18 North America Product Analytics Market share by Application, 2031
FIG 19 North America Product Analytics Market by Application, 2020 - 2031, USD Million
FIG 20 North America Product Analytics Market share by Enterprise Size, 2023
FIG 21 North America Product Analytics Market share by Enterprise Size, 2031
FIG 22 North America Product Analytics Market by Enterprise Size, 2020 - 2031, USD Million
FIG 23 North America Product Analytics Market share by End User, 2023
FIG 24 North America Product Analytics Market share by End User, 2031
FIG 25 North America Product Analytics Market by End User, 2020 - 2031, USD Million
FIG 26 North America Product Analytics Market share by Country, 2023
FIG 27 North America Product Analytics Market share by Country, 2031
FIG 28 North America Product Analytics Market by Country, 2020 - 2031, USD Million
FIG 29 Recent strategies and developments: IBM Corporation
FIG 30 SWOT Analysis: IBM Corporation
FIG 31 Recent strategies and developments: Oracle Corporation
FIG 32 SWOT Analysis: Oracle Corporation
FIG 33 Recent strategies and developments: Google LLC
FIG 34 SWOT Analysis: Google LLC
FIG 35 SWOT Analysis: Salesforce, Inc.
FIG 36 SWOT Analysis: Adobe, Inc.
FIG 37 SWOT Analysis: Accenture PLC
FIG 38 SWOT Analysis: Teradata Corporation
FIG 39 SWOT Analysis: SAS INSTITUTE, INC.
FIG 40 SWOT Analysis: QlikTech International AB

North America Product Analytics Market Size, Share & Trends Analysis Report By Mode, By Component, By Deployment, By Application, By Enterprise Size, By End User, By Country and Growth Forecast, 2024 - 2031

Description

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