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PUBLISHER: KBV Research | PRODUCT CODE: 1682912
PUBLISHER: KBV Research | PRODUCT CODE: 1682912
North America Customer Engagement Solutions Market Size, Share & Trends Analysis Report By Deployment Type (Mobile Apps and Web-based), By Component, By Enterprise Size, By Industry, By Country and Growth Forecast, 2024 - 2031
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The North America Customer Engagement Solutions Market would witness market growth of 10.7% CAGR during the forecast period (2024-2031).
The US market dominated the North America Customer Engagement Solutions Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $13,447 million by 2031. The Canada market is experiencing a CAGR of 12.9% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 12.1% during (2024 - 2031).
Customer engagement solutions refer to technologies, strategies, and platforms businesses use to interact with customers across multiple touchpoints, fostering meaningful relationships, improving customer satisfaction, and driving brand loyalty. These solutions facilitate proactive, personalized, and seamless communication, thereby enabling businesses to effectively interact with consumers at every stage of their journey, from the initial contact to post-purchase interactions.
In order to maximize client interactions, contemporary these solutions make use of cutting-edge technology, including automation, cloud computing, big data analytics, machine learning, and artificial intelligence (AI). These tools help businesses analyze customer behavior, anticipate needs, and deliver real-time, contextual, and personalized experiences.
Across North America, this market is expanding rapidly due to the increasing digital transformation efforts across various industries. Canada's Banking, Financial Services, and Insurance (BFSI) sector increasingly adopts these to meet evolving consumer expectations. Financial institutions are implementing AI-driven platforms to offer personalized financial advice and efficient query resolution. The Canadian government's emphasis on digital transformation is evident through programs like the Digital Charter, which promotes trust and innovation in the digital economy. Regulatory bodies such as the Office of the Superintendent of Financial Institutions (OSFI) encourage banks to adopt advanced technologies to enhance customer service while ensuring compliance and security. This regulatory support and a tech-savvy population propel the BFSI sector's investment in sophisticated customer engagement tools. The IT and telecom sector in the United States is a major contributor to the increasing demand for these solutions. Hence, as businesses strive to meet heightened consumer expectations, integrating AI, machine learning, and data analytics into customer engagement strategies becomes imperative, driving the market forward.
Based on Deployment Type, the market is segmented into Mobile Apps and Web-based. Based on Component, the market is segmented into Omnichannel, Reporting & Analytics, Chatbots, Workforce Optimization, and Other Component. Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Industry, the market is segmented into IT & Telecom, BFSI, Retail & Consumer, Travel & Hospitality, Healthcare, Media & Entertainment, and Other Industry. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- IBM Corporation
- SAP SE
- Microsoft Corporation
- Avaya, Inc. (Avaya Holdings Corp.)
- Oracle Corporation
- Salesforce, Inc.
- NICE Ltd.
- Pegasystems, Inc.
- Open Text Corporation
- Zoho Corporation Pvt. Ltd.
North America Customer Engagement Solutions Market Report Segmentation
By Deployment Type
- Mobile Apps
- Web-based
By Component
- Omnichannel
- Reporting & Analytics
- Chatbots
- Workforce Optimization
- Other Component
By Enterprise Size
- Large Enterprise
- Small & Medium Enterprise
By Industry
- IT & Telecom
- BFSI
- Retail & Consumer
- Travel & Hospitality
- Healthcare
- Media & Entertainment
- Other Industry
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Customer Engagement Solutions Market, by Deployment Type
- 1.4.2 North America Customer Engagement Solutions Market, by Component
- 1.4.3 North America Customer Engagement Solutions Market, by Enterprise Size
- 1.4.4 North America Customer Engagement Solutions Market, by Industry
- 1.4.5 North America Customer Engagement Solutions Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 Market Share Analysis, 2023
- 4.2 Strategies Deployed in Customer Engagement Solutions Market
- 4.3 Porter Five Forces Analysis
Chapter 5. North America Customer Engagement Solutions Market by Deployment Type
- 5.1 North America Mobile Apps Market by Region
- 5.2 North America Web-based Market by Region
Chapter 6. North America Customer Engagement Solutions Market by Component
- 6.1 North America Omnichannel Market by Country
- 6.2 North America Reporting & Analytics Market by Country
- 6.3 North America Chatbots Market by Country
- 6.4 North America Workforce Optimization Market by Country
- 6.5 North America Other Component Market by Country
Chapter 7. North America Customer Engagement Solutions Market by Enterprise Size
- 7.1 North America Large Enterprise Market by Country
- 7.2 North America Small & Medium Enterprise Market by Country
Chapter 8. North America Customer Engagement Solutions Market by Industry
- 8.1 North America IT & Telecom Market by Country
- 8.2 North America BFSI Market by Country
- 8.3 North America Retail & Consumer Market by Country
- 8.4 North America Travel & Hospitality Market by Country
- 8.5 North America Healthcare Market by Country
- 8.6 North America Media & Entertainment Market by Country
- 8.7 North America Other Industry Market by Country
Chapter 9. North America Customer Engagement Solutions Market by Country
- 9.1 US Customer Engagement Solutions Market
- 9.1.1 US Customer Engagement Solutions Market by Deployment Type
- 9.1.2 US Customer Engagement Solutions Market by Component
- 9.1.3 US Customer Engagement Solutions Market by Enterprise Size
- 9.1.4 US Customer Engagement Solutions Market by Industry
- 9.2 Canada Customer Engagement Solutions Market
- 9.2.1 Canada Customer Engagement Solutions Market by Deployment Type
- 9.2.2 Canada Customer Engagement Solutions Market by Component
- 9.2.3 Canada Customer Engagement Solutions Market by Enterprise Size
- 9.2.4 Canada Customer Engagement Solutions Market by Industry
- 9.3 Mexico Customer Engagement Solutions Market
- 9.3.1 Mexico Customer Engagement Solutions Market by Deployment Type
- 9.3.2 Mexico Customer Engagement Solutions Market by Component
- 9.3.3 Mexico Customer Engagement Solutions Market by Enterprise Size
- 9.3.4 Mexico Customer Engagement Solutions Market by Industry
- 9.4 Rest of North America Customer Engagement Solutions Market
- 9.4.1 Rest of North America Customer Engagement Solutions Market by Deployment Type
- 9.4.2 Rest of North America Customer Engagement Solutions Market by Component
- 9.4.3 Rest of North America Customer Engagement Solutions Market by Enterprise Size
- 9.4.4 Rest of North America Customer Engagement Solutions Market by Industry
Chapter 10. Company Profiles
- 10.1 IBM Corporation
- 10.1.1 Company Overview
- 10.1.2 Financial Analysis
- 10.1.3 Regional & Segmental Analysis
- 10.1.4 Research & Development Expenses
- 10.1.5 Recent strategies and developments:
- 10.1.5.1 Partnerships, Collaborations, and Agreements:
- 10.1.5.2 Product Launches and Product Expansions:
- 10.1.6 SWOT Analysis
- 10.2 SAP SE
- 10.2.1 Company Overview
- 10.2.2 Financial Analysis
- 10.2.3 Regional Analysis
- 10.2.4 Research & Development Expense
- 10.2.5 Recent strategies and developments:
- 10.2.5.1 Acquisition and Mergers:
- 10.2.6 SWOT Analysis
- 10.3 Microsoft Corporation
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Segmental and Regional Analysis
- 10.3.4 Research & Development Expenses
- 10.3.5 Recent strategies and developments:
- 10.3.5.1 Partnerships, Collaborations, and Agreements:
- 10.3.6 SWOT Analysis
- 10.4 Avaya, Inc. (Avaya Holdings Corp.)
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Research & Development Expenses
- 10.4.5 Recent strategies and developments:
- 10.4.5.1 Partnerships, Collaborations, and Agreements:
- 10.4.5.2 Product Launches and Product Expansions:
- 10.4.6 SWOT Analysis
- 10.5 Oracle Corporation
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Segmental and Regional Analysis
- 10.5.4 Research & Development Expense
- 10.5.5 Recent strategies and developments:
- 10.5.5.1 Partnerships, Collaborations, and Agreements:
- 10.5.6 SWOT Analysis
- 10.6 Salesforce, Inc.
- 10.6.1 Company Overview
- 10.6.2 Financial Analysis
- 10.6.3 Regional Analysis
- 10.6.4 Research & Development Expenses
- 10.6.5 SWOT Analysis
- 10.7 NICE Ltd.
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Segmental and Regional Analysis
- 10.7.4 Research & Development Expenses
- 10.7.5 SWOT Analysis
- 10.8 Pegasystems, Inc.
- 10.8.1 Company Overview
- 10.8.2 Financial Analysis
- 10.8.3 Regional Analysis
- 10.8.4 Research & Development Expenses
- 10.8.5 SWOT Analysis
- 10.9 Open Text Corporation
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Regional Analysis
- 10.9.4 Research & Development Expenses
- 10.9.5 SWOT Analysis
- 10.10. Zoho Corporation Pvt. Ltd.
- 10.10.1 Company Overview
- 10.10.2 SWOT Analysis
LIST OF TABLES
- TABLE 1 North America Customer Engagement Solutions Market, 2020 - 2023, USD Million
- TABLE 2 North America Customer Engagement Solutions Market, 2024 - 2031, USD Million
- TABLE 3 North America Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
- TABLE 4 North America Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
- TABLE 5 North America Mobile Apps Market by Region, 2020 - 2023, USD Million
- TABLE 6 North America Mobile Apps Market by Region, 2024 - 2031, USD Million
- TABLE 7 North America Web-based Market by Region, 2020 - 2023, USD Million
- TABLE 8 North America Web-based Market by Region, 2024 - 2031, USD Million
- TABLE 9 North America Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
- TABLE 10 North America Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
- TABLE 11 North America Omnichannel Market by Country, 2020 - 2023, USD Million
- TABLE 12 North America Omnichannel Market by Country, 2024 - 2031, USD Million
- TABLE 13 North America Reporting & Analytics Market by Country, 2020 - 2023, USD Million
- TABLE 14 North America Reporting & Analytics Market by Country, 2024 - 2031, USD Million
- TABLE 15 North America Chatbots Market by Country, 2020 - 2023, USD Million
- TABLE 16 North America Chatbots Market by Country, 2024 - 2031, USD Million
- TABLE 17 North America Workforce Optimization Market by Country, 2020 - 2023, USD Million
- TABLE 18 North America Workforce Optimization Market by Country, 2024 - 2031, USD Million
- TABLE 19 North America Other Component Market by Country, 2020 - 2023, USD Million
- TABLE 20 North America Other Component Market by Country, 2024 - 2031, USD Million
- TABLE 21 North America Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 22 North America Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 23 North America Large Enterprise Market by Country, 2020 - 2023, USD Million
- TABLE 24 North America Large Enterprise Market by Country, 2024 - 2031, USD Million
- TABLE 25 North America Small & Medium Enterprise Market by Country, 2020 - 2023, USD Million
- TABLE 26 North America Small & Medium Enterprise Market by Country, 2024 - 2031, USD Million
- TABLE 27 North America Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
- TABLE 28 North America Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
- TABLE 29 North America IT & Telecom Market by Country, 2020 - 2023, USD Million
- TABLE 30 North America IT & Telecom Market by Country, 2024 - 2031, USD Million
- TABLE 31 North America BFSI Market by Country, 2020 - 2023, USD Million
- TABLE 32 North America BFSI Market by Country, 2024 - 2031, USD Million
- TABLE 33 North America Retail & Consumer Market by Country, 2020 - 2023, USD Million
- TABLE 34 North America Retail & Consumer Market by Country, 2024 - 2031, USD Million
- TABLE 35 North America Travel & Hospitality Market by Country, 2020 - 2023, USD Million
- TABLE 36 North America Travel & Hospitality Market by Country, 2024 - 2031, USD Million
- TABLE 37 North America Healthcare Market by Country, 2020 - 2023, USD Million
- TABLE 38 North America Healthcare Market by Country, 2024 - 2031, USD Million
- TABLE 39 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
- TABLE 40 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
- TABLE 41 North America Other Industry Market by Country, 2020 - 2023, USD Million
- TABLE 42 North America Other Industry Market by Country, 2024 - 2031, USD Million
- TABLE 43 North America Customer Engagement Solutions Market by Country, 2020 - 2023, USD Million
- TABLE 44 North America Customer Engagement Solutions Market by Country, 2024 - 2031, USD Million
- TABLE 45 US Customer Engagement Solutions Market, 2020 - 2023, USD Million
- TABLE 46 US Customer Engagement Solutions Market, 2024 - 2031, USD Million
- TABLE 47 US Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
- TABLE 48 US Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
- TABLE 49 US Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
- TABLE 50 US Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
- TABLE 51 US Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 52 US Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 53 US Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
- TABLE 54 US Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
- TABLE 55 Canada Customer Engagement Solutions Market, 2020 - 2023, USD Million
- TABLE 56 Canada Customer Engagement Solutions Market, 2024 - 2031, USD Million
- TABLE 57 Canada Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
- TABLE 58 Canada Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
- TABLE 59 Canada Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
- TABLE 60 Canada Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
- TABLE 61 Canada Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 62 Canada Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 63 Canada Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
- TABLE 64 Canada Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
- TABLE 65 Mexico Customer Engagement Solutions Market, 2020 - 2023, USD Million
- TABLE 66 Mexico Customer Engagement Solutions Market, 2024 - 2031, USD Million
- TABLE 67 Mexico Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
- TABLE 68 Mexico Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
- TABLE 69 Mexico Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
- TABLE 70 Mexico Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
- TABLE 71 Mexico Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 72 Mexico Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 73 Mexico Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
- TABLE 74 Mexico Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
- TABLE 75 Rest of North America Customer Engagement Solutions Market, 2020 - 2023, USD Million
- TABLE 76 Rest of North America Customer Engagement Solutions Market, 2024 - 2031, USD Million
- TABLE 77 Rest of North America Customer Engagement Solutions Market by Deployment Type, 2020 - 2023, USD Million
- TABLE 78 Rest of North America Customer Engagement Solutions Market by Deployment Type, 2024 - 2031, USD Million
- TABLE 79 Rest of North America Customer Engagement Solutions Market by Component, 2020 - 2023, USD Million
- TABLE 80 Rest of North America Customer Engagement Solutions Market by Component, 2024 - 2031, USD Million
- TABLE 81 Rest of North America Customer Engagement Solutions Market by Enterprise Size, 2020 - 2023, USD Million
- TABLE 82 Rest of North America Customer Engagement Solutions Market by Enterprise Size, 2024 - 2031, USD Million
- TABLE 83 Rest of North America Customer Engagement Solutions Market by Industry, 2020 - 2023, USD Million
- TABLE 84 Rest of North America Customer Engagement Solutions Market by Industry, 2024 - 2031, USD Million
- TABLE 85 Key Information - IBM Corporation
- TABLE 86 Key Information - SAP SE
- TABLE 87 Key Information - Microsoft Corporation
- TABLE 88 Key Information - Avaya, Inc.
- TABLE 89 Key Information - Oracle Corporation
- TABLE 90 Key Information - Salesforce, Inc.
- TABLE 91 Key Information - NICE Ltd.
- TABLE 92 Key Information - Pegasystems Inc.
- TABLE 93 Key Information - Open Text Corporation
- TABLE 94 Key Information - Zoho Corporation Pvt. Ltd.
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 North America Customer Engagement Solutions Market, 2020 - 2031, USD Million
- FIG 3 Key Factors Impacting Customer Engagement Solutions Market
- FIG 4 Market Share Analysis, 2023
- FIG 5 Porter's Five Forces Analysis -Customer Engagement Solutions Market
- FIG 6 North America Customer Engagement Solutions Market share by Deployment Type, 2023
- FIG 7 North America Customer Engagement Solutions Market share by Deployment Type, 2031
- FIG 8 North America Customer Engagement Solutions Market by Deployment Type, 2020 - 2031, USD Million
- FIG 9 North America Customer Engagement Solutions Market share by Component, 2023
- FIG 10 North America Customer Engagement Solutions Market share by Component, 2031
- FIG 11 North America Customer Engagement Solutions Market by Component, 2020 - 2031, USD Million
- FIG 12 North America Customer Engagement Solutions Market share by Enterprise Size, 2023
- FIG 13 North America Customer Engagement Solutions Market share by Enterprise Size, 2031
- FIG 14 North America Customer Engagement Solutions Market by Enterprise Size, 2020 - 2031, USD Million
- FIG 15 North America Customer Engagement Solutions Market share by Industry, 2023
- FIG 16 North America Customer Engagement Solutions Market share by Industry, 2031
- FIG 17 North America Customer Engagement Solutions Market by Industry, 2020 - 2031, USD Million
- FIG 18 North America Customer Engagement Solutions Market share by Country, 2023
- FIG 19 North America Customer Engagement Solutions Market share by Country, 2031
- FIG 20 North America Customer Engagement Solutions Market by Country, 2020 - 2031, USD Million
- FIG 21 Recent strategies and developments: IBM Corporation
- FIG 22 Swot Analysis: IBM Corporation
- FIG 23 SWOT Analysis: SAP SE
- FIG 24 SWOT Analysis: Microsoft Corporation
- FIG 25 Recent strategies and developments: Avaya, Inc.
- FIG 26 Swot Analysis: Avaya, Inc.
- FIG 27 SWOT Analysis: Oracle Corporation
- FIG 28 SWOT Analysis: Salesforce, Inc.
- FIG 29 SWOT Analysis: NICE Ltd.
- FIG 30 SWOT Analysis: Pegasystems, Inc.
- FIG 31 SWOT analysis: Open Text Corporation
- FIG 32 SWOT Analysis: Zoho Corporation Pvt. Ltd.
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