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PUBLISHER: KBV Research | PRODUCT CODE: 1635319

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PUBLISHER: KBV Research | PRODUCT CODE: 1635319

Asia Pacific Digital Signage Software Market Size, Share & Trends Analysis Report By Component (Software, and Services (Professional Services, and Managed Services)), By Vertical, By Country and Growth Forecast, 2024 - 2031

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The Asia Pacific Digital Signage Software Market would witness market growth of 10.6% CAGR during the forecast period (2024-2031).

The China market dominated the Asia Pacific Digital Signage Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,465.3 million by 2031. The Japan market is registering a CAGR of 10% during (2024 - 2031). Additionally, The India market would witness a CAGR of 11.4% during (2024 - 2031).

The adoption of digital signage software has been growing steadily across multiple sectors. Several factors contribute to this surge in adoption, including technological advancements, cost reductions, and the increasing recognition of the importance of effective communication in customer engagement. The development of cloud-based platforms, improved content management systems, and more affordable hardware have significantly lowered the barrier to entry for many organizations looking to implement digital signage. Cloud-based solutions allow businesses to control and update signage remotely, while advancements in display technology, such as LED and OLED screens, have improved the visual quality and flexibility of signage. The shift toward cloud-based digital signage software has simplified content management and distribution. Business owners and managers no longer need to worry about on-site servers or software installation. Instead, they can create, manage, and update content remotely via intuitive web interfaces, allowing greater control and efficiency.

Transportation, retail, and hospitality increasingly require real-time communication with customers. The need for instant updates, whether for public transit schedules, retail promotions, or emergency announcements, has led to the widespread adoption of digital signage software. Digital signage engages viewers more effectively than traditional static signage, increasing industry adoption. The ability to display rich media content, including video, audio, and dynamic information, allows businesses to capture the attention of their target audience more effectively, improving customer engagement and retention.

China's education technology sector, having grown from $46.4 billion in 2017 to $61.1 billion in 2020 and projected to reach $75 billion in 2022, is driving significant demand for digital signage solutions in educational institutions. As schools, universities, and e-learning platforms in China embrace technology to enhance the learning experience, digital signage is increasingly used for real-time communication, information dissemination, and interactive learning experiences. Educational institutions are deploying digital signage to display announcements, schedules, and interactive content, enhancing student engagement and creating more immersive educational environments.

The continued expansion of the education tech industry in China is expected to stimulate demand for digital signage software that supports dynamic content management and integration with e-learning platforms, further contributing to the market's growth. In conclusion, India and China are witnessing rapid growth in key sectors-media and entertainment in India and education technology in China-that rely heavily on digital content delivery.

Based on Component, the market is segmented into Software (Content Management System, Edge Server Software, and Other Software Type), and Services (Professional Services, and Managed Services). Based on Vertical, the market is segmented into Corporate & Retail, Government, Entertainment & Hospitality, Healthcare, Institutional, Transportation, Industrial, and Other Verticals. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

  • Koninklijke Philips N.V.
  • LG Electronics, Inc. (LG Corporation)
  • NEC Corporation
  • Panasonic Holdings Corporation
  • Sony Corporation
  • Samsung Electronics Co., Ltd. (Samsung Group)
  • Microsoft Corporation
  • Cisco Systems, Inc.
  • Intel Corporation
  • ViewSonic Corporation

Asia Pacific Digital Signage Software Market Report Segmentation

By Component

  • Software
    • Content Management System
    • Edge Server Software
    • Other Software Type
  • Services
    • Professional Services
    • Managed Services

By Vertical

  • Corporate & Retail
  • Government
  • Entertainment & Hospitality
  • Healthcare
  • Institutional
  • Transportation
  • Industrial
  • Other Verticals

By Country

  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Asia Pacific Digital Signage Software Market, by Component
    • 1.4.2 Asia Pacific Digital Signage Software Market, by Vertical
    • 1.4.3 Asia Pacific Digital Signage Software Market, by Country
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

  • 4.1 KBV Cardinal Matrix
  • 4.2 Recent Industry Wide Strategic Developments
    • 4.2.1 Partnerships, Collaborations and Agreements
    • 4.2.2 Product Launches and Product Expansions
  • 4.3 Market Share Analysis, 2023
  • 4.4 Top Winning Strategies
    • 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
    • 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2023, Mar - 2024, Nov) Leading Players
  • 4.5 Porter Five Forces Analysis

Chapter 5. Asia Pacific Digital Signage Software Market by Component

  • 5.1 Asia Pacific Software Market by Country
  • 5.2 Asia Pacific Digital Signage Software Market by Software Type
    • 5.2.1 Asia Pacific Content Management System Market by Country
    • 5.2.2 Asia Pacific Edge Server Software Market by Country
    • 5.2.3 Asia Pacific Other Software Type Market by Country
  • 5.3 Asia Pacific Services Market by Country
  • 5.4 Asia Pacific Digital Signage Software Market by Services Type
    • 5.4.1 Asia Pacific Professional Services Market by Country
    • 5.4.2 Asia Pacific Managed Services Market by Country

Chapter 6. Asia Pacific Digital Signage Software Market by Vertical

  • 6.1 Asia Pacific Corporate & Retail Market by Country
  • 6.2 Asia Pacific Government Market by Country
  • 6.3 Asia Pacific Entertainment & Hospitality Market by Country
  • 6.4 Asia Pacific Healthcare Market by Country
  • 6.5 Asia Pacific Institutional Market by Country
  • 6.6 Asia Pacific Transportation Market by Country
  • 6.7 Asia Pacific Industrial Market by Country
  • 6.8 Asia Pacific Other Verticals Market by Country

Chapter 7. Asia Pacific Digital Signage Software Market by Country

  • 7.1 China Digital Signage Software Market
    • 7.1.1 China Digital Signage Software Market by Component
      • 7.1.1.1 China Digital Signage Software Market by Software Type
      • 7.1.1.2 China Digital Signage Software Market by Services Type
    • 7.1.2 China Digital Signage Software Market by Vertical
  • 7.2 Japan Digital Signage Software Market
    • 7.2.1 Japan Digital Signage Software Market by Component
      • 7.2.1.1 Japan Digital Signage Software Market by Software Type
      • 7.2.1.2 Japan Digital Signage Software Market by Services Type
    • 7.2.2 Japan Digital Signage Software Market by Vertical
  • 7.3 India Digital Signage Software Market
    • 7.3.1 India Digital Signage Software Market by Component
      • 7.3.1.1 India Digital Signage Software Market by Software Type
      • 7.3.1.2 India Digital Signage Software Market by Services Type
    • 7.3.2 India Digital Signage Software Market by Vertical
  • 7.4 South Korea Digital Signage Software Market
    • 7.4.1 South Korea Digital Signage Software Market by Component
      • 7.4.1.1 South Korea Digital Signage Software Market by Software Type
      • 7.4.1.2 South Korea Digital Signage Software Market by Services Type
    • 7.4.2 South Korea Digital Signage Software Market by Vertical
  • 7.5 Australia Digital Signage Software Market
    • 7.5.1 Australia Digital Signage Software Market by Component
      • 7.5.1.1 Australia Digital Signage Software Market by Software Type
      • 7.5.1.2 Australia Digital Signage Software Market by Services Type
    • 7.5.2 Australia Digital Signage Software Market by Vertical
  • 7.6 Malaysia Digital Signage Software Market
    • 7.6.1 Malaysia Digital Signage Software Market by Component
      • 7.6.1.1 Malaysia Digital Signage Software Market by Software Type
      • 7.6.1.2 Malaysia Digital Signage Software Market by Services Type
    • 7.6.2 Malaysia Digital Signage Software Market by Vertical
  • 7.7 Rest of Asia Pacific Digital Signage Software Market
    • 7.7.1 Rest of Asia Pacific Digital Signage Software Market by Component
      • 7.7.1.1 Rest of Asia Pacific Digital Signage Software Market by Software Type
      • 7.7.1.2 Rest of Asia Pacific Digital Signage Software Market by Services Type
    • 7.7.2 Rest of Asia Pacific Digital Signage Software Market by Vertical

Chapter 8. Company Profiles

  • 8.1 Koninklijke Philips N.V.
    • 8.1.1 Company Overview
    • 8.1.2 Financial Analysis
    • 8.1.3 Segmental and Regional Analysis
    • 8.1.4 Research & Development Expense
    • 8.1.5 SWOT Analysis
  • 8.2 LG Electronics, Inc. (LG Corporation)
    • 8.2.1 Company Overview
    • 8.2.2 Financial Analysis
    • 8.2.3 Regional & Segmental Analysis
    • 8.2.4 Research & Development Expenses
    • 8.2.5 Recent strategies and developments:
      • 8.2.5.1 Product Launches and Product Expansions:
    • 8.2.6 SWOT Analysis
  • 8.3 NEC Corporation
    • 8.3.1 Company Overview
    • 8.3.2 Financial Analysis
    • 8.3.3 Segmental and Regional Analysis
    • 8.3.4 Research & Development Expenses
    • 8.3.5 Recent strategies and developments:
      • 8.3.5.1 Partnerships, Collaborations, and Agreements:
      • 8.3.5.2 Product Launches and Product Expansions:
    • 8.3.6 SWOT Analysis
  • 8.4 Panasonic Holdings Corporation
    • 8.4.1 Company Overview
    • 8.4.2 Financial Analysis
    • 8.4.3 Segmental and Regional Analysis
    • 8.4.4 Research & Development Expenses
    • 8.4.5 Recent strategies and developments:
      • 8.4.5.1 Partnerships, Collaborations, and Agreements:
    • 8.4.6 SWOT Analysis
  • 8.5 Sony Corporation
    • 8.5.1 Company Overview
    • 8.5.2 Financial Analysis
    • 8.5.3 Segmental and Regional Analysis
    • 8.5.4 Research & Development Expenses
    • 8.5.5 Recent strategies and developments:
      • 8.5.5.1 Partnerships, Collaborations, and Agreements:
      • 8.5.5.2 Product Launches and Product Expansions:
    • 8.5.6 SWOT Analysis
  • 8.6 Samsung Electronics Co., Ltd. (Samsung Group)
    • 8.6.1 Company Overview
    • 8.6.2 Financial Analysis
    • 8.6.3 Segmental and Regional Analysis
    • 8.6.4 Research & Development Expenses
    • 8.6.5 Recent strategies and developments:
      • 8.6.5.1 Partnerships, Collaborations, and Agreements:
      • 8.6.5.2 Product Launches and Product Expansions:
    • 8.6.6 SWOT Analysis
  • 8.7 Microsoft Corporation
    • 8.7.1 Company Overview
    • 8.7.2 Financial Analysis
    • 8.7.3 Segmental and Regional Analysis
    • 8.7.4 Research & Development Expenses
    • 8.7.5 Recent strategies and developments:
      • 8.7.5.1 Product Launches and Product Expansions:
    • 8.7.6 SWOT Analysis
  • 8.8 Cisco Systems, Inc.
    • 8.8.1 Company Overview
    • 8.8.2 Financial Analysis
    • 8.8.3 Regional Analysis
    • 8.8.4 Research & Development Expense
    • 8.8.5 SWOT Analysis
  • 8.9 Intel Corporation
    • 8.9.1 Company Overview
    • 8.9.2 Financial Analysis
    • 8.9.3 Segmental and Regional Analysis
    • 8.9.4 Research & Development Expenses
    • 8.9.5 SWOT Analysis
  • 8.10. ViewSonic Corporation
    • 8.10.1 Company Overview
    • 8.10.2 Recent strategies and developments:
      • 8.10.2.1 Product Launches and Product Expansions:
    • 8.10.3 SWOT Analysis

LIST OF TABLES

  • TABLE 1 Asia Pacific Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 2 Asia Pacific Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 3 Partnerships, Collaborations and Agreements- Digital Signage Software Market
  • TABLE 4 Product Launches And Product Expansions- Digital Signage Software Market
  • TABLE 5 Asia Pacific Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 6 Asia Pacific Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 7 Asia Pacific Software Market by Country, 2020 - 2023, USD Million
  • TABLE 8 Asia Pacific Software Market by Country, 2024 - 2031, USD Million
  • TABLE 9 Asia Pacific Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 10 Asia Pacific Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 11 Asia Pacific Content Management System Market by Country, 2020 - 2023, USD Million
  • TABLE 12 Asia Pacific Content Management System Market by Country, 2024 - 2031, USD Million
  • TABLE 13 Asia Pacific Edge Server Software Market by Country, 2020 - 2023, USD Million
  • TABLE 14 Asia Pacific Edge Server Software Market by Country, 2024 - 2031, USD Million
  • TABLE 15 Asia Pacific Other Software Type Market by Country, 2020 - 2023, USD Million
  • TABLE 16 Asia Pacific Other Software Type Market by Country, 2024 - 2031, USD Million
  • TABLE 17 Asia Pacific Services Market by Country, 2020 - 2023, USD Million
  • TABLE 18 Asia Pacific Services Market by Country, 2024 - 2031, USD Million
  • TABLE 19 Asia Pacific Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 20 Asia Pacific Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 21 Asia Pacific Professional Services Market by Country, 2020 - 2023, USD Million
  • TABLE 22 Asia Pacific Professional Services Market by Country, 2024 - 2031, USD Million
  • TABLE 23 Asia Pacific Managed Services Market by Country, 2020 - 2023, USD Million
  • TABLE 24 Asia Pacific Managed Services Market by Country, 2024 - 2031, USD Million
  • TABLE 25 Asia Pacific Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 26 Asia Pacific Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 27 Asia Pacific Corporate & Retail Market by Country, 2020 - 2023, USD Million
  • TABLE 28 Asia Pacific Corporate & Retail Market by Country, 2024 - 2031, USD Million
  • TABLE 29 Asia Pacific Government Market by Country, 2020 - 2023, USD Million
  • TABLE 30 Asia Pacific Government Market by Country, 2024 - 2031, USD Million
  • TABLE 31 Asia Pacific Entertainment & Hospitality Market by Country, 2020 - 2023, USD Million
  • TABLE 32 Asia Pacific Entertainment & Hospitality Market by Country, 2024 - 2031, USD Million
  • TABLE 33 Asia Pacific Healthcare Market by Country, 2020 - 2023, USD Million
  • TABLE 34 Asia Pacific Healthcare Market by Country, 2024 - 2031, USD Million
  • TABLE 35 Asia Pacific Institutional Market by Country, 2020 - 2023, USD Million
  • TABLE 36 Asia Pacific Institutional Market by Country, 2024 - 2031, USD Million
  • TABLE 37 Asia Pacific Transportation Market by Country, 2020 - 2023, USD Million
  • TABLE 38 Asia Pacific Transportation Market by Country, 2024 - 2031, USD Million
  • TABLE 39 Asia Pacific Industrial Market by Country, 2020 - 2023, USD Million
  • TABLE 40 Asia Pacific Industrial Market by Country, 2024 - 2031, USD Million
  • TABLE 41 Asia Pacific Other Verticals Market by Country, 2020 - 2023, USD Million
  • TABLE 42 Asia Pacific Other Verticals Market by Country, 2024 - 2031, USD Million
  • TABLE 43 Asia Pacific Digital Signage Software Market by Country, 2020 - 2023, USD Million
  • TABLE 44 Asia Pacific Digital Signage Software Market by Country, 2024 - 2031, USD Million
  • TABLE 45 China Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 46 China Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 47 China Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 48 China Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 49 China Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 50 China Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 51 China Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 52 China Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 53 China Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 54 China Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 55 Japan Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 56 Japan Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 57 Japan Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 58 Japan Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 59 Japan Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 60 Japan Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 61 Japan Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 62 Japan Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 63 Japan Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 64 Japan Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 65 India Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 66 India Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 67 India Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 68 India Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 69 India Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 70 India Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 71 India Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 72 India Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 73 India Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 74 India Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 75 South Korea Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 76 South Korea Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 77 South Korea Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 78 South Korea Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 79 South Korea Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 80 South Korea Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 81 South Korea Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 82 South Korea Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 83 South Korea Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 84 South Korea Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 85 Australia Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 86 Australia Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 87 Australia Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 88 Australia Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 89 Australia Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 90 Australia Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 91 Australia Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 92 Australia Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 93 Australia Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 94 Australia Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 95 Malaysia Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 96 Malaysia Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 97 Malaysia Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 98 Malaysia Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 99 Malaysia Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 100 Malaysia Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 101 Malaysia Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 102 Malaysia Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 103 Malaysia Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 104 Malaysia Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 105 Rest of Asia Pacific Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 106 Rest of Asia Pacific Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 107 Rest of Asia Pacific Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 108 Rest of Asia Pacific Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 109 Rest of Asia Pacific Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 110 Rest of Asia Pacific Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 111 Rest of Asia Pacific Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 112 Rest of Asia Pacific Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 113 Rest of Asia Pacific Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 114 Rest of Asia Pacific Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 115 Key Information - Koninklijke Philips N.V.
  • TABLE 116 Key Information - LG Electronics, Inc.
  • TABLE 117 KEY INFORMATION - NEC Corporation
  • TABLE 118 Key Information - Panasonic Holdings Corporation
  • TABLE 119 Key Information - Sony Corporation
  • TABLE 120 Key Information - Samsung Electronics Co., Ltd.
  • TABLE 121 Key Information - Microsoft Corporation
  • TABLE 122 Key Information - Cisco Systems, Inc.
  • TABLE 123 Key Information - Intel Corporation
  • TABLE 124 Key Information - ViewSonic Corporation
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