Europe Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Component, By Organization Size (Large Enterprises, and Small & Medium-sized Enterprises ), By End User, By Application, By Country and Growth Forecast, 2024

List of Tables

The Europe Influencer Marketing Platform Market would witness market growth of 22.5% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Influencer Marketing Platform Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $7,074.8 million by 2031. The UK market is exhibiting a CAGR of 21.4% during (2024 - 2031). Additionally, The France market would experience a CAGR of 23.5% during (2024 - 2031).

Another critical application of these platforms is content creation. Influencers are adept at creating authentic, engaging content that resonates with their followers. Brands leverage these platforms to collaborate with influencers to produce high-quality content that can be shared across various digital channels, including social media, blogs, and websites.

These platforms are also vital to customer engagement and trust building. Influencers, often seen as credible and relatable figures, can bridge the gap between brands and consumers. Through authentic endorsements and personal stories, influencers can foster trust and build a loyal customer base for brands.

The increasing participation of individuals in social networks across Europe, as highlighted by Eurostat, significantly contributes to the growth of this market in the region. In countries like Denmark, where 91% of individuals engage with social networks, and others like Cyprus (83%) and Hungary (81%), social media engagement creates fertile ground for influencer marketing to flourish. Furthermore, in 224 out of 273 EU regions, social media participation stands above 50%, indicating widespread digital engagement across the continent. This expanding digital presence directly influences the growing importance of influencer marketing platforms as businesses seek to leverage social media influencers to reach and connect with their target audiences. In conclusion, the widespread participation in social networks across Europe is a key driver of growth for this market.

Based on Component, the market is segmented into Solution, and Services (Integration & Deployment, Advisory & Consulting, and Support & Maintenance). Based on Organization Size, the market is segmented into Large Enterprises, and Small & Medium-sized Enterprises (SMEs). Based on End User, the market is segmented into Fashion & Lifestyle, Travel & Tourism, Consumer Goods & Retail, BFSI, Health & Wellness, Agencies & Public Relations, and Other End User. Based on Application, the market is segmented into Search & Discovery, Campaign Management, Analytics & Reporting, Compliance Management & Fraud Detection, Influencer Relationship Management, and Other Application. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

IZEA Worldwide, Inc.
Launchmetrics, Inc. (Lectra)
Klear (Meltwater)
Upfluence, Inc.
AspireIQ, Inc.
Mavrck (Later Influence)
Juliusworks, Inc. (Hypr Brands)
CreatorIQ
Traackr, Inc.
NeoReach

Europe Influencer Marketing Platform Market Report Segmentation

By Component

Solution
Services
- Integration & Deployment
- Advisory & Consulting
- Support & Maintenance

By Organization Size

Large Enterprises
Small & Medium-sized Enterprises (SMEs)

By End User

Fashion & Lifestyle
Travel & Tourism
Consumer Goods & Retail
BFSI
Health & Wellness
Agencies & Public Relations
Other End User

By Application

Search & Discovery
Campaign Management
Analytics & Reporting
Compliance Management & Fraud Detection
Influencer Relationship Management
Other Application

By Country

Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Europe Influencer Marketing Platform Market, by Component
- 1.4.2 Europe Influencer Marketing Platform Market, by Organization Size
- 1.4.3 Europe Influencer Marketing Platform Market, by End User
- 1.4.4 Europe Influencer Marketing Platform Market, by Application
- 1.4.5 Europe Influencer Marketing Platform Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Europe Influencer Marketing Platform Market by Component

4.1 Europe Solution Market by Country
4.2 Europe Services Market by Country
4.3 Europe Influencer Marketing Platform Market by Services Type
- 4.3.1 Europe Integration & Deployment Market by Country
- 4.3.2 Europe Advisory & Consulting Market by Country
- 4.3.3 Europe Support & Maintenance Market by Country

Chapter 5. Europe Influencer Marketing Platform Market by Organization Size

5.1 Europe Large Enterprises Market by Country
5.2 Europe Small & Medium-sized Enterprises (SMEs) Market by Country

Chapter 6. Europe Influencer Marketing Platform Market by End User

6.1 Europe Fashion & Lifestyle Market by Country
6.2 Europe Travel & Tourism Market by Country
6.3 Europe Consumer Goods & Retail Market by Country
6.4 Europe BFSI Market by Country
6.5 Europe Health & Wellness Market by Country
6.6 Europe Agencies & Public Relations Market by Country
6.7 Europe Other End User Market by Country

Chapter 7. Europe Influencer Marketing Platform Market by Application

7.1 Europe Search & Discovery Market by Country
7.2 Europe Campaign Management Market by Country
7.3 Europe Analytics & Reporting Market by Country
7.4 Europe Compliance Management & Fraud Detection Market by Country
7.5 Europe Influencer Relationship Management Market by Country
7.6 Europe Other Application Market by Country

Chapter 8. Europe Influencer Marketing Platform Market by Country

8.1 Germany Influencer Marketing Platform Market
- 8.1.1 Germany Influencer Marketing Platform Market by Component
  - 8.1.1.1 Germany Influencer Marketing Platform Market by Services Type
- 8.1.2 Germany Influencer Marketing Platform Market by Organization Size
- 8.1.3 Germany Influencer Marketing Platform Market by End User
- 8.1.4 Germany Influencer Marketing Platform Market by Application
8.2 UK Influencer Marketing Platform Market
- 8.2.1 UK Influencer Marketing Platform Market by Component
  - 8.2.1.1 UK Influencer Marketing Platform Market by Services Type
- 8.2.2 UK Influencer Marketing Platform Market by Organization Size
- 8.2.3 UK Influencer Marketing Platform Market by End User
- 8.2.4 UK Influencer Marketing Platform Market by Application
8.3 France Influencer Marketing Platform Market
- 8.3.1 France Influencer Marketing Platform Market by Component
  - 8.3.1.1 France Influencer Marketing Platform Market by Services Type
- 8.3.2 France Influencer Marketing Platform Market by Organization Size
- 8.3.3 France Influencer Marketing Platform Market by End User
- 8.3.4 France Influencer Marketing Platform Market by Application
8.4 Russia Influencer Marketing Platform Market
- 8.4.1 Russia Influencer Marketing Platform Market by Component
  - 8.4.1.1 Russia Influencer Marketing Platform Market by Services Type
- 8.4.2 Russia Influencer Marketing Platform Market by Organization Size
- 8.4.3 Russia Influencer Marketing Platform Market by End User
- 8.4.4 Russia Influencer Marketing Platform Market by Application
8.5 Spain Influencer Marketing Platform Market
- 8.5.1 Spain Influencer Marketing Platform Market by Component
  - 8.5.1.1 Spain Influencer Marketing Platform Market by Services Type
- 8.5.2 Spain Influencer Marketing Platform Market by Organization Size
- 8.5.3 Spain Influencer Marketing Platform Market by End User
- 8.5.4 Spain Influencer Marketing Platform Market by Application
8.6 Italy Influencer Marketing Platform Market
- 8.6.1 Italy Influencer Marketing Platform Market by Component
  - 8.6.1.1 Italy Influencer Marketing Platform Market by Services Type
- 8.6.2 Italy Influencer Marketing Platform Market by Organization Size
- 8.6.3 Italy Influencer Marketing Platform Market by End User
- 8.6.4 Italy Influencer Marketing Platform Market by Application
8.7 Rest of Europe Influencer Marketing Platform Market
- 8.7.1 Rest of Europe Influencer Marketing Platform Market by Component
  - 8.7.1.1 Rest of Europe Influencer Marketing Platform Market by Services Type
- 8.7.2 Rest of Europe Influencer Marketing Platform Market by Organization Size
- 8.7.3 Rest of Europe Influencer Marketing Platform Market by End User
- 8.7.4 Rest of Europe Influencer Marketing Platform Market by Application

Chapter 9. Company Profiles

9.1 IZEA Worldwide, Inc.
- 9.1.1 Company Overview
9.2 Launchmetrics, Inc. (Lectra)
- 9.2.1 Company Overview
9.3 Klear (Meltwater)
- 9.3.1 Company Overview
9.4 Upfluence, Inc.
- 9.4.1 Company Overview
9.5 AspireIQ, Inc.
- 9.5.1 Company Overview
9.6 Mavrck (Later Influence)
- 9.6.1 Company Overview
9.7 Juliusworks, Inc. (Hypr Brands)
- 9.7.1 Company Overview
9.8 CreatorIQ
- 9.8.1 Company Overview
9.9 Traackr, Inc.
- 9.9.1 Company Overview
9.10. NeoReach, Inc.
- 9.10.1 Company Overview

LIST OF TABLES

TABLE 1 Europe Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 2 Europe Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 3 Europe Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 4 Europe Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 5 Europe Solution Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe Solution Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe Services Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Services Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 10 Europe Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 11 Europe Integration & Deployment Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Integration & Deployment Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Advisory & Consulting Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Advisory & Consulting Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Support & Maintenance Market by Country, 2020 - 2023, USD Million
TABLE 16 Europe Support & Maintenance Market by Country, 2024 - 2031, USD Million
TABLE 17 Europe Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 18 Europe Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 19 Europe Large Enterprises Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe Large Enterprises Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Small & Medium-sized Enterprises (SMEs) Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Small & Medium-sized Enterprises (SMEs) Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 24 Europe Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 25 Europe Fashion & Lifestyle Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Fashion & Lifestyle Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Travel & Tourism Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe Travel & Tourism Market by Country, 2024 - 2031, USD Million
TABLE 29 Europe Consumer Goods & Retail Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Consumer Goods & Retail Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe BFSI Market by Country, 2020 - 2023, USD Million
TABLE 32 Europe BFSI Market by Country, 2024 - 2031, USD Million
TABLE 33 Europe Health & Wellness Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Health & Wellness Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe Agencies & Public Relations Market by Country, 2020 - 2023, USD Million
TABLE 36 Europe Agencies & Public Relations Market by Country, 2024 - 2031, USD Million
TABLE 37 Europe Other End User Market by Country, 2020 - 2023, USD Million
TABLE 38 Europe Other End User Market by Country, 2024 - 2031, USD Million
TABLE 39 Europe Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 40 Europe Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 41 Europe Search & Discovery Market by Country, 2020 - 2023, USD Million
TABLE 42 Europe Search & Discovery Market by Country, 2024 - 2031, USD Million
TABLE 43 Europe Campaign Management Market by Country, 2020 - 2023, USD Million
TABLE 44 Europe Campaign Management Market by Country, 2024 - 2031, USD Million
TABLE 45 Europe Analytics & Reporting Market by Country, 2020 - 2023, USD Million
TABLE 46 Europe Analytics & Reporting Market by Country, 2024 - 2031, USD Million
TABLE 47 Europe Compliance Management & Fraud Detection Market by Country, 2020 - 2023, USD Million
TABLE 48 Europe Compliance Management & Fraud Detection Market by Country, 2024 - 2031, USD Million
TABLE 49 Europe Influencer Relationship Management Market by Country, 2020 - 2023, USD Million
TABLE 50 Europe Influencer Relationship Management Market by Country, 2024 - 2031, USD Million
TABLE 51 Europe Other Application Market by Country, 2020 - 2023, USD Million
TABLE 52 Europe Other Application Market by Country, 2024 - 2031, USD Million
TABLE 53 Europe Influencer Marketing Platform Market by Country, 2020 - 2023, USD Million
TABLE 54 Europe Influencer Marketing Platform Market by Country, 2024 - 2031, USD Million
TABLE 55 Germany Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 56 Germany Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 57 Germany Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 58 Germany Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 59 Germany Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 60 Germany Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 61 Germany Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 62 Germany Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 63 Germany Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 64 Germany Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 65 Germany Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 66 Germany Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 67 UK Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 68 UK Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 69 UK Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 70 UK Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 71 UK Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 72 UK Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 73 UK Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 74 UK Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 75 UK Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 76 UK Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 77 UK Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 78 UK Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 79 France Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 80 France Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 81 France Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 82 France Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 83 France Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 84 France Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 85 France Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 86 France Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 87 France Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 88 France Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 89 France Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 90 France Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 91 Russia Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 92 Russia Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 93 Russia Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 94 Russia Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 95 Russia Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 96 Russia Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 97 Russia Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 98 Russia Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 99 Russia Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 100 Russia Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 101 Russia Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 102 Russia Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 103 Spain Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 104 Spain Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 105 Spain Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 106 Spain Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 107 Spain Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 108 Spain Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 109 Spain Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 110 Spain Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 111 Spain Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 112 Spain Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 113 Spain Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 114 Spain Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 115 Italy Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 116 Italy Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 117 Italy Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 118 Italy Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 119 Italy Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 120 Italy Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 121 Italy Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 122 Italy Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 123 Italy Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 124 Italy Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 125 Italy Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 126 Italy Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 127 Rest of Europe Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 128 Rest of Europe Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 129 Rest of Europe Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 130 Rest of Europe Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 131 Rest of Europe Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 132 Rest of Europe Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 133 Rest of Europe Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 134 Rest of Europe Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 135 Rest of Europe Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 136 Rest of Europe Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 137 Rest of Europe Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 138 Rest of Europe Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 139 key information - IZEA Worldwide, Inc.
TABLE 140 Key Information - Launchmetrics, Inc.
TABLE 141 key information - Klear
TABLE 142 key information - Upfluence, Inc.
TABLE 143 Key Information - AspireIQ, Inc.
TABLE 144 Key Information - Mavrck
TABLE 145 Key Information - Juliusworks, Inc.
TABLE 146 Key Information - CreatorIQ
TABLE 147 Key Information - Traackr, Inc.
TABLE 148 Key Information - NeoReach, Inc.

Europe Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Component, By Organization Size (Large Enterprises, and Small & Medium-sized Enterprises ), By End User, By Application, By Country and Growth Forecast, 2024 - 2031

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