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PUBLISHER: KBV Research | PRODUCT CODE: 1635233

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PUBLISHER: KBV Research | PRODUCT CODE: 1635233

North America Digital Signage Software Market Size, Share & Trends Analysis Report By Component (Software, and Services (Professional Services, and Managed Services)), By Vertical, By Country and Growth Forecast, 2024 - 2031

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The North America Digital Signage Software Market would witness market growth of 9.1% CAGR during the forecast period (2024-2031).

The US market dominated the North America Digital Signage Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,898.1 million by 2031. The Canada market is experiencing a CAGR of 10.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 10.1% during (2024 - 2031).

The market has rapidly evolved over the past decade, driven by technological advancements, changes in consumer behaviour, and a growing need for businesses to communicate more effectively with their target audience. Digital signage, which refers to using digital displays to show content, has transformed how brands engage with consumers. Digital signage software is pivotal in these systems, enabling businesses to create, manage, and distribute content across digital displays. These software solutions allow real-time updates, dynamic content creation, and integration with various media formats such as images, videos, and live data feeds.

Digital signage software is utilized across various industries, enabling businesses to communicate effectively with customers, employees, and other stakeholders. Digital signage in retail environments enhances the customer shopping experience by providing interactive displays, promotional content, product information, and personalized recommendations. It also allows for the dynamic display of advertisements, sales promotions, and special offers, helping to boost sales and improve customer engagement.

In Mexico, the retail industry, with a revenue of USD 76 billion and dominated by players like Walmart de Mexico, presents a substantial opportunity for digital signage software. Retailers are increasingly leveraging digital signage to enhance the in-store experience, communicate promotions, and provide real-time information to customers. Given Walmart's significant market share, the use of digital signage in large retail chains and other stores will continue to expand as part of its customer engagement strategies. Digital signage solutions in Mexico are likely to focus on improving the shopping experience, offering personalized recommendations, and displaying interactive advertisements, thus contributing to the growth of the digital signage software market in the region. Retailers' adoption of these technologies is expected to increase as competition intensifies and the demand for more engaging, tech-driven consumer experiences grows. In summary, Canada's healthcare investment and Mexico's booming retail sector will drive the adoption of digital signage software.

Based on Component, the market is segmented into Software (Content Management System, Edge Server Software, and Other Software Type), and Services (Professional Services, and Managed Services). Based on Vertical, the market is segmented into Corporate & Retail, Government, Entertainment & Hospitality, Healthcare, Institutional, Transportation, Industrial, and Other Verticals. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

  • Koninklijke Philips N.V.
  • LG Electronics, Inc. (LG Corporation)
  • NEC Corporation
  • Panasonic Holdings Corporation
  • Sony Corporation
  • Samsung Electronics Co., Ltd. (Samsung Group)
  • Microsoft Corporation
  • Cisco Systems, Inc.
  • Intel Corporation
  • ViewSonic Corporation

North America Digital Signage Software Market Report Segmentation

By Component

  • Software
    • Content Management System
    • Edge Server Software
    • Other Software Type
  • Services
    • Professional Services
    • Managed Services

By Vertical

  • Corporate & Retail
  • Government
  • Entertainment & Hospitality
  • Healthcare
  • Institutional
  • Transportation
  • Industrial
  • Other Verticals

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 North America Digital Signage Software Market, by Component
    • 1.4.2 North America Digital Signage Software Market, by Vertical
    • 1.4.3 North America Digital Signage Software Market, by Country
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

  • 4.1 KBV Cardinal Matrix
  • 4.2 Recent Industry Wide Strategic Developments
    • 4.2.1 Partnerships, Collaborations and Agreements
    • 4.2.2 Product Launches and Product Expansions
  • 4.3 Market Share Analysis, 2023
  • 4.4 Top Winning Strategies
    • 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
    • 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2023, Mar - 2024, Nov) Leading Players
  • 4.5 Porter Five Forces Analysis

Chapter 5. North America Digital Signage Software Market by Component

  • 5.1 North America Software Market by Region
  • 5.2 North America Digital Signage Software Market by Software Type
    • 5.2.1 North America Content Management System Market by Country
    • 5.2.2 North America Edge Server Software Market by Country
    • 5.2.3 North America Other Software Type Market by Country
  • 5.3 North America Services Market by Region
  • 5.4 North America Digital Signage Software Market by Services Type
    • 5.4.1 North America Professional Services Market by Country
    • 5.4.2 North America Managed Services Market by Country

Chapter 6. North America Digital Signage Software Market by Vertical

  • 6.1 North America Corporate & Retail Market by Country
  • 6.2 North America Government Market by Country
  • 6.3 North America Entertainment & Hospitality Market by Country
  • 6.4 North America Healthcare Market by Country
  • 6.5 North America Institutional Market by Country
  • 6.6 North America Transportation Market by Country
  • 6.7 North America Industrial Market by Country
  • 6.8 North America Other Verticals Market by Country

Chapter 7. North America Digital Signage Software Market by Country

  • 7.1 US Digital Signage Software Market
    • 7.1.1 US Digital Signage Software Market by Component
      • 7.1.1.1 US Digital Signage Software Market by Software Type
      • 7.1.1.2 US Digital Signage Software Market by Services Type
    • 7.1.2 US Digital Signage Software Market by Vertical
  • 7.2 Canada Digital Signage Software Market
    • 7.2.1 Canada Digital Signage Software Market by Component
      • 7.2.1.1 Canada Digital Signage Software Market by Software Type
      • 7.2.1.2 Canada Digital Signage Software Market by Services Type
    • 7.2.2 Canada Digital Signage Software Market by Vertical
  • 7.3 Mexico Digital Signage Software Market
    • 7.3.1 Mexico Digital Signage Software Market by Component
      • 7.3.1.1 Mexico Digital Signage Software Market by Software Type
      • 7.3.1.2 Mexico Digital Signage Software Market by Services Type
    • 7.3.2 Mexico Digital Signage Software Market by Vertical
  • 7.4 Rest of North America Digital Signage Software Market
    • 7.4.1 Rest of North America Digital Signage Software Market by Component
      • 7.4.1.1 Rest of North America Digital Signage Software Market by Software Type
      • 7.4.1.2 Rest of North America Digital Signage Software Market by Services Type
    • 7.4.2 Rest of North America Digital Signage Software Market by Vertical

Chapter 8. Company Profiles

  • 8.1 Koninklijke Philips N.V.
    • 8.1.1 Company Overview
    • 8.1.2 Financial Analysis
    • 8.1.3 Segmental and Regional Analysis
    • 8.1.4 Research & Development Expense
    • 8.1.5 SWOT Analysis
  • 8.2 LG Electronics, Inc. (LG Corporation)
    • 8.2.1 Company Overview
    • 8.2.2 Financial Analysis
    • 8.2.3 Regional & Segmental Analysis
    • 8.2.4 Research & Development Expenses
    • 8.2.5 Recent strategies and developments:
      • 8.2.5.1 Product Launches and Product Expansions:
    • 8.2.6 SWOT Analysis
  • 8.3 NEC Corporation
    • 8.3.1 Company Overview
    • 8.3.2 Financial Analysis
    • 8.3.3 Segmental and Regional Analysis
    • 8.3.4 Research & Development Expenses
    • 8.3.5 Recent strategies and developments:
      • 8.3.5.1 Partnerships, Collaborations, and Agreements:
      • 8.3.5.2 Product Launches and Product Expansions:
    • 8.3.6 SWOT Analysis
  • 8.4 Panasonic Holdings Corporation
    • 8.4.1 Company Overview
    • 8.4.2 Financial Analysis
    • 8.4.3 Segmental and Regional Analysis
    • 8.4.4 Research & Development Expenses
    • 8.4.5 Recent strategies and developments:
      • 8.4.5.1 Partnerships, Collaborations, and Agreements:
    • 8.4.6 SWOT Analysis
  • 8.5 Sony Corporation
    • 8.5.1 Company Overview
    • 8.5.2 Financial Analysis
    • 8.5.3 Segmental and Regional Analysis
    • 8.5.4 Research & Development Expenses
    • 8.5.5 Recent strategies and developments:
      • 8.5.5.1 Partnerships, Collaborations, and Agreements:
      • 8.5.5.2 Product Launches and Product Expansions:
    • 8.5.6 SWOT Analysis
  • 8.6 Samsung Electronics Co., Ltd. (Samsung Group)
    • 8.6.1 Company Overview
    • 8.6.2 Financial Analysis
    • 8.6.3 Segmental and Regional Analysis
    • 8.6.4 Research & Development Expenses
    • 8.6.5 Recent strategies and developments:
      • 8.6.5.1 Partnerships, Collaborations, and Agreements:
      • 8.6.5.2 Product Launches and Product Expansions:
    • 8.6.6 SWOT Analysis
  • 8.7 Microsoft Corporation
    • 8.7.1 Company Overview
    • 8.7.2 Financial Analysis
    • 8.7.3 Segmental and Regional Analysis
    • 8.7.4 Research & Development Expenses
    • 8.7.5 Recent strategies and developments:
      • 8.7.5.1 Product Launches and Product Expansions:
    • 8.7.6 SWOT Analysis
  • 8.8 Cisco Systems, Inc.
    • 8.8.1 Company Overview
    • 8.8.2 Financial Analysis
    • 8.8.3 Regional Analysis
    • 8.8.4 Research & Development Expense
    • 8.8.5 SWOT Analysis
  • 8.9 Intel Corporation
    • 8.9.1 Company Overview
    • 8.9.2 Financial Analysis
    • 8.9.3 Segmental and Regional Analysis
    • 8.9.4 Research & Development Expenses
    • 8.9.5 SWOT Analysis
  • 8.10. ViewSonic Corporation
    • 8.10.1 Company Overview
    • 8.10.2 Recent strategies and developments:
      • 8.10.2.1 Product Launches and Product Expansions:
    • 8.10.3 SWOT Analysis

LIST OF TABLES

  • TABLE 1 North America Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 2 North America Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 3 Partnerships, Collaborations and Agreements- Digital Signage Software Market
  • TABLE 4 Product Launches And Product Expansions- Digital Signage Software Market
  • TABLE 5 North America Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 6 North America Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 7 North America Software Market by Region, 2020 - 2023, USD Million
  • TABLE 8 North America Software Market by Region, 2024 - 2031, USD Million
  • TABLE 9 North America Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 10 North America Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 11 North America Content Management System Market by Country, 2020 - 2023, USD Million
  • TABLE 12 North America Content Management System Market by Country, 2024 - 2031, USD Million
  • TABLE 13 North America Edge Server Software Market by Country, 2020 - 2023, USD Million
  • TABLE 14 North America Edge Server Software Market by Country, 2024 - 2031, USD Million
  • TABLE 15 North America Other Software Type Market by Country, 2020 - 2023, USD Million
  • TABLE 16 North America Other Software Type Market by Country, 2024 - 2031, USD Million
  • TABLE 17 North America Services Market by Region, 2020 - 2023, USD Million
  • TABLE 18 North America Services Market by Region, 2024 - 2031, USD Million
  • TABLE 19 North America Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 20 North America Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 21 North America Professional Services Market by Country, 2020 - 2023, USD Million
  • TABLE 22 North America Professional Services Market by Country, 2024 - 2031, USD Million
  • TABLE 23 North America Managed Services Market by Country, 2020 - 2023, USD Million
  • TABLE 24 North America Managed Services Market by Country, 2024 - 2031, USD Million
  • TABLE 25 North America Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 26 North America Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 27 North America Corporate & Retail Market by Country, 2020 - 2023, USD Million
  • TABLE 28 North America Corporate & Retail Market by Country, 2024 - 2031, USD Million
  • TABLE 29 North America Government Market by Country, 2020 - 2023, USD Million
  • TABLE 30 North America Government Market by Country, 2024 - 2031, USD Million
  • TABLE 31 North America Entertainment & Hospitality Market by Country, 2020 - 2023, USD Million
  • TABLE 32 North America Entertainment & Hospitality Market by Country, 2024 - 2031, USD Million
  • TABLE 33 North America Healthcare Market by Country, 2020 - 2023, USD Million
  • TABLE 34 North America Healthcare Market by Country, 2024 - 2031, USD Million
  • TABLE 35 North America Institutional Market by Country, 2020 - 2023, USD Million
  • TABLE 36 North America Institutional Market by Country, 2024 - 2031, USD Million
  • TABLE 37 North America Transportation Market by Country, 2020 - 2023, USD Million
  • TABLE 38 North America Transportation Market by Country, 2024 - 2031, USD Million
  • TABLE 39 North America Industrial Market by Country, 2020 - 2023, USD Million
  • TABLE 40 North America Industrial Market by Country, 2024 - 2031, USD Million
  • TABLE 41 North America Other Verticals Market by Country, 2020 - 2023, USD Million
  • TABLE 42 North America Other Verticals Market by Country, 2024 - 2031, USD Million
  • TABLE 43 North America Digital Signage Software Market by Country, 2020 - 2023, USD Million
  • TABLE 44 North America Digital Signage Software Market by Country, 2024 - 2031, USD Million
  • TABLE 45 US Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 46 US Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 47 US Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 48 US Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 49 US Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 50 US Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 51 US Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 52 US Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 53 US Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 54 US Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 55 Canada Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 56 Canada Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 57 Canada Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 58 Canada Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 59 Canada Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 60 Canada Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 61 Canada Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 62 Canada Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 63 Canada Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 64 Canada Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 65 Mexico Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 66 Mexico Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 67 Mexico Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 68 Mexico Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 69 Mexico Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 70 Mexico Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 71 Mexico Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 72 Mexico Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 73 Mexico Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 74 Mexico Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 75 Rest of North America Digital Signage Software Market, 2020 - 2023, USD Million
  • TABLE 76 Rest of North America Digital Signage Software Market, 2024 - 2031, USD Million
  • TABLE 77 Rest of North America Digital Signage Software Market by Component, 2020 - 2023, USD Million
  • TABLE 78 Rest of North America Digital Signage Software Market by Component, 2024 - 2031, USD Million
  • TABLE 79 Rest of North America Digital Signage Software Market by Software Type, 2020 - 2023, USD Million
  • TABLE 80 Rest of North America Digital Signage Software Market by Software Type, 2024 - 2031, USD Million
  • TABLE 81 Rest of North America Digital Signage Software Market by Services Type, 2020 - 2023, USD Million
  • TABLE 82 Rest of North America Digital Signage Software Market by Services Type, 2024 - 2031, USD Million
  • TABLE 83 Rest of North America Digital Signage Software Market by Vertical, 2020 - 2023, USD Million
  • TABLE 84 Rest of North America Digital Signage Software Market by Vertical, 2024 - 2031, USD Million
  • TABLE 85 Key Information - Koninklijke Philips N.V.
  • TABLE 86 Key Information - LG Electronics, Inc.
  • TABLE 87 KEY INFORMATION - NEC Corporation
  • TABLE 88 Key Information - Panasonic Holdings Corporation
  • TABLE 89 Key Information - Sony Corporation
  • TABLE 90 Key Information - Samsung Electronics Co., Ltd.
  • TABLE 91 Key Information - Microsoft Corporation
  • TABLE 92 Key Information - Cisco Systems, Inc.
  • TABLE 93 Key Information - Intel Corporation
  • TABLE 94 Key Information - ViewSonic Corporation
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