North America Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Component, By Organization Size, By End User, By Application, By Country and Growth Forecast, 2024

List of Tables

The North America Influencer Marketing Platform Market would witness market growth of 22.0% CAGR during the forecast period (2024-2031).

The US market dominated the North America Influencer Marketing Platform Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $24,727 million by 2031. The Canada market is experiencing a CAGR of 24.5% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 23.6% during (2024 - 2031).

This market has witnessed significant growth over the past decade, driven by the evolution of social media and brands' increasing reliance on digital marketing strategies. This market encompasses a range of software solutions designed to facilitate, manage, and optimize influencer marketing campaigns. These platforms provide brands with the tools to identify potential influencers, execute campaigns, track performance, and measure return on investment (ROI).

Furthermore, these platforms are primarily used to enhance brand awareness and extend reach. By collaborating with influencers and large and engaged followers, brands can introduce their products and services to new audiences. These platforms help identify influencers whose followers match the brand's target demographic, ensuring maximum exposure and relevance.

The rapid growth of digital channels and social media platforms in Canada and the growing importance of online shopping create a perfect storm for the influencer marketing industry. Brands increasingly focus on creating tailored content with influencers to increase their online visibility through sponsored posts, product reviews, or live-streaming events. These strategies help businesses capture consumers' attention and drive engagement, leading to higher conversion rates in e-commerce sales. As consumers increasingly trust recommendations from social media personalities over traditional advertising, brands are shifting their focus to influencer marketing as a more authentic means of promotion. Beauty brands like Glossier have thrived by building strong influencer partnerships, where influencers authentically showcase the products, creating trust and loyalty. Thus, the growing adoption of social media, data-driven insights, and influencer diversification are driving the expansion of the market in both the USA and Canada.

Based on Component, the market is segmented into Solution, and Services (Integration & Deployment, Advisory & Consulting, and Support & Maintenance). Based on Organization Size, the market is segmented into Large Enterprises, and Small & Medium-sized Enterprises (SMEs). Based on End User, the market is segmented into Fashion & Lifestyle, Travel & Tourism, Consumer Goods & Retail, BFSI, Health & Wellness, Agencies & Public Relations, and Other End User. Based on Application, the market is segmented into Search & Discovery, Campaign Management, Analytics & Reporting, Compliance Management & Fraud Detection, Influencer Relationship Management, and Other Application. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

IZEA Worldwide, Inc.
Launchmetrics, Inc. (Lectra)
Klear (Meltwater)
Upfluence, Inc.
AspireIQ, Inc.
Mavrck (Later Influence)
Juliusworks, Inc. (Hypr Brands)
CreatorIQ
Traackr, Inc.
NeoReach

North America Influencer Marketing Platform Market Report Segmentation

By Component

Solution
Services
- Integration & Deployment
- Advisory & Consulting
- Support & Maintenance

By Organization Size

Large Enterprises
Small & Medium-sized Enterprises (SMEs)

By End User

Fashion & Lifestyle
Travel & Tourism
Consumer Goods & Retail
BFSI
Health & Wellness
Agencies & Public Relations
Other End User

By Application

Search & Discovery
Campaign Management
Analytics & Reporting
Compliance Management & Fraud Detection
Influencer Relationship Management
Other Application

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America Influencer Marketing Platform Market, by Component
- 1.4.2 North America Influencer Marketing Platform Market, by Organization Size
- 1.4.3 North America Influencer Marketing Platform Market, by End User
- 1.4.4 North America Influencer Marketing Platform Market, by Application
- 1.4.5 North America Influencer Marketing Platform Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Influencer Marketing Platform Market by Component

4.1 North America Solution Market by Region
4.2 North America Services Market by Region
4.3 North America Influencer Marketing Platform Market by Services Type
- 4.3.1 North America Integration & Deployment Market by Country
- 4.3.2 North America Advisory & Consulting Market by Country
- 4.3.3 North America Support & Maintenance Market by Country

Chapter 5. North America Influencer Marketing Platform Market by Organization Size

5.1 North America Large Enterprises Market by Country
5.2 North America Small & Medium-sized Enterprises (SMEs) Market by Country

Chapter 6. North America Influencer Marketing Platform Market by End User

6.1 North America Fashion & Lifestyle Market by Country
6.2 North America Travel & Tourism Market by Country
6.3 North America Consumer Goods & Retail Market by Country
6.4 North America BFSI Market by Country
6.5 North America Health & Wellness Market by Country
6.6 North America Agencies & Public Relations Market by Country
6.7 North America Other End User Market by Country

Chapter 7. North America Influencer Marketing Platform Market by Application

7.1 North America Search & Discovery Market by Country
7.2 North America Campaign Management Market by Country
7.3 North America Analytics & Reporting Market by Country
7.4 North America Compliance Management & Fraud Detection Market by Country
7.5 North America Influencer Relationship Management Market by Country
7.6 North America Other Application Market by Country

Chapter 8. North America Influencer Marketing Platform Market by Country

8.1 US Influencer Marketing Platform Market
- 8.1.1 US Influencer Marketing Platform Market by Component
  - 8.1.1.1 US Influencer Marketing Platform Market by Services Type
- 8.1.2 US Influencer Marketing Platform Market by Organization Size
- 8.1.3 US Influencer Marketing Platform Market by End User
- 8.1.4 US Influencer Marketing Platform Market by Application
8.2 Canada Influencer Marketing Platform Market
- 8.2.1 Canada Influencer Marketing Platform Market by Component
  - 8.2.1.1 Canada Influencer Marketing Platform Market by Services Type
- 8.2.2 Canada Influencer Marketing Platform Market by Organization Size
- 8.2.3 Canada Influencer Marketing Platform Market by End User
- 8.2.4 Canada Influencer Marketing Platform Market by Application
8.3 Mexico Influencer Marketing Platform Market
- 8.3.1 Mexico Influencer Marketing Platform Market by Component
  - 8.3.1.1 Mexico Influencer Marketing Platform Market by Services Type
- 8.3.2 Mexico Influencer Marketing Platform Market by Organization Size
- 8.3.3 Mexico Influencer Marketing Platform Market by End User
- 8.3.4 Mexico Influencer Marketing Platform Market by Application
8.4 Rest of North America Influencer Marketing Platform Market
- 8.4.1 Rest of North America Influencer Marketing Platform Market by Component
  - 8.4.1.1 Rest of North America Influencer Marketing Platform Market by Services Type
- 8.4.2 Rest of North America Influencer Marketing Platform Market by Organization Size
- 8.4.3 Rest of North America Influencer Marketing Platform Market by End User
- 8.4.4 Rest of North America Influencer Marketing Platform Market by Application

Chapter 9. Company Profiles

9.1 IZEA Worldwide, Inc.
- 9.1.1 Company Overview
9.2 Launchmetrics, Inc. (Lectra)
- 9.2.1 Company Overview
9.3 Klear (Meltwater)
- 9.3.1 Company Overview
9.4 Upfluence, Inc.
- 9.4.1 Company Overview
9.5 AspireIQ, Inc.
- 9.5.1 Company Overview
9.6 Mavrck (Later Influence)
- 9.6.1 Company Overview
9.7 Juliusworks, Inc. (Hypr Brands)
- 9.7.1 Company Overview
9.8 CreatorIQ
- 9.8.1 Company Overview
9.9 Traackr, Inc.
- 9.9.1 Company Overview
9.10. NeoReach, Inc.
- 9.10.1 Company Overview

LIST OF TABLES

TABLE 1 North America Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 2 North America Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 3 North America Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 4 North America Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 5 North America Solution Market by Region, 2020 - 2023, USD Million
TABLE 6 North America Solution Market by Region, 2024 - 2031, USD Million
TABLE 7 North America Services Market by Region, 2020 - 2023, USD Million
TABLE 8 North America Services Market by Region, 2024 - 2031, USD Million
TABLE 9 North America Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 10 North America Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 11 North America Integration & Deployment Market by Country, 2020 - 2023, USD Million
TABLE 12 North America Integration & Deployment Market by Country, 2024 - 2031, USD Million
TABLE 13 North America Advisory & Consulting Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Advisory & Consulting Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Support & Maintenance Market by Country, 2020 - 2023, USD Million
TABLE 16 North America Support & Maintenance Market by Country, 2024 - 2031, USD Million
TABLE 17 North America Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 18 North America Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 19 North America Large Enterprises Market by Country, 2020 - 2023, USD Million
TABLE 20 North America Large Enterprises Market by Country, 2024 - 2031, USD Million
TABLE 21 North America Small & Medium-sized Enterprises (SMEs) Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Small & Medium-sized Enterprises (SMEs) Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 24 North America Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 25 North America Fashion & Lifestyle Market by Country, 2020 - 2023, USD Million
TABLE 26 North America Fashion & Lifestyle Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Travel & Tourism Market by Country, 2020 - 2023, USD Million
TABLE 28 North America Travel & Tourism Market by Country, 2024 - 2031, USD Million
TABLE 29 North America Consumer Goods & Retail Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Consumer Goods & Retail Market by Country, 2024 - 2031, USD Million
TABLE 31 North America BFSI Market by Country, 2020 - 2023, USD Million
TABLE 32 North America BFSI Market by Country, 2024 - 2031, USD Million
TABLE 33 North America Health & Wellness Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Health & Wellness Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Agencies & Public Relations Market by Country, 2020 - 2023, USD Million
TABLE 36 North America Agencies & Public Relations Market by Country, 2024 - 2031, USD Million
TABLE 37 North America Other End User Market by Country, 2020 - 2023, USD Million
TABLE 38 North America Other End User Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 40 North America Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 41 North America Search & Discovery Market by Country, 2020 - 2023, USD Million
TABLE 42 North America Search & Discovery Market by Country, 2024 - 2031, USD Million
TABLE 43 North America Campaign Management Market by Country, 2020 - 2023, USD Million
TABLE 44 North America Campaign Management Market by Country, 2024 - 2031, USD Million
TABLE 45 North America Analytics & Reporting Market by Country, 2020 - 2023, USD Million
TABLE 46 North America Analytics & Reporting Market by Country, 2024 - 2031, USD Million
TABLE 47 North America Compliance Management & Fraud Detection Market by Country, 2020 - 2023, USD Million
TABLE 48 North America Compliance Management & Fraud Detection Market by Country, 2024 - 2031, USD Million
TABLE 49 North America Influencer Relationship Management Market by Country, 2020 - 2023, USD Million
TABLE 50 North America Influencer Relationship Management Market by Country, 2024 - 2031, USD Million
TABLE 51 North America Other Application Market by Country, 2020 - 2023, USD Million
TABLE 52 North America Other Application Market by Country, 2024 - 2031, USD Million
TABLE 53 North America Influencer Marketing Platform Market by Country, 2020 - 2023, USD Million
TABLE 54 North America Influencer Marketing Platform Market by Country, 2024 - 2031, USD Million
TABLE 55 US Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 56 US Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 57 US Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 58 US Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 59 US Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 60 US Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 61 US Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 62 US Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 63 US Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 64 US Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 65 US Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 66 US Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 67 Canada Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 68 Canada Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 69 Canada Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 70 Canada Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 71 Canada Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 72 Canada Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 73 Canada Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 74 Canada Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 75 Canada Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 76 Canada Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 77 Canada Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 78 Canada Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 79 Mexico Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 80 Mexico Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 81 Mexico Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 82 Mexico Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 83 Mexico Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 84 Mexico Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 85 Mexico Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 86 Mexico Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 87 Mexico Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 88 Mexico Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 89 Mexico Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 90 Mexico Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 91 Rest of North America Influencer Marketing Platform Market, 2020 - 2023, USD Million
TABLE 92 Rest of North America Influencer Marketing Platform Market, 2024 - 2031, USD Million
TABLE 93 Rest of North America Influencer Marketing Platform Market by Component, 2020 - 2023, USD Million
TABLE 94 Rest of North America Influencer Marketing Platform Market by Component, 2024 - 2031, USD Million
TABLE 95 Rest of North America Influencer Marketing Platform Market by Services Type, 2020 - 2023, USD Million
TABLE 96 Rest of North America Influencer Marketing Platform Market by Services Type, 2024 - 2031, USD Million
TABLE 97 Rest of North America Influencer Marketing Platform Market by Organization Size, 2020 - 2023, USD Million
TABLE 98 Rest of North America Influencer Marketing Platform Market by Organization Size, 2024 - 2031, USD Million
TABLE 99 Rest of North America Influencer Marketing Platform Market by End User, 2020 - 2023, USD Million
TABLE 100 Rest of North America Influencer Marketing Platform Market by End User, 2024 - 2031, USD Million
TABLE 101 Rest of North America Influencer Marketing Platform Market by Application, 2020 - 2023, USD Million
TABLE 102 Rest of North America Influencer Marketing Platform Market by Application, 2024 - 2031, USD Million
TABLE 103 key information - IZEA Worldwide, Inc.
TABLE 104 Key Information - Launchmetrics, Inc.
TABLE 105 key information - Klear
TABLE 106 key information - Upfluence, Inc.
TABLE 107 Key Information - AspireIQ, Inc.
TABLE 108 Key Information - Mavrck
TABLE 109 Key Information - Juliusworks, Inc.
TABLE 110 Key Information - CreatorIQ
TABLE 111 Key Information - Traackr, Inc.
TABLE 112 Key Information - NeoReach, Inc.

North America Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Component, By Organization Size, By End User, By Application, By Country and Growth Forecast, 2024 - 2031

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