North America Workflow Automation Market Size, Share & Trends Analysis Report By Type, By Deployment Type (Cloud, and On-Premise), By Operation, By Process, By Vertical, By Organization Size, By Country and Growth Forecast, 2024

List of Tables

The North America Workflow Automation Market would witness market growth of 9.1% CAGR during the forecast period (2024-2031).

The US market dominated the North America Workflow Automation Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $10,929.8 million by 2031. The Canada market is experiencing a CAGR of 10.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 10.1% during (2024 - 2031).

This market has emerged as a transformative force across industries, driving efficiency, accuracy, and innovation in business processes. As organizations increasingly embrace digital transformation, this automation has become vital for streamlining operations and enhancing productivity. It represents the integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), robotic process automation (RPA), and cloud computing to automate repetitive, time-consuming tasks.

The need for this automation has been propelled by the growing complexity of business operations and the increasing demand for faster, error-free processes. In today's highly competitive environment, businesses face constant pressure to improve their operational efficiency and customer satisfaction while managing costs effectively. By offering a framework that automates duties such as inventory management, customer service, and data entry, this automation provides a compelling solution.

The United States is at the forefront of this market, supported by advancements in robotics and AI-driven systems. Initiatives such as the Replicator and National Robotics Initiative (NRI) demonstrate the U.S. government's commitment to automation. In 2024, the U.S. Department of Defense allocated $500 million to enhance autonomous systems in defense, streamlining operations in areas like automated drones, robotic logistics, and unmanned vehicles. Mexico is witnessing significant advancements in this automation, particularly in the BFSI sector, through its National Financial Inclusion Strategy. This initiative is dedicated to enhancing the accessibility of digital financial services and promoting the implementation of automation in fraud detection, risk management, and customer service. In 2024, Mexico's finance and insurance sector achieved a gross domestic product of $1.4 trillion MX, reflecting its growing reliance on automation to enhance efficiency and reduce operational costs. Therefore, as automation technologies continue to expand across industries in North America, the region remains poised to lead the workflow automation market.

Based on Type, the market is segmented into Software, and Services (Professional Services, and Managed Services). Based on Deployment Type, the market is segmented into Cloud, and On-Premise. Based on Operation, the market is segmented into Rule Based, Knowledge Based, and Robotic Process Automation Based. Based on Process, the market is segmented into Automated Software, Interaction Software Marketing, and Decision Support & Management Software. Based on Vertical, the market is segmented into BFSI, Government, Retail, Healthcare, Manufacturing, Travel, Hospitality, & Transportation, Telecom & IT, and Others. Based on Organization Size, the market is segmented into Large Enterprises, and SMEs. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

Salesforce, Inc.
IBM Corporation
Microsoft Corporation
Oracle Corporation
Amazon Web Services, Inc. (Amazon.com, Inc.)
SAP SE
Google LLC (Alphabet Inc.)
ServiceNow, Inc.
Pegasystems Inc.
Zapier, Inc.

North America Workflow Automation Market Report Segmentation

By Type

Software
Services
- Professional Services
- Managed Services

By Deployment Type

Cloud
On-Premise

By Operation

Rule Based
Knowledge Based
Robotic Process Automation Based

By Process

Automated Software
Interaction Software Marketing
Decision Support & Management Software

By Vertical

BFSI
Government
Retail
Healthcare
Manufacturing
Travel, Hospitality, & Transportation
Telecom & IT
Others

By Organization Size

Large Enterprises
SMEs

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America Workflow Automation Market, by Type
- 1.4.2 North America Workflow Automation Market, by Deployment Type
- 1.4.3 North America Workflow Automation Market, by Operation
- 1.4.4 North America Workflow Automation Market, by Process
- 1.4.5 North America Workflow Automation Market, by Vertical
- 1.4.6 North America Workflow Automation Market, by Organization Size
- 1.4.7 North America Workflow Automation Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2021, Feb - 2024, Jul) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. North America Workflow Automation Market by Type

5.1 North America Software Market by Region
5.2 North America Services Market by Region
5.3 North America Workflow Automation Market by Services Type
- 5.3.1 North America Professional Services Market by Country
- 5.3.2 North America Managed Services Market by Country

Chapter 6. North America Workflow Automation Market by Deployment Type

6.1 North America Cloud Market by Country
6.2 North America On-Premise Market by Country

Chapter 7. North America Workflow Automation Market by Operation

7.1 North America Rule Based Market by Country
7.2 North America Knowledge Based Market by Country
7.3 North America Robotic Process Automation Based Market by Country

Chapter 8. North America Workflow Automation Market by Process

8.1 North America Automated Software Market by Country
8.2 North America Interaction Software Marketing Market by Country
8.3 North America Decision Support & Management Software Market by Country

Chapter 9. North America Workflow Automation Market by Vertical

9.1 North America BFSI Market by Country
9.2 North America Government Market by Country
9.3 North America Retail Market by Country
9.4 North America Healthcare Market by Country
9.5 North America Manufacturing Market by Country
9.6 North America Travel, Hospitality, & Transportation Market by Country
9.7 North America Telecom & IT Market by Country
9.8 North America Others Market by Country

Chapter 10. North America Workflow Automation Market by Organization Size

10.1 North America Large Enterprises Market by Country
10.2 North America SMEs Market by Country

Chapter 11. North America Workflow Automation Market by Country

11.1 US Workflow Automation Market
- 11.1.1 US Workflow Automation Market by Type
  - 11.1.1.1 US Workflow Automation Market by Services Type
- 11.1.2 US Workflow Automation Market by Deployment Type
- 11.1.3 US Workflow Automation Market by Operation
- 11.1.4 US Workflow Automation Market by Process
- 11.1.5 US Workflow Automation Market by Vertical
- 11.1.6 US Workflow Automation Market by Organization Size
11.2 Canada Workflow Automation Market
- 11.2.1 Canada Workflow Automation Market by Type
  - 11.2.1.1 Canada Workflow Automation Market by Services Type
- 11.2.2 Canada Workflow Automation Market by Deployment Type
- 11.2.3 Canada Workflow Automation Market by Operation
- 11.2.4 Canada Workflow Automation Market by Process
- 11.2.5 Canada Workflow Automation Market by Vertical
- 11.2.6 Canada Workflow Automation Market by Organization Size
11.3 Mexico Workflow Automation Market
- 11.3.1 Mexico Workflow Automation Market by Type
  - 11.3.1.1 Mexico Workflow Automation Market by Services Type
- 11.3.2 Mexico Workflow Automation Market by Deployment Type
- 11.3.3 Mexico Workflow Automation Market by Operation
- 11.3.4 Mexico Workflow Automation Market by Process
- 11.3.5 Mexico Workflow Automation Market by Vertical
- 11.3.6 Mexico Workflow Automation Market by Organization Size
11.4 Rest of North America Workflow Automation Market
- 11.4.1 Rest of North America Workflow Automation Market by Type
  - 11.4.1.1 Rest of North America Workflow Automation Market by Services Type
- 11.4.2 Rest of North America Workflow Automation Market by Deployment Type
- 11.4.3 Rest of North America Workflow Automation Market by Operation
- 11.4.4 Rest of North America Workflow Automation Market by Process
- 11.4.5 Rest of North America Workflow Automation Market by Vertical
- 11.4.6 Rest of North America Workflow Automation Market by Organization Size

Chapter 12. Company Profiles

12.1 Amazon Web Services, Inc. (Amazon.com, Inc.)
- 12.1.1 Company Overview
- 12.1.2 Financial Analysis
- 12.1.3 Segmental Analysis
- 12.1.4 Recent strategies and developments:
  - 12.1.4.1 Partnerships, Collaborations, and Agreements:
- 12.1.5 SWOT Analysis
12.2 Microsoft Corporation
- 12.2.1 Company Overview
- 12.2.2 Financial Analysis
- 12.2.3 Segmental and Regional Analysis
- 12.2.4 Research & Development Expenses
- 12.2.5 Recent strategies and developments:
  - 12.2.5.1 Partnerships, Collaborations, and Agreements:
  - 12.2.5.2 Product Launches and Product Expansions:
- 12.2.6 SWOT Analysis
12.3 Google LLC (Alphabet Inc.)
- 12.3.1 Company Overview
- 12.3.2 Financial Analysis
- 12.3.3 Segmental and Regional Analysis
- 12.3.4 Research & Development Expense
- 12.3.5 Recent strategies and developments:
  - 12.3.5.1 Partnerships, Collaborations, and Agreements:
  - 12.3.5.2 Product Launches and Product Expansions:
- 12.3.6 SWOT Analysis
12.4 IBM Corporation
- 12.4.1 Company Overview
- 12.4.2 Financial Analysis
- 12.4.3 Regional & Segmental Analysis
- 12.4.4 Research & Development Expenses
- 12.4.5 Recent strategies and developments:
  - 12.4.5.1 Product Launches and Product Expansions:
  - 12.4.5.2 Acquisition and Mergers:
- 12.4.6 SWOT Analysis
12.5 Oracle Corporation
- 12.5.1 Company Overview
- 12.5.2 Financial Analysis
- 12.5.3 Segmental and Regional Analysis
- 12.5.4 Research & Development Expense
- 12.5.5 Recent strategies and developments:
  - 12.5.5.1 Partnerships, Collaborations, and Agreements:
- 12.5.6 SWOT Analysis
12.6 Salesforce, Inc.
- 12.6.1 Company Overview
- 12.6.2 Financial Analysis
- 12.6.3 Regional Analysis
- 12.6.4 Research & Development Expenses
- 12.6.5 Recent strategies and developments:
  - 12.6.5.1 Partnerships, Collaborations, and Agreements:
  - 12.6.5.2 Product Launches and Product Expansions:
  - 12.6.5.3 Acquisition and Mergers:
- 12.6.6 SWOT Analysis
12.7 SAP SE
- 12.7.1 Company Overview
- 12.7.2 Financial Analysis
- 12.7.3 Regional Analysis
- 12.7.4 Research & Development Expense
- 12.7.5 Recent strategies and developments:
  - 12.7.5.1 Partnerships, Collaborations, and Agreements:
  - 12.7.5.2 Acquisition and Mergers:
- 12.7.6 SWOT Analysis
12.8 ServiceNow, Inc.
- 12.8.1 Company Overview
- 12.8.2 Financial Analysis
- 12.8.3 Regional Analysis
- 12.8.4 Research & Development Expenses
- 12.8.5 Recent strategies and developments:
  - 12.8.5.1 Partnerships, Collaborations, and Agreements:
  - 12.8.5.2 Acquisition and Mergers:
12.9 Pegasystems Inc.
- 12.9.1 Company Overview
- 12.9.2 Financial Analysis
- 12.9.3 Regional Analysis
- 12.9.4 Research & Development Expenses
- 12.9.5 Recent strategies and developments:
  - 12.9.5.1 Partnerships, Collaborations, and Agreements:
  - 12.9.5.2 Product Launches and Product Expansions:
- 12.9.6 SWOT Analysis
12.10. Zapier, Inc.
- 12.10.1 Company Overview

LIST OF TABLES

TABLE 1 North America Workflow Automation Market, 2020 - 2023, USD Million
TABLE 2 North America Workflow Automation Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Workflow Automation Market
TABLE 4 Product Launches And Product Expansions- Workflow Automation Market
TABLE 5 Acquisition and Mergers- Workflow Automation Market
TABLE 6 North America Workflow Automation Market by Type, 2020 - 2023, USD Million
TABLE 7 North America Workflow Automation Market by Type, 2024 - 2031, USD Million
TABLE 8 North America Software Market by Region, 2020 - 2023, USD Million
TABLE 9 North America Software Market by Region, 2024 - 2031, USD Million
TABLE 10 North America Services Market by Region, 2020 - 2023, USD Million
TABLE 11 North America Services Market by Region, 2024 - 2031, USD Million
TABLE 12 North America Workflow Automation Market by Services Type, 2020 - 2023, USD Million
TABLE 13 North America Workflow Automation Market by Services Type, 2024 - 2031, USD Million
TABLE 14 North America Professional Services Market by Country, 2020 - 2023, USD Million
TABLE 15 North America Professional Services Market by Country, 2024 - 2031, USD Million
TABLE 16 North America Managed Services Market by Country, 2020 - 2023, USD Million
TABLE 17 North America Managed Services Market by Country, 2024 - 2031, USD Million
TABLE 18 North America Workflow Automation Market by Deployment Type, 2020 - 2023, USD Million
TABLE 19 North America Workflow Automation Market by Deployment Type, 2024 - 2031, USD Million
TABLE 20 North America Cloud Market by Country, 2020 - 2023, USD Million
TABLE 21 North America Cloud Market by Country, 2024 - 2031, USD Million
TABLE 22 North America On-Premise Market by Country, 2020 - 2023, USD Million
TABLE 23 North America On-Premise Market by Country, 2024 - 2031, USD Million
TABLE 24 North America Workflow Automation Market by Operation, 2020 - 2023, USD Million
TABLE 25 North America Workflow Automation Market by Operation, 2024 - 2031, USD Million
TABLE 26 North America Rule Based Market by Country, 2020 - 2023, USD Million
TABLE 27 North America Rule Based Market by Country, 2024 - 2031, USD Million
TABLE 28 North America Knowledge Based Market by Country, 2020 - 2023, USD Million
TABLE 29 North America Knowledge Based Market by Country, 2024 - 2031, USD Million
TABLE 30 North America Robotic Process Automation Based Market by Country, 2020 - 2023, USD Million
TABLE 31 North America Robotic Process Automation Based Market by Country, 2024 - 2031, USD Million
TABLE 32 North America Workflow Automation Market by Process, 2020 - 2023, USD Million
TABLE 33 North America Workflow Automation Market by Process, 2024 - 2031, USD Million
TABLE 34 North America Automated Software Market by Country, 2020 - 2023, USD Million
TABLE 35 North America Automated Software Market by Country, 2024 - 2031, USD Million
TABLE 36 North America Interaction Software Marketing Market by Country, 2020 - 2023, USD Million
TABLE 37 North America Interaction Software Marketing Market by Country, 2024 - 2031, USD Million
TABLE 38 North America Decision Support & Management Software Market by Country, 2020 - 2023, USD Million
TABLE 39 North America Decision Support & Management Software Market by Country, 2024 - 2031, USD Million
TABLE 40 North America Workflow Automation Market by Vertical, 2020 - 2023, USD Million
TABLE 41 North America Workflow Automation Market by Vertical, 2024 - 2031, USD Million
TABLE 42 North America BFSI Market by Country, 2020 - 2023, USD Million
TABLE 43 North America BFSI Market by Country, 2024 - 2031, USD Million
TABLE 44 North America Government Market by Country, 2020 - 2023, USD Million
TABLE 45 North America Government Market by Country, 2024 - 2031, USD Million
TABLE 46 North America Retail Market by Country, 2020 - 2023, USD Million
TABLE 47 North America Retail Market by Country, 2024 - 2031, USD Million
TABLE 48 North America Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 49 North America Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 50 North America Manufacturing Market by Country, 2020 - 2023, USD Million
TABLE 51 North America Manufacturing Market by Country, 2024 - 2031, USD Million
TABLE 52 North America Travel, Hospitality, & Transportation Market by Country, 2020 - 2023, USD Million
TABLE 53 North America Travel, Hospitality, & Transportation Market by Country, 2024 - 2031, USD Million
TABLE 54 North America Telecom & IT Market by Country, 2020 - 2023, USD Million
TABLE 55 North America Telecom & IT Market by Country, 2024 - 2031, USD Million
TABLE 56 North America Others Market by Country, 2020 - 2023, USD Million
TABLE 57 North America Others Market by Country, 2024 - 2031, USD Million
TABLE 58 North America Workflow Automation Market by Organization Size, 2020 - 2023, USD Million
TABLE 59 North America Workflow Automation Market by Organization Size, 2024 - 2031, USD Million
TABLE 60 North America Large Enterprises Market by Country, 2020 - 2023, USD Million
TABLE 61 North America Large Enterprises Market by Country, 2024 - 2031, USD Million
TABLE 62 North America SMEs Market by Country, 2020 - 2023, USD Million
TABLE 63 North America SMEs Market by Country, 2024 - 2031, USD Million
TABLE 64 North America Workflow Automation Market by Country, 2020 - 2023, USD Million
TABLE 65 North America Workflow Automation Market by Country, 2024 - 2031, USD Million
TABLE 66 US Workflow Automation Market, 2020 - 2023, USD Million
TABLE 67 US Workflow Automation Market, 2024 - 2031, USD Million
TABLE 68 US Workflow Automation Market by Type, 2020 - 2023, USD Million
TABLE 69 US Workflow Automation Market by Type, 2024 - 2031, USD Million
TABLE 70 US Workflow Automation Market by Services Type, 2020 - 2023, USD Million
TABLE 71 US Workflow Automation Market by Services Type, 2024 - 2031, USD Million
TABLE 72 US Workflow Automation Market by Deployment Type, 2020 - 2023, USD Million
TABLE 73 US Workflow Automation Market by Deployment Type, 2024 - 2031, USD Million
TABLE 74 US Workflow Automation Market by Operation, 2020 - 2023, USD Million
TABLE 75 US Workflow Automation Market by Operation, 2024 - 2031, USD Million
TABLE 76 US Workflow Automation Market by Process, 2020 - 2023, USD Million
TABLE 77 US Workflow Automation Market by Process, 2024 - 2031, USD Million
TABLE 78 US Workflow Automation Market by Vertical, 2020 - 2023, USD Million
TABLE 79 US Workflow Automation Market by Vertical, 2024 - 2031, USD Million
TABLE 80 US Workflow Automation Market by Organization Size, 2020 - 2023, USD Million
TABLE 81 US Workflow Automation Market by Organization Size, 2024 - 2031, USD Million
TABLE 82 Canada Workflow Automation Market, 2020 - 2023, USD Million
TABLE 83 Canada Workflow Automation Market, 2024 - 2031, USD Million
TABLE 84 Canada Workflow Automation Market by Type, 2020 - 2023, USD Million
TABLE 85 Canada Workflow Automation Market by Type, 2024 - 2031, USD Million
TABLE 86 Canada Workflow Automation Market by Services Type, 2020 - 2023, USD Million
TABLE 87 Canada Workflow Automation Market by Services Type, 2024 - 2031, USD Million
TABLE 88 Canada Workflow Automation Market by Deployment Type, 2020 - 2023, USD Million
TABLE 89 Canada Workflow Automation Market by Deployment Type, 2024 - 2031, USD Million
TABLE 90 Canada Workflow Automation Market by Operation, 2020 - 2023, USD Million
TABLE 91 Canada Workflow Automation Market by Operation, 2024 - 2031, USD Million
TABLE 92 Canada Workflow Automation Market by Process, 2020 - 2023, USD Million
TABLE 93 Canada Workflow Automation Market by Process, 2024 - 2031, USD Million
TABLE 94 Canada Workflow Automation Market by Vertical, 2020 - 2023, USD Million
TABLE 95 Canada Workflow Automation Market by Vertical, 2024 - 2031, USD Million
TABLE 96 Canada Workflow Automation Market by Organization Size, 2020 - 2023, USD Million
TABLE 97 Canada Workflow Automation Market by Organization Size, 2024 - 2031, USD Million
TABLE 98 Mexico Workflow Automation Market, 2020 - 2023, USD Million
TABLE 99 Mexico Workflow Automation Market, 2024 - 2031, USD Million
TABLE 100 Mexico Workflow Automation Market by Type, 2020 - 2023, USD Million
TABLE 101 Mexico Workflow Automation Market by Type, 2024 - 2031, USD Million
TABLE 102 Mexico Workflow Automation Market by Services Type, 2020 - 2023, USD Million
TABLE 103 Mexico Workflow Automation Market by Services Type, 2024 - 2031, USD Million
TABLE 104 Mexico Workflow Automation Market by Deployment Type, 2020 - 2023, USD Million
TABLE 105 Mexico Workflow Automation Market by Deployment Type, 2024 - 2031, USD Million
TABLE 106 Mexico Workflow Automation Market by Operation, 2020 - 2023, USD Million
TABLE 107 Mexico Workflow Automation Market by Operation, 2024 - 2031, USD Million
TABLE 108 Mexico Workflow Automation Market by Process, 2020 - 2023, USD Million
TABLE 109 Mexico Workflow Automation Market by Process, 2024 - 2031, USD Million
TABLE 110 Mexico Workflow Automation Market by Vertical, 2020 - 2023, USD Million
TABLE 111 Mexico Workflow Automation Market by Vertical, 2024 - 2031, USD Million
TABLE 112 Mexico Workflow Automation Market by Organization Size, 2020 - 2023, USD Million
TABLE 113 Mexico Workflow Automation Market by Organization Size, 2024 - 2031, USD Million
TABLE 114 Rest of North America Workflow Automation Market, 2020 - 2023, USD Million
TABLE 115 Rest of North America Workflow Automation Market, 2024 - 2031, USD Million
TABLE 116 Rest of North America Workflow Automation Market by Type, 2020 - 2023, USD Million
TABLE 117 Rest of North America Workflow Automation Market by Type, 2024 - 2031, USD Million
TABLE 118 Rest of North America Workflow Automation Market by Services Type, 2020 - 2023, USD Million
TABLE 119 Rest of North America Workflow Automation Market by Services Type, 2024 - 2031, USD Million
TABLE 120 Rest of North America Workflow Automation Market by Deployment Type, 2020 - 2023, USD Million
TABLE 121 Rest of North America Workflow Automation Market by Deployment Type, 2024 - 2031, USD Million
TABLE 122 Rest of North America Workflow Automation Market by Operation, 2020 - 2023, USD Million
TABLE 123 Rest of North America Workflow Automation Market by Operation, 2024 - 2031, USD Million
TABLE 124 Rest of North America Workflow Automation Market by Process, 2020 - 2023, USD Million
TABLE 125 Rest of North America Workflow Automation Market by Process, 2024 - 2031, USD Million
TABLE 126 Rest of North America Workflow Automation Market by Vertical, 2020 - 2023, USD Million
TABLE 127 Rest of North America Workflow Automation Market by Vertical, 2024 - 2031, USD Million
TABLE 128 Rest of North America Workflow Automation Market by Organization Size, 2020 - 2023, USD Million
TABLE 129 Rest of North America Workflow Automation Market by Organization Size, 2024 - 2031, USD Million
TABLE 130 Key Information - Amazon Web Services, Inc.
TABLE 131 Key Information - Microsoft Corporation
TABLE 132 Key Information - Google LLC
TABLE 133 Key Information - IBM Corporation
TABLE 134 Key Information - Oracle Corporation
TABLE 135 Key Information - Salesforce, Inc.
TABLE 136 Key Information - SAP SE
TABLE 137 Key Information - ServiceNow, Inc.
TABLE 138 Key Information - Pegasystems Inc.
TABLE 139 Key Information - zapier, inc.

North America Workflow Automation Market Size, Share & Trends Analysis Report By Type, By Deployment Type (Cloud, and On-Premise), By Operation, By Process, By Vertical, By Organization Size, By Country and Growth Forecast, 2024 - 2031

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