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PUBLISHER: KBV Research | PRODUCT CODE: 1621261

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PUBLISHER: KBV Research | PRODUCT CODE: 1621261

North America User Experience (UX) Research Software Market Size, Share & Trends Analysis Report By Deployment (On-premises and Cloud),By Enterprise Type (Large Enterprise and SMEs), By Industry, By Country and Growth Forecast, 2024 - 2031

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The North America User Experience (UX) Research Software Market would witness market growth of 10.9% CAGR during the forecast period (2024-2031).

The US market dominated the North America User Experience (UX) Research Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $227.9 million by 2031. The Canada market is experiencing a CAGR of 13.1% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 12.3% during (2024 - 2031).

With the rise of remote and hybrid work models, businesses are turning to UX research software to facilitate user testing with participants. Cloud-based research tools allow organizations to conduct user testing remotely, expanding the reach and diversity of feedback. Consumers today have high expectations regarding the usability and design of digital products. As such, businesses invest in UX research software to better understand user behaviors and adapt their offerings to meet these expectations, resulting in improved customer satisfaction and loyalty.

As the digital landscape continues to evolve, so does the user experience (UX) research software market. Artificial Intelligence (AI) and machine learning are increasingly integrated into UX research software to automate data analysis, identify patterns, and predict user behaviour. This allows businesses to gain deeper insights with less manual effort, leading to more efficient design processes.

Rising healthcare investments in Canada and the strong automotive manufacturing sector in Mexico are two significant factors driving digital transformation in both countries. By enhancing customer interactions, digital interfaces, and overall user journeys, businesses in both regions are seeking to optimize their services, which in turn drives the growth of the user experience (UX) research software market.

Based on Deployment, the market is segmented into On-premises and Cloud. Based on Enterprise Type, the market is segmented into Large Enterprise and SMEs. Based on Industry, the market is segmented into Financial Services, Retail & Consumer Goods, Healthcare & Pharmaceuticals, Automotive, Travel & Hospitality, and Other Industry. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

  • Typeform
  • Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
  • UserZoom (UserTesting Group)
  • Optimal Workshop Ltd.
  • Lookback Group, Inc
  • PlaybookUX LLC
  • Maze
  • Dovetail Research Pty. Ltd.
  • UsabilityHub Pty Ltd (Lyssna)
  • Hotjar Ltd. (ContentSquare)

North America User Experience (UX) Research Software Market Report Segmentation

By Deployment

  • On-premises
  • Cloud

By Enterprise Type

  • Large Enterprise
  • SMEs

By Industry

  • Financial Services
  • Retail & Consumer Goods
  • Healthcare & Pharmaceuticals
  • Automotive
  • Travel & Hospitality
  • Other Industry

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 North America User Experience (UX) Research Software Market, by Deployment
    • 1.4.2 North America User Experience (UX) Research Software Market, by Enterprise Type
    • 1.4.3 North America User Experience (UX) Research Software Market, by Industry
    • 1.4.4 North America User Experience (UX) Research Software Market, by Country
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges
  • 3.3 Porter Five Forces Analysis

Chapter 4. North America User Experience (UX) Research Software Market by Deployment

  • 4.1 North America On-premises Market by Country
  • 4.2 North America Cloud Market by Country

Chapter 5. North America User Experience (UX) Research Software Market by Enterprise Type

  • 5.1 North America Large Enterprise Market by Country
  • 5.2 North America SMEs Market by Country

Chapter 6. North America User Experience (UX) Research Software Market by Industry

  • 6.1 North America Financial Services Market by Country
  • 6.2 North America Retail & Consumer Goods Market by Country
  • 6.3 North America Healthcare & Pharmaceuticals Market by Country
  • 6.4 North America Automotive Market by Country
  • 6.5 North America Travel & Hospitality Market by Country
  • 6.6 North America Other Industry Market by Country

Chapter 7. North America User Experience (UX) Research Software Market by Country

  • 7.1 US User Experience (UX) Research Software Market
    • 7.1.1 US User Experience (UX) Research Software Market by Deployment
    • 7.1.2 US User Experience (UX) Research Software Market by Enterprise Type
    • 7.1.3 US User Experience (UX) Research Software Market by Industry
  • 7.2 Canada User Experience (UX) Research Software Market
    • 7.2.1 Canada User Experience (UX) Research Software Market by Deployment
    • 7.2.2 Canada User Experience (UX) Research Software Market by Enterprise Type
    • 7.2.3 Canada User Experience (UX) Research Software Market by Industry
  • 7.3 Mexico User Experience (UX) Research Software Market
    • 7.3.1 Mexico User Experience (UX) Research Software Market by Deployment
    • 7.3.2 Mexico User Experience (UX) Research Software Market by Enterprise Type
    • 7.3.3 Mexico User Experience (UX) Research Software Market by Industry
  • 7.4 Rest of North America User Experience (UX) Research Software Market
    • 7.4.1 Rest of North America User Experience (UX) Research Software Market by Deployment
    • 7.4.2 Rest of North America User Experience (UX) Research Software Market by Enterprise Type
    • 7.4.3 Rest of North America User Experience (UX) Research Software Market by Industry

Chapter 8. Company Profiles

  • 8.1 Typeform
    • 8.1.1 Company Overview
  • 8.2 Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
    • 8.2.1 Company Overview
  • 8.3 UserZoom (UserTesting Group)
    • 8.3.1 Company Overview
  • 8.4 Optimal Workshop Ltd.
    • 8.4.1 Company Overview
  • 8.5 Lookback Group, Inc.
    • 8.5.1 Company Overview
  • 8.6 PlaybookUX LLC
    • 8.6.1 Company Overview
  • 8.7 Maze
    • 8.7.1 Company Overview
  • 8.8 Dovetail Research Pty. Ltd.
    • 8.8.1 Company Overview
  • 8.9 UsabilityHub Pty Ltd (Lyssna)
    • 8.9.1 Company Overview
  • 8.10. Hotjar Ltd. (ContentSquare)
    • 8.10.1 Company Overview

LIST OF TABLES

  • TABLE 1 North America User Experience (UX) Research Software Market, 2020 - 2023, USD Million
  • TABLE 2 North America User Experience (UX) Research Software Market, 2024 - 2031, USD Million
  • TABLE 3 North America User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
  • TABLE 4 North America User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
  • TABLE 5 North America On-premises Market by Country, 2020 - 2023, USD Million
  • TABLE 6 North America On-premises Market by Country, 2024 - 2031, USD Million
  • TABLE 7 North America Cloud Market by Country, 2020 - 2023, USD Million
  • TABLE 8 North America Cloud Market by Country, 2024 - 2031, USD Million
  • TABLE 9 North America User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
  • TABLE 10 North America User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
  • TABLE 11 North America Large Enterprise Market by Country, 2020 - 2023, USD Million
  • TABLE 12 North America Large Enterprise Market by Country, 2024 - 2031, USD Million
  • TABLE 13 North America SMEs Market by Country, 2020 - 2023, USD Million
  • TABLE 14 North America SMEs Market by Country, 2024 - 2031, USD Million
  • TABLE 15 North America User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
  • TABLE 16 North America User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
  • TABLE 17 North America Financial Services Market by Country, 2020 - 2023, USD Million
  • TABLE 18 North America Financial Services Market by Country, 2024 - 2031, USD Million
  • TABLE 19 North America Retail & Consumer Goods Market by Country, 2020 - 2023, USD Million
  • TABLE 20 North America Retail & Consumer Goods Market by Country, 2024 - 2031, USD Million
  • TABLE 21 North America Healthcare & Pharmaceuticals Market by Country, 2020 - 2023, USD Million
  • TABLE 22 North America Healthcare & Pharmaceuticals Market by Country, 2024 - 2031, USD Million
  • TABLE 23 North America Automotive Market by Country, 2020 - 2023, USD Million
  • TABLE 24 North America Automotive Market by Country, 2024 - 2031, USD Million
  • TABLE 25 North America Travel & Hospitality Market by Country, 2020 - 2023, USD Million
  • TABLE 26 North America Travel & Hospitality Market by Country, 2024 - 2031, USD Million
  • TABLE 27 North America Other Industry Market by Country, 2020 - 2023, USD Million
  • TABLE 28 North America Other Industry Market by Country, 2024 - 2031, USD Million
  • TABLE 29 North America User Experience (UX) Research Software Market by Country, 2020 - 2023, USD Million
  • TABLE 30 North America User Experience (UX) Research Software Market by Country, 2024 - 2031, USD Million
  • TABLE 31 US User Experience (UX) Research Software Market, 2020 - 2023, USD Million
  • TABLE 32 US User Experience (UX) Research Software Market, 2024 - 2031, USD Million
  • TABLE 33 US User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
  • TABLE 34 US User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
  • TABLE 35 US User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
  • TABLE 36 US User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
  • TABLE 37 US User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
  • TABLE 38 US User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
  • TABLE 39 Canada User Experience (UX) Research Software Market, 2020 - 2023, USD Million
  • TABLE 40 Canada User Experience (UX) Research Software Market, 2024 - 2031, USD Million
  • TABLE 41 Canada User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
  • TABLE 42 Canada User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
  • TABLE 43 Canada User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
  • TABLE 44 Canada User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
  • TABLE 45 Canada User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
  • TABLE 46 Canada User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
  • TABLE 47 Mexico User Experience (UX) Research Software Market, 2020 - 2023, USD Million
  • TABLE 48 Mexico User Experience (UX) Research Software Market, 2024 - 2031, USD Million
  • TABLE 49 Mexico User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
  • TABLE 50 Mexico User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
  • TABLE 51 Mexico User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
  • TABLE 52 Mexico User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
  • TABLE 53 Mexico User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
  • TABLE 54 Mexico User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
  • TABLE 55 Rest of North America User Experience (UX) Research Software Market, 2020 - 2023, USD Million
  • TABLE 56 Rest of North America User Experience (UX) Research Software Market, 2024 - 2031, USD Million
  • TABLE 57 Rest of North America User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
  • TABLE 58 Rest of North America User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
  • TABLE 59 Rest of North America User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
  • TABLE 60 Rest of North America User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
  • TABLE 61 Rest of North America User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
  • TABLE 62 Rest of North America User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
  • TABLE 63 Key Information - Typeform
  • TABLE 64 Key Information - Qualtrics, LLC
  • TABLE 65 Key Information - UserZoom
  • TABLE 66 Key Information - Optimal Workshop Ltd.
  • TABLE 67 Key Information - Lookback Group, Inc.
  • TABLE 68 Key Information - PlaybookUX LLC
  • TABLE 69 Key Information - Maze
  • TABLE 70 Key Information - Dovetail Research Pty. Ltd.
  • TABLE 71 Key Information - UsabilityHub Pty Ltd
  • TABLE 72 Key Information - Hotjar Ltd.
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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